Latest news with #MarTech
Yahoo
2 days ago
- Business
- Yahoo
Zoomd Technologies to Report Second Quarter 2025 Financial Results
Conference call will be held on August 14, 2025 at 11 AM ET TORONTO, Aug. 8, 2025 /PRNewswire/ -- Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing technology (MarTech) user-acquisition and engagement platform, announced today that it expects to report its financial results for the second quarter on August 14, 2025. The Company has scheduled a conference call on the same day, at 11 a.m. ET, to discuss the results and provide a corporate update. Ido Almany, CEO of Zoomd stated: "We are looking forward and excited to share this quarter's results with our investors." Interested parties can access the conference call via Internet webcast, which is available in the Investors section of the Company's website at or at Interested parties who would like to submit a question to be addressed on the call should email the question to ZOMD@ A webcast replay will be available in the Investors section of the Company's website at or via About ZOOMD Zoomd (TSXV: ZOMD) (OTC: ZMDTF), established in 2012 and listed on the TSX Venture Exchange since September 2019, provides an innovative mobile app user-acquisition platform that integrates with numerous global digital media outlets. This platform presents a unified view of multiple media sources, thereby serving as a comprehensive user acquisition control center for advertisers. It streamlines campaign management through a single point of contact, simplifying customer acquisition efforts. The consolidation of media sources onto one platform enables Zoomd to offer advertisers substantial savings by reducing the need for disparate data source integration, enhancing data collection and insights, and minimizing resource expenditure. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release. DISCLAIMER IN REGARD TO FORWARD-LOOKING STATEMENTS Information regarding the Company's future growth prospect and the preliminary unaudited financial results contained in this press release may constitute forward-looking-information within the meaning of securities laws. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The statements relating to financial estimates provided in this press release is provided to provide early guidance on the second quarter financial performance of the Company and readers are cautioned that this information may not be appropriate for any other purpose. In preparing the financial estimates, the Company completed an initial review of operations for the quarter ended June 30, 2025, however actual results may differ materially from the financial estimates provided in this press release as the estimates has not been audited or reviewed. When relying on the Company's forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. Other than as required under securities laws, we do not undertake to update this information at any particular time. Forward-looking information contained in this press release, including with respect to any future growth, is based on our current estimates, expectations and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement. FOR FURTHER INFORMATION PLEASE CONTACT: Amit BohenskyChairmanZoomdir@ Investor relations:Lytham Partners, LLCBen ShamsianNew York | PhoenixZOMD@ Logo - View original content: SOURCE Zoomd Technologies Ltd.
Time of India
4 days ago
- Science
- Time of India
Artificial Intelligence Explainer: The Martech Glossary
AI ( Artificial Intelligence ) is the simulation of human intelligence processes by computer systems. In MarTech , AI is used for personalisation, predictive analytics , automation and more. AI captured public imagination in recent times, when ChatGPT developed by OpenAI was launched as a "research preview" on November 30, 2022. Within a week, the world was talking about the development. However, the origins of Artificial Intelligence (AI) can be traced back to the mid-20th century, with its roots in mathematics, philosophy and computer science. While the idea of creating intelligent machines has been contemplated for centuries, the modern field of AI as an academic discipline began in the 1950s. The formal beginning of AI as a field of research is widely considered to be the Dartmouth Workshop in 1956. This summer conference, organised by John McCarthy, brought together leading researchers to discuss the possibility of creating "thinking machines." It was at this workshop that McCarthy coined the term "artificial intelligence." Before this pivotal event, several key figures laid the groundwork for the future of AI. Alan Turing, often called the "father of computer science," explored the concept of machine intelligence in his 1950 paper, "Computing Machinery and Intelligence". He proposed the Turing Test, a method for determining if a machine could exhibit intelligent behavior indistinguishable from that of a human. In 1943, Warren McCulloch and Walter Pitts published a paper that provided a mathematical description of how neurons in the brain might work, which was a crucial step toward the development of artificial neural networks. Arthur Samuel, a computer scientist at IBM, created a checkers program in the early 1950s that could learn from its own experience and improve its gameplay, a foundational example of machine learning. Following the Dartmouth Workshop, the field of AI experienced periods of rapid growth and setbacks, often referred to as "AI winters". The early years saw a great deal of optimism and progress. Researchers like Marvin Minsky, Allen Newell, and Herbert A Simon developed some of the first AI programs, including the Logic Theorist, which could solve mathematical theorems. The decade of the 1970s marked the first "AI winter," as funding and interest waned due to the failure of AI to deliver on its ambitious promises. In the 1980s, a resurgence of interest occurred with the rise of "expert systems," which were designed to mimic the decision-making of human experts in specific domains. From the 1990s, the emergence of machine learning approaches and the first major AI victories in games, such as IBM's Deep Blue defeating world chess champion Garry Kasparov in 1997 were highlights in the progress of AI. The current "AI boom" has been fueled by the availability of vast amounts of data, increased computational power, and the development of deep learning techniques , particularly with the introduction of the transformer architecture in 2017, which has been instrumental in the creation of large language models like GPT. The public release of ChatGPT in late 2022 was a landmark moment, as it brought the power of this technology to a wide audience and sparked a massive surge of interest and investment in Generative AI .
Zawya
01-08-2025
- Business
- Zawya
South Africa: Turning reviews into revenue with location intelligence
In a bold move to address falling digital engagement and branch visibility, one of South Africa's leading financial institutions has partnered with Location Bank, a MarTech pioneer, to turn a reputational challenge into a digital triumph. The result? A measurable boost in brand credibility, customer engagement, and revenue return. The challenge: A silent reputation crisis Despite strong national brand awareness, the bank struggled at the local level. Over 150 of its branches had low or no review activity, poor Google Business Profile (GBP) data, and negative sentiment dominating online feedback. As a result, local SEO performance lagged and so did customer trust and branch footfall. Key risks identified: - Over 150 locations with minimal or no reviews - Higher 1-star review ratio damaging public perception - Incomplete or outdated GBP listings hurting local search visibility - Loss of traffic in non-branded search terms like 'Bank near me' - Competitors consistently outranking the bank on digital maps and search To address these challenges, the bank partnered with Location Bank to launch a comprehensive Reputation and Visibility Optimisation Program, implementing a three-pronged strategy focused on review generation and management, Google Business Profile optimisation, and local SEO enhancements. To Learn more click here. About Location Bank: Location Bank is Southern Africa's leading MarTech platform for centralised location data management and digital optimisation. Trusted by top-tier brands, Location Bank helps businesses enhance discoverability, engagement, and conversion across every digital touchpoint.
Forbes
31-07-2025
- Business
- Forbes
How To Put The Effort Into Winning Direct Traffic
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. What's one metric you can consider not a vanity metric—one that tells you how well you're performing overall across all channels? The one that indicates you did something right in building a connection with your customers? Your direct traffic. In the hyper-attributable world of marketing dashboards, we tend to measure what's easy to track, not necessarily what's most meaningful. That's why the traffic that shows up in your analytics with no apparent source often gets overlooked or dismissed as a technical catch-all or digital noise. Can direct traffic become your most powerful KPI? When your strategy is executed correctly, this direct source of visits reflects your brand memory, the connection you've made with potential customers and the trust you've earned along the way. It's very much a predictor of your high-intent users who are ready to transact. So, shift your mindset from seeing direct traffic as merely unattributed, and start viewing it holistically, as a direct result of your efforts across the board: your brand pull. No Prompt This type of traffic shows up when someone types your URL directly, clicks a bookmark they set up previously, lands on your site from an untagged source or uses their memory and a bit of help from the browser to go back to what was memorable in the first place. On the backend, it looks simple—"source: direct"—but inherently, it's profound. It means this person remembers you. Cue the music for magic. When attention is fleeting—just a few seconds each time an ad appears (and at a cost)—a person returning to your website without an ad, a search query or even a referral link simply says: 'I know who you are, and I'm back.' It's one of those connections money can't buy; paid efforts won't get you there. You have to earn it. Why Delayed Gratification Is Your Secret Weapon No, direct traffic isn't truly "direct" in the literal sense. It's the second act of the campaign that brought the user in. The person behind that traffic may have first discovered your brand through an Instagram ad. They visited, looked around and left. Later, they come back by typing your name into the URL bar, with autofill helping them along. That visit shows up as direct traffic. Yes, the original channel planted the seed, but it was the brand that stuck. And that should tell you that direct traffic should never be treated as a stand-alone effort. It's a signal that all your efforts are working together, even if attribution systems can't trace the full path. Here's the part that should get your attention: Direct traffic often carries one of the highest conversion rates. Why? • Users typing your URL already know your brand. • Those users are more likely to trust your website. • There is now a stronger intention to visit your website. • These users arrive without distraction caused by any other content. We see this all the time: The user who returns directly converts better than the one who arrives via paid social or search. It reinforces the idea that direct traffic isn't just a nice-to-have; it's essential. This kind of impact takes time and craft to build, but it costs nothing in the moment and earns long-term attention. How To Measure Direct Traffic 1. Tag everything. The better you understand where your traffic comes from, the more accurately you can define your direct traffic. Do not inflate your direct numbers with untagged links. 2. Focus on returning users. Analyze those users within your measurement platform. They are your true loyalists, the people who chose to return to your website. 3. Pay attention to landing pages. Users landing on your home page are most likely those who typed in your URL manually. Those who land on your checkout or specific event page are most likely working with bookmarks or saved links. These are still important and what you want, but they are different. 4. Tie traffic to campaign timing. Compare those spikes in your direct traffic to PR hits, brand campaigns or influencer collaborations. See a delayed uptick after a major moment? 5. Pay attention to conversion rates. Visits to your website are great, but do not miss out on measuring what they do. Compare engagement and conversion rates with other sources of your traffic. Direct Traffic: Your Quiet Win Don't be surprised to see a rise in your direct traffic after a mix of traditional advertising, influencer partnerships or especially earned PR coverage. Even when your paid media spend remains flat or pulls back for a period, your direct visits can increase as a direct result of your past efforts, often showing up on weekends or following news coverage. The biggest insight into whether your efforts are boosting direct traffic comes with time. You want to see those visitors converting faster and at higher rates down the road. It's no longer window shopping—it's all about arriving with intent. Your direct visitors were first introduced to your brand through a specific effort and eventually, weeks or even months later, returned when it mattered to them. That's how you know direct traffic doesn't just measure memory—it measures the momentum your efforts have created. Brand Equity In Motion In the world of marketing, where we are obsessed with attribution, CAC and last click wins, one needs to remember that the value of unprompted behavior is huge. When someone returns to the website because they remembered the name, typed it in and chose your destination over any other open tab in their browser, that's the relationship that you created. It's a relationship that may not show up in campaign reports, but it's a very important KPI you have in your back pocket. When you are called upon without asking for it, you know your brand works. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Hindustan Times
30-07-2025
- Business
- Hindustan Times
IIT Roorkee, Futurense collaborate to launch India's first full-stack AI certification for modern marketers
Indian Institute of Technology (IIT) Roorkee is collaborating with Futurense to launch the 'PG Certificate in AI-Enabled Digital Marketing & MarTech'. The latest offering is India's first no-code, full-stack AI certification designed specifically for marketing professionals. IIT Roorkee has collaborated with Futurense to launch 'PG Certificate in AI-Enabled Digital Marketing & MarTech'. The course details are given here. (Image source: Spanning 6 months, the course begins in October 2025, and is aimed at addressing the critical orchestration gap in modern marketing where teams use over 90+ tools but often lack the systems thinking to connect them for real-time performance, a statement informed. Raghav Gupta, the founder and CEO at Futurense highlighted that the PG Certificate in AI-Enabled Digital Marketing & MarTech 'is not just another marketing course with AI added on'. Also read: IIT Kharagpur Director says full-time psychiatrist will be appointed very soon He said, 'It's India's first full-stack AI marketing certification built from the ground up for today's ecosystem, where growth depends on how well you wire content, data, automation, and personalisation together. With IIT Roorkee's academic credibility and Futurense's industry-backed learning model, this program creates marketers who can think like builders and execute like technologists.' Prof. Kaushik Ghosh, the coordinator at IIT Roorkee's Continuing Education Centre (CEC), emphasised that the goal behind the course is to create future-ready professionals by blending academic rigour with practical innovation. Also read: IIT Madras study finds access to non-farm activities, irrigation a major factor to reduce migration among rural families Prof. Ghosh added, 'This program exemplifies that vision. As marketing becomes increasingly driven by AI and real-time orchestration, professionals need more than surface-level tool knowledge; they need a deep, system-level understanding. Through this certification, we're enabling learners to build marketing engines that are intelligent, adaptive, and grounded in real-world applications.' Also read: IIT Indore, Mehta Family Foundation partner to launch 2 academic schools in Sustainability and Biomedical Engineering Explained: A first-of-its-kind program in India Following are some points that make this program a first-of-its-kind in India: The program has been designed for Full-Stack AI Marketing Orchestration The program focuses on from-scratch redesign, with emphasis on wiring CRM, CDP, analytics, automation, and GenAI into one performance engine. Provides hands-on with 30+ Real Tools. Learners learn and build systems with tools like ChatGPT, Claude, Jasper, and Segment to Zapier, HubSpot, Canva AI, GA4, and Looker Studio. Learners are provided live AI Clinics. In addition, the course also offers live weekend classes, with an optional 2-day campus immersion at IIT Roorkee. The ideal participant: Following individuals are ideal participants of this program: Aspiring digital marketers & AI-curious creatives Traditional marketers adapting to the new stack Growth/product managers building lean funnels Founders and solopreneurs automating marketing Consultants, freelancers & career switchers As per the press statement, applicants do not need a coding background. The Futurense Bridge Course ensures everyone gets up to speed with AI workflows, prompt writing, and no-code integration before the main sessions begin. Course details Course begins on: October 11, 2025 Course duration: 6 Months (120+ live hours) Format of course: Weekend Live Online Sessions Campus Immersion: Optional 2-Day at IIT Roorkee Course fee: ₹1.40 Lakhs + GST (Flexible EMIs available) Certificate: Offered from IIT Roorkee For more details, applicants may visit the official website here.
