Latest news with #MaryamMajidAlShamsi
Sharjah 24
17-04-2025
- General
- Sharjah 24
SSSD launches new phase of awareness ambassadors prog
The new module continues the mission by instilling family-oriented values and reinforcing the importance of intergenerational respect, especially towards parents and grandparents. It targets approximately 800 participants between the ages of 6 and 17 from within the community, with enrolment now open via the department's official website: Empowering children to lead family-centred change According to Maryam Majid Al Shamsi, Director of the Branches Sector at SSSD, the 'Respect for Parents Ambassadors' programme is designed to raise awareness among children about the importance of honouring one's parents. It encourages children to take active roles in organising events and awareness sessions that target families—specifically parents and caregivers—through knowledge-based and media-supported engagement. These initiatives are implemented in partnership with key stakeholders across the emirate. Al Shamsi highlighted the programme's multifaceted goals, including fostering a generation that is socially aware, emotionally connected to their families, and equipped to contribute meaningfully to society. The curriculum promotes intergenerational communication and creates joint child-parent activities to strengthen familial ties. Core values such as responsibility, compassion, sustainability, and respect for the elderly are central to the programme's philosophy. Children's skills in awareness creation and public engagement are also a priority, as these competencies are seen as foundational for their future roles in society. To guide participants, a comprehensive manual has been developed, detailing all programme pillars and requirements for earning the title of 'Respect for Parents Ambassadors.' Looking ahead: expanding future awareness themes Al Shamsi praised the department's strategic vision for expanding the 'Awareness Ambassadors' initiative, noting that several future modules are already in development. Among them is the 'Ambassadors of Protection' module, which will teach children how to identify and avoid various forms of abuse. Another upcoming component, 'Ambassadors of Volunteering,' aims to instill a culture of volunteerism and community service in children from an early age. These future initiatives are considered a natural extension of the department's evolving awareness strategy, reinforcing its commitment to nurturing a well-informed and socially responsible generation. Innovative peer-led learning for real-life impact The 'Awareness Ambassadors' programme stands out as a community-rooted initiative that professionally and creatively prepares children and adolescents to become active messengers of social awareness. The model emphasises peer-to-peer education, believing that children can influence one another more effectively due to shared experiences and communication styles. Participants are equipped with a blend of cognitive, practical, and media-related skills. The programme employs modern, age-appropriate methods to enhance the reach and resonance of its messages. By enabling young people to share knowledge with their peers, the department aims to create a ripple effect that embeds social values more deeply within the community. Each programme module is carefully selected based on real data and societal needs assessments. This ensures that every topic aligns with the actual challenges facing children today, enabling the creation of purposeful and impactful awareness campaigns. Programme goals at a glance: • Develop socially aware young ambassadors who deliver messages derived from their daily experiences, ensuring that the content resonates authentically among peers. • Create a sustainable leadership model where the child drives the content and direction of the awareness initiatives. • Foster leadership skills and personal growth through engaging, constructive activities that boost confidence and independence. • Promote cross-sector collaboration by involving all child-focused entities to contribute their expertise to building a well-rounded support system.
Sharjah 24
15-02-2025
- General
- Sharjah 24
SSSD celebrates graduation of 'Safe Digital Life Ambassadors'
The ceremony was attended by His Excellency Ahmed Ibrahim Al Meel, Chairman of the Sharjah Social Services Department, along with a group of officials, representatives of partner entities, and parents. During the ceremony, 214 children aged 8 to 16 years graduated to become ambassadors specialised in promoting positive behaviours in the digital space. Three strategic partners and 11 trainers were also honoured, each in their specialty, who contributed to the success of the programme, in addition to honouring special categories of children with Down syndrome and disabilities who were part of this initiative. Enhancing Digital Security The programme was launched in its first edition on February 8, 2024, coinciding with the Safer Internet Day, and was carefully designed to achieve noble educational and social goals, as it seeks to enable students to acquire leadership and self-development skills, with a focus on instilling leadership values and a spirit of initiative in them. During this, the programme went through several stages, starting with a process of selecting and carefully evaluating participants, followed by intensive training according to specialised axes in cooperation with entities with extensive experience. The Telecommunications and Digital Government Regulatory Authority contributed to providing technical empowerment to participants, while the Sharjah Broadcasting Authority, through the Sharjah Media Training Centre, provided media empowerment that enhances the ambassadors' capabilities in effective communication, in addition to the cognitive empowerment provided by the department's accredited social education specialists through the training programme (Safe Digital Quality of Life), which includes 7 main axes in developing digital awareness. Tangible results and achievements The programme achieved remarkable results in terms of enhancing digital awareness, as the total number of participants reached 401 participants from various segments of society across the Emirate of Sharjah, including 145 participants in the city of Sharjah, 50 participants in Al Hamriyah area, in addition to 61 participants in the city of Khorfakkan, as well as 51 in the city of Kalba, 25 participants in Al Batayeh, 21 participants in the city of Madam, in addition to the city of Al Dhaid with the participation of 17 participants, as well as 16 participants in the city of Mleiha and 15 in the city of Dibba Al Hisn. 49 specialised training courses were organised within the programme, ranging from 26 courses entitled "Digital Quality of Life", 20 specialised courses in "Digital Transformation", and 3 courses aimed at enhancing awareness of "cybersecurity". Institutional commitment to protect children and society In this context, Maryam Majid Al Shamsi, Executive Director of the Branches Sector at the Sharjah Social Services Department and supervisor of the programme, confirmed that protecting children and society from digital risks is at the top of the department's priorities. She praised the vital role played by the partners in achieving the programme's objectives, noting that the success of such initiatives depends on institutional integration and cooperation with the relevant authorities. Al Shamsi added that the 'Safe Digital Life Ambassadors' programme aspires to be part of an integrated system within the 'Awareness Ambassadors' initiatives, which also include 'Volunteer Ambassadors', 'Protection Ambassadors', and 'Parental Honour Ambassadors'. Al Shamsi concluded by saying that the department seeks through this programme to achieve the sustainability of digital awareness and enhance ethical values in the use of modern technology, which contributes to building a safe and sustainable digital society that keeps pace with rapid technological developments. It is worth noting that this initiative is one of the pioneering efforts in the field of spreading awareness about the importance of digital security and safe behaviours on the Internet, which enhances the ability of future generations to interact positively with the digital world and achieve a sustainable future.
