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NZ Herald
4 days ago
- Entertainment
- NZ Herald
Media Insider: The Traitors host twist - Paul Henry on why he's pulled out; RNZ tweaks Morning Report; Ad industry shake-ups
But Henry, who was overseas earlier this week, has also just been appointed as a new board member at TVNZ, and it was always questionable whether he could actually perform both duties. 'I am very pleased The Traitors NZ is set to continue into a third season,' Henry told Media Insider. 'However, it seems obvious to me that as I am now a director of Television New Zealand, hosting The Traitors NZ for a rival could create a conflict of interest. 'And for that reason, I am not making myself available for the third series. My focus is on advancing Television New Zealand's capability, performance and future. Something I am passionate about.' Paul Henry hosted the first two seasons of The Traitors NZ. On Monday, South Pacific Pictures managing director Andrew Szusterman told Media Insider of The Traitors NZ hosting role: 'Paul's keen to do it.' While there was no official confirmation of a host, it was clear that South Pacific Pictures wanted Henry. Yesterday, Szusterman told Media Insider: 'We're disappointed, but the show goes on and we're on the hunt for a new host.' Szusterman earlier this week said Henry was contracted to SPP and the company saw no issues with him also being a TVNZ director. It was hardly a precedent, he said, with TVNZ broadcasters featuring in roles on rival commercial radio networks and vice versa. He was backed up by SPP chief executive Kelly Martin. 'I would say that it shows a real maturity in the New Zealand market where we're not so hooked up on that kind of stuff,' she said. 'We can't afford to say to people, you can only work on this network or that network. We're not big enough. 'He's on the [TVNZ] board, so if there are any issues, he can pick it up at a board meeting.' Now that Henry has made the call to step away, SPP will have to act reasonably quickly, with a casting call for the wider show ready to go out and filming to start later this year. Meanwhile, Henry is hosting a short season of a New Zealand version of The Chase on TVNZ later this year. He earlier sought and received an okay from Media and Communications Minister Paul Goldsmith that hosting the TVNZ show was not a conflict with his role as a board member. The show has been filmed - there are only four episodes - but a screening date has not been announced. A brief text exchange between the two Pauls - Paul Henry and Paul Goldsmith - and released by The Treasury under the Official Information Act. ANZ reviews ad agency Further on in today's column, we report on leadership changes at two of New Zealand's biggest ad agencies but first - hot off the press - comes news that one of the biggest ad accounts in the country is suddenly up for grabs. ANZ says it is reviewing its media agency partnership across Australia and New Zealand. The ANZ account is one of the biggest in New Zealand. Photo / ANZ It said PHD - ANZ's media partner for the past 14 years - and PHD parent company Omnicom Group would be invited to take part in the process, which would be open to all agencies. 'The media landscape is changing quickly, with new technology, data, AI, and shifts in media formats and agency models,' an ANZ spokeswoman said in a statement. 'We believe now is the right time to conduct a thorough review to ensure we have the best partner model for the future.' The bank will no doubt be factoring in the upcoming mega-merger of Omnicom and Interpublic. Together, the companies hold just about every major New Zealand bank advertising account - including BNZ, ASB, ANZ, KiwiBank and SBS. ANZ might well be seeking a separate path. 'The review will start in September with an initial market assessment. PHD remains our media agency during this time, and it's business as usual. Both Australia and New Zealand are in scope for the review,' said the ANZ statement. Mimicking Mike? RNZ's Morning Report tweaks RNZ appears to have landed on one of the solutions to lifting its drooping Morning Report ratings - replicate part of the opposition's recipe. As part of a series of tweaks, the public broadcaster's flagship morning show is now hosting a new segment after 8am on Wednesdays - two politicians going head-to-head in a panel debate. Morning Report hosts Corin Dann and Ingrid Hipkiss. Photos / RNZ That will sound very familiar to regular listeners of Newstalk ZB, which has been broadcasting a political head-to-head segment in exactly the same timeslot for years - stretching back, in fact, to the days when Paul Holmes was breakfast host. So while Nicola Willis and Carmel Sepuloni were facing off to questions from RNZ host Ingrid Hipkiss at 8.10am on Wednesday, Newstalk ZB's Mike Hosking was hosting the usual set-to between Mark Mitchell and Ginny Andersen at the very same time. Newstalk ZB breakfast host Mike Hosking interviews Prime Minister Christopher Luxon. Photo / Michael Craig To be fair to RNZ, political segments such as these have been a regular feature on its other shows and on TV in recent years; and the recently launched Herald NOW livestream show has also got in on the act, with a regular Friday political panel. Even so, it is interesting that RNZ has elected to air its political panel at exactly the same time slot as ZB. An RNZ spokeswoman said: 'The use of panels, allowing for debate between those with opposing political viewpoints has been used across RNZ National's schedule, with The Panel being one example. 'We've also had the two deputy leaders appear together on First Up since the last election. It's this pairing of Nicola Willis and Carmel Sepuloni that is moving to Morning Report. 'Political panels are a successful way to bring a balanced discussion to our audience and a segment we felt the Morning Report audience would find beneficial.' As with all of these panels and segments, you're really only going to engage listeners with strong, lively discussions and a healthy dose of conflict. The host plays a critical role in both. RNZ's Mediawatch show also reported this week that Morning Report would be featuring a sports panel on Fridays and a weekly conversation with a chief executive. There were also some production tweaks, with a 'smoother' handover each morning between the host of the 5am First Up show, Nathan Rarere, and Morning Report hosts Corin Dann and Ingrid Hipkiss. RNZ Mediawatch host Colin Peacock reported that with the pending departure of Morning Report executive editor Martin Gibson, RNZ was taking the opportunity to make some changes. 'They're going to restructure how they staff and produce it. There's going to be more of an Auckland presence and input into it.' Will this be the extent of the changes to rebuild audiences? Or, as some longtime radio industry experts believe, do some of these RNZ shows actually need to be completely rebuilt, including a talent review? As Media Insider revealed in July, RNZ has hired one of its former news bosses, Richard Sutherland, to look at the radio operation. An RNZ spokeswoman said yesterday: 'Morning Report has been part of how New Zealanders start the day for the past 50 years. RNZ wants to ensure the programme continues to deliver for audiences. 'The format adjustments, that began on Monday, will result in more conversation with RNZ's talented journalists, including regular slots with money correspondent Susan Edmonds, rurals reporter Gianina Schwanecke and Europe correspondent Alice Wilkins. 'We are also introducing some regular segments, such as [the] political panel, a weekly slot with a CEO and a lively Friday sports panel. 