Latest news with #MagicMangoMENA
Campaign ME
25-07-2025
- Business
- Campaign ME
Sarsan Aviation Academy picks Magic Mango MENA to lead digital strategy
Sarsan Aviation Academy, one of the region's leading aviation training institutions, has officially partnered with Magic Mango MENA, a UAE-based integrated communications agency, to lead its social media and paid media strategy across digital platforms. The strategic collaboration aims to mark a significant step forward in Sarsan Aviation Academy's mission to inspire and train the next generation of aviation professionals. By aligning with Magic Mango MENA, the academy aims to strengthen its digital visibility, engage aspiring aviators, and reinforce its positioning as a premium aviation training provider in the region. 'Digital communication plays a pivotal role in connecting with today's youth and aviation enthusiasts,' said Ayesh Shanah, Managing Director at Sarsan Aviation Academy. 'Partnering with Magic Mango enables us to not only amplify our brand presence online but also drive enrolment and awareness through meaningful, creative, and data-driven campaigns.' Magic Mango MENA will take the lead on developing and executing a comprehensive digital strategy, encompassing organic social media content, community engagement, and targeted paid media campaigns. The goal is to build a strong and consistent brand narrative that resonates with prospective students, parents, and aviation professionals alike. 'We are excited to work with a forward-thinking institution like Sarsan Aviation Academy,' said Vicks Vikneshwaran, Director at Magic Mango MENA. 'The aviation sector is incredibly aspirational, and our job is to reflect that through compelling storytelling and performance-driven digital activations that spark interest, trust, and action.' This partnership is expected to run across multiple touchpoints and platforms in an effort to usher in a new era of visibility and engagement for the Academy.
Campaign ME
30-05-2025
- Business
- Campaign ME
Magic Mango MENA appoints Chief Marketing Officer to lead Dubai expansion
Advertising agency Magic Mango Group has appointed Roshan Farook as Chief Marketing Officer to lead its Dubai operations starting June 2025. With this move, the agency aims to signal a bold new chapter in its global journey, combining Sri Lankan ingenuity with international ambition. With more than 25 years of experience in marketing and advertising, Farook brings a powerhouse portfolio of regional and global brand experience to the Mango playhouse. His career has spanned high-impact roles across Sri Lanka and the UAE, most recently, leading key portfolios such as Al Habtoor Motors, Arabian Centre Mall, Flora Food Group and VinFast Global. Previously, he managed marquee clients such as Unilever Sri Lanka, Axiata, Ceylon Tobacco Company, British American Tobacco (UAE and London), Farook's strategic acumen has been instrumental in securing breakthrough business wins, including his recent win in public relations (PR) and key opinion leaders (KOL) businesses across the MENA region for VinFast Global. His past achievements include building a consumer engagement unit for Unilever, embedding activation and events as a core pillar of campaign planning, and leading brand growth across diverse sectors including FMCG, tech, and automotive. Co-founders Sugibun Sathiamoorthy and Shehantha Fernando welcomed Farook into this new chapter, saying, 'Roshan is not just a brilliant marketer, he's a builder, a connector and someone who believes in creating meaningful brand stories that deliver results. His leadership in Dubai is central to our goal of building a truly global creative powerhouse.' S R Vickneswaran, Director, Magic Mango MENA, added that Farook's entry to Magic Mango MENA, with a multifaceted outlook on trade and industries in UAE, would certainly enhance current skillsets and enable its efforts to spread its wings in the region and beyond. Ralston Joseph, Group CEO of Magic MANGO MENA, said, 'With Roshan at the helm in Dubai, we are not just expanding — we're evolving. His insight into the region, combined with our collective hunger to do meaningful work, will push us into exciting new territories — both geographically and creatively.' Magic Mango's Dubai office, already buzzing with projects across Asia, Africa and the Middle East, is set to become the agency's hub for cross-continental creativity and client partnership. The move aligns with the agency's strategic vision to grow beyond borders while staying rooted in its people-first, quality-over-quantity philosophy. Commenting on his appointment, Roshan Farook, Chief Marketing Officer, Magic Mango MENA, said, 'I'm truly grateful to the ExCo board for their trust and confidence in me. My focus is to drive meaningful impact in the UAE and the new markets we are preparing to enter. With the exceptional energy and talent within the team, I am confident that Magic Mango MENA will not only meet expectations but consistently exceed them.' With eyes set on Europe and Africa by 2026, Magic Mango Group intends to continue defying conventions, proving that purpose, passion and a bit of 'magic' can turn an idea under a mango tree into a global force.
