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Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates
Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates

Mid East Info

time2 days ago

  • Business
  • Mid East Info

Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates

MoIAT and Sinaha Partner to Strengthen UAE's Industrial Sector and Promote National Products Under the Umbrella of Make it in the Emirates Abu Dhabi-UAE: May, 2025 – The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognizes goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organizations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. His Excellency Osama Amir Fadhel emphasized that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. His Excellency added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform said, 'We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: 'Industrial development cannot be achieved without recognizing the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development.' Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.

MoIAT and Sinaha partner to strengthen UAE's industrial sector, promote national products under the umbrella of 'Make it in the Emirates'
MoIAT and Sinaha partner to strengthen UAE's industrial sector, promote national products under the umbrella of 'Make it in the Emirates'

Al Etihad

time2 days ago

  • Business
  • Al Etihad

MoIAT and Sinaha partner to strengthen UAE's industrial sector, promote national products under the umbrella of 'Make it in the Emirates'

29 May 2025 17:47 ABU DHABI (ALETIHAD The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognises goods manufactured in the agreement was signed by Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organisations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates Amir Fadhel emphasised that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.'Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform, said, "We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.'He also added: "Industrial development cannot be achieved without recognising the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development."Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localisation, and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyse consumer behaviour. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.

IHC concludes participation in MIITE with over 30 strategic announcements
IHC concludes participation in MIITE with over 30 strategic announcements

Al Etihad

time2 days ago

  • Business
  • Al Etihad

IHC concludes participation in MIITE with over 30 strategic announcements

29 May 2025 12:52 ABU DHABI (ALETIHAD)International Holding Company (IHC), the Abu Dhabi-headquartered global investment group, concluded its dynamic participation at the Make it in the Emirates (MIITE) Forum 2025, showcasing its multi-sectoral strength and commitment to the UAE's industrial transformation. Organised by the Ministry of Industry and Advanced Technology, the four-day event witnessed IHC bringing together over 25 of its Group companies under a single pavilion, with more than 30 strategic announcements and active engagement in 27 high-level panel its role as a national economic catalyst, IHC and its subsidiaries committed more than Dh5.6 billion in industrial investments over the next five years. These included agreements, product launches, factory expansions, and new facility announcements spanning clean energy, real estate, AI, advanced technology, space, and of the forum's highlights was the launch of SAIF (Smart Artificial Intelligence Facilitator), the UAE's first domestically developed AI marketplace. Built in the Emirates, SAIF is the world's first AI agent designed to simplify developer access to GPUs and large language models, setting a new benchmark for regional AI decarbonisation platform EPointZero signed a 1 GWh battery storage deal with Enercap by Apex Energy—one of the world's largest such transactions in 2025. In a further clean energy initiative, Enercap partnered with ROX Motor to jointly develop supercapacitor systems for next-generation electric vehicles manufactured in the the real estate sector, Aldar announced its adoption of hydrogen-based steel rebars from Emsteel for the construction of Abu Dhabi's first net-zero carbon mosque. This marks a significant step forward in sustainable construction practices in the also entered into an agreement with International Resources Holding (IRH), IHC's mine-to-market platform, to achieve full decarbonisation across IRH's global mining bolstering the UAE's space capabilities, Orbitworks—an IHC venture focused on satellite technologies—unveiled Altair, a ten-satellite Earth observation constellation enabled with artificial intelligence. The satellites will be assembled and integrated in Abu Dhabi, further reinforcing the nation's aspirations in advanced manufacturing and space Basar Shueb, CEO of IHC, said:"Our strong participation at MIITE reflects IHC's unwavering commitment to building the industries of tomorrow—industries rooted in innovation, sustainability, and national capability. Over these four days, we translated vision into action through strategic partnerships, groundbreaking platforms, and deep industrial alignment. Our strong performance in In-Country Value underscores IHC's role in advancing the UAE's localisation agenda and creating long-term economic resilience. As we look to 2026 and beyond, IHC will continue to be a driving force in shaping the UAE's global competitiveness and delivering sustainable value for future generations."IHC's longstanding partnership with the UAE's In Country Value (ICV) programme was reinforced by strong performance across its portfolio. PureHealth, the country's largest integrated healthcare platform, remains on track to reach an ICV-qualified spend of Dh13 billion by 2032. Its brand SEHA reported the highest ICV score in the national healthcare sector at 81.13%, while health insurer Daman achieved an impressive 71.86%.Aldar confirmed it had reinvested Dh10 billion into the local economy in 2024 and achieved a 71% ICV score. NMDC Group, a leader in engineering and marine services, received the ICV Excellence Award in the Semi-Governmental Manufacturers category. NMDC Energy alone reported Dh27 billion reinjected into the local economy and pledged an additional Dh17 billion in future localisation commitments, attaining an overall Group ICV score of 81.2%.IHC's financial services capabilities were also on display at MIITE 2025, with two landmark agreements signed with First Abu Dhabi Bank (FAB). The deals appointed FAB as IHC's exclusive house bank and introduced the FAB Business App across IHC's portfolio companies to streamline financial integration and enhance digital industrial collaborations included a strategic agreement between NMDC Energy and Al Gharbia to boost domestic pipeline manufacturing in support of regional infrastructure development. Emircom's DCV Industries, another IHC subsidiary, signed an MoU with Legrand to deliver integrated, high-performance infrastructure solutions for the next generation of data centres. IHC has confirmed its return to the MIITE Forum in 2026, to be held from May 4 to 7. The Group will again showcase its broad industrial footprint and its continued alignment with the UAE's vision for economic diversification, industrial self-sufficiency, and sustainable growth.

