Latest news with #MaltesersUK
The Irish Sun
22-05-2025
- Business
- The Irish Sun
Discontinued Mars chocolate coming to back to UK shelves in weeks after 11 years
MARS has announced the comeback of a beloved snack that has not been seen on shelves in over 10 years. The choc brand has told shoppers that white chocolate Maltesers will be making a return this summer. 1 The iconic chocolate will be making a come back The snack is expected to return to supermarkets and independent stores on the 16 June, giving fans less than a month to wait. And you can expect to see the delight in both fun sized and sharing brands. It comes after shoppers have been pleading with the brand for years to bring the treat back. The treat first launched in 2003 but was taken off shelves back in 2014. Since then social media has been flooded with pleas from shoppers to bring the choc back. Including comments from punters who said the creamy honeycomb bites were the "best thing" they have ever had. Others have said: "Every now and then I remember that white chocolate Malteasers were discontinued and I feel furious." And a third distraught customer, who said: "I beg @MaltesersUK bring white chocolate malteasers back, I crave them every week." Most read in Money A fourth even went as far to say their "eyes fill with tears" when they think about the snack. Clare Moulder, Maltesers Senior Brand Manager said: "We're delighted bring Maltesers White Chocolate back for the passionate fans who have been anticipating their return for years. 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY "Maltesers is all about encouraging people to look on the light side of life and so definitely try them if you've not done before.' White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round. It has been reported that they were discontinued due low sales but many chocolate lovers were devastated to see the end of their run. In 2017 The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign. Variations of the snack have reappeared since including Maltesers seasonal white chocolate reindeer's at Christmas and bunnies for Easter MORE CHOCOLATE NEWS It's been a good week for chocolate fans with Cadbury announcing a new bar for customers to enjoy. The Sun can exclusively reveal, the chocolatier has announced the launch of its new Dairy Milk Iced Latte bar. Cadbury has launched a special chocolate bar that blends its classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces. The chocolate brand is also introducing four limited-edition Dairy Milk Summer Edition bars, complete with unique packaging designed for the 53% of Brits who, according to the brand's survey, enjoy their chocolate chilled. This packaging changes its appearance when cooled, thanks to special thermochromic technology, revealing bright, summery designs. Read more on the Irish Sun The new chocolate bars will hit the shelves in June and will be available throughout the summer period. However, in less favourable news the brand also confirmed it axed it's Fry's Coffee Cream bars. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Suntory tweaked the flavour of its While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Glasgow Times
19-05-2025
- Entertainment
- Glasgow Times
Discontinued White Chocolate Maltesers set for UK return
The confectionery company is responsible for a range of popular chocolates including M&Ms, Snickers, Skittles and, of course, Mars bars. Mars is also responsible for Maltesers, which are balls of crunchy, light, and airy malt coated in milk chocolate. Along with the original milk chocolate version, Mars has also released various other flavours over the years. Did you ever try White Chocolate Maltesers? (Image: Groupon) Back in 2003, it launched White Chocolate Maltesers in the UK. However, the chocolates were discontinued in 2014 due to "low sales". More than 10 years later, fans are still distraught about the axing of the Maltesers chocolate, calling on Mars to bring it back. Discontinued UK chocolates and sweets One fan on X (formerly Twitter) said: "@MaltesersUK bring back the white chocolate Maltesers please." Another person posted: "Had a dream last night that white chocolate maltesers were back and I bought a whole crate of them." A third person commented: "Whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis." whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis — kelpy 🌙 (@kelpyfae) February 26, 2024 'Close enough' - Fans compare Gold Maltesers to discontinued favourite Shoppers recently spotted Gold Maltesers in Iceland and were quick to comment how similar they looked to the previously discontinued White Chocolate Maltesers. One person, commenting on a Facebook post from Newsfoodsuk, said: "Omg white maltesers." While another added: "Close enough welcome back White malteasers." Discontinued White Chocolate Maltesers set for UK return However, there are now reports White Chocolate Maltesers could be making a return to the UK. The popular discontinued chocolate is said to be returning to stores across the country in mid-June or early July, according to minstrelmunches on TikTok. The TikToker in her video even includes a picture of the new-look packaging for the returning White Chocolate Maltesers. Minstrelmunches said: "I cannot wait to try these, are they going to be better than the regular Maltesers?" There are also two more flavours reportedly coming to the UK - Dark Chocolate Black Forest Gateau and Milk Chocolate Tiramisu. Mars issues update on return of White Chocolate Maltesers Mars Wrigley has been asked previously, by Sky News, about whether or not fans can expect to see White Chocolate Maltesers in the UK again. RECOMMENDED READING: A Mars Wrigley UK spokesperson said: "We're always listening to the fans of our chocolate and fruity treats, which is why we're constantly innovating our ranges. "Whilst White Chocolate Maltesers aren't currently on shelves, we're pleased to offer many delicious alternatives such as M&M's, and of course, our original Maltesers. "We've always got an ear to the ground and recognise the enduring love for old favourites, so stay tuned for some epic comebacks that could be happening soon… Watch this space!"
South Wales Argus
19-05-2025
- Entertainment
- South Wales Argus
Discontinued White Chocolate Maltesers set for UK return
The confectionery company is responsible for a range of popular chocolates including M&Ms, Snickers, Skittles and, of course, Mars bars. Mars is also responsible for Maltesers, which are balls of crunchy, light, and airy malt coated in milk chocolate. Along with the original milk chocolate version, Mars has also released various other flavours over the years. Did you ever try White Chocolate Maltesers? (Image: Groupon) Back in 2003, it launched White Chocolate Maltesers in the UK. However, the chocolates were discontinued in 2014 due to "low sales". More than 10 years later, fans are still distraught about the axing of the Maltesers chocolate, calling on Mars to bring it back. Discontinued UK chocolates and sweets One fan on X (formerly Twitter) said: "@MaltesersUK bring back the white chocolate Maltesers please." Another person posted: "Had a dream last night that white chocolate maltesers were back and I bought a whole crate of them." A third person commented: "Whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis." whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis — kelpy 🌙 (@kelpyfae) February 26, 2024 'Close enough' - Fans compare Gold Maltesers to discontinued favourite Shoppers recently spotted Gold Maltesers in Iceland and were quick to comment how similar they looked to the previously discontinued White Chocolate Maltesers. One person, commenting on a Facebook post from Newsfoodsuk, said: "Omg white maltesers." While another added: "Close enough welcome back White malteasers." Discontinued White Chocolate Maltesers set for UK return However, there are now reports White Chocolate Maltesers could be making a return to the UK. The popular discontinued chocolate is said to be returning to stores across the country in mid-June or early July, according to minstrelmunches on TikTok. The TikToker in her video even includes a picture of the new-look packaging for the returning White Chocolate Maltesers. Minstrelmunches said: "I cannot wait to try these, are they going to be better than the regular Maltesers?" There are also two more flavours reportedly coming to the UK - Dark Chocolate Black Forest Gateau and Milk Chocolate Tiramisu. Mars issues update on return of White Chocolate Maltesers Mars Wrigley has been asked previously, by Sky News, about whether or not fans can expect to see White Chocolate Maltesers in the UK again. RECOMMENDED READING: A Mars Wrigley UK spokesperson said: "We're always listening to the fans of our chocolate and fruity treats, which is why we're constantly innovating our ranges. "Whilst White Chocolate Maltesers aren't currently on shelves, we're pleased to offer many delicious alternatives such as M&M's, and of course, our original Maltesers. "We've always got an ear to the ground and recognise the enduring love for old favourites, so stay tuned for some epic comebacks that could be happening soon… Watch this space!"
