#Latest news with #MediaCompaniesWall Street Journal12-05-2025BusinessWall Street JournalTariffs Are Crashing TV's Annual ‘Upfront' Ad-Sales PartyTelevision's glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. But there is a plot twist. As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher.
Wall Street Journal12-05-2025BusinessWall Street JournalTariffs Are Crashing TV's Annual ‘Upfront' Ad-Sales PartyTelevision's glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. But there is a plot twist. As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher.