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Time Business News
22-07-2025
- Business
- Time Business News
How to Build a High-ROI Performance Marketing Strategy
In today's fast-paced digital economy, marketing teams are increasingly held accountable for measurable results. Unlike traditional brand campaigns where success can be vague, performance marketing thrives on data, attribution, and return on investment. A robust Performance Marketing Strategy is no longer a 'nice-to-have'—it's an essential component for scaling revenue and achieving growth targets efficiently. This guide explores how businesses can create a high-ROI performance marketing strategy from the ground up, including the fundamentals of planning, executing, optimizing, and scaling campaigns based on tangible outcomes. Performance marketing refers to digital marketing campaigns where advertisers pay only when a specific action is completed—such as a click, lead, sale, or sign-up. Unlike traditional campaigns that often focus on impressions or reach, performance marketing is rooted in outcomes. Platforms such as Google Ads, Meta Ads, affiliate networks, and programmatic channels fall under this umbrella. What sets performance marketing apart is its rigorous attention to real-time metrics, testing, and attribution. Before diving into campaign execution, it's critical to define clear objectives. Businesses must identify what 'performance' actually means for them. Is it leads? Product sales? App installs? Newsletter sign-ups? Without clarity on goals, no strategy can be truly ROI-driven. Once your goals are defined, the next step is translating them into measurable KPIs. Key performance indicators could range from cost per lead (CPL), return on ad spend (ROAS), customer acquisition cost (CAC), to conversion rate (CVR). These should be aligned with business objectives. For example, a SaaS company might prioritize free trial sign-ups, while an e-commerce brand might focus on completed purchases and average order value. Aligning marketing KPIs with broader business metrics ensures that marketing performance contributes directly to revenue generation. Attribution models should be clearly defined—whether it's first-touch, last-touch, or multi-touch—so that campaigns can be evaluated fairly and accurately. To achieve a high ROI, selecting the right mix of channels is key. Paid search offers intent-driven users ready to take action, while social platforms like Facebook and Instagram are ideal for scaling reach and targeting specific demographics. Native advertising can drive high-volume traffic at scale, and affiliate marketing can extend your reach through third-party publishers. While choosing your channels, consider where your target audience spends their time and how they make purchase decisions. Experimentation is critical in the early stages. A/B testing different ad creatives, messaging, and landing pages helps discover what resonates best with your audience. Channel-specific benchmarks also help set realistic expectations. Your campaign's success heavily depends on messaging and creative execution. Ads should be relevant, engaging, and aligned with the intent of the user. A strong value proposition, clear CTA, and tailored visuals or video can dramatically improve click-through and conversion rates. To build trust and reduce friction, ensure your landing pages reflect the promise of the ad. Message match between ad copy and landing page copy is essential. If you're promoting a limited-time discount or a special offer, the landing page must immediately highlight it. Slow-loading pages, vague headlines, and poor UX can sink an otherwise well-optimized campaign. With the decline of third-party cookies and evolving data privacy regulations, the value of first-party data has never been higher. Your CRM, website analytics, and customer interactions are goldmines for audience segmentation and personalization. Personalized experiences convert better. Whether it's through dynamic ad content, email retargeting, or lookalike audiences based on high-value customers, your ability to deliver tailored experiences directly impacts campaign ROI. Invest in robust analytics infrastructure and consider using customer data platforms (CDPs) to unify and activate your data across channels. A performance campaign is never 'set and forget.' Continuous optimization is what separates average marketers from high-performing ones. Using real-time analytics dashboards, marketers should monitor campaigns daily and adjust bids, budgets, placements, or creatives as necessary. Key areas for ongoing optimization include improving Quality Scores in Google Ads, testing new keywords, refining ad copy, and adjusting audience segments. High-performing campaigns should have automated rules and triggers set up for budget scaling, while underperforming ads should be paused or revised quickly. This is also the time to look into advanced strategies like dayparting, geo-targeting, and lifetime value (LTV) modeling. Campaigns should not just aim for cheap clicks—they should attract the right customers. One of the biggest challenges in performance marketing is understanding how different channels contribute to conversions. Cross-channel tracking and attribution modeling solve this issue. Using tools like Google Analytics 4, Segment, or marketing attribution software, marketers can visualize the customer journey and see how each touchpoint