'It's early days for these changes, but the response from our audience has been very positive. We hope over the coming months, audiences notice a renewed energy to Morning Report as it continues to deliver high-quality news and insightful interviews.' Ad agency leadership changes Some big leadership changes are under way in New Zealand's top advertising agencies. With the pending, global merger of Omnicom (OMG) and Interpublic (IPG) - a move that New Zealand's Commerce Commission has signed off at a local level - there is expected to be a number of role changes within the myriad agencies that fall under the two groups. In New Zealand, major OMG brands such as PHD, OMD, Colenso, DDB, Clemenger, TBWA, Hearts & Science and Dynamo are now set to be housed under the same umbrella as IPG agencies such as FCB and Initiative. Some big names won't be there to see how it all unfolds. Hearts & Science New Zealand and Australia CEO Jane Stanley. The highly respected New Zealand and Australia chief executive of Hearts & Science, Jane Stanley, is moving on to a top role at Air New Zealand. 'I am moving to Air New Zealand to become GM leading the chapter area for acquisition and retention marketing,' Stanley told Media Insider. 'I've had an incredible 13 years with Omnicom Media Group, and I have a lot of respect for the organisation, leaders, clients and teams I've worked with.' She will be leaving next month. Meanwhile, Dentsu New Zealand chief executive Rob Harvey - another highly regarded ad leader - has been promoted to the role of Australia/New Zealand chief executive, effective immediately. Dentsu chief executive Rob Harvey. Photo / dentsu It's all been very sudden - with Harvey's predecessor Patricio DeMatteis deciding to step down, according to the company. He leaves, it says, with Dentsu's best wishes. Dentsu global chief strategy officer & APAC lead Yoshiki Ishihara said in a statement that Harvey's appointment marked 'a deliberate and confident step forward for Dentsu ANZ, reinforcing our commitment to our people, sharpening the value we deliver to clients and laying the groundwork for more meaningful, impactful outcomes'. In Harvey, Dentsu has appointed a new Australasian leader with more than 25 years' experience in media and marketing. He will now spend time between Sydney, Melbourne and Auckland. 'It's been a privilege to lead Dentsu Aotearoa for over a decade,' Harvey said in a statement. 'This chapter has shaped me deeply, not only because of the results we've delivered together as a team, but the trust we've built with clients and the inclusive values-led culture we have fostered. 'As I step into the CEO role across ANZ, I see a powerful opportunity to build on the great work Patricio has done over the past 2.5 years, bringing the full strength of our network across Australia and New Zealand to accelerate how we create value for clients through more integrated, innovative and insight-driven solutions.' Agencies thrown under the bus? Have Waikato creative agencies been thrown under the bus by the local regional council? Waikato Regional Council has shortlisted two agencies - one in Auckland and one in Wellington - in a tender process for a $350,000 contract to rebrand the region's public transport network. That decision has angered local agencies, who say they have the talent to do the job. 'It's always disappointing to hear of advertising and creative money heading up the road to Auckland or out of the country altogether,' Hamilton-based Unbound agency founder and chief executive Quentin Weber wrote on LinkedIn this week. 'Even more galling is when it's your own local council sending your hard-earned ratepayer money up the road to Auckland for services rendered in your area. I've heard from several industry contacts that not one Hamilton agency has been shortlisted in the process. 'This is extremely disappointing as both an agency owner in Hamilton ... as well as a ratepayer. We have the best regional talent in New Zealand, in the Waikato... there is no reason for these jobs, these projects to head out of the region.' Another local creative industry leader, Chris Williams, wrote in response: 'What an insult'. 'We were really surprised that not a single local agency was deemed qualified enough to make the next stage. All of us are capable plus we live, work, pay rates, employ locals, support local talent and work towards building a strong economy.' Waikato Regional Council is responsible for public transport services in the region. Photo / Waikato Regional Council Regional council chief executive Chris McLay told Media Insider in a statement that the council had followed 'a best practice process' that adhered to council and central Government procurement policies and guidelines. Out of 19 proposals received, four were from the Waikato region, he said. 'As is the case with all our tender processes, each proposal was evaluated and scored against a range of criteria aimed at identifying the best and most capable at delivering the work based on the information supplied,' said McLay. 'Included in the criteria for this process was 'broader outcomes', which carried a 10 per cent weighting. This has enabled the panel to take into account how each respondent will support regional employment and training opportunities, give back to Waikato communities and contribute to better environmental outcomes through recycling and reuse, and reducing waste and emissions.' He said two proposals were shortlisted - from businesses in Wellington and Auckland. A preferred supplier had been identified, but a contract was yet to be signed. 'In processes like this one for rebranding of public transport in the Waikato where funding also comes from a central government agency, we must also adhere to Government procurement requirements,' said McLay. 'Our approach to procurement promotes open and effective competition between capable suppliers, with particular emphasis on efficiency, transparency and fairness.' Details of the tender were revealed in public documents earlier this year. 'We want to partner with a specialist creative agency who can help rebrand Waikato's public transport network,' stated the council at the time. The project would include the development of a brand strategy, a new-look brand and a new logo. 'We want the new brand to be easy to remember, help grow and maintain passenger numbers, [and] allow room for future growth.' One Good Poll The Great NZ Road Trip is here again! We're on the road again – from coast to hinterland – in a new NZ Herald editorial series to gauge the mood of the nation and celebrate the very best of New Zealand. As we head into spring, it's time to reset and uncover some of New Zealand's best stories on the third annual Great New Zealand Road Trip. This year, with the support of sponsor Night 'n Day, I will be meeting notable and everyday Kiwis helping make a difference in their towns, regions, country, and the world. Or there might be a strong story in the plight of your town and community. The Great NZ Road Trip starts on Sunday, August 17, and I'll be making my way from Otago and Southland to Northland over two weeks. Know a great character, business, project or story? I'd love to hear about it. Please email me at roadtrip@ Sky reveals more of Three's financials Sky expects to heavily reduce Three's hefty after-tax loss of $77.6 million over the next 12 months. With the pay TV operator now officially in place as the new owner of Three, all eyes will be on how Sky handles an organisation that has lost tens of millions of dollars over many years. Sky TV chief executive Sophie Moloney. In an investor presentation released to the NZX, Sky noted the $77.6m loss for Three last year. Sky chief executive Sophie Moloney said the 2024 accounts reflected a period in which Discovery NZ completed a 'significant' restructure of its business, including the closure of Newshub, that had 'substantially' reduced the company's cost base. Sky's reconciliation narrowed Three's reported Ebitda loss to a proforma $9m Ebitda loss in 2025. 'In addition, the presentation shows a pathway to delivering at least $10 million of incremental Ebitda by FY28 as a result of assumed synergies across both Sky and Discovery NZ of at least $19 million pa,' said the statement to the NZX. Editor-at-Large Shayne Currie is one of New Zealand's most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME. Watch Media Insider - The Podcast on YouTube, or listen to it on iHeartRadio, Spotify, Apple Podcasts, or wherever you get your podcasts.
NZ Herald
7 days ago
- Entertainment
- NZ Herald
Media Insider: Paul Henry sought Media and Broadcasting Minister Paul Goldsmith's OK over The Chase host role, during TVNZ board appointment process
'Hi Paul. Sorry to bother you,' wrote Henry on March 18. 'I have been asked to host a 4 part show for TVNZ that will be recorded in Sydney, and my involvement will be over by mid June. I just wanted to run it past you. I would not want it to be a problem re the board position. If you see any issue at all, I will decline the hosting role. Great to catch up the other day. Paul.' Goldsmith replies 82 minutes later: 'Should be fine.' Media and Communications Minister Paul Goldsmith. Photo / Mark Mitchell TVNZ announced Henry as the host of the very short New Zealand season of The Chase on June 4. A screening date has yet to be announced. On June 24, Media Insider revealed Henry would be appointed as one of TVNZ's new board members - a move confirmed by Goldsmith's office in a press release later that morning. The move promises to shake up TVNZ. As Media Insider reported at the time, the appointment of Henry is not so much a cat amongst the pigeons as a lion unleashed on a pedestrian promenade. 'I am aware Mr Henry is set to host The Chase New Zealand," Goldsmith said in the press release at the time. 'However, I am advised any perceived conflict can be effectively managed.' The brief text exchange between the two Pauls - Paul Henry and Paul Goldsmith - and released by The Treasury under the Official Information Act. Yesterday, Media Insider further revealed - with news that The Traitors NZ was returning to Three thanks to partial funding from NZ on Air - that Henry was also in line to host that show once again. However, TVNZ has yet to comment on whether it would be happy for one of its board members to host a show on a rival network. Henry has not returned a message. 'Paul's keen to do it,' said The Traitors production company South Pacific Pictures managing director Andrew Szusterman, while also adding there was no official announcement on who would be host. However, it's clear SPP wants Henry. Szusterman said Henry was contracted to SPP and he saw no issues with him also being a TVNZ director. It was hardly a precedent, he said, with TVNZ broadcasters featuring in roles on rival commercial radio networks and vice versa. There had been no discussions with TVNZ at this stage. 'I would say that it shows a real maturity in the New Zealand market where we're not so hooked up on that kind of stuff,' said SPP chief executive Kelly Martin. 'We can't afford to say to people, you can only work on this network or that network. We're not big enough. 'He's on the [TVNZ] board, so if there are any issues, he can pick it up at a board meeting.' TVNZ board directors Today's release of documents from The Treasury shows that three TVNZ board members were up for reappointment on June 30. Officials recommended the reappointment of at least two of them - John Quirk, and someone else whose name has been redacted. The other two board members up for reappointment were lawyer Linda Clark and Meg Matthews. The Treasury document appears to reveal that an existing TVNZ board director was not reappointed, as officials advised. John Quirk was reappointed. Quirk was the only one of the three to be announced on June 24 by Goldsmith to be reappointed. Based on The Treasury's belief that the optimal number of board members is seven, it means there still remains one vacancy. Goldsmith's office has been approached for comment. The Treasury reported to Finance Minister Nicola Willis and Goldsmith in March that given TVNZ's strategic focus on its transition to digital, it would be important to ensure the board had the right capabilities to oversee the execution of its major investment in this area 'and to progress on TVNZ's plans to drive digital revenue growth'. 'The board has seen significant change and disruption over the past few years. Five out of the seven on the board, including the chair are in their first term. Four of these directors commenced in July 2023, with the most recent joining in September 2024. TVNZ has had four chief executives since 2021.' Under the headline 'strengthening board capability', The Treasury further states: 'The upcoming appointment round will be seeking a minimum of two new directors for the TVNZ board. 'The chair has indicated that expertise in digital technology, media industry knowledge and financial management is pivotal in reinforcing the board's collective capabilities. 'It is Treasury's view that to successfully continue the organisation's financial recovery, candidates with strong financial management skills should be a key focus during the upcoming appointments process. 'Furthermore, you have expressed a preference for the board to acquire expertise from the international media landscape, particularly from Australia, to enhance its skill set.' All eyes, then, on who will be next to join the board of chair Alastair Carruthers, deputy chair Ripeka Evans, John Fellet, John Quirk, Aliesha Staples and Henry. Editor-at-Large Shayne Currie is one of New Zealand's most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME. Watch Media Insider - The Podcast on YouTube, or listen to it on iHeartRadio, Spotify, Apple Podcasts, or wherever you get your podcasts.
NZ Herald
31-07-2025
- Health
- NZ Herald
Media Insider: Billboard ad – ‘cruel' body-shaming or bald facts?; Omitted Ruby Tui in Adidas World Cup campaign; New RNZ exec role to help lift ratings; Is MediaWorks' owner for sale?
Medical tourism provider Asthetica has certainly raised the ire in some quarters with what the company admits is an 'intentionally provocative' ad targeting those dealing with hair loss. This billboard ad - pictured here in Kingsland, Auckland - has raised the ire of some people who call it body shaming. Photo / Dean Purcell 'This ad isn't clever. It's not aspirational. It's body-shaming, plain and simple, and – frankly – quite cruel,' Sarah Ritchie, an Auckland-based author and business mentor, wrote on LinkedIn this week. 'The message implies that being bald is something to be embarrassed about. That approach is not just outdated, it's harmful. Baldness is natural and very common (for men and women). And it doesn't diminish anyone's worth, confidence, or attractiveness. 'Ads like this fuel insecurity in order to sell a product or service. I know that's the way of the world, but it's not ethical marketing – it's exploitation.' Having embraced a clean-shaven dome for about three decades, I'm not personally offended, but Ritchie's concerns aren't the first I've heard about this campaign. Asthetica would be unlikely to get away with a similar phrase that focused, say, on body weight. One of Ritchie's followers wrote in response to her post: 'Imagine the outrage if the billboard comment was body-shaming women, we [seem] more accepting when it's male-focused.' Another said: 'Some people do look better bald, 100% and some of us lose our hair due to chemo, so really then it's not about how we look, it's about digging deep to stay alive. They tried and they failed with this out-of-touch ad.' And a third person wrote: 'It's terrible. Ironically, their art direction needs a lot of work!' Of course, it all makes for good publicity for Asthetica, which says it welcomes 'the conversation'. Founder and chief executive David Allen told Media Insider that the line was 'tongue-in-cheek, not a literal insult'. It was, he said, 'reflective of how many people feel internally but don't say out loud'. 'Our intent with this ad was never to shame anyone, but rather to connect with the many men and women who privately struggle with hair loss and are actively seeking solutions,' Allen said. He said the line was 'intentionally provocative, designed to cut through the noise and spark a reaction, because hair loss is an emotional topic often brushed under the rug (no pun intended)'. Allen said the company did not want to 'mock those who experience loss', which is an interesting take, given the ad quite clearly mocks baldness. He also quoted an anonymous client stating there was a reason why no bald men appeared in aspirational or lifestyle ads – an assertion that might easily be contested by Jason Statham, Andre Agassi or our own Leigh Hart. Model and actress Rosie Huntington-Whiteley and actor Jason Statham attend the Fast X film premiere in April. Photo / Getty Images Asthetica is certainly standing firm, with no intention to remove or alter the ad. And it is working, the Australia-based firm said. 'Since launching, we've seen a sharp increase in inquiries from people suffering in silence who say this ad gave them the push they needed to explore treatment,' Allen said. The company claims to work with 'hundreds' of New Zealand clients annually, many of them travelling to Turkey for hair transplants. Those medical/cosmetic packages cost $7200 (including accommodation) – Allen says an equivalent hair transplant in New Zealand would cost anywhere from $20,000 to $30,000 and would be 'carried out mostly by less experienced surgeons'. He said clients typically saved between 30% and 70%, even after accounting for flights and spending money. To those who felt the ad was an example of body-shaming, Allen said: 'We hear you. But the ad isn't directed at others, it's an invitation for those who are already struggling and actively want help. We aim to empower, not judge. Body positivity includes the freedom to make personal changes without shame.' As a postscript, Allen said he started the company 'after being my own client'. 