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Hi Dubai
3 days ago
- Business
- Hi Dubai
MoIAT Partners with Sinaha to Boost Emirati-Made Products Through Digital Platform
The Ministry of Industry and Advanced Technology (MoIAT) has partnered with Sinaha to launch a national digital platform aimed at promoting Emirati-made products and strengthening the UAE's industrial sector. Announced during the Make it in the Emirates Forum in Abu Dhabi, the partnership will see Sinaha develop a platform dedicated to showcasing goods bearing the 'Made in the Emirates' mark. The platform will serve as a digital gateway connecting manufacturers with consumers, investors, and talent across the UAE. As part of the initiative, MoIAT will also oversee the launch of the Walaa' platform — a loyalty program designed to engage media, influencers, and community groups in promoting local products and encouraging a culture of national consumption. The move aligns with the UAE's National Strategy for Industry and Advanced Technology, focusing on digital innovation, public-private collaboration, and increased support for SMEs and industrial employment. Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, said the partnership reinforces the ministry's commitment to enhancing the visibility and competitiveness of national products. 'Marketing is as vital as manufacturing. This collaboration will highlight the quality of Emirati goods and boost investor confidence,' he noted. Sinaha's Chairman, Mohammed bin Salem bin Kardous Al Ameri, echoed the sentiment, stating the alliance marks a pivotal step in unifying marketing and industrial growth strategies. 'We're building an ecosystem that drives demand, expands production, and fuels economic development,' he said. The initiative will also integrate AI-driven tools to analyse consumer behaviour and support the creation of targeted awareness campaigns, reinforcing the role of digital transformation in advancing the UAE's industrial vision. News Source: Emirates News Agency


TECHx
3 days ago
- Business
- TECHx
MoIAT Partnership Boosts Support for Emirati Products
Home » Smart Sectors » MoIAT Partnership Boosts Support for Emirati Products The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha have announced a new partnership. Sinaha is an e-commerce platform that supports Emirati-made goods. The partnership aims to enhance the competitiveness of national products. It was revealed that Sinaha will develop a national digital platform. This platform will showcase products bearing the 'Made in the Emirates' mark. The mark reflects a unified national identity for goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of Sinaha. The signing took place during the fourth edition of the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre. MoIAT also reported the launch of the Walaa' loyalty platform under this partnership. This platform will engage influencers, media professionals, and community organizations. It will help promote local consumption and raise awareness of national products. Additionally, the Walaa' platform will honor supporters of the Make it in the Emirates initiative. It will lead awareness campaigns to build public and investor confidence. The MoIAT partnership will drive digital solutions and support national priorities. It will also: Strengthen public-private sector integration Support SMEs and create industrial jobs His Excellency Osama Amir Fadhel stated MoIAT is committed to uniting public and private sectors. He noted this aligns with the National Strategy for Industry and Advanced Technology. He emphasized the importance of promoting 'Made in the Emirates' products. He added this strategy enhances investment and encourages local consumption. Marketing, he said, plays a vital role in the success of national products. Mansour Mohammed bin Kardous Al Ameri, also Chairman of Sinaha, reported that the partnership supports the vision of UAE leadership. He stated that effective collaboration is key to boosting Emirati products. He highlighted that marketing is equally important as production. He said strong demand fuels manufacturing, expands reach, and supports economic growth. Al Ameri added that Sinaha will increase digital and media efforts under this partnership. He noted it will help shape policies and attract investments. MoIAT reported that this partnership is a major step in digital industrial empowerment. It aims to create a comprehensive system that adds value to national products. It will also support long-term cooperation, localization, and quality jobs in future industries. Furthermore, the platform will use advanced digital tools and AI to study consumer behavior. These insights will help promote Emirati products and services. The initiative will serve as a gateway for the national industrial ecosystem. It will connect manufacturers, consumers, investors, and talent across the UAE.


Mid East Info
3 days ago
- Business
- Mid East Info
Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates
MoIAT and Sinaha Partner to Strengthen UAE's Industrial Sector and Promote National Products Under the Umbrella of Make it in the Emirates Abu Dhabi-UAE: May, 2025 – The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognizes goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organizations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. His Excellency Osama Amir Fadhel emphasized that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. His Excellency added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform said, 'We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: 'Industrial development cannot be achieved without recognizing the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development.' Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.


Al Etihad
3 days ago
- Business
- Al Etihad
MoIAT and Sinaha partner to strengthen UAE's industrial sector, promote national products under the umbrella of 'Make it in the Emirates'
29 May 2025 17:47 ABU DHABI (ALETIHAD The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognises goods manufactured in the agreement was signed by Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organisations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates Amir Fadhel emphasised that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.'Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform, said, "We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.'He also added: "Industrial development cannot be achieved without recognising the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development."Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localisation, and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyse consumer behaviour. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.


Al Etihad
22-05-2025
- Business
- Al Etihad
FAB supports UAE industry with Dh10 billion total commitment in partnership with MoIAT
22 May 2025 18:00 ABU DHABI (WAM) First Abu Dhabi Bank (FAB), the UAE's global bank, announced the renewal of its strategic partnership with the Ministry of Industry and Advanced Technology (MoIAT), signing a Memorandum of Understanding (MoU) that reinforces FAB's pivotal role in advancing the UAE's industrial agreement formalised this week on the sidelines of the Make it in the Emirates Forum, which wraps up on Thursday at Abu Dhabi National Exhibition Centre, brings FAB's total commitment to industrial sector financing to Dh10 billion since June renewed MoU follows the early fulfilment of FAB's initial Dh5 billion financing pledge under the 2023 agreement. Building on this momentum, FAB will now extend an additional Dh5 billion in competitive, flexible financing solutions to empower industrial enterprises at every stage of growth, from new startups and SMEs to larger industrial manufacturers, placing a strong emphasis on innovation, sustainability, and the adoption of advanced MoU was signed by the Undersecretary of MoIAT, Omar Al Suwaidi, and the CEO of First Abu Dhabi Islamic Finance, Fahad Al Shaer, along with representatives from Emirates NBD Group, Abu Dhabi Islamic Bank, Abu Dhabi Commercial Bank Group, and Wio milestone reflects FAB's commitment to enabling the National Strategy for Industry and Advanced Technology and supporting the objectives of the Made in the UAE initiative. The bank's expanded pledge is designed to help attract further significant investment into the industrial sector and foster the development of a robust, future-ready industrial ecosystem. The new pledge also supports the joint promotion of industrial investments in the Undersecretary, Industrial Accelerator Sector, Ministry of Industry and Advanced Technology (MoIAT), Osama Amir Fadhel, said, 'MoIAT and its strategic partners remain committed to driving the growth and competitiveness of the industrial sector and enhancing its investment appeal. This is achieved through the enablers, incentives, and opportunities provided to support the business environment, as evidenced by strong growth indicators, including the sector's contribution to GDP reaching Dh210 billion by the end of added, 'The financial enablers are the key pillars of this growth. The new agreements with financial institutions come as part of MoIAT's commitment to strengthening the financial empowerment of the industrial sector and offering innovative financing solutions to promote industrial entrepreneurship. These partnerships with national financial institutions mark a significant milestone in SMEs, enhancing their capacity to expand, adopt advanced technology, and actively contribute to achieving the goals of the National Strategy for Industry and Advanced Technology.''The First Abu Dhabi Bank is one of the leading financial institutions supporting the business environment and empowering industrial companies, especially through collaboration with various MoIAT initiatives, including the Make it in the Emirates platform, by providing innovative financing solutions that drive sustainable industrial growth. This demonstrates the synergy between the government and financial sectors, helping accelerate progress and diversify the national economy,' Fadhel Head of Personal, Wealth, Business Banking and Privileged Client Group at First Abu Dhabi Bank (FAB), Futoon Hamdan AlMazrouei, said, 'This expanded commitment reflects FAB's long-standing dedication to supporting the UAE's economic agenda and ambitious industrial vision. We've seen tremendous demand from entrepreneurs to established manufacturers, and the early delivery of our initial pledge highlights both the vitality of the sector and the strength of our partnership with MoIAT. We remain committed to delivering smart, accessible, and sustainable financing that enables businesses to scale, innovate, and contribute meaningfully to the UAE's industrial future. Supporting the vision of Made in the UAE, we are proud to help unlock real economic progress and opportunity at every level of enterprise.'FAB's financing framework encompasses structured lending, capital investment, business expansion support, and green financing, with dedicated solutions tailored to SMEs and high-growth industrial ventures. In addition to funding, FAB will continue to work closely with MoIAT to share financial expertise, foster innovation, and support knowledge-sharing initiatives that enhance industrial renewed partnership forms a key pillar of FAB's wider mission to drive national development by mobilising financial solutions that create lasting value for businesses, communities, and the broader economy. Driven by a visionary government agenda and strong public-private collaboration, the UAE's industrial sector is still on track to double its contribution to GDP within the next decade. As the UAE's largest bank and a trusted partner to national progress, FAB remains at the forefront of powering the country's industrial growth and economic diversification.