impacts performance. Attribution models should be re-evaluated as the business grows. A direct-to-consumer brand may initially rely on last-click attribution but later move to data-driven or time-decay models to get a fuller picture of engagement and conversion paths. Once a campaign achieves positive ROI at a small scale, the next challenge is to scale without losing efficiency. Scaling should be data-driven—based on historical performance, customer behavior, and margin considerations. This might involve increasing ad spend, expanding into new geographies, launching new ad sets, or even onboarding additional channels. However, scale must be accompanied by quality control. Monitor customer acquisition costs as volume increases and watch for signs of audience fatigue or creative burnout. It's also advisable to diversify your investment across multiple channels to reduce risk. Dependency on a single platform like Meta Ads or Google Ads can make your growth fragile. Use experimentation budgets to test newer channels like TikTok, LinkedIn, or Reddit depending on where your target customers are active. Building a high-ROI strategy requires skilled talent—data analysts, paid media specialists, copywriters, and CRO experts. Investing in internal education can help. Enrolling your team in the best performance marketing course can lead to immediate improvements in campaign structure, targeting, and reporting. Upskilling not only reduces reliance on external agencies but also ensures in-house teams can adapt quickly to new tools, formats, and algorithms. The digital marketing landscape evolves rapidly. New AI tools are redefining ad creation and optimization, privacy regulations are changing targeting tactics, and consumer behavior is becoming more fragmented. To maintain ROI, marketers must stay agile. Keep an eye on emerging trends such as AI-driven bidding, conversational ads, voice commerce, and zero-party data collection. Your strategy should evolve alongside technology and consumer expectations. Developing a high-ROI Performance Marketing Strategy is an ongoing process that combines clear goal setting, data-driven execution, and relentless optimization. The most successful marketers aren't those who spend the most, but those who adapt, test, and refine based on results. Whether you're a startup or an enterprise, applying these principles can help you drive measurable business impact in a competitive digital landscape. If you're looking to master these techniques hands-on, consider learning from expert-led programs that cover real-world campaigns, tools, and case studies. The right training can dramatically elevate your strategic thinking and execution capabilities. Q1. What is the primary role of data in performance marketing campaigns? Data helps marketers make informed decisions throughout the campaign lifecycle. From audience targeting and budget allocation to real-time optimization and ROI measurement, data provides actionable insights that improve the efficiency and effectiveness of performance marketing Q2. How does data influence audience targeting? Data allows marketers to segment audiences based on demographics, interests, behavior, and purchase history. This ensures that ads are delivered to the most relevant users, which increases engagement, reduces ad spend wastage, and improves conversion rates Q3. What types of data are used in performance marketing? Common data types include first-party (collected directly from users), second-party (partner-shared), and third-party data (purchased or aggregated). Key metrics include click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) Q4. What are the best tools for data analysis in performance marketing? Popular tools include Google Analytics, Facebook Pixel, Google Ads, HubSpot, SEMrush, and CRM platforms like Salesforce. These tools provide valuable insights into campaign performance, audience behavior, and attribution paths Q5. How does data help improve campaign ROI? By analyzing real-time performance data, marketers can identify high-performing ads and channels, reallocate budget efficiently, and tweak underperforming elements. This optimization process leads to a better return on every dollar spent Q6. Why is data compliance important in performance marketing? With regulations like GDPR and CCPA, handling user data responsibly is critical. Marketers must obtain user consent, store data securely, and be transparent about data usage to avoid legal issues and maintain customer trust Q7. Can beginners learn how to use data in performance marketing? Yes, anyone can learn how to use data effectively. Enrolling in the best performance marketing course can provide structured learning on data analytics, audience targeting, campaign optimization, and ethical data practices. TIME BUSINESS NEWS
Time Business News
21-07-2025
- Business
- Time Business News
What is Digital Marketing? A Beginner's Guide for Pakistan
