Latest news with #MangoDragonfruitLemonade
Newsweek
6 days ago
- Entertainment
- Newsweek
Starbucks Adds Secret Menu Items To The App—Here's Where To Find Them
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Starbucks officially debuted its long-rumored "secret menu" on Monday, making several fan-created drinks available through its mobile app for the first time. The company added four updated custom beverage options under the "Offers" tab, providing Starbucks Rewards members with streamlined access to previously off-menu creations. As part of the launch, Starbucks also announced a nationwide Secret Menu Contest, encouraging customers and employees to submit their own drink ideas, with the promise of cash prizes and a featured spot on the app for the winners. Dragonfruit Glow-Up and Cookies On Top Dragonfruit Glow-Up and Cookies On Top Starbucks Why It Matters By standardizing popular customizations and offering them directly in the Starbucks app, the company is responding to evolving customer preferences for personalization and digital convenience—reflecting a broader trend in the fast-food and beverage industry. Other chains, including Dunkin', have already adopted similar strategies for menu customization. The move also comes after Starbucks CEO Brian Niccol made efforts to streamline the menu, notably reducing certain Frappuccino options and introducing new beverages. What To Know The public launch of Starbucks' secret menu marks the first time the coffee chain has fully embraced a trend fueled by digital communities, food bloggers, and social media since at least 2011. How to Access Secret Menu Drinks in the App Starbucks Rewards members can find the newly launched secret menu items in the Starbucks app under the "Offers" tab. Customers can select these drinks, which include preset ingredient combinations, and order them at participating locations nationwide. Fan-inspired options debuting in the program include: Cookies on Top : A Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble topping. : A Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble topping. Dragonfruit Glow-Up : Mango Dragonfruit Lemonade Refresher with peach juice blend, blended, and topped with Vanilla Sweet Cream Cold Foam. : Mango Dragonfruit Lemonade Refresher with peach juice blend, blended, and topped with Vanilla Sweet Cream Cold Foam. Lemon, Tea & Pearls : Black tea and lemonade with raspberry-flavored popping pearls. : Black tea and lemonade with raspberry-flavored popping pearls. Just Add White Mocha: Brown Sugar Oatmilk Shaken Espresso enhanced with White Chocolate Mocha Sauce and Vanilla Sweet Cream Cold Foam. Secret Menu Contest Details Between July 14 and July 20, Starbucks customers and employees can enter the Secret Menu Contest by submitting their custom drink ideas through the contest page. Four finalists will be selected by August; each will receive $5,000 and have their drink featured in the Starbucks app during a dedicated week in August. Background: The Secret Menu's Evolution The informal "secret menu" became an online phenomenon over the previous decade, popularizing creative beverage tweaks and unique combinations shared via blogs and Instagram accounts such as @TheRealStarbucksSecretMenu. Until now, these drinks required barista knowledge of specific recipes and sometimes resulted in confusion during busy hours. Lemon, Tea & Pearls and Just Add White Mocha Lemon, Tea & Pearls and Just Add White Mocha Starbucks What Happens Next The grand prize winner in the contest, determined by an Instagram poll from August 18-20, will receive an additional $25,000.
Axios
6 days ago
- Business
- Axios
Starbucks launches secret menu on app and a new contest
Starbucks is making its "secret menu" official — and turning it into a nationwide contest with a cash prize. Why it matters: It's the Seattle-based coffee giant's latest play to win back customers and reverse sliding sales. Under CEO Brian Niccol's"Back to Starbucks" plan, the company has been making a series of tech-forward and consumer-focused changes. Starbucks leans into TikTok trends The big picture: This initiative draws a direct line from social media to the Starbucks app — a strategy familiar to Niccol and Tressie Lieberman, Starbucks' global chief brand officer, from their days at Chipotle. In 2023, the fast-casual chain introduced three menu items based on TikTok users' personalized orders. Starbucks secret menu drinks now available How it works: Starting Monday, Starbucks Rewards members can browse a selection of custom drink creations inspired by customer hacks and social media trends in the app's "Offers" tab. With one tap, a pre-built custom drink is added to the cart with all modifications preloaded, which simplifies ordering, the company said. Zoom in: The first four customizations featured are: Cookies on top: A Cold Brew with vanilla syrup, Vanilla Sweet Cream Cold Foam and cookie crumble topping. Dragonfruit glow-up: A Mango Dragonfruit Lemonade Refresher blended with peach juice and topped with Vanilla Sweet Cream Cold Foam. Lemon, tea & pearls: Black tea and lemonade plus raspberry-flavored popping pearls. Just add white mocha: Brown Sugar Oatmilk Shaken Espresso with White Chocolate Mocha Sauce and Vanilla Sweet Cream Cold Foam. What's next: More customizations will be featured in the future on the app's offer tab, Starbucks said. Starbucks Secret Menu Contest State of play: Starbucks is also running the "Secret Menu Contest" Monday through July 20. Customers and employees can submit their drink customizations at Starbucks Instagram Aug. 18-20. The finalists' creations will be featured on the app from Aug. 18-25. Each finalist wins $5,000, and the fan-voted grand prize winner gets an additional $25,000.