'I attach my photos for your reference. You have permission to use these should you wish, but only in [their] entirety/not cropped.' Asthetica founder and chief executive David Allen before and after his own treatment. Photos / David Allen Have your say – does the ad offend you? Comments on this story are open below. One Good Poll Ruby Tui's Adidas RWC shoot Well, this might be a little awkward. Ruby Tui is, without doubt, one of New Zealand rugby's most marketable athletes and personalities. Her book and backstory are required reading, and she remains a fan favourite wherever she appears. So it's little surprise that NZR sponsor and sportswear giant Adidas (along with many of us) might have considered her a shoo-in for the Black Ferns' World Cup squad this year. Tui features strongly on Adidas' website, wearing and marketing the Black Ferns' 2025 Rugby World Cup jersey - both in a single frame image, and with her teammates. Ruby Tui in the RWC 2025 Adidas marketing campaign. These days, marketers like to have plenty of time to build their campaigns. Unfortunately, they (like the rest of us) don't get a heads-up on who might actually be in the team. Last Friday came the announcement of the Black Ferns' Rugby World Cup squad - and with it, the omission of Tui. Ruby Tui, second from left, in the Adidas RWC jersey marketing campaign. While she has been somewhat on the outer of selection this year, she did play off the bench against Australia last month - and coach Allan Bunting has said leaving her out of the Cup squad was a 'millimetre' decision. Tui showed her class by showing up to the team announcement last Friday, and cheering on the players who had beaten her to the cut. As well as Adidas' website campaign, Tui's image was also prominent in a digital advertisement for the company at Auckland's Sylvia Park mall last Saturday afternoon, 24 hours after the Cup squad was announced. Ruby Tui also featured in a pre-World Cup Adidas digital ad last weekend, 24 hours after it was announced she was not in the squad. All of this brings up memories of a similar situation in 2015 when Israel Dagg was a shock omission from the All Blacks' Rugby World Cup squad that year – he had already been filmed in a starring role for an Air New Zealand flight safety ad shortly before the tournament. Tui was unavailable for comment yesterday and Adidas did not answer specific questions about the logistics of the campaign, or whether it might be tweaked. It is quite likely that Tui's star power will still hold the campaign in good stead, even if it feels a little awkward that she's wearing the World Cup jersey that she will, sadly, not get to play in, barring injury to another player. Emails to Adidas' advertising agency and directly to the company in Auckland were eventually answered by a senior leader in Australia. 'Adidas is proud to activate our 'You Got This' campaign throughout 2025 in New Zealand, featuring several Black Ferns players, including Adidas athlete Ruby Tui,' said Adidas brand communications and senior manager Lizzy Hunter. 'The campaign is a celebration of the Black Ferns, demonstrating what's possible when athletes are supported on and off the field. We're excited to work with Ruby as she continues to inspire the next generation of New Zealand athletes.' RNZ exec overhaul RNZ currently has nine executives. Photo / RNZ RNZ is overhauling one of its most important and influential executive roles, placing a renewed focus on its radio and audio performance. RNZ's traditional radio listenership is on a downward spiral – a trend that a new chief audio officer will be responsible for helping arrest. The new executive role has been advertised this week and follows a recommendation from former RNZ news boss Richard Sutherland, who has been reviewing the company's audio performance. The new role comes as chief content officer Megan Whelan departs RNZ. The company says her role will not be replaced, although it does have an acting head of content in place for now. Outgoing RNZ head of content Megan Whelan. Photo / RNZ With the planned new chief audio officer role having a seat at the top table, it appears the company will therefore retain nine executives, despite budget cuts and a call for voluntary redundancies. Interestingly, the new role will be based in Auckland - perhaps a sign, also, of the company wanting a stronger leadership presence in the country's biggest city. 'As part of the work RNZ is undertaking on live listening, we've made the decision to create a dedicated leadership role for audio,' an RNZ spokeswoman said. 'This was recommended in the advice received from Richard Sutherland but has been part of our thinking for some time. 'RNZ has successfully grown its overall audience across platforms, but RNZ National is in need of additional focus to improve its audience engagement. 'The chief audio officer is an exciting role that will be responsible not just for the performance and excellence of live radio but also for RNZ's digital and on-demand audio. 'The chief audio officer is an integral part of our developing audio plan and will bring their expertise to it. We expect to receive strong interest and high-calibre candidates for this executive position.' The interim head of content role was in place 'while we decide where teams will sit in the new structure'. 'No other executive team changes are planned at present.' Mediawatch host departing Hayden Donnell. RNZ says it's still finalising requests of staff who have asked for voluntary redundancy, and can't provide an update or numbers at this stage. However, Media Insider can reveal today that one of RNZ Mediawatch's two presenters is off. Mediawatch producer Hayden Donnell – who works alongside host Colin Peacock – has made the call to leave RNZ on August 28 and starts at The Spinoff as a senior writer on September 8. Donnell would be missed, an RNZ spokeswoman said. 'During his roughly five years with RNZ, Hayden has brought his distinct style and flair to the position ... We are currently working through the replacement process and discussing this role alongside others within the RNZ podcast team.' The Spinoff described Donnell's appointment as a 'significant homecoming'. He had been a 'foundational and recurring voice' for the website. 'He was one of the platform's first staff writers, hosted the cult web series Get It To Te Papa, and has been a consistent and beloved contributing writer over the past decade. In his new fulltime role, Donnell will focus on analysis, commentary and in-depth reporting across politics, media, and culture.' The Spinoff editor Madeleine Chapman said the company was 'beyond excited'. 'Hayden is one of New Zealand's sharpest and funniest writers. His ability to cut through the noise, always with a unique sense of humour, is exactly what The Spinoff is about.' The Spinoff CEO Amber Easby said the appointment signalled a continued investment in high-quality, independent journalism. 'In today's media landscape, investing in distinctive, trusted voices is the most important thing we can do. Hayden is one of those voices.' Three-dom day: Sky takes the reins A hugely significant day in New Zealand media today, as Sky TV officially takes ownership of Three and Three Now from US giant Warner Bros Discovery. 'Really, the hard work starts now,' Sky TV chief executive Sophie Moloney told Media Insider this week. Sky TV chief executive Sophie Moloney opens up in this week's Media Insider podcast. She spoke at length on this week's Media Insider podcast about the acquisition, offering up some hints as to how some of the programming might work across the plethora of pay and free-to-air channels now under the company's umbrella. She also talked about the latest in sports rights negotiations - specifically the loss of netball rights to TVNZ and the pending, new five-year deal with NZ Rugby. Sky has been at pains to reiterate that it will be retaining the Three and Three Now brands, even though - in the background - it's had to trademark a new name, Sky Free, and logos for the division that will run the free-to-air channels. The latest trademarked Sky Free logo - Sky is at pains to reiterate this is not a consumer brand, and that Three and Three Now will be retained. Asked how she would celebrate today's momentous handover, Moloney suggested sausage rolls with staff on Monday would be in order. Which is quite funny when you think a plate of 30 sausage rolls is 60 bucks at New World, according to its website- 60 times what Sky paid for Three. Is MediaWorks' owner about to be sold? As the dust settles on the Sky-Three acquisition, are there more ownership changes in the wind for another of our biggest media companies? MediaWorks is now 100% owned by Australian outdoor advertising firm QMS, which in turn is owned by private equity firm Quadrant. Quadrant chairman Chris Hadley told the Australian Financial Review that his options for QMS were growing. 'After Covid, a period of high interest rates and inflation, the prospects for the media industry generally is strengthening, and outdoor particularly,' Hadley said. 'More and more creative, impactful digital outdoor is now being viewed globally as a form of media infrastructure. In that regard, QMS is a leader in this part of the world. Given the growth, scale and profitability of QMS, exit options for the business are available.' The Australian Financial Review reported that QMS was on the list of possible takeover targets for Nine Entertainment. 'Nine is selling its majority stake in property portal Domain for [A]$1.4 billion to CoStar, leaving it with around [A]$500 million in cash after returning funds to shareholders. Analysts have suggested oOh!media could also be a target for Nine,' the Australian Financial Review reported. MediaWorks chairman Barclay Nettlefold (left) and chief executive Wendy Palmer. QMS and MediaWorks chair Barclay Nettlefold told the publication there were no conversations at the moment about selling QMS. 'We get to focus on growing the business,' he reportedly said. Quadrant did not respond to specific questions yesterday, through MediaWorks, but did say in a statement: 'QMS and MediaWorks are always focused on delivering market-leading audiences and maximising value for customers.' Top MediaWorks outdoor ad exec quits MediaWorks outdoor boss Mike Watkins. One of New Zealand's most respected advertising executives is leaving his role. MediaWorks Outdoor chief executive Mike Watkins will leave this month, just as the company prepares to take over the lucrative Auckland Transport (AT) outdoor contracts. In a statement, he said he was 'moving on to pursue a range of exciting new opportunities, including work with several start-ups'. A MediaWorks spokeswoman said Watkins had advised the company of his resignation in May and would leave the business on August 12. It is understood that key executives from Australia – alongside MediaWorks chief executive Wendy Palmer – played a critical role in working on the AT pitch. Neither MediaWorks nor AT responded to other specific questions, including who might pick up the outdoor reins at a critical period. The AT contracts, which come into effect on October 16, are a massive boost for the outdoor advertising and radio business - they are valued by some in the industry at $350 million over the next decade. According to his biography, Watkins has spent time at 'many of New Zealand's leading advertising, design and film production companies – including Generator, Meares Taine, M&C Saatchi, Designworks and Film Construction'. 'In 2016, he jumped the fence to media, taking a role as general manager of APN Outdoor, which was later acquired by JCDecaux. Until late 2023, he was country head of JCDecaux New Zealand.' He has been with MediaWorks since November 2023. Editor-at-Large Shayne Currie is one of New Zealand's most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME. Watch Media Insider – The Podcast on YouTube or listen to it on iHeartRadio, Spotify, Apple Podcasts or wherever you get your podcasts.
