Latest news with #Masseter
Fashion Value Chain
6 days ago
- Business
- Fashion Value Chain
Shubman Gill Joins Oakley as Brand Ambassador in India
Oakley has named Indian cricket sensation Shubman Gill as its newest brand ambassador and face of its 'Artifacts From The Future' campaign in India. This marks Gill's first-ever eyewear brand association, blending his sharp style and elite performance with Oakley's cutting-edge innovation. Known for his calm demeanour and elegant play, Gill embodies the spirit of today's athletic youth—driven, stylish, and unapologetically bold. His partnership with Oakley celebrates the convergence of sport, culture, and forward-thinking design. As a member of Team Oakley, he joins an elite global lineup that includes Kylian Mbappe, Damian Lillard, and Patrick Mahomes II. The campaign introduces futuristic eyewear innovations like the high-wrap Plantaris, heritage-inspired Lateralis, and minimalist Masseter, all designed for 2075 but debuting in 2025. Oakley continues its 50-year legacy of redefining performance eyewear and cultural relevance, now with Shubman Gill as a driving force for the next generation.
Hypebeast
20-05-2025
- Lifestyle
- Hypebeast
Oakley Is Defining the Blueprint of Artistic Eyewear
Bridging biomimicry with hyper-technical design, Oakley unveiled the Plantaris in September of last year. Its design cues reference the muscle structure of frog legs, exemplified through the distinct curvature of the temples. They're split into two ends, with transparent, vein-like silicone tips delivering an optimal fit. Even the Prizm Lenses distinctly mimic glassy frog eyes, distinguished by a wide field of vision and precise clarity. Odd, undeniably one-of-a-kind and donned by the likes of Travis Scott promptly after its debut, it didn't take long for fashion's vanguard to gravitate to this progressive style. The Plantaris builds on Oakley's legacy of high-wrap innovation, a silhouette first cemented with the goggle-inspired Eyeshades in 1984 and redefined in the '90s. What started as a performance essential for athletes quickly evolved into a symbol of norm-breaking design and sport-lifestyle crossover. The unmissable Lateralis and Masseter styles from the 2024-2025 Fall/Winter collection build upon the high-wrap concept through a contemporary language. The former sleekly streamlines the temples, adding deep-set lenses, and the latter explores Oakley's take on minimalism — palatable clean lines and an instantly recognizable rectangular lens offering heritage components — an O MATTER™ Frame and UNOBTAINIUM® Grip — that aid in durability and comfort. Oakley sits at the intersection of sport and style, a constant in the shifting landscape of urban culture. Today, leading trendsetters fuse sporty, function-forward concepts with high-fashion aesthetics for breakfast, so Oakley's penchant for challenging the status quo feels simultaneously timely and avant-garde. From the Olympics to the glitterati, the brand provides style savants and seasoned athletes alike with hard-wearing, unconventional frames suited for daily wear. With the Reserve Collection, Oakley blends gorpcore influences and workwear. Designed for 2075, delivered in 2025 – these pieces were created for versatile adventuring, from the trails to the streets. Its utilitarian, neutral colorways 'cement' and 'army green' complement any occasion. In terms of outerwear, the capsule introduces a technical jacket outfitted with a hood, utility mesh pockets and a durable, waterproof shell. Cargo pants that transform into shorts using a zipper mechanism at the knee utilize a windproof nylon material. The Reserve T-shirt arrives in a relaxed fit with an oversized pocket at the front panel. Lifestyle accessories round out the collection, such as a military-style Utility Cap and the ultra-modern Icon backpack. The travel-friendly bag exudes technical elegance with a roomy main compartment and a slew of pockets for do-anything functionality, including mesh components for eyewear and media storage. Envisioning the future while defining the present, Oakley will continue to innovate the blueprint of artifacts to come. Shop the styles above by visiting the brand's website.
