Latest news with #Maybelline
Forbes
2 days ago
- Business
- Forbes
Why Creators Are Saying 'No' To Perpetual Usage Rights
Perpetual usage rights have become one of the most polarizing clauses in modern brand-creator contracts. For many content creators, these clauses spark immediate hesitation, even when attached to 'dream brand' partnerships. At a time when creators are being more intentional about how their work and likeness are used, perpetual usage is often a hard 'no' for many. But brands, especially those managing long-term campaigns and large creative investments, continue to push for these rights. Creators want to maintain control over their image and future partnerships, while brands want to ensure longevity and security in the content they invest in. This tension has led to more creators walking away from potential collaborations even when the brand is a perfect fit in every other way. Sadly, this is leading to more and more creators turning down partnerships while brands offer them to other creators who may not be as well-informed about topics like perpetual usage rights. As influencer marketing matures, the industry is hitting a wall. In more negotiations, perpetual usage rights are no longer accepted without thorough back-and-forth. For creators, there are several reasons why perpetual usage rights are seen as a hard no. First, perpetual use can restrict future brand deals, especially with competing companies in large brand categories such as clothing, beauty, home decor, etc. If, for example, a creator had a partnership including perpetual usage rights with a company like Maybelline, it may be difficult for them to be seen as 'open to work' from competing brands like Covergirl. Therefore, the creator may ultimately miss out on opportunities (and, in turn, income). Second, creators are increasingly aware of the ethical implications of associating with a brand indefinitely, especially if their values change over time. "My biggest fear with perpetual usage is if my stance on a brand or product changes," says Emily LeJeune (@all_of_emily), an Instagram creator. "As creators, we are also learning and growing... so perpetual is a hard no for me." Considering the changes in the world's climate over the last 5 years, many brands are revealing their true colors, and that may or may not be something a creator wants to be associated with perpetually. Third, there's the cost issue: pricing perpetual usage reasonably is nearly impossible. Because brands could potentially profit from the content for years (or decades), licensing should reflect that — often 3x to 5x the standard rate. However, most brands are unwilling to pay that premium, which leaves creators undervalued and legally bound to work that continues to generate brand ROI long after payment has cleared. As Instagram creator Harleny Vasquez (@yourevolvedmind) puts it: "My biggest fear? That my content will be used everywhere and I won't be compensated fairly." From the brand side, the logic is practical: long-term access to content provides security and flexibility. According to Faiq Shah, Marketing Manager at Blinked Media, "We require perpetual rights for core brand assets... but offer tiered licensing for secondary content." In this structure, perpetual rights are always paid at 2-3x standard rates and are clearly capped to specific formats or timelines. Brands want to protect their campaigns, ensure consistency across media, and avoid tracking down licenses every few months. For many, it's not about ownership — it's about operational efficiency. Ashley O'Neal, Founder at Summerside Creative Inc., adds that the demand is particularly common in hospitality. "We work exclusively with hotels, and we require perpetual use of all content that we do — even in exchange for hotel stays and food and beverage credits." For brands with high content turnover and limited budgets, perpetual usage provides a way to build a content library without the need for constant renegotiation. So where do we go from here? The future of creator-brand partnerships likely depends on compromise. Perpetual usage rights aren't going away, but they shouldn't be accepted without nuance. Instead, creators and brands can find a middle ground through time-bound licensing, tiered usage structures, and clear limitations on media formats and distribution. Creators like Ashton McGrady (@radiantlygolden) believe that respectful negotiation is the key to sustainable partnerships. "Pushing back (kindly and professionally) has actually helped me build trust and set expectations early... If a brand insists on perpetuity without flexibility or fair pay, it's often a red flag." At the end of the day, both sides want impactful content — but the terms should reflect the value and vulnerability creators bring to the table. A win-win is possible, but it starts with a conversation with flexibility on both sides.