NZ Herald
31-07-2025
- Health
- NZ Herald
Media Insider: Billboard stir – ‘cruel' body-shaming or bald facts?; Awkward – Omitted Ruby Tui in Adidas World Cup ad; RNZ exec changes; Is MediaWorks' owner up for sale?
Medical tourism provider Asthetica has certainly raised the ire in some quarters with what the company admits is an 'intentionally provocative' ad targeting those dealing with hair loss. This billboard ad - pictured here in Kingsland, Auckland - has raised the ire of some people who call it body shaming. Photo / Dean Purcell 'This ad isn't clever. It's not aspirational. It's body-shaming, plain and simple, and – frankly – quite cruel,' Sarah Ritchie, an Auckland-based author and business mentor, wrote on LinkedIn this week. 'The message implies that being bald is something to be embarrassed about. That approach is not just outdated, it's harmful. Baldness is natural and very common (for men and women). And it doesn't diminish anyone's worth, confidence, or attractiveness. 'Ads like this fuel insecurity in order to sell a product or service. I know that's the way of the world, but it's not ethical marketing – it's exploitation.' Having embraced a clean-shaven dome for about three decades, I'm not personally offended, but Ritchie's concerns aren't the first I've heard about this campaign. Asthetica would be unlikely to get away with a similar phrase that focused, say, on body weight. One of Ritchie's followers wrote in response to her post: 'Imagine the outrage if the billboard comment was body-shaming women, we [seem] more accepting when it's male-focused.' Another said: 'Some people do look better bald, 100% and some of us lose our hair due to chemo, so really then it's not about how we look, it's about digging deep to stay alive. They tried and they failed with this out-of-touch ad.' And a third person wrote: 'It's terrible. Ironically, their art direction needs a lot of work!' Of course, it all makes for good publicity for Asthetica, which says it welcomes 'the conversation'. Founder and chief executive David Allen told Media Insider that the line was 'tongue-in-cheek, not a literal insult'. It was, he said, 'reflective of how many people feel internally but don't say out loud'. 'Our intent with this ad was never to shame anyone, but rather to connect with the many men and women who privately struggle with hair loss and are actively seeking solutions,' Allen said. He said the line was 'intentionally provocative, designed to cut through the noise and spark a reaction, because hair loss is an emotional topic often brushed under the rug (no pun intended)'. Allen said the company did not want to 'mock those who experience loss', which is an interesting take, given the ad quite clearly mocks baldness. He also quoted an anonymous client stating there was a reason why no bald men appeared in aspirational or lifestyle ads – an assertion that might easily be contested by Jason Statham, Andre Agassi or our own Leigh Hart. Model and actress Rosie Huntington-Whiteley and actor Jason Statham attend the Fast X film premiere in April. Photo / Getty Images Asthetica is certainly standing firm, with no intention to remove or alter the ad. And it is working, the Australia-based firm said. 'Since launching, we've seen a sharp increase in inquiries from people suffering in silence who say this ad gave them the push they needed to explore treatment,' Allen said. The company claims to work with 'hundreds' of New Zealand clients annually, many of them travelling to Turkey for hair transplants. Those medical/cosmetic packages cost $7200 (including accommodation) – Allen says an equivalent hair transplant in New Zealand would cost anywhere from $20,000 to $30,000 and would be 'carried out mostly by less experienced surgeons'. He said clients typically saved between 30% and 70%, even after accounting for flights and spending money. To those who felt the ad was an example of body-shaming, Allen said: 'We hear you. But the ad isn't directed at others, it's an invitation for those who are already struggling and actively want help. We aim to empower, not judge. Body positivity includes the freedom to make personal changes without shame.' As a postscript, Allen said he started the company 'after being my own client'. 'I attach my photos for your reference. You have permission to use these should you wish, but only in [their] entirety/not cropped.' Asthetica founder and chief executive David Allen before and after his own treatment. Photos / David Allen Have your say – does the ad offend you? Comments on this story are open below. One Good Poll Ruby Tui's Adidas RWC shoot Well, this might be a little awkward. Ruby Tui is, without doubt, one of New Zealand rugby's most marketable athletes and personalities. Her book and backstory are required reading, and she remains a fan favourite wherever she appears. So it's little surprise that NZR sponsor and sportswear giant Adidas (along with many of us), might have considered her a shoo-in for the Black Ferns' World Cup squad this year. Tui features strongly on Adidas' website, wearing and marketing the Black Ferns' 2025 Rugby World Cup jersey - both in a single frame image, and with her teammates. Ruby Tui in the RWC 2025 Adidas marketing campaign. These days, marketers like to have plenty of time to build their campaigns. Unfortunately, they (like the rest of us) don't get a heads-up on who might actually be in the team. Last Friday came the announcement of the Black Ferns' Rugby World Cup squad - and with it, the omission of Tui. Ruby Tui, second from left, in the Adidas RWC jersey marketing campaign. While she has been somewhat on the outer of selection this year, she did play off the bench against Australia last month - and coach Allan Bunting has said leaving her out of the Cup squad was a 'millimetre' decision. Tui showed her class by showing up to the team announcement last Friday, and cheering on the players who had beaten her to the cut. As well as Adidas' website campaign, Tui's image was also prominent in a digital advertisement for the company at Auckland's Sylvia Park mall last Saturday afternoon, 24 hours after the Cup squad was announced. Ruby Tui also featured in a pre-World Cup Adidas digital ad last weekend, 24 hours after it was announced she was not in the squad. All of this brings up memories of a similar situation in 2015 when Israel Dagg was a shock omission from the All Blacks' Rugby World Cup squad that year – he had already been filmed in a starring role for an Air New Zealand flight safety ad shortly before the tournament. Tui was unavailable for comment yesterday and Adidas did not answer specific questions about the logistics of the campaign. It is quite likely that Tui's star power will still hold the campaign in good stead, even if it feels a little awkward that she's wearing the World Cup jersey that she will, sadly, not get to play in, barring injury to another player. Emails to Adidas' advertising agency and directly to the company in Auckland were eventually answered by a senior leader in Australia. 'Adidas is proud to activate our 'You Got This' campaign throughout 2025 in New Zealand, featuring several Black Ferns players, including Adidas athlete Ruby Tui,' said Adidas brand communications and senior manager Lizzy Hunter. 'The campaign is a celebration of the Black Ferns, demonstrating what's possible when athletes are supported on and off the field. We're excited to work with Ruby as she continues to inspire the next generation of New Zealand athletes.' RNZ exec overhaul RNZ currently has nine executives. Photo / RNZ RNZ is overhauling one of its most important and influential executive roles, placing a renewed focus on its radio and audio performance. RNZ's traditional radio listenership is on a downward spiral – a trend that a new chief audio officer will be responsible for helping arrest. The new executive role has been advertised this week and follows a recommendation from former RNZ news boss Richard Sutherland, who has been reviewing the company's audio performance. The new role comes as chief content officer Megan Whelan departs RNZ. The company says her role will not be replaced, although it does have an acting head of content in place for now. Outgoing RNZ head of content Megan Whelan. Photo / RNZ With the planned new chief audio officer role having a seat at the top table, it appears the company will therefore retain nine executives, despite budget cuts and a call for voluntary redundancies. Interestingly, the new role will be based in Auckland - perhaps a sign, also, of the company wanting a stronger leadership presence in the country's biggest city. 