Latest news with #MarketingCloud
Mint
29-05-2025
- Business
- Mint
Wondrlab bets ₹30 crore on SaaS platform Hector to cut e-commerce chaos
MUMBAI : In a digital economy increasingly defined by high-velocity clicks and algorithmic shelves, brands are grappling with the chaos of managing e-commerce and quick commerce campaigns across multiple platforms. Marketing technology (martech) company Wondrlab is attempting to bring clarity with the launch of Hector, a proprietary SaaS (software as a service) platform built by its performance marketing arm Neon Digital. After two years of product development and a ₹30 crore investment, the platform is being positioned as a full-stack operating system for digital commerce, already being used by over 100 clients. At its core, Hector brings together advertising and performance data from Amazon, Flipkart, Myntra, Blinkit, Instamart, Zepto and BigBasket, offering brands a unified dashboard to view, analyse and act on insights that were previously scattered across siloed platforms. The tool doesn't just visualise campaign data; it enables businesses to optimise spends, monitor competitor activity, and respond in real time to inventory, pricing and traffic shifts, all within a single interface. Also Read: Third time's the charm for this startup looking to ride India's gaming frenzy Unlike many martech products that are designed as reporting dashboards for marketers, Hector was built from the ground up by people who have lived the campaign trenches. 'We didn't start with a tech idea. We started with a problem," said Meher Patel, founder of Neon Digital. 'Every commerce platform has its own ad engine, its own language and its own reporting format. The knowledge is unstructured, and the learning curve is steep. Hector takes all of that and makes it intuitive." How Hector helps brands win The platform standardises performance metrics like ROAS (Return On Advertising Spend) and ACoS (Advertising cost of sales) across platforms, and consolidates advertising and organic revenue at the stock keeping unit (SKU) level. It enables users to track product-wise sales, ad attribution, regional performance and predictive inventory needs. For business leaders, it offers a top-down view of what's working and what's not, while also allowing deeper analysis for media managers. Saurabh Varma, founder and CEO of Wondrlab Network, sees Hector as a bet on India's growing digital commerce maturity. 'This is not just about efficiency. It's about giving brands control. The market has outgrown spreadsheets and patchwork dashboards. Hector is what a modern commerce control room looks like," he said. Also Read: Rooter picks up exclusive digital rights for esports tournament BGMI Masters Series One of Hector's standout features is its deep integration with Amazon Marketing Cloud, which enables brands to build audience cohorts based on every level of engagement, from those who simply saw an ad to those who added a product to cart but didn't complete the transaction. This kind of precision targeting, currently used by less than 1% of Amazon advertisers globally, has already helped Wondrlab clients reassess their media strategies. In one instance, a D2C mattress brand found that 65% of its Shopify and retail store buyers had interacted with its Amazon ads, prompting a rebalance of its YouTube and marketplace ad spends. But Hector doesn't stop at audience insights. It also facilitates campaign-level automation, including hourly performance analysis (dayparting), predictive alerts when top-selling SKUs are close to running out, and optimisation tools to tweak bids, placements or keywords in real time. The system also allows brands to build custom taxonomies, categorising products by size, gender, or material instead of relying on standard platform-defined hierarchies. The team is working towards a future where campaigns can be launched and managed across all marketplaces from one interface. A platform for future of commerce Hector is not licensed to other agencies and is only available via three engagement models: SaaS-only for in-house teams, full-service through Neon, or a hybrid approach. 'This is our moat," Varma said. 'We're not selling software. We're enabling commerce. If you're serious about scaling in this space, you'll need a platform like this." Also Read: From DRDO to Dinosaurs: India's listed 3D printing firm makes consumer pivot Wondrlab says the platform currently manages over ₹50 crore in monthly commerce and expects that figure to grow tenfold as it scales Hector to 500 clients over the next year. With increasing pressure on brands to demonstrate digital ROI (return on investment), especially on high-velocity platforms like quick commerce and marketplaces, Hector is being positioned as more than just a tool—it's a new way of doing business. 'In a market that's only getting noisier, you either have clarity or you're flying blind," said Patel. 'Hector gives you that clarity."
Yahoo
19-05-2025
- Business
- Yahoo
Former Slack CEO Lidiane Jones Joins Silversmith Capital Partners as Senior Advisor
BOSTON, May 19, 2025--(BUSINESS WIRE)--Silversmith Capital Partners, a growth equity firm focused on supporting the best entrepreneurs in technology and healthcare, today announced that Lidiane Jones, an accomplished technology executive and former CEO of Slack and Bumble, has joined the firm as a Senior Advisor. Lidiane brings more than two decades of deep leadership, technical and product experience, having held senior roles at some of the world's most innovative technology companies. With a proven track record of delivering impactful products across enterprise scalability, machine learning, and consumer productivity, Lidiane will bring valuable industry insight, strategic guidance, and investment perspective to Silversmith and its portfolio companies. "Having known Lidiane for many years, I've long admired her technical expertise, product intuition, and ability to lead at scale," said Jim Quagliaroli, Managing Partner at Silversmith Capital Partners. "From her early days as a software engineer at Microsoft to leading category-defining companies like Slack and Bumble, Lidiane has consistently demonstrated world-class leadership. We're thrilled to welcome her to Silversmith as a Senior Advisor and look forward to the impact she will have across the firm and our portfolio." A seasoned CEO, Lidiane most recently served as CEO of Bumble. Prior to that, she was appointed CEO of Slack following its acquisition by Salesforce, transitioning from her executive leadership role within Salesforce to guide Slack's integration and future direction. During her tenure, she also led efforts to bring generative AI into workplace collaboration. Before taking the helm at Slack, Lidiane held several senior positions at Salesforce, including Executive Vice President and General Manager of Commerce Cloud, Experience Cloud, and Marketing Cloud, where she played a key role in driving product innovation and customer engagement. Earlier in her career, she spent four years at Sonos leading software product experiences, and 13 years at Microsoft, where she began as a software engineer on Excel and rose to lead major initiatives across Office, Azure Machine Learning, and enterprise management and oversaw several of the company's post-acquisition integration efforts. "It's an exciting time to be working with growth-stage companies as they lead, scale and innovate," said Lidiane Jones. "I'm honored to join Silversmith as a Senior Advisor and look forward to supporting entrepreneurs who are building the next generation of market-leading technology businesses." About Silversmith Capital Partners Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $3.3 billion of capital under management. Silversmith's mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Apryse, DistroKid, Iodine Software, LifeStance Health, Onbe, and Webflow. For more information, including a full list of portfolio investments, visit or follow the firm on LinkedIn. View source version on Contacts Media Contact: Kate CastleSilversmith Capital Partnerskate@ Sign in to access your portfolio
Business Wire
19-05-2025
- Business
- Business Wire
Former Slack CEO Lidiane Jones Joins Silversmith Capital Partners as Senior Advisor
BOSTON--(BUSINESS WIRE)-- Silversmith Capital Partners, a growth equity firm focused on supporting the best entrepreneurs in technology and healthcare, today announced that Lidiane Jones, an accomplished technology executive and former CEO of Slack and Bumble, has joined the firm as a Senior Advisor. Lidiane brings more than two decades of deep leadership, technical and product experience, having held senior roles at some of the world's most innovative technology companies. "I'm honored to join Silversmith as a Senior Advisor and look forward to supporting entrepreneurs who are building the next generation of market-leading technology businesses." -- Lidiane Jones Share With a proven track record of delivering impactful products across enterprise scalability, machine learning, and consumer productivity, Lidiane will bring valuable industry insight, strategic guidance, and investment perspective to Silversmith and its portfolio companies. 'Having known Lidiane for many years, I've long admired her technical expertise, product intuition, and ability to lead at scale,' said Jim Quagliaroli, Managing Partner at Silversmith Capital Partners. 'From her early days as a software engineer at Microsoft to leading category-defining companies like Slack and Bumble, Lidiane has consistently demonstrated world-class leadership. We're thrilled to welcome her to Silversmith as a Senior Advisor and look forward to the impact she will have across the firm and our portfolio.' A seasoned CEO, Lidiane most recently served as CEO of Bumble. Prior to that, she was appointed CEO of Slack following its acquisition by Salesforce, transitioning from her executive leadership role within Salesforce to guide Slack's integration and future direction. During her tenure, she also led efforts to bring generative AI into workplace collaboration. Before taking the helm at Slack, Lidiane held several senior positions at Salesforce, including Executive Vice President and General Manager of Commerce Cloud, Experience Cloud, and Marketing Cloud, where she played a key role in driving product innovation and customer engagement. Earlier in her career, she spent four years at Sonos leading software product experiences, and 13 years at Microsoft, where she began as a software engineer on Excel and rose to lead major initiatives across Office, Azure Machine Learning, and enterprise management and oversaw several of the company's post-acquisition integration efforts. 'It's an exciting time to be working with growth-stage companies as they lead, scale and innovate,' said Lidiane Jones. 'I'm honored to join Silversmith as a Senior Advisor and look forward to supporting entrepreneurs who are building the next generation of market-leading technology businesses.' About Silversmith Capital Partners Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $3.3 billion of capital under management. Silversmith's mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Apryse, DistroKid, Iodine Software, LifeStance Health, Onbe, and Webflow. For more information, including a full list of portfolio investments, visit or follow the firm on LinkedIn.
