Latest news with #Magnetic


Otago Daily Times
9 hours ago
- Science
- Otago Daily Times
Scholarship to fund research on currents
Being locked in a chiller in the basement sounds like something from a horror movie. But for Natalie-Jane Reid, it is something she has wanted for ages. The 40-year-old has won a $10,000 Antarctica New Zealand Ella Yelich-O'Connor Antarctic Doctoral Scholarship, which will allow her to do experimental work using sediments, and explore how ocean currents have changed around Antarctica. "I returned to the University of Otago after having children, when my dream PhD project became available. "I'm really excited and grateful to receive this scholarship. This will help advance my research." She said Antarctic Bottom Water (AABW) was a key driver of global ocean circulation and climate. Despite its importance, its long-term variability was poorly understood because of limited observational records. Models suggested AABW formation was vulnerable to climate change, but there were still large uncertainties with all model predictions. She said palaeoceanographic records could reveal past AABW dynamics, but a reliable proxy for present speed was lacking. "Anisotropy of Magnetic Susceptibility (AMS), measured on sediments, offers a potential new technique which could be used to determine ancient sea-floor current speeds, as it records the alignment of magnetic minerals shaped by bottom currents. "Though widely accessible and easy to measure, AMS has not yet been calibrated to current velocity." Her PhD project aimed to develop a new paleocurrent proxy using AMS and apply it to reconstruct deep ocean current velocities in the Ross Sea. As part of her research, she is developing a sediment flume in which she will simulate different deep ocean current speeds, to see how these affect the AMS. In the second part of the study, she will measure AMS in sediment cores, to determine current strength since the last ice age. "This scholarship gives me the freedom to take a new and ambitious approach to palaeoceanography." While she would not get to go down to the Antarctic to do her research, she was still delighted about spending long hours in a large chiller in the basement of the geology department. "I'm keeping my water very cold and salty, just like Antarctic bottom water." Ella Yelich-O'Connor (also known as New Zealand singer/songwriter Lorde) spent a week at Scott Base in 2019, which inspired her to create a memoir and photo-book titled Going South . Proceeds from the sale of the book now fund the scholarship.


Hype Malaysia
4 days ago
- Entertainment
- Hype Malaysia
M&M'S® x ILLIT's Sweet Collaboration Sparks 'It's More Fun Together' Moments Across Asia!
Things just got a whole lot sweeter! Global chocolate brand M&M'S® has officially announced rising K-pop sensation ILLIT (아일릿) as its Asia ambassadors — fondly introduced as 'Friends of M&M'S®'. This marks the first time a K-pop group has partnered with the iconic colourful bite-sized chocolate brand. The collaboration launches a major regional campaign under the brand's refreshed tagline, 'It's More Fun Together'. If 'Magnetic' has been living rent-free in your playlist since 2024, you're not alone. ILLIT's debut single went viral, hit the Billboard Hot 100, and instantly captivated Gen Zs with its famed dance choreography. Fast forward to 2025, they've dropped their third mini album bomb—bringing back joyful beats, fresh looks, and energy levels that match a handful of M&M'S. Catherine Yap, Mars Wrigley Asia, Chocolate Marketing Director shared, 'ILLIT's vibrant music, captivating performances, and their ability to spread positivity mirror M&M'S mission of bringing people together through the power of fun. Each member brings a unique personality that syncs with the colorful cast of M&M'S Spokescandies – Red, Yellow, Green, Blue, Orange, Brown, and Purple – perfectly aligning with our brand message.' ILLIT expressed their excitement, 'We've loved M&M'S since we were kids and they've been part of our growing up, so we're thrilled to be joining them as ambassadors now as ILLIT. We look forward to having lots of 'fun together' through exciting collaborations in the upcoming campaign — M&M'S & ILLIT, FRIENDS FOREVER!' At the heart of this newly formed friendship is the 'M Dance Challenge', inspired by ILLIT's chart-topping debut track 'Magnetic'. Featuring a bespoke, fun, and catchy choreography curated to the song, the challenge invites fans to participate through music and movement. Keep your eyes peeled for tons of bite-sized content packed with sweet moments between ILLIT and our lovable M&M'S Spokescandies—because when chocolate and K-pop collide, it's an undeniable burst of fun. The M&M'S x ILLIT campaign will officially roll out from July 2025, across South Korea, Malaysia, Philippines, Thailand, Taiwan, Hong Kong, Singapore. Check out the official collaboration teaser and ILLIT's 'Jellyous' dance challenge with the M&M'S mascots:


