Latest news with #MasterDataManagement
TECHx
5 days ago
- Business
- TECHx
Informatica Reveals Summer 2025 Updates to IDMC Platform
Home » Emerging technologies » Artificial Intelligence » Informatica Reveals Summer 2025 Updates to IDMC Platform Informatica has announced the Summer 2025 release of its Intelligent Data Management Cloud (IDMC) platform. The update brings a range of AI-powered data management features aimed at enhancing enterprise access to AI-ready data. The company revealed that the latest release strengthens capabilities across data integration, governance, data quality, master data management, and iPaaS. According to Kelle Fontenot, Chief Digital Officer at KPMG, trusted data is essential for successful digital transformation and AI outcomes. She emphasized the importance of reliable data in delivering accurate results, whether in reporting or using generative AI models. The release includes significant upgrades to the Master Data Management (MDM) suite. These enhancements feature advanced enrichment and governance tools. CLAIRE Match Analysis and Explainability provide improved transparency in record matching. Business users can now adjust rules without IT help. Supervised learning is also included to boost accuracy over time. Additionally, an Enrichment and Validation Orchestrator automates workflows by linking Informatica services and third-party sources. A new Cloud Data Governance and Catalog scanner now integrates with MDM to reduce data silos and enhance auditability. For data integration, Informatica introduced Elastic Runtime Orchestration, now in tech preview. This allows high-volume workflows to run on AWS without managing infrastructure. The CLAIRE Copilot for data integration is now generally available and includes interactive Q&A features. Connectivity has also been broadened. The platform now supports Delta tables in Microsoft Fabric, open table formats like Apache Iceberg, and log-based change data capture (CDC) for SAP HANA. Informatica's iPaaS platform has also been enhanced. New features include support for Model Context Protocol servers, enabling AI agents and large language models to better access IDMC assets. New connectors have been added for NVIDIA NIM, Databricks Mosaic AI, and Snowflake Cortex AI. Users can now access a Recipe Marketplace to share reusable workflow templates for both AI and business automation. Governance capabilities have also been expanded. Informatica has launched an AI Governance Inventory within IDMC to track AI models, datasets, and approvals. The release also includes real-time data quality checks through REST APIs and AI-powered lineage discovery to support faster deployment. Krish Vitaldevara, Chief Product Officer at Informatica, stated that the new release delivers what customers need to scale their AI efforts: trusted data, simplified governance, and seamless integration. Key updates in the Summer 2025 release include:• Enhanced MDM with supervised learning and match transparency• Elastic orchestration and broader connectivity for cloud workflows • New AI governance tools and real-time quality APIs The company reaffirmed its goal of helping organizations accelerate their AI initiatives with a trusted data foundation through the latest innovations in Informatica IDMC.
Business Wire
29-07-2025
- Business
- Business Wire
Syndigo Named a Leader in the IDC MarketScape: Worldwide PXM and PIM Plus Applications for Digital Commerce 2025 Vendor Assessment
CHICAGO--(BUSINESS WIRE)--Syndigo, a global leader in Product Experience Management (PXM) and Master Data Management (MDM) solutions, has been named a "Leader' in the IDC MarketScape: Worldwide PXM and PIM Plus Applications for Digital Commerce 2025 Vendor Assessment (doc #US50626624, June 2025). 'We believe this latest recognition again highlights Syndigo's commitment to helping brands and retailers deliver powerful, AI-enabled product experiences that accelerate conversion and commerce,' said Simon Angove, Syndigo CEO. 'We've built a composable, cloud-native platform that scales with our customers' needs, helping them engage consumers wherever they shop." Syndigo was one of eleven companies evaluated in the report. The report noted, 'Syndigo is especially suitable for organizations seeking a stable provider with proven implementation methodologies and strong partner support.' 'With the industry's largest network of brands and retailers, plus AI-enriched GoPilots and accelerators, we help our customers scale product content distribution and optimize performance across every channel,' added Angove. 'Our platform brings together best-in-class point solutions in a unified, composable ecosystem – built from the ground up to support the evolving needs of digital commerce.' To read more about Syndigo's capabilities, click here to access the excerpt. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. About Syndigo Syndigo is the global leader in product experience management (PXM), offering AI-native commerce data solutions that solve the hidden inefficiencies behind products in an end-to-end platform. Through a best-in-class fully integrated PXM solution comprising Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, customers trust Syndigo to centralize product and business data, collaborate seamlessly with retailers, vendors, and partners, and optimize product experiences in real time, driving growth and customer loyalty. Our complete and composable solutions are flexible, extensible, and integrate easily into existing tech stacks. Syndigo serves over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel. For more information, please visit
Martechvibe
28-05-2025
- Business
- Martechvibe
Salesforce Signs Definitive Agreement to Acquire Informatica
Salesforce and Informatica have entered into an agreement for Salesforce to acquire Informatica for approximately $8 billion in equity value, net of Salesforce's current investment in Informatica. Under the terms of the agreement, holders of Informatica's Class A and Class B-1 common stock will receive $25 in cash per share. The acquisition is expected to strengthen Salesforce's data infrastructure, supporting the development and use of agentic AI. By combining Informatica's data catalogue, integration, governance, quality, privacy, metadata management, and Master Data Management (MDM) capabilities with the Salesforce platform, the goal is to create a unified framework for deploying AI agents reliably and at scale across enterprise environments. 'We're excited to acquire Informatica for approximately $8 billion — uniting the world's #1 AI CRM with the #1 AI-powered MDM and ETL platform,' said Marc Benioff, Chair and CEO of Salesforce. 'This combination brings together Salesforce's Einstein and Informatica's CLAIRE AI engines to forge the ultimate AI-data platform — trusted, explainable, and built to scale. Together, we'll supercharge Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360, enabling autonomous agents to act with intelligence, context, and confidence across every enterprise.' 'This is a transformational step in delivering enterprise-grade AI that is safe, responsible, and deeply integrated with the world's data.' ALSO READ: Saudi Airlines Selects Informatica to Transform Customer Experience Amit Walia, CEO of Informatica, said, 'Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data. 'We have a shared vision for how we can help organisations harness the full value of their data in the AI era.' Upon close, Salesforce plans to integrate Informatica's technology stack — including data integration, quality, governance, and unified metadata for Agentforce, and a single data pipeline with MDM on Data Cloud — seamlessly embedding this 'system of understanding' into the Salesforce ecosystem. 'Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data. The combination of Informatica's advanced catalogue and metadata capabilities with our Agentforce platform delivers exactly this,' said Steve Fisher, President and Chief Technology Officer, Salesforce. 'Imagine an AI agent that goes beyond simply seeing data points to understand their full context — origin, transformation, quality, and governance. This clarity, from a unified Salesforce and Informatica solution, will allow all types of businesses to automate more complex processes and make more reliable AI-driven decisions.' Salesforce will also support Informatica's continued strategy of building best-in-class, AI-powered data management products — delivering a complete, end-to-end platform with industry-leading, integrated solutions to connect, manage, and unify data across any cloud, hybrid, or multi-cloud environment. ALSO READ: Informatica and Amazon Web Services Expand Relationship With New Innovations The proposed acquisition — pursued with strategic clarity and financial discipline, and aligned to Salesforce's responsible M&A framework — and the rapid integration of Informatica's premier data management capabilities with Data Cloud is a timely opportunity to further Salesforce's position in the AI revolution. 'Our acquisition strategy is methodical, patient, and decisive — targeting transformative assets like Informatica when the calculus aligns to maximise customer success,' said Robin Washington, President & Chief Operating and Financial Officer, Salesforce. 'This proposed acquisition will be a key enabler for Salesforce's next phase of AI-driven growth — and we will move quickly to integrate their capabilities and unlock synergies on a fast timeline, particularly in areas like Public Sector, Life Sciences, Healthcare, and Financial Services.' 'We're laser-focused on accelerated execution to increase our market differentiation and deliver sustained benefits for all Salesforce stakeholders.' Bruce Chizen, Informatica Chairman, said, 'Permira and CPP Investments partnership with Informatica is clear proof of the benefits of a long-term investing mindset and focus on transformational growth at scale. This exceptional outcome with Salesforce is testament to that philosophy.' Salesforce plans to invest in Informatica's ecosystem of data and infrastructure partners and apply the full power of Salesforce's marketing and distribution teams to push the growth of Informatica's cloud business. ALSO READ: Salesforce Announces Agentforce for Marketing Efficiency The Martechvibe team works with a staff of in-house writers and industry experts. View More
Business Wire
12-05-2025
- Business
- Business Wire
Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality
WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant. Redpoint Global's new platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is complete, accurate, and timely. Share Customer data is inherently messy due to changing customer identities, contacts, addresses, behaviors and transactions. Despite major investments in Customer Data Platforms (CDPs), Master Data Management (MDM) systems and data clouds, many enterprises continue to struggle with unreliable and fragmented customer data. These tools often unify flawed inputs without resolving root-level issues, leading to sub-optimal outcomes and high data consumption costs. Consequently, companies must fill the gap with costly data engineering resources and long-term enterprise consulting and technology initiatives. The Data Readiness Hub solves these problems upstream and continuously updates unified profiles for any enterprise use. It resolves accuracy, identity, and compliance gaps before data enters critical systems, establishing a trusted foundation that drives smarter decisions, more personalized engagement and faster time to value. Organizations across multiple industries using Redpoint have reported: A 3x increase in conversion rates from improved match accuracy A 20% lift in average basket size Up to an 80% reduction in data preparation time 'AI and customer engagement systems are only as intelligent as the data that feeds them,' said Dale Renner, Founder and CEO of Redpoint Global. 'For years, Redpoint has been perfecting the methodology and technology that helps customers get their data ready for action. Now we have packaged that deep knowledge into a data readiness solution, which is uniquely positioned to help our customers succeed in the AI revolution.' Key Benefits of the Data Readiness Hub Redpoint has developed a robust and proven methodology for data readiness, combining automated data quality, the most precise identity resolution, and real-time processing at scale. Built-in transparency across the Hub enables users to understand the readiness of their data before they use it. The Hub is built for speed and flexibility, and enables: Smarter AI and decisioning – Deliver high-integrity data that boosts model accuracy, improves targeting precision and powers next-best-actions, leading to proven superior outcomes and increased revenue. Increased productivity – Eliminate manual processes and complex coding, enabling data teams to deliver results in record time at the lowest cost. Enterprise-grade agility – Integrate seamlessly with any cloud, database or security environment. Minimize vendor lock-in and enhance existing data and marketing ecosystems – without adding complexity or requiring rip-and-replace integrations. 'For several years, we have relied on Redpoint software as the engine for all of our data readiness projects," said Holly Paulus, CEO of Nexxa Group. "Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.' 'When our clients need business-ready customer data, Redpoint delivers,' said Diptesh Singh, Global Sales Leader - Data & Visualization Offering at Cognizant. 'Redpoint's data quality and identity resolution capabilities in a highly composable, no-code platform make them a reliable partner to whom we can turn to ensure our clients' customer data is prepared for a variety of use cases.' With the launch of the Data Readiness Hub, Redpoint is setting a new standard for customer data — moving beyond data availability to true data readiness. About Redpoint Global: A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data — ultimately boosting revenue, increasing productivity and improving agility. Learn more at