'As part of the work RNZ is undertaking on live listening, we've made the decision to create a dedicated leadership role for audio,' an RNZ spokeswoman said. 'This was recommended in the advice received from Richard Sutherland but has been part of our thinking for some time. 'RNZ has successfully grown its overall audience across platforms, but RNZ National is in need of additional focus to improve its audience engagement. 'The chief audio officer is an exciting role that will be responsible not just for the performance and excellence of live radio but also for RNZ's digital and on-demand audio. 'The chief audio officer is an integral part of our developing audio plan and will bring their expertise to it. We expect to receive strong interest and high-calibre candidates for this executive position.' The interim head of content role was in place 'while we decide where teams will sit in the new structure'. 'No other executive team changes are planned at present.' Mediawatch host departing Hayden Donnell. RNZ says it's still finalising requests of staff who have asked for voluntary redundancy, and can't provide an update or numbers at this stage. However, Media Insider can reveal today that one of RNZ Mediawatch's two presenters is off. Mediawatch producer Hayden Donnell – who works alongside host Colin Peacock – has made the call to leave RNZ on August 28 and starts at The Spinoff as a senior writer on September 8. Donnell would be missed, an RNZ spokeswoman said. 'During his roughly five years with RNZ, Hayden has brought his distinct style and flair to the position ... We are currently working through the replacement process and discussing this role alongside others within the RNZ podcast team.' The Spinoff described Donnell's appointment as a 'significant homecoming'. He had been a 'foundational and recurring voice' for the website. 'He was one of the platform's first staff writers, hosted the cult web series Get It To Te Papa, and has been a consistent and beloved contributing writer over the past decade. In his new fulltime role, Donnell will focus on analysis, commentary and in-depth reporting across politics, media, and culture.' The Spinoff editor Madeleine Chapman said the company was 'beyond excited'. 'Hayden is one of New Zealand's sharpest and funniest writers. His ability to cut through the noise, always with a unique sense of humour, is exactly what The Spinoff is about.' The Spinoff CEO Amber Easby said the appointment signalled a continued investment in high-quality, independent journalism. 'In today's media landscape, investing in distinctive, trusted voices is the most important thing we can do. Hayden is one of those voices.' Three-dom day: Sky takes the reins A hugely significant day in New Zealand media today, as Sky TV officially takes ownership of Three and Three Now from US giant Warner Bros Discovery. 'Really, the hard work starts now,' Sky TV chief executive Sophie Moloney told Media Insider this week. Sky TV chief executive Sophie Moloney opens up in this week's Media Insider podcast. She spoke at length on this week's Media Insider podcast about the acquisition, offering up some hints as to how some of the programming might work across the plethora of pay and free-to-air channels now under the company's umbrella. She also talked about the latest in sports rights negotiations - specifically the loss of netball rights to TVNZ and the pending, new five-year deal with NZ Rugby. Sky has been at pains to reiterate that it will be retaining the Three and Three Now brands, even though - in the background - it's had to trademark a new name, Sky Free, and logos for the division that will run the free-to-air channels. The latest trademarked Sky Free logo - Sky is at pains to reiterate this is not a consumer brand, and that Three and Three Now will be retained. Asked how she would celebrate today's momentous handover, Moloney suggested sausage rolls with staff on Monday would be in order. Which is quite funny when you think a plate of 30 sausage rolls is 60 bucks at New World, according to its website- 60 times what Sky paid for Three. Is MediaWorks' owner about to be sold? As the dust settles on the Sky-Three acquisition, are there more ownership changes in the wind for another of our biggest media companies? MediaWorks is now 100% owned by Australian outdoor advertising firm QMS, which in turn is owned by private equity firm Quadrant. Quadrant chairman Chris Hadley told the Australian Financial Review that his options for QMS were growing. 'After Covid, a period of high interest rates and inflation, the prospects for the media industry generally is strengthening, and outdoor particularly,' Hadley said. 'More and more creative, impactful digital outdoor is now being viewed globally as a form of media infrastructure. In that regard, QMS is a leader in this part of the world. Given the growth, scale and profitability of QMS, exit options for the business are available.' The Australian Financial Review reported that QMS was on the list of possible takeover targets for Nine Entertainment. 'Nine is selling its majority stake in property portal Domain for [A]$1.4 billion to CoStar, leaving it with around [A]$500 million in cash after returning funds to shareholders. Analysts have suggested oOh!media could also be a target for Nine,' the Australian Financial Review reported. MediaWorks chairman Barclay Nettlefold (left) and chief executive Wendy Palmer. QMS and MediaWorks chair Barclay Nettlefold told the publication there were no conversations at the moment about selling QMS. 'We get to focus on growing the business,' he reportedly said. Quadrant did not respond to specific questions yesterday, through MediaWorks, but did say in a statement: 'QMS and MediaWorks are always focused on delivering market-leading audiences and maximising value for customers.' Top MediaWorks outdoor ad exec quits MediaWorks outdoor boss Mike Watkins. One of New Zealand's most respected advertising executives is leaving his role. MediaWorks Outdoor chief executive Mike Watkins will leave this month, just as the company prepares to take over the lucrative Auckland Transport (AT) outdoor contracts. In a statement, he said he was 'moving on to pursue a range of exciting new opportunities, including work with several start-ups'. A MediaWorks spokeswoman said Watkins had advised the company of his resignation in May and would leave the business on August 12. It is understood that key executives from Australia – alongside MediaWorks chief executive Wendy Palmer – played a critical role in working on the AT pitch. Neither MediaWorks nor AT responded to other specific questions, including who might pick up the outdoor reins at a critical period. The AT contracts, which come into effect on October 16, are a massive boost for the outdoor advertising and radio business - they are valued by some in the industry at $350 million over the next decade. According to his biography, Watkins has spent time at 'many of New Zealand's leading advertising, design and film production companies – including Generator, Meares Taine, M&C Saatchi, Designworks and Film Construction'. 'In 2016, he jumped the fence to media, taking a role as general manager of APN Outdoor, which was later acquired by JCDecaux. Until late 2023, he was country head of JCDecaux New Zealand.' He has been with MediaWorks since November 2023. Editor-at-Large Shayne Currie is one of New Zealand's most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME. Watch Media Insider – The Podcast on YouTube or listen to it on iHeartRadio, Spotify, Apple Podcasts or wherever you get your podcasts.