Time of India
15-07-2025
- Entertainment
- Time of India
BTS' record label set to revolutionise K-Pop industry; to launch NEW boy-band in 6 years
The 2025 K-pop landscape is witnessing an unprecedented new group renaissance. Starting with BigHit Music's first boy group debut in six years, major agencies including JYP's Kickflip, SM's first girl group in five years, and YG's NextMonster are simultaneously launching fresh acts. BigHit Music's new boy group stands out particularly because all members are teenagers, with Martin and James already having production experience on Tomorrow X Together's "Deja Vu" and ILLIT's "Magnetic." This isn't just another rookie debut - these are skilled creative idols ready to reshape industry standards. The timing couldn't be more strategic. With K-pop experiencing its first major growth plateau since the global boom, these fresh faces represent the industry's bet on innovation over repetition. The market desperately needs new energy, and these groups are positioned to deliver exactly that kind of revitalisation. Creative Idol Era Officially Begins with Self-Producing Artists The most revolutionary aspect of BigHit Music's new boy group lies in their collaborative creation approach - they directly participate in songwriting, composition, and performance development. This marks a fundamental shift from agency-controlled systems toward artist-centred creative processes. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Ce Mardi, l'alarme Verisure à 199€ HT au lieu de 999€ HT Verisure J'en profite Undo This transformation will impact the K-pop market in multiple significant ways. First, individual artistry and creativity become paramount, potentially breaking the industry away from standardised idol manufacturing. Second, fans can engage more deeply with artists' creative journeys rather than simply consuming finished products. New Competition Dynamics and Generational Transition The current K-pop market faces significant challenges with declining album sales and stagnant export revenues throughout 2024. In this context, BigHit Music's new boy group represents a crucial revitalisation card for the entire industry. The timing coincides perfectly with BTS's military service hiatus, creating massive anticipation for BigHit's next major act. This transcends simple group debuts - it symbolizes comprehensive K-pop generational change. As third-generation idols enter military service or reduce activities, fourth-generation leaders must emerge to maintain industry momentum. Interestingly, this debut coincides with virtual idol emergence. Groups like PLAVE and Isegye Idol achieve remarkable success comparable to traditional acts, creating entirely new competitive categories. PLAVE became the first boy group to achieve million-seller status in 2025 while accumulating over 2 billion streams on major platforms - unprecedented success for virtual artists. This creates fascinating competitive dynamics where traditional human artists must differentiate themselves through elements virtual performers cannot replicate: genuine human connection, authentic creative processes, and real-world fan interactions. Global Market Positioning and Cultural Impact Expansion BigHit Music's new boy group debut will significantly contribute to K-pop's expanding global influence. BigHit's existing partnership with Universal Music Group demonstrates commitment to international market penetration, with Korean idol training systems increasingly becoming global music industry standards. The creative idol model offers unique differentiation in Western markets where artist authenticity carries premium value. Moving beyond performance to direct music creation provides global audiences with more compelling artistic narratives. The global implications extend beyond entertainment. These artists represent cultural ambassadors showcasing Korean creativity and innovation. Virtual idol competition intensifies this dynamic. Real human artists must leverage their unique advantages: genuine authenticity and creative capability that virtual performers cannot replicate. Direct creative participation and authentic fan communication become exclusive territories for human artists. BigHit Music's new boy group debut represents far more than another group launch - it signals a fundamental paradigm shift across the entire K-pop industry. The creative idol trend, virtual artist competition, and global market positioning combine to inject fresh vitality into the industry.


New Straits Times
15-07-2025
- Entertainment
- New Straits Times
#SHOWBIZ: BTS' label Big Hit Music to debut teen 'creator crew' in August
SEOUL: Big Hit Music, the Hybe label responsible for global superstars BTS and Tomorrow X Together (TXT), is set to launch its first new boy group in six years on Aug 18. The Korea Herald reports that the five-member group comprises teenagers Martin, James, Juhoon, Sunghyun, and Geonho. All members possess experience in performance, songwriting, choreography, and video production. "These five are a 'young creator crew' who approach music, dance and visual content with a completely fresh and original perspective," Big Hit Music reportedly said. "They write and compose based on their own stories and showcase their creative abilities across lyrics, performance, and videography. What makes them special is that they work together as a collaborative unit, without being limited to fixed roles or positions." Members of the new group have previously contributed creatively to other established Hybe artistes. Martin has writing credits on TXT's "Deja Vu," "Miracle," and the upcoming single "Beautiful Strangers," as well as Enhypen's "Outside," Le Sserafim's "Pierrot," and Illit's "Magnetic." James co-choreographed TXT's "Deja Vu" and Illit's songs "Magnetic," "Cherish (My Love)," and "Tick-Tack." He also co-wrote TXT's "Deja Vu," "Miracle," and Illit's "Magnetic" alongside Martin. The label's last boy group debut was TXT in 2019, which has since achieved international popularity.


Korea Herald
14-07-2025
- Entertainment
- Korea Herald
Big Hit Music to unveil 5-member boy group next month
Label of BTS, TXT announces upcoming debut of its first boy group in six years, describing it as 'young creator crew' Big Hit Music, the Hybe label behind global acts BTS and Tomorrow X Together (TXT), is set to debut a brand-new boy group — its first in six years since TXT's debut in 2019. The new group comprises five teenage members — Martin, James, Juhoon, Sunghyun and Geonho — and will officially debut on Aug. 18. According to the label, all members are multitalented, with experience in performance, songwriting, choreography and video production. 'These five are a 'young creator crew' who approach music, dance and visual content with a completely fresh and original perspective,' said Big Hit Music. 'They write and compose based on their own stories and showcase their creative abilities across lyrics, performance and videography. What makes them special is that they work together as a collaborative unit, without being limited to fixed roles or positions.' The members have already made contributions to the creative work of senior Hybe artists. Martin is credited on TXT's "Deja Vu," "Miracle" and upcoming single "Beautiful Strangers" as well as Enhypen's "Outside," Le Sserafim's "Pierrot" and Illit's "Magnetic." James has choreographed for TXT's "Deja Vu" and Illit's "Magnetic," "Cherish (My Love)" and "Tick-Tack," and co-wrote "Deja Vu," "Miracle" and "Magnetic" with Martin.