MoU to advance industrial and economic development in UAE
MoU to advance industrial and economic development in UAE

Gulf Today

time3 days ago

  • Business
  • Gulf Today

MoU to advance industrial and economic development in UAE

The Ministry of Industry and Advanced Technology (MoIAT) has signed a Memorandum of Understanding (MoU) with the Multinational Companies Business Group (MCBG) to strengthen collaboration in the areas of standardisation, technical regulations, and capacity building-key pillars for advancing industrial and economic development in the UAE. The MoU was signed during the Make it in the Emirates forum, and was signed by Dr. Farah Al Zarooni, Assistant Undersecretary for Standardization Affairs at MoIAT, and Turki Bin Moammar, Chairperson of MCBG. The signing ceremony was attended by senior officials and stakeholders from both organizations, underscoring the significance of the partnership for the nation's industrial and regulatory landscape. This strategic collaboration reflects a shared commitment to enhancing regulatory cooperation and fostering a business environment that meets the highest international standards. The agreement outlines joint initiatives including expert exchanges, capacity-building programs, participation in standardization committees, and collaboration on innovation-driven projects. Commenting on the partnership, Dr. Farah Al Zarooni stated, 'This agreement underscores our commitment to deepening engagement with the private sector, particularly with global industry leaders operating in the UAE. Aligning our regulatory and standardization frameworks with international best practices is crucial to driving sustainable industrial growth and innovation in line with the UAE's strategic vision.' Turki Bin Moammar added, 'MCBG is proud to collaborate with MoIAT in advancing shared priorities of knowledge exchange, high-quality standards, and future-ready regulatory frameworks. This MoU affirms our dedication to contributing to the UAE's industrial and economic progress through meaningful dialogue and partnership.' Representing a collective global market capitalization exceeding $12 trillion, MCBG brings unparalleled expertise across key sectors such as manufacturing, energy, technology, healthcare, and consumer goods. This agreement marks a significant milestone in MoIAT's mission to cultivate a resilient, innovation-led industrial ecosystem. It further reinforces the role of public-private partnerships in achieving regulatory excellence, enhancing national competitiveness, and promoting long-term sustainable development. Earlier Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour in the UAE, has officially announced the signing of a Memorandum of Understanding (MoU) with the Ministry of Industry and Advanced Technology (MoIAT). The MoU aims to promote the growth of national manufacturing by boosting demand for high quality, locally made products, as part of the 'Make it in the Emirates' (MIITE) initiative. The signing ceremony, which took place at Adnoc headquarters in Abu Dhabi, was attended by Dr Sultan Al Jaber, Minister of Industry and Advanced Technology, and Omar Al Suwaidi, Undersecretary, Ministry of Industry and Advanced Technology, in addition to Dr. Günther Helm, Chief Executive Officer at Majid Al Futtaim – Retail and Dr. Younus Hassan Al Mulla, Chief Global Development and Government Officer at Majid Al Futtaim – Retail. The ceremony was also attended by senior officials from the MoIAT and representatives from the UAE's retail industry. This collaboration builds on Carrefour's ongoing efforts to support homegrown suppliers, producers, farmers, and SMEs. It also is a testament to MoIAT and Majid Al Futtaim Retail's shared commitment to strengthen the role of national businesses and to drive economic growth and industrial advancement through food security by supporting self-sufficiency and developing more sustainable supply chains. Osama Amir Fadhel, Assistant Undersecretary of Industry Accelerators at the Ministry, stated: 'The UAE has achieved significant accomplishments in the industrial sector, ranking first in the region in terms of industrial competitiveness. This was achieved as part of the National Strategy for Industry and Advanced Technology and its related initiatives and plans, which focus on forming partnerships, supporting investments, promoting national products with the highest quality standards, and providing advantages and capabilities for Emirati industries.' 'This enables growth, helps achieve the objectives of the industrial sector, and provides existing projects and companies with the opportunity to develop and expand through collaboration with the private sector.' The fourth edition of Make it in the Emirates, the UAE's premier industrial platform, concluded recently at the Abu Dhabi National Exhibition Centre after a four-day run. This year's edition announced new industrial projects valued at Dhs11 billion. Held under the theme 'Advanced Industries. Accelerated', the event was hosted by the Ministry of Industry and Advanced Technology (MoIAT), organised by Abu Dhabi National Exhibitions Company Group, and held alongside strategic partners the Ministry of Culture, Abu Dhabi Investment Office, and Adnoc. WAM