TECHx
14-05-2025
- Business
- TECHx
Zulekha Healthcare Group Adopt Salesforce for Digital Growth
Home » Smart Sectors » Healthcare » Zulekha Healthcare Group Adopts Salesforce for Digital Growth UAE-based Zulekha Healthcare Group has announced its decision to adopt Salesforce Health Cloud and Marketing Cloud to support its digital transformation strategy. The group operates two multidisciplinary hospitals in Dubai and Sharjah, along with two medical centres and five pharmacies. It offers specialized treatments across more than 30 medical disciplines. Founded in 1964, Zulekha Healthcare Group is now one of the largest private healthcare networks in the UAE. It employs over 2,500 professionals, including 300+ qualified doctors, 600+ nurses, and a dedicated paramedical team. The group's two hospitals house 285 beds and offer both inpatient and outpatient services. It also manages a smart medical fitness centre that provides visa-related health services such as medical assessments, vaccinations, occupational health cards, and embassy fitness certifications. The healthcare group confirmed that it selected Salesforce to help consolidate patient interactions across multiple channels. This includes in-person visits, messaging platforms, phone calls, and email. As reported, the unified CRM system will offer a complete 360-degree view of each patient. Zulekha Healthcare Group stated that the new platform will: Improve operational efficiency and reduce missed appointments Strengthen patient relationships and boost retention Marketing Cloud will enable the group to deliver more personalized and scalable communication campaigns. Taher Shams, Managing Director at Zulekha Healthcare Group, said the initiative aligns with their mission to improve healthcare accessibility through innovation. He added that by reducing no-shows, the organization aims to enhance patient adherence and overall health outcomes. The integration of Salesforce with the group's existing ERP and EMR systems will also support its expansion plans. This step will help Zulekha Healthcare Group leverage cloud capabilities and AI-driven solutions to optimize care delivery. Amit Khanna, SVP & GM, Salesforce Health, commented that the collaboration will allow for deeper patient insights and more customized care. He emphasized the role of AI in improving engagement and healthcare experiences. Zulekha Healthcare Group's latest move highlights its ongoing efforts to scale operations while enhancing the quality of care across the UAE.
Hans India
26-04-2025
- Business
- Hans India
AI-Powered 10 Best Marketing Platforms : An evolution in marketing industry
Introduction In today's dynamic digital marketing landscape, it is quite challenging to stand out from the noise. Consumers demand personalized, timely, and relevant content—and marketers are under pressure to deliver on all Artificial Intelligence plays a vital role by automating the processes, predicting consumer behavior, and enhancing personalization at scale, AI has become an essential tool in modern marketing arsenals. From content generation to customer segmentation and predictive analytics, AI-powered platforms are redefining how brands engage with their audiences. Before we deep dive and understand the top 10 game-changing AI marketing tools to watch in 2025, let's understand about AI marketing tools. What is an AI Marketing Tool ? AI marketing tool is simply a tool which is designed to assist in marketing tools are used in various forms like AI writing tools, which helps in creating content for marketing campaigns , Keyword research AI tools to find the best words to target in website copy and blog this section, we are sharing top 10 game changing AI-powered marketing tools which has changed the 360 view of marketing. Top 10 Game Changing AI Marketing Tools 1- HubSpot - AI plays an important role in streamlining the marketing,sales and service processes. Predictive lead scoring, chatbots, content strategy suggestions, and customer segmentation are few AI capabilities in Hub Spot which makes the platform useful for growing businesses who are seeking an all-in-one CRM and marketing suite. CEO- Yamini Rangan Headquarter- Cambridge ,Massachusetts, US Best For: Marketing automation, CRM, email campaigns Why It Stands Out: Seamless integration of AI within a full-funnel marketing ecosystem 2- Salesforce Einstein - Salesforce has become a dominant global leader in CRM due to Einstein AI platform being seamlessly integrated across its Sales Cloud, Service Cloud and Marketing Cloud Einstein provides insights and recommendations for sales forecasting, lead scoring, customer segmentation, personalised marketing journeys and customer service automation. Due to its extensive customer base, Einstein's AI capabilities have a broad reach, helping businesses leverage data to improve customer engagement, drive sales and enhance overall customer like Walmart, Amazon as well as few government organisations are leveraging Saleforce's Marketing Cloud technology and building a strong customer base. CEO - Marc Benioff Headquarters - San Francisco,California US Best for : CRM and customer journey automation What it stands Out - Predictive lead scoring, smart recommendations, dynamic campaign optimization 3- MailChimp - MailChimp is a veteran of digital and tech-driven marketing automation tools,which is widely used for email marketing and marketing offers features like audience segmentation, predicting engagement likelihood,suggesting content and optimising send times. MailChimps AI helps businesses personalize their email campaigns,target the right audiences,improve email deliverability , open rates and more conversions from email marketing efforts. CEO - Rania Succar Headquarters- Atlanta ,Georgia,US Best for- Email marketing & campaign automation Why its stands Out- Personalized content suggestions, send-time optimization, predictive segmentation. 4- Canva - It is a graphic design platform that allows users to create stunning visual content easily even without professional design skills. Canva was launched in 2013, it has grown into a powerful online tool used by individuals, marketers, small businesses, educators, and even large enterprises around the offers a wide range of templates and tools for creating visual integration with AI enhances the design and creative process and automatically generate designs based on user input. CEO - Melanie Perkins Headquarters - Sydney,New South Wales,Australia Best for : SMB,Social Media Managers, Marketing Teams,Educators & Students What it stands Out - All-in-One platform for design , copywriting, video editing and branding tool,accessibility , collaboration,speed. 5- Surfer SEO - Surfer SEO helps marketers create SEO-optimized content by analyzing top SERP competitors. It provides real-time suggestions for word count, keyword density, and structural optimization. When paired with Jasper AI, it becomes a powerful content creation and optimization combo. CEO - Michal Suski Headquarters - Wroclaw,Poland Best For: SEO-focused content writing Why It Stands Out: Data-driven, real-time optimization as you write 6- Jasper - Jasper AI (formerly Jarvis) is one of the leading AI copywriting tools which helps marketers in writing high-quality content, from blog posts and emails to product descriptions and ads. Jasper's tone customization, SEO-friendly suggestions, and integration with platforms like Surfer SEO make it a go-to for content marketers looking to scale. CEO - Dave Rogenmoser Headquarters : Austin,Texas,US Best For: Copywriting, blog content, product descriptions Why It Stands Out: High-quality output with minimal editing and powerful tone control 7- Adobe Marketing Cloud - Adobe Marketing Cloud is a collection of digital marketing tools which are designed to help businesses deliver personalized ,data driven customer experiences across multiple is part of Adobe Experience Cloud and is used by medium to large enterprises looking for advanced marketing capabilities. CEO - Shantanu Narayen Headquarters- San Jose,California,US Best for- Real-time content targeting, customer behavior analysis, and visual asset tagging Why its stands Out- Data Intelligence, Customer Journey Orchestration and Creative Power 8- Chat GPT - ChatGPT conversational AI is incredibly has transformed the way marketers brainstorm, write, and automate social media captions, ad copies, FAQs, or engaging customers through chat are few capabilities which help the marketers. CEO - Sam Altman Headquarters : San Francisco,US ,California Best For: Ideation, content generation, chatbot development Why It Stands Out: Context-aware, human-like responses and endless creative possibilities 9- Grammarly - Grammarly is usually known for its grammar checker capability, its AI-powered tone analysis, readability insights, and real-time suggestions are invaluable for marketers. Grammarly ensures your messaging is clear, concise, and aligned with your brand's tone when you're drafting an email campaign or creating social content. CEO: Rahul Roy Chowdhary Headquarters : San Francisco,US ,California Best For: Polishing marketing content Why It Stands Out: Intuitive interface with deep contextual suggestions and tone checks 10- Semrush - A powerful all-in-one digital marketing platform used for SEO, content marketing, competitor research, PPC, and social media marketing, provides data, tools, and insights to help businesses for the optimization of their online presence, grow organic traffic, and stay ahead of the competition. CEO - Oleg Shchegolev Headquarters - Boston,Massachusetts,US Best for : SEO Strategy Optimization,Competitor Analysis,Content Marketing What it stands Out - Competitive Intelligence , Massive Keyword Database, Powerful SEO Tools,Content Marketing excellence,Intuitive Dashboard,PPC Advertising and Insight. Conclusion AI is no longer the future—it's the present of marketing. Businesses that harness the power of these platforms are better equipped to meet evolving customer demands, outpace the competition, and create smarter, more impactful campaigns. Whether you're revamping your SEO strategy, automating emails, or creating thumb-stopping visuals, these 10 AI marketing tools are game-changers to watch—and adopt.
