Latest news with #MangaProductions'
Broadcast Pro
18-06-2025
- Entertainment
- Broadcast Pro
Manga Productions and Koei Tecmo Games partner to publish ‘Nioh 3' in MENA
As part of the collaboration, Manga Productions will oversee Arabic localisation, marketing, and publishing for the Middle East and North Africa region. Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), has partnered with Japan's Koei Tecmo Games to publish the upcoming action RPG Nioh 3 across the Middle East and North Africa (MENA). The game is slated for a global simultaneous release in early 2026 on PlayStation 5 and Steam. Nioh 3 continues the critically acclaimed Nioh series, known for its dark samurai narrative, mythological elements, and punishing combat. Building on a franchise that has sold over 8m units worldwide, the new installment introduces an open field environment and a dual fighting system, enabling players to fluidly switch between 'Samurai' and 'Ninja' styles in real time. Under the new partnership, Manga Productions will oversee Arabic localisation, marketing, and regional distribution. The company plans to involve Saudi creatives in the adaptation process to ensure authenticity and cultural relevance for Arabic-speaking gamers. Dr Essam Bukhary, CEO of Manga Productions, emphasised that the collaboration reflects the company's ability to deliver world-class content while nurturing local talent. He noted that Manga's growing international recognition highlights its strength in regional publishing and marketing. Following their successful cooperation on Dynasty Warriors: Origins, which earned praise for its culturally sensitive localisation, both companies are aiming to build on that momentum. Hisashi Koinuma, President and COO of Koei Tecmo Games, expressed confidence in the continued partnership with Manga Productions, stating that the reception of Dynasty Warriors: Origins demonstrated the region's enthusiasm for well-localized Japanese titles. Abdulaziz Alnaghmoosh, Manga Productions' Director of Business Development and Content Licensing, said the aim with Nioh 3 is to create a localised experience that resonates from day one, offering Arabic players a seamless and immersive journey when the title launches globally. This partnership reinforces the growing influence of MENA in the global gaming market and underlines Manga Productions' commitment to delivering content that speaks directly to regional audiences while setting new standards for Arabic localisation in the gaming industry.
Broadcast Pro
27-03-2025
- Entertainment
- Broadcast Pro
Manga Productions makes historic debut as AnimeJapan 2025 sponsor
Essam Bukhary, CEO of Manga Productions, delivered a keynote on 'Saudinimation', highlighting Japan-Saudi collaboration in animation. Saudi Arabia's Manga Productions has made history by becoming the first Middle Eastern sponsor of AnimeJapan 2025, one of the major anime conventions. The event, held at the Tokyo Big Sight Exhibition Centre, attracted over 150,000 visitors and showcased more than 100 international exhibitors. A subsidiary of the Mohammed bin Salman Foundation (Misk), Manga Productions' participation highlighted Saudi Arabia's expanding footprint in the global anime industry. The company's presence at the event provided attendees with an immersive cultural experience, featuring interactive exhibitions such as traditional Saudi attire demonstrations and Saudi coffee tastings, blending heritage with innovation. Essam Bukhary, CEO of Manga Productions, delivered a keynote address titled 'A New Era of Animation! The Future of 'Saudinimation' Driven by Japan and Saudi Arabia.' His speech emphasised the growing collaboration between the two nations and the potential for joint ventures in animation production. 'The enthusiastic reception we received underscores our commitment to showcasing Saudi creativity on the global stage,' Bukhary stated. 'AnimeJapan 2025 marked a significant step in fostering co-productions and international partnerships, aligning with Saudi Arabia's vision of becoming a hub for entertainment innovation.' The Manga Productions pavilion also hosted prominent Japanese officials, including Vice Minister of Education, Culture, Sports, Science and Technology Akamatsu Ken and Vice Minister of the Environment Kobayashi Fumiaki, reflecting a deepening cultural and diplomatic exchange between Saudi Arabia and Japan. Abdulaziz Al-Mowani, Director of Marketing and Communications at Manga Productions, highlighted the strategic importance of the event, and stated: 'This platform allowed us to share Saudi Arabia's creative identity while establishing key media and industry relationships. Effective storytelling bridges cultures, and this event demonstrated the power of our narrative.' Manga Productions' participation at AnimeJapan 2025 not only reinforced its role as a global player in animation but also strengthened Saudi-Japanese collaboration in the evolving entertainment landscape.