NZ Herald
31-07-2025
- Health
- NZ Herald
Media Insider: Billboard ad – ‘cruel' body-shaming or bald facts?; Awkward – omitted Ruby Tui in Adidas World Cup campaign; RNZ exec changes; Is MediaWorks' owner up for sale?
Medical tourism provider Asthetica has certainly raised the ire in some quarters with what the company admits is an 'intentionally provocative' ad targeting those dealing with hair loss. This billboard ad - pictured here in Kingsland, Auckland - has raised the ire of some people who call it body shaming. Photo / Dean Purcell 'This ad isn't clever. It's not aspirational. It's body-shaming, plain and simple, and – frankly – quite cruel,' Sarah Ritchie, an Auckland-based author and business mentor, wrote on LinkedIn this week. 'The message implies that being bald is something to be embarrassed about. That approach is not just outdated, it's harmful. Baldness is natural and very common (for men and women). And it doesn't diminish anyone's worth, confidence, or attractiveness. 'Ads like this fuel insecurity in order to sell a product or service. I know that's the way of the world, but it's not ethical marketing – it's exploitation.' Having embraced a clean-shaven dome for about three decades, I'm not personally offended, but Ritchie's concerns aren't the first I've heard about this campaign. Asthetica would be unlikely to get away with a similar phrase that focused, say, on body weight. One of Ritchie's followers wrote in response to her post: 'Imagine the outrage if the billboard comment was body-shaming women, we [seem] more accepting when it's male-focused.' Another said: 'Some people do look better bald, 100% and some of us lose our hair due to chemo, so really then it's not about how we look, it's about digging deep to stay alive. They tried and they failed with this out-of-touch ad.' And a third person wrote: 'It's terrible. Ironically, their art direction needs a lot of work!' Of course, it all makes for good publicity for Asthetica, which says it welcomes 'the conversation'. Founder and chief executive David Allen told Media Insider that the line was 'tongue-in-cheek, not a literal insult'. It was, he said, 'reflective of how many people feel internally but don't say out loud'. 'Our intent with this ad was never to shame anyone, but rather to connect with the many men and women who privately struggle with hair loss and are actively seeking solutions,' Allen said. He said the line was 'intentionally provocative, designed to cut through the noise and spark a reaction, because hair loss is an emotional topic often brushed under the rug (no pun intended)'. Allen said the company did not want to 'mock those who experience loss', which is an interesting take, given the ad quite clearly mocks baldness. He also quoted an anonymous client stating there was a reason why no bald men appeared in aspirational or lifestyle ads – an assertion that might easily be contested by Jason Statham, Andre Agassi or our own Leigh Hart. Model and actress Rosie Huntington-Whiteley and actor Jason Statham attend the Fast X film premiere in April. Photo / Getty Images Asthetica is certainly standing firm, with no intention to remove or alter the ad. And it is working, the Australia-based firm said. 'Since launching, we've seen a sharp increase in inquiries from people suffering in silence who say this ad gave them the push they needed to explore treatment,' Allen said. The company claims to work with 'hundreds' of New Zealand clients annually, many of them travelling to Turkey for hair transplants. Those medical/cosmetic packages cost $7200 (including accommodation) – Allen says an equivalent hair transplant in New Zealand would cost anywhere from $20,000 to $30,000 and would be 'carried out mostly by less experienced surgeons'. He said clients typically saved between 30% and 70%, even after accounting for flights and spending money. To those who felt the ad was an example of body-shaming, Allen said: 'We hear you. But the ad isn't directed at others, it's an invitation for those who are already struggling and actively want help. We aim to empower, not judge. Body positivity includes the freedom to make personal changes without shame.' As a postscript, Allen said he started the company 'after being my own client'. 'I attach my photos for your reference. You have permission to use these should you wish, but only in [their] entirety/not cropped.' Asthetica founder and chief executive David Allen before and after his own treatment. Photos / David Allen Have your say – does the ad offend you? Comments on this story are open below. One Good Poll Ruby Tui's Adidas RWC shoot Well, this might be a little awkward. Ruby Tui is, without doubt, one of New Zealand rugby's most marketable athletes and personalities. Her book and backstory are required reading, and she remains a fan favourite wherever she appears. So it's little surprise that NZR sponsor and sportswear giant Adidas (along with many of us), might have considered her a shoo-in for the Black Ferns' World Cup squad this year. Tui features strongly on Adidas' website, wearing and marketing the Black Ferns' 2025 Rugby World Cup jersey - both in a single frame image, and with her teammates. Ruby Tui in the RWC 2025 Adidas marketing campaign. These days, marketers like to have plenty of time to build their campaigns. Unfortunately, they (like the rest of us) don't get a heads-up on who might actually be in the team. Last Friday came the announcement of the Black Ferns' Rugby World Cup squad - and with it, the omission of Tui. Ruby Tui, second from left, in the Adidas RWC jersey marketing campaign. While she has been somewhat on the outer of selection this year, she did play off the bench against Australia last month - and coach Allan Bunting has said leaving her out of the Cup squad was a 'millimetre' decision. Tui showed her class by showing up to the team announcement last Friday, and cheering on the players who had beaten her to the cut. As well as Adidas' website campaign, Tui's image was also prominent in a digital advertisement for the company at Auckland's Sylvia Park mall last Saturday afternoon, 24 hours after the Cup squad was announced. Ruby Tui also featured in a pre-World Cup Adidas digital ad last weekend, 24 hours after it was announced she was not in the squad. All of this brings up memories of a similar situation in 2015 when Israel Dagg was a shock omission from the All Blacks' Rugby World Cup squad that year – he had already been filmed in a starring role for an Air New Zealand flight safety ad shortly before the tournament. Tui was unavailable for comment yesterday and Adidas did not answer specific questions about the logistics of the campaign, or whether it might be tweaked. It is quite likely that Tui's star power will still hold the campaign in good stead, even if it feels a little awkward that she's wearing the World Cup jersey that she will, sadly, not get to play in, barring injury to another player. Emails to Adidas' advertising agency and directly to the company in Auckland were eventually answered by a senior leader in Australia. 'Adidas is proud to activate our 'You Got This' campaign throughout 2025 in New Zealand, featuring several Black Ferns players, including Adidas athlete Ruby Tui,' said Adidas brand communications and senior manager Lizzy Hunter. 'The campaign is a celebration of the Black Ferns, demonstrating what's possible when athletes are supported on and off the field. We're excited to work with Ruby as she continues to inspire the next generation of New Zealand athletes.' RNZ exec overhaul RNZ currently has nine executives. Photo / RNZ RNZ is overhauling one of its most important and influential executive roles, placing a renewed focus on its radio and audio performance. RNZ's traditional radio listenership is on a downward spiral – a trend that a new chief audio officer will be responsible for helping arrest. The new executive role has been advertised this week and follows a recommendation from former RNZ news boss Richard Sutherland, who has been reviewing the company's audio performance. The new role comes as chief content officer Megan Whelan departs RNZ. The company says her role will not be replaced, although it does have an acting head of content in place for now. Outgoing RNZ head of content Megan Whelan. Photo / RNZ With the planned new chief audio officer role having a seat at the top table, it appears the company will therefore retain nine executives, despite budget cuts and a call for voluntary redundancies. Interestingly, the new role will be based in Auckland - perhaps a sign, also, of the company wanting a stronger leadership presence in the country's biggest city. 