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Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Eco Age Relaunches as Future-Focused Fashion Agency
Eco Age, the sustainability pioneer behind the Green Carpet Fashion Awards, has officially relaunched as a communications agency for future fashion. Now under the leadership of purpose-driven media owners John and Clodagh Higginson, Eco Age emerges with a rebranded identity, renewed mission, and an influential advisory board to guide its next chapter. The 16-year-old agency—previously associated with major clients like Gucci, Stella McCartney, Chopard, and Diesel—had closed following a financial cyberattack. Its rebirth signifies a bold recommitment to sustainable fashion, with a new tagline: 'Fashion. For A Future.' With over 220,000 followers across Instagram, LinkedIn, TikTok, and Facebook, Eco Age has reignited its digital influence over the past three months, boosted by partnerships with sustainability advocates such as Dr. Brett Staniland and Tori Tsui. A new leadership team, including Partner and Executive Director Marwa Zamaray, brings decades of experience and vision. The agency also welcomes a diverse advisory board featuring Jacqueline Shaw (Africa Fashion Guide), Paul Foulkes-Arellano (Circuthon), Bel Jacobs (fashion journalist and activist), Eshita Kabra-Davies (By Rotation), and Tsui herself. Eco Age is now commissioning original investigative journalism on ethical fashion and sustainability for its digital platform. Early clients include Sparxell, a biotech firm offering the world's first 100% plant-based pigment tech, and Textile Genesis, a traceability solution for fashion supply chains. Additionally, the agency has been named a media partner for Manchester Fashion Week, set to return this September after a 10-year break, and plans to bring back the Green Carpet Fashion Awards in 2026. CEO John Higginson emphasized Eco Age's mission to empower consumers with credible knowledge: 'When we choose better, we help reshape fashion without saying a word.' Zamaray echoed this, calling Eco Age a 'lighthouse' for fashion's transformation amid rising global pressures. Though founder Livia Firth is no longer associated with the relaunch, the new team acknowledges her foundational work and legacy.
Yahoo
4 days ago
- Business
- Yahoo
Eco Age relaunches as agency for future fashion
LONDON, June 5, 2025 /PRNewswire/ -- Eco Age, the pioneering sustainability consultancy behind the Green Carpet Fashion Awards, relaunches as a communications agency for future fashion. Attendees of the Green Carpet Fashion Awards have included: Leonardo DiCaprio, Zendaya, Donatella Versace, Cate Blanchett, Naomi Campbell, John Legend, and Tom Ford. The 16-year-old agency, which includes Gucci, Stella McCartney, Chopard, and Diesel among its former clients, closed last year. It reopens its doors under the ownership of former journalists John and Clodagh Higginson, who also own purpose-led communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has joined as Partner and Executive Director. The agency has hired an advisory board which includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, accomplished fashion journalist turned activist, Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. For the first time, it is commissioning leading journalists in sustainable fashion to write investigative stories for Clients include Sparxell, a plant-based colourant technology platform, and Textile Genesis, a leading traceability platform for the fashion industry. It is the media partner for this year's Manchester Fashion Week. John Higginson, CEO, said: "Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. Eco Age is a home for the world's most sustainable fashion brands." Marwa Zamaray, Partner and Executive Director, said: "Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet." Eco Age was set up by Livia Firth, who has moved on to other projects and has nothing to do with Eco Age in its new guise. The new Eco Age team thanks her for the work she did in building the brand and wishes her well with her new endeavours. For more information, visit: For images and videos download here View original content: Sign in to access your portfolio
