Latest news with #MaliniAdapureddy
Entrepreneur
18 hours ago
- Business
- Entrepreneur
Decode Your Skincare
Bengaluru-based brand's dermatologist-approved, multifunctional products are crafted to deliver results without irritating the skin—making them ideal for both first-time and seasoned users. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian skincare space was saturated with natural and Ayurvedic products, often lacking scientific backing and transparency. Scientific skincare was seen as intimidating—reserved for advanced users, when Malini Adapureddy founded Deconstruct in 2020. "There was a gap in the market for evidence-based skincare that was gentle, effective, and beginner-friendly," said Malini, Founder and CEO of Deconstruct. The Deconstruct team began their journey with in-depth research, including interviews with over 500 women, which highlighted the pressing need for climate-appropriate, science-backed skincare in India. Months of R&D resulted in thoughtful formulations, like matte gel sunscreens suited to India's hot and humid weather. "Our approach was rooted in ingredient transparency and formulation performance, and we wanted to simplify skincare without compromising results," she explained. What truly sets Deconstruct apart is its dedication to combining efficacy with gentleness. The brand's dermatologist-approved, multifunctional products are crafted to deliver results without irritating the skin—making them ideal for both first-time and seasoned users. "We've focused on demystifying ingredient lists, making scientific skincare approachable for everyone," Malini added. Adopting a direct-to-consumer model, the Bengaluru-based brand sells through its website and major online marketplaces, making its offerings accessible across the country. Their bold yet calculated entry into the quick commerce segment in late 2024 has already paid dividends, contributing 10–15% to revenue. "Quick commerce has become a major growth driver, and we plan to launch exclusive SKUs and campaigns for this channel in FY26," she shared. With a 10X revenue jump and annualised net revenue touching INR 200 crore in FY25, Deconstruct recently closed an INR 65 crore funding round led by L'Oréal's BOLD VC, V3 Ventures, and DSG Consumer Partners. The funds will drive innovation in core categories like sunscreens and serums and support expansion into offline retail—currently being piloted in Bengaluru—and international markets like the UAE and Southeast Asia. "Our mission remains to offer science-backed, effective skincare that's accessible, transparent, and easy to use," Malini said. As Deconstruct scales, it continues to uphold its founding principles—proving that skincare doesn't need to be complicated to be effective. Facts:
Hindustan Times
26-05-2025
- Health
- Hindustan Times
World Sunscreen Day: Everything you need to know about how sunblock works,from ideal SPF range to UV protection
World Sunscreen Day 2025: May 27 is observed as World Sunscreen Day, also known as National Sunscreen Day. It serves as a very important reminder of how valuable sunscreen is for your skin health. Sunscreen protects the skin from harmful UV rays, reducing the risks of premature ageing, sun damage, wrinkles, and even skin cancer. Most importantly, sunscreen is not just a seasonal summer product; it is a non-negotiable year-round essential, regardless of weather or season. ALSO READ: Do you assume sunscreen is unnecessary for dark skin tones? Know the danger that hits melanin-rich complexions harder On this day, let's take a closer look at sunscreen essentials. HT Lifestyle reached out to experts to help you understand how to protect your skin effectively, from knowing how sunscreen works, SPF requirements, to sunscreen for children. First, let's break down how sunscreen works. Dr Shifa Yadav, Consultant, Dermatology and Cosmetology at Artemis Hospitals, unpacked the science behind sunscreen and what SPF truly means for your skin. She said, 'Sunscreens can be regarded as an invisible shield your skin uses to defend itself from harmful sun rays. Their usage is not restricted to only tanning prevention; rather, their key purpose is to avoid any form of damage the skin could receive. Sunscreen is a shield for your skin, forming a layer that blocks or reflects the damaging ultraviolet rays of the sun, especially the UVB rays, so well researched to cause sunburns and greatly enhance the risk of skin cancer." Moreover, Dr Shifa Yadav shared a detailed guide on how much SPF is enough: Now that we are done with SPF, you may have probably come across the term broad spectrum as well. One common misconception is that people often focus mostly on the SPF number when choosing a sunscreen. But true protection lies in a combination of both SPF and broad-spectrum coverage. Malini Adapureddy, CEO & Founder of skincare brand, Deconstruct, explained, "The most effective sunscreen is one that offers broad-spectrum protection against both UVA and UVB rays. While UVB rays cause visible burns, it is the deeper-penetrating UVA rays that silently accelerate ageing and pigmentation. In a country like India, where sun exposure is high year-round, this dual protection is non-negotiable. Many people focus on SPF numbers alone, but the real measure of protection lies in how comprehensively a sunscreen defends the skin. Broad spectrum isn't a luxury, it is the minimum standard for maintaining long-term skin health." With so much conversation around sunscreen being an absolute unskippable daily essential, what about children? More than adults, children are vulnerable to sun damage because of their sensitive skin. Which sunscreen is most suitable for children? Should your children even apply sunscreen? Dr Mikki Singh, Founder and Head Dermatologist at Bodycraft Clinics and Salon, firmly emphasised the importance of sunscreen for children. She said, 'Yes, children should absolutely use sunscreen. Early sun protection helps prevent sunburn, long-term skin damage, and lowers the risk of skin cancer later in life.' Dr Singh shared a guide for parents, helping them to guide sunscreen use for children: Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
Fashion Network
06-05-2025
- Business
- Fashion Network
Deconstruct reports tenfold revenue growth in FY25
Science-backed skincare label Deconstruct has reported a tenfold increase in revenue for the 2025 financial year, marking its most significant growth to date. The brand also achieved earnings before interest, tax, depreciation, and amortisation (EBITDA) profitability (adjusted for one-time costs), and attributed this to focused marketing and operational efficiency. Deconstruct's FY25 annualised net revenue touched Rs 200 crore in the 2025 fiscal year, with the brand now aiming to scale this figure to Rs 500 crore by the 2026 financial year, Deconstruct announced in a press release. The business announced that it continues to maintain strong positions across major multi-brand marketplaces and is targeting a top-three ranking for its hero SKUs on quick commerce platforms. Deconstruct's performance was led by high-performing SKUs tailored to beginner users and specific skin concerns. Popular products included non-greasy sunscreens and Vitamin C formulations. According to the brand, its deep understanding of market gaps and sharp target group identification contributed to reduced customer acquisition costs and improved marketing return on investment. 'Achieving EBITDA profitability is a significant milestone, but it's only the beginning of our journey,' said Deconstruct's founder and CEO Malini Adapureddy in a press release. "At Deconstruct, we're not just building a skincare brand, we're building a movement rooted in transparency, science, and empathy. Our vision is to make high-efficacy, gentle skincare accessible across the globe, and to do it responsibly, without compromising on what we stand for. This year's growth validates the trust our community has placed in us, and we're more committed than ever to redefining skincare with integrity and impact." In February, Deconstruct raised Rs 65 crore in funding from L'Oréal's venture capital arm Bold, V3 Ventures, and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in the round. To fuel future growth, the brand is now focusing on product innovation, global expansion, and tech-enabled customer experience.