'As part of the work RNZ is undertaking on live listening, we've made the decision to create a dedicated leadership role for audio,' an RNZ spokeswoman said. 'This was recommended in the advice received from Richard Sutherland but has been part of our thinking for some time. 'RNZ has successfully grown its overall audience across platforms, but RNZ National is in need of additional focus to improve its audience engagement. 'The chief audio officer is an exciting role that will be responsible not just for the performance and excellence of live radio but also for RNZ's digital and on-demand audio. 'The chief audio officer is an integral part of our developing audio plan and will bring their expertise to it. We expect to receive strong interest and high-calibre candidates for this executive position.' The interim head of content role was in place 'while we decide where teams will sit in the new structure'. 'No other executive team changes are planned at present.' Mediawatch host departing Hayden Donnell. RNZ says it's still finalising requests of staff who have asked for voluntary redundancy, and can't provide an update or numbers at this stage. However, Media Insider can reveal today that one of RNZ Mediawatch's two presenters is off. Mediawatch producer Hayden Donnell – who works alongside host Colin Peacock – has made the call to leave RNZ on August 28 and starts at The Spinoff as a senior writer on September 8. Donnell would be missed, an RNZ spokeswoman said. 'During his roughly five years with RNZ, Hayden has brought his distinct style and flair to the position ... We are currently working through the replacement process and discussing this role alongside others within the RNZ podcast team.' The Spinoff described Donnell's appointment as a 'significant homecoming'. He had been a 'foundational and recurring voice' for the website. 'He was one of the platform's first staff writers, hosted the cult web series Get It To Te Papa, and has been a consistent and beloved contributing writer over the past decade. In his new fulltime role, Donnell will focus on analysis, commentary and in-depth reporting across politics, media, and culture.' The Spinoff editor Madeleine Chapman said the company was 'beyond excited'. 'Hayden is one of New Zealand's sharpest and funniest writers. His ability to cut through the noise, always with a unique sense of humour, is exactly what The Spinoff is about.' The Spinoff CEO Amber Easby said the appointment signalled a continued investment in high-quality, independent journalism. 'In today's media landscape, investing in distinctive, trusted voices is the most important thing we can do. Hayden is one of those voices.' Three-dom day: Sky takes the reins A hugely significant day in New Zealand media today, as Sky TV officially takes ownership of Three and Three Now from US giant Warner Bros Discovery. 'Really, the hard work starts now,' Sky TV chief executive Sophie Moloney told Media Insider this week. Sky TV chief executive Sophie Moloney opens up in this week's Media Insider podcast. She spoke at length on this week's Media Insider podcast about the acquisition, offering up some hints as to how some of the programming might work across the plethora of pay and free-to-air channels now under the company's umbrella. She also talked about the latest in sports rights negotiations - specifically the loss of netball rights to TVNZ and the pending, new five-year deal with NZ Rugby. Sky has been at pains to reiterate that it will be retaining the Three and Three Now brands, even though - in the background - it's had to trademark a new name, Sky Free, and logos for the division that will run the free-to-air channels. The latest trademarked Sky Free logo - Sky is at pains to reiterate this is not a consumer brand, and that Three and Three Now will be retained. Asked how she would celebrate today's momentous handover, Moloney suggested sausage rolls with staff on Monday would be in order. Which is quite funny when you think a plate of 30 sausage rolls is 60 bucks at New World, according to its website- 60 times what Sky paid for Three. Is MediaWorks' owner about to be sold? As the dust settles on the Sky-Three acquisition, are there more ownership changes in the wind for another of our biggest media companies? MediaWorks is now 100% owned by Australian outdoor advertising firm QMS, which in turn is owned by private equity firm Quadrant. Quadrant chairman Chris Hadley told the Australian Financial Review that his options for QMS were growing. 'After Covid, a period of high interest rates and inflation, the prospects for the media industry generally is strengthening, and outdoor particularly,' Hadley said. 'More and more creative, impactful digital outdoor is now being viewed globally as a form of media infrastructure. In that regard, QMS is a leader in this part of the world. Given the growth, scale and profitability of QMS, exit options for the business are available.' The Australian Financial Review reported that QMS was on the list of possible takeover targets for Nine Entertainment. 'Nine is selling its majority stake in property portal Domain for [A]$1.4 billion to CoStar, leaving it with around [A]$500 million in cash after returning funds to shareholders. Analysts have suggested oOh!media could also be a target for Nine,' the Australian Financial Review reported. MediaWorks chairman Barclay Nettlefold (left) and chief executive Wendy Palmer. QMS and MediaWorks chair Barclay Nettlefold told the publication there were no conversations at the moment about selling QMS. 'We get to focus on growing the business,' he reportedly said. Quadrant did not respond to specific questions yesterday, through MediaWorks, but did say in a statement: 'QMS and MediaWorks are always focused on delivering market-leading audiences and maximising value for customers.' Top MediaWorks outdoor ad exec quits MediaWorks outdoor boss Mike Watkins. One of New Zealand's most respected advertising executives is leaving his role. MediaWorks Outdoor chief executive Mike Watkins will leave this month, just as the company prepares to take over the lucrative Auckland Transport (AT) outdoor contracts. In a statement, he said he was 'moving on to pursue a range of exciting new opportunities, including work with several start-ups'. A MediaWorks spokeswoman said Watkins had advised the company of his resignation in May and would leave the business on August 12. It is understood that key executives from Australia – alongside MediaWorks chief executive Wendy Palmer – played a critical role in working on the AT pitch. Neither MediaWorks nor AT responded to other specific questions, including who might pick up the outdoor reins at a critical period. The AT contracts, which come into effect on October 16, are a massive boost for the outdoor advertising and radio business - they are valued by some in the industry at $350 million over the next decade. According to his biography, Watkins has spent time at 'many of New Zealand's leading advertising, design and film production companies – including Generator, Meares Taine, M&C Saatchi, Designworks and Film Construction'. 'In 2016, he jumped the fence to media, taking a role as general manager of APN Outdoor, which was later acquired by JCDecaux. Until late 2023, he was country head of JCDecaux New Zealand.' He has been with MediaWorks since November 2023. Editor-at-Large Shayne Currie is one of New Zealand's most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME. Watch Media Insider – The Podcast on YouTube or listen to it on iHeartRadio, Spotify, Apple Podcasts or wherever you get your podcasts.