MoIAT Strengthens Industrial Standards As It Signs Strategic Pact with MCBG
MoIAT Strengthens Industrial Standards As It Signs Strategic Pact with MCBG

Hi Dubai

time3 days ago

  • Business
  • Hi Dubai

MoIAT Strengthens Industrial Standards As It Signs Strategic Pact with MCBG

The UAE Ministry of Industry and Advanced Technology (MoIAT) has signed a strategic Memorandum of Understanding with the Multinational Companies Business Group (MCBG) to advance standardisation, technical regulations, and capacity building—key pillars of the country's industrial and economic strategy. The agreement was formalised during the Make it in the Emirates forum by Dr. Farah Al Zarooni, Assistant Undersecretary for Standardization Affairs at MoIAT, and Turki Bin Moammar, Chairperson of MCBG, in the presence of senior officials from both parties. This partnership reflects a concerted effort to align the UAE's regulatory frameworks with global best practices. Under the agreement, MoIAT and MCBG will launch joint initiatives such as expert exchanges, capacity-building programs, participation in standardisation committees, and collaboration on innovation-led projects. Dr. Al Zarooni emphasized that the MoU demonstrates MoIAT's commitment to deepening ties with international industry leaders and promoting a regulatory environment that drives innovation and sustainable growth. 'Aligning our frameworks with international standards is vital to realising the UAE's strategic vision,' she said. Representing global companies with a combined market capitalization of over $12 trillion, MCBG brings deep expertise across sectors including manufacturing, energy, technology, and healthcare. Turki Bin Moammar noted the MoU affirms MCBG's dedication to supporting the UAE's industrial and economic progress through meaningful collaboration and knowledge sharing. The agreement marks a significant step in fostering a resilient, innovation-driven industrial ecosystem, reinforcing the importance of public-private partnerships in strengthening national competitiveness and regulatory excellence. News Source: Emirates News Agency

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