India.com
2 days ago
- Lifestyle
- India.com
Flawless on the Go– Top Compact Powders from Myntra for Effortless Beauty
Get ready to glow with the best compact powders now available on Myntra. Whether you're rushing to work or prepping for a big night out, these compact powders keep your skin fresh, matte, and flawless all day long. You'll find the perfect match for your skin. Explore lightweight, long-wear, and UV-protective formulas crafted to suit all skin types. Shop smart and look stunning with Myntra's top 4 compact picks. Maybelline: New York Fit Me Matte + Poreless SPF 32 Compact Powder Image Source: Order Now Maybelline's Fit Me Matte + Poreless Compact is a cult favorite among makeup lovers. With added SPF 32, this lightweight compact not only controls shine but also protects your skin from sun damage. It's designed for normal to oily skin and blends effortlessly, leaving a natural finish that lasts for hours. Key Features: SPF 32 for sun protection Oil-control for matte finish Lightweight and easy to blend Suitable for daily wear Not ideal for very dry skin types as it may cling to dry patches. Lakme Ultimate: Glam Compact, Skin Lightening Compact Powder Image Source: Order Now Lakme brings a touch of luxury with its Ultimate Glam Compact. This skin-lightening compact is known for its smooth application and radiant finish. It helps reduce dullness and gives an even skin tone. Ideal for glam evenings or touch-ups throughout the day. Key Features: Brightens skin tone Radiant, soft-matte finish Smooth and blendable texture Travel-friendly packaging Limited shade range may not suit all complexions. FACES CANADA: Weightless Stay Matte Compact Image Source: Order Now Faces Canada delivers with its Weightless Stay Matte Compact. Enriched with Vitamin E and Shea Butter, this compact hydrates while keeping oil in check. It offers a matte look without making the skin feel heavy, making it perfect for long workdays or outdoor events. Key Features: Lightweight formula Enriched with Vitamin E Matte finish without drying Suitable for sensitive skin Not very long-lasting in humid weather. SUGAR POP: Ultra-Matte UV Protection Longwear Compact Image Source: Order Now SUGAR POP brings a powerful blend of makeup and skincare with its Ultra-Matte Compact. Designed for all-day wear, it offers strong UV protection and a flawless matte finish. This compact is ideal for those who want skin protection and a refined look in one easy step. Key Features: Longwear ultra-matte formula UV protection included Sweat-resistant Compact and stylish case May require touch-ups for extremely oily skin. Choosing the right compact powder is key to achieving a flawless base, and with options like Maybelline, Lakme, Faces Canada, and Sugar Pop available on Myntra, you're just a few clicks away from enhancing your daily routine. Each compact offers a unique benefit—whether it's sun protection, a weightless feel, skin brightening, or long-lasting coverage. While each has its slight limitations, their standout features make them great value-for-money beauty essentials. Perfect your look effortlessly and stay fresh from morning to night with these beauty must-haves. Explore them now exclusively on Myntra and find the one that matches your lifestyle and skin type. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Hindustan Times
3 days ago
- Entertainment
- Hindustan Times
Waterproof makeup for oily skin: Our guide on keeping your makeup stay put for long
With the arrival of Monsoon season, it's time to swap all your summer makeup essentials with the waterproof ones. Be it a wedding or simply a casual workday, you need to keep your waterproof makeup game on the point. And if you have an oily skin, then choosing a waterproof makeup that stays put for hours is no less than a task. But, fret not, as we are here to help you. We have compiled a list of the best waterproof makeup products you need to have if you have an oily skin type. So, read on and bookmark this for your next monsoon wedding. Primer is the base for your makeup. Be you have an oily skin type, primer is a must. Embryolisse Face Cream and Makeup Primer is rich in Shea butter, beeswax, aloe vera and soy proteins that moisturises, soften and protect your skin, so the complexion stays supple all day. This six-in-one French icon acts as moisturiser, primer, mask, cleanser, after-shave and after-sun because it absorbs quickly, never feels greasy and makes foundation glide, grip and wear longer without pilling, even through humidity. Embryolisse Face Cream and Makeup Primer, White, 30 ml, standard (EMB-000394) If you have an oily skin type, you definitely need a mousse foundation. Maybelline New York Dream Matte Mousse whips liquid pigment and mattifying powders into a cloud-light cream that smooths over pores and lines in one swipe. The air-whipped texture delivers buildable medium-to-full coverage that sets to a velvety, 16-hour, shine-controlled finish without caking. This silky powder spheres blur imperfections while allowing skin to breathe, so the foundation feels weightless yet stays flawless. Maybelline New York Dream Matte Mousse Full Coverage Foundation For All Skin Types, Caramel, Dark 2, 0.64 Ounce, Packaging May Vary Get a flawless and spotless complexion with Pierre Cardin Paris Actressready Concealer. It clicks on controlled creamy pigment that erases dark circles, blemishes and redness in seconds while studio lights bounce off its matte, skin-like finish. Vitamin-charged formula hydrates and defends so coverage resists creasing, settling or fading through long shooting schedules. The slim pen tip traces brows, cleans lipstick edges and primes eyelids with equal precision, letting you sculpt, brighten and perfect wherever touch-ups call. Pierre Cardin Paris - Actressready Concealer 002 A touch of lipstick can give your lips a supple and softer touch. Revlon ColorStay Suede Ink Lipstick loads lips with punchy, opaque pigment that sets like suede and stays put for eight transfer-proof hours. It has a built-in primer that smooths lines, grips colour and prevents feathering, so the plush bullet glides once and locks in. Antioxidant vitamin E cushions lips with a barely-there feel while guarding against dryness. Its vegan formula won't smudge on cups, or masks, keeping confidence freshly inked through dinner dates. REVLON ColorStay Suede INK Lipstick, Waterproof, Longwear, Transfer proof, Antioxidant-rich Vitamin E, With Vegan Formula made without parabens, Type A - 011 Lakme Absolute Ultimate Kohl Kajal deposits jet-black, ultra-creamy colour in a single stroke, letting you craft razor-sharp lines or smouldering shadows that refuse to budge. Its moisturising ceramides soothe the delicate lash line while waterproof, smudge-proof waxes lock pigment for up to 16 humid Indian hours. Flip the built-in smudger to diffuse edges into an effortless smoky eye, then head out; ophthalmologist-tested formula stays comfortable on sensitive eyes, resisting sweat, tears and late-night touch-ups without flaking or pigment migration ever again. Lakme Absolute Ultimate Kohl Kajal, Black, Water Resistant, Lasts Upto 16 Hrs, 1.2 g Laura Geller INKcredible Waterproof Gel Eyeliner Pencil delivers liquid-like intensity with pencil precision. Its creamy gel formula slides across lids, sets in seconds and defies rain, sweat and humidity for all-day definition. Gentle enough for tight-lining, yet packed with rich pigments, the liner lets you flick, smoke or rim without tugging. Twist off the hidden sharpener to keep the tip razor-sharp wherever you roam. One product: endless looks, unwavering wear and zero panda-eye surprises from sunrise shoots to after-hours events. Laura Geller New York Inkcredible Waterproof Gel Eyeliner Pencil L'Oréal Paris Voluminous Extra-Volume Collagen Waterproof Mascara instantly fattens each lash with a collagen-infused formula, building breathtaking volume without clumps. The oversized Instant Impact brush—fifty percent larger than standard—sweeps root to tip, separating, lifting and coating for up to twelve times more dramatic thickness. Once set, the waterproof, flake-free colour resists sweat, tears and humidity while remaining comfortable on sensitive eyes and contact-lens wearers. Wear it from sunrise through rainstorms; lashes stay bold, supple and jet-black all day and night. LOreal Paris Voluminous Extra-Volume Collagen Waterproof Mascara, Blackest Black, 0.34 Ounces PAC Micro Finish Makeup Fixer mists an ultra-fine veil that melts layers of makeup into one flawless, skin-like finish, then locks it there for over twelve hours. The lightweight, alcohol-balanced spray sets instantly, controls shine and leaves a fresh dewy-matte glow without feeling sticky. Aloe, chamomile and botanical waters calm and hydrate so complexion never tightens. Sweat, humidity and mask friction bounce off its transfer-proof shield, keeping colours true from early call time to late-night celebrations with sticky residue left. PAC Micro Finish Makeup Fixer 8 hair dryers at Myntra fwd to get salon-like hair in minutes; Your personal stylish! Top 8 waterproof concealers to get flawless, smudge proof, and spotless skin in minutes Top 8 waterproof kajals that stay put throughout; Get ready for that smudge-proof look Top 8 smudge-proof and transfer-proof lipsticks for stunning lips that last long; No fades, no transfer! Waterproof makeup typically contains water-repellent ingredients like silicones and waxes that form a barrier on the skin, preventing water from breaking down the product. Many waterproof products are formulated for sensitive skin, but not all. Check the label for terms like 'hypoallergenic' or 'dermatologist-tested.' Always do a patch test before applying it to your face. Yes, but it's essential to remove it thoroughly each night to prevent clogged pores or irritation. Choose gentle formulas and use an effective makeup remover. Use an oil-based or dual-phase (oil + water) makeup remover. These break down the waterproof ingredients more effectively than water-based cleansers. Gently massage and wipe away with a soft cloth or cotton pad. Some formulas may be heavier than regular makeup. Look for non-comedogenic options (meaning they won't clog pores), especially if you have oily or acne-prone skin. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Daily Record
3 days ago
- Entertainment
- Daily Record
Alison Hammond hails this 'hydrating' and 'plumping' primer that costs under £11
The beloved This Morning host recently sung the praises of this high street beauty buy. Beauty fans will agree that's there's not much worse than perfecting a makeup look, just for it not to last throughout the day. That's why a primer can be the star of a skincare routine. One that has earned a bit of a cult reputation recently is Maybelline's Grippy Serum Makeup Primer that is said to provide grip for "up to 24 hours". It's so popular that Alison Hammond recently sung its praises. The host of This Morning recently collaborated with the high street brand, wearing the primer to highlight how it remains "plumping" and "hydrating" in multiple scenarios such as at the gym, out clubbing and more. What's more, is that the high street beauty buy is seriously affordable, with a 30ml costing just £10.80 on Amazon, while Superdrug and Boots offer it for £10.99. Unlike other primers on the market, Maybelline's uses a serum-like dropper to provide an "ultra blendable" formula and a serum-to-grip technology that works within 20 seconds of application. Maybelline Grippy Serum Makeup Primer, 30ml £10.80 Amazon Buy here Product Description Formulated with two percent niacinamide, it grips to your makeup, offering a long-lasting look that is said to never feel cakey or heavy on the skin thanks to the "24 hours worth of hydration." Maybelline isn't the only brand to offer a long-lasting grip, as NYX's The Face Glue, which is on offer at Lookfantastic for £7.19, is also said to offer "24 hours worth of hydration and wear." It's not just high street brands, as many luxury beauty fans have also raved over the £40 Charlotte Tilbury Wonderglow that has been designed to leave the skin looking "radiant" and "dewy." Meanwhile, it's not just Alison that is a fan of the Maybelline Serum Primer, as it has amassed a 4.7 rating based on hundreds of reviews on the makeup brand's website, with reviews saying it makes their skin look "glowy" and "flawless." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. One five-star review read: "This is an amazing primer and makes you make look flawless and doesn't feel greasy at all. I really recommend this primer if you are looking for one that is not greasy and light weight on the face. So good!" Someone else remarked on its holding power by saying: "This is no joke when it says grippy it means grippy. This product not only grippy but it helps your makeup stay on 24/hrs." While another beauty buff wrote: "Love it!! Foundation sticks perfectly without looking cakey or patchy. Also it lasted pretty well and helped my skin look more glowy. It comes in a glass container and for the price you can't beat it!" Beauty deal of the week Perfume fans will be keen to hear about a deal we have just spotted at Boots. Those looking for something "timeless" and "distinctive" might already have Givenchy's Amarige Eau de Toilette on their radar. A favourite since the early 90s, it's got a bit of a cult reputation. Even better, Boots has just dropped the cost of a large 100ml from £109 to just £54.50, allowing shoppers to save an impressive 50 percent off a beloved perfume. Its scent makes up a "beautiful bouquet of white flowers", with top notes of tangerine, violet and rosewood being mixed with heart notes of gardenia, mimosa, red fruits and ylang-ylang. The scent then finishes on "vibrant yet muted" base notes of ambergris, precious woods, musks and vanilla. The bottle, which was designed by perfume legend Pierre Dinand, takes inspiration from the ruffles sleeves of a Bettina Blouse designed by Givenchy. One shopper who is a devoted fan wrote: "One five-star review read: "I bought this on offer at Boots, it was around £30 cheaper than anywhere else! It has an amazing timeless distinctive scent must be tried!" A second loyal fan said: "The best perfume of all times! So classy! I'm glad it is back for it has been my signature perfume for more than a decade. Intense. Long lasting. Amazing. Complements galore!" Shop Boots' half-price deal on the Givenchy Amarige Eau de Toilette (50ml) here. Some users have reported noticing a "sticky" or "tacky" residue being left on the skin, with one three-star review reading: "This primer grips extremely well but I feel like it leaves that sticky residue. Also creates texture on my face which I don't usually get with any other primers/without. For eye lid primer this would be great." Although, others have preferred the formula as it helps their makeup to last, as one said in response: "This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency but I can't say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!" And another fan of the primer wrote: "Lightweight texture, sinks in quickly and makes makeup smooth on seamlessly. It doesn't pill, it's hydrating but not thick or sticky. I like how it also benefits the skin, it contains niacinamide so is hydrating and adds a layer of protection between the skin and makeup."
India.com
3 days ago
- Lifestyle
- India.com
Top 4 Compact Powders Under ₹ 299 That Give You a Flawless Finish
Looking for that shine-free, soft-matte finish without spending a fortune? These under-budget compact powders on Myntra are exactly what your makeup kit needs. Whether you're aiming to beat the summer sweat, set your foundation, or get a natural glow on the go, these top-rated compacts offer long wear, lightweight formulas, and skin-loving benefits like SPF—all at affordable prices. Say goodbye to oily patches and hello to flawless skin with these everyday must-haves. Maybelline: New York Fit Me Matte + Poreless SPF 32 Compact Powder Image Source: Order Now Get that picture-perfect matte look with Maybelline's best-selling Fit Me Compact. This compact powder is designed especially for Indian skin tones, giving you a smooth, poreless finish that stays put. Key Features: SPF 32: Protects your skin from sun damage during daily exposure. Mattifies and Minimizes Pores: Gives a flawless, airbrushed look. Lightweight & Breathable Texture: Great for daily use, even in humid weather. Shine Control: Ideal for oily and combination skin. Not suitable for very dry skin as it may cling to dry patches. Lakme: Forever Matte Compact Image Source: Order Now Lakme's Forever Matte Compact delivers an oil-free look that lasts through your 9-to-5 routine. It's budget-friendly and perfect for everyday touch-ups to keep your makeup fresh and smooth. Key Features: Smooth Matte Finish: Keeps skin shine-free for hours. Sleek, Travel-Friendly Packaging: Easy to carry in your handbag. Blends Easily: Glides onto skin without looking cakey. Dermatologically Tested: Safe for sensitive skin types. Limited shade options may not suit all Indian skin tones. FACES CANADA: Weightless Stay Matte Compact Image Source: Order Now A true drugstore gem, the FACES CANADA Weightless Compact offers an ultra-smooth finish. It not only controls oil but also helps blur fine lines, making your skin look photo-ready anytime. Key Features: Weightless Formula: Feels light and comfortable on the skin. Enriched with Vitamin E & Shea Butter: Nourishes while mattifying. No Chalky Effect: Gives a natural, second-skin feel. Suitable for Daily Use: Keeps makeup fresh without touch-ups. The puff included may not be of premium quality—best used with a brush or sponge. SUGAR POP: Ultra-matte UV Protection Longwear Compact Image Source: Order Now For long days and longer wear, SUGAR POP's Ultra-Matte Compact is your perfect partner. It comes with UV protection and a long-wear matte finish that doesn't budge, even on sweaty days. Key Features: Ultra-Matte Finish: Controls shine without drying out your skin. Built-in UV Protection: Keeps your skin safe during outdoor wear. Long-Wearing Formula: Stays on for hours without the need to reapply. Lightweight on Skin: Doesn't clog pores or feel heavy. The ultra-matte texture may not be ideal for dry or mature skin types. Get That Shine-Free Glow on a Budget Compact powders are the unsung heroes of every makeup routine. From blotting away unwanted shine to setting your base for all-day wear, these four under-budget picks on Myntra are perfect for anyone who wants a flawless finish without the premium price tag. Whether you're heading to work, a party, or just need a reliable touch-up in your bag, these compacts from Maybelline, Lakme, FACES CANADA, and SUGAR POP deliver on quality, coverage, and affordability. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