In Pakistan's rapidly growing digital space, digital marketing is no longer optional—it's essential. But what exactly is digital marketing? Simply put, it's the art and science of promoting products or services using digital platforms like Google, Facebook, Instagram, email, and websites. Whether you're an online startup in Lahore or a clothing store in Karachi, digital marketing connects you to your ideal customers—anytime, anywhere. With over 90 million internet users and 190+ million mobile subscribers, Pakistan offers a huge opportunity for businesses to go digital. Consumers spend more time online than ever, and smart businesses are meeting them where they are. Here's why it matters: Reach audiences beyond your local area Cost-effective compared to print or TV ads Instant performance tracking and analytics Greater brand trust through consistent online presence If you're asking, 'What is digital marketing made up of?' — here are the building blocks: SEO (Search Engine Optimization) – Improve your Google rankings – Improve your Google rankings Social Media Marketing – Facebook, Instagram, TikTok, LinkedIn – Facebook, Instagram, TikTok, LinkedIn Email Marketing – Targeted promotions straight to inboxes – Targeted promotions straight to inboxes Content Marketing – Valuable blogs, videos, and visuals – Valuable blogs, videos, and visuals Pay-Per-Click (PPC) – Google Ads for instant leads From local shops to large brands, digital marketing levels the playing field. Here's how it benefits you: 🔹 Affordable growth for startups and SMEs 🔹 Local targeting (Lahore, Karachi, Islamabad, etc.) 🔹 Real-time analytics and campaign tracking 🔹 Personalized messaging in Urdu and regional languages and regional languages 🔹 Increased visibility on Google and social platforms A digital marketing agency in Pakistan helps businesses build their online presence through a mix of strategy, content, and advertising. These services are vital in 2025's hyper-connected marketplace. ✅ Website Development (responsive, mobile-optimized) ✅ SEO & Local SEO (ranking for Pakistani keywords) ✅ Social Media Management (Facebook, TikTok, LinkedIn) ✅ PPC Campaigns (Google Ads, Meta Ads) ✅ Email Marketing & Automation ✅ Graphic Design & Branding Saves time so you can focus on business Access to industry-leading tools and strategies Measurable ROI and expert insights Local cultural understanding for Urdu-speaking audiences The right agency can scale your business; the wrong one wastes time and money. 🔍 Proven portfolio and case studies 📊 Transparent reporting and KPIs 🛠️ Full-service offerings: SEO, PPC, Web Design, etc. 💬 Responsive communication and updates ⭐ Client reviews and local presence Karachi is the commercial heart of Pakistan—and digital competition is intense. Choosing a digital marketing agency in Karachi means working with experts who understand city-specific trends and customer behavior. Top Karachi agencies offer: Local SEO for areas like Gulshan, Clifton, DHA City-based audience segmentation Urdu content creation for mass appeal Real-time performance feedback Working with digital agencies near me gives you cultural familiarity, real-time collaboration, and face-to-face support. Whether in Lahore, Karachi, or Islamabad, nearby agencies can help tailor campaigns that resonate locally. Benefits include: 🎯 Local keyword targeting and SEO 🗣️ Urdu content for better engagement 📞 Faster response and easy communication 🤝 Stronger trust through in-person meetings SEO is the foundation of digital growth. Whether you run an eCommerce store or local business, ranking on Google ensures long-term visibility and traffic. ✅ Keyword research based on Pakistani searches ✅ Technical SEO and site speed optimization ✅ Link building and off-page SEO ✅ Google My Business and local directory setup ✅ Monthly progress reports and competitor analysis At we go beyond checklists. Our team of certified digital marketers crafts strategies backed by real data and deep local insights. We've empowered over 150+ businesses in Pakistan to scale their digital footprint across SEO, PPC, social media, and more. Experienced local team Transparent monthly reporting Affordable packages for startups and SMEs Specialized Urdu and regional content marketing 📞 Ready to grow? Visit and book your free digital audit today. Still wondering what is digital marketing or how to pick the right partner? In today's competitive digital economy, having the right digital marketing agency in Pakistan gives your business the tools to thrive—locally and globally. From SEO and content marketing to Google Ads and social media, your business deserves a team that delivers. Choose smart. Choose local. Choose 1. What is digital marketing, and why is it important? Digital marketing is promoting businesses via online platforms. It's crucial because it offers targeted reach, better ROI, and data-driven results. 2. What services do digital marketing agencies provide? They offer SEO, PPC, social media, email marketing, content creation, and web design. 3. How much does SEO cost in Pakistan? SEO packages start at PKR 20,000/month, depending on your industry and goals. 4. How long does SEO take to show results? Results usually start within 3–6 months of consistent SEO work. 5. Why hire a local agency in Pakistan? Local agencies understand Urdu content, regional trends, and Pakistani buyer behavior. 6. Can I run digital ads in Urdu? Yes! Urdu ads often perform better for Pakistani audiences. 7. Is digital marketing better than traditional marketing? Yes. It's cheaper, targeted, and easily trackable compared to TV, radio, or print. 8. Do I need marketing if I already have a website? Absolutely. A website without visitors is like a shop without foot traffic. 9. What makes different? We focus on results, transparency, and local expertise—not just services. 10. What is the best way to start digital marketing in Pakistan? Begin with a website, pick 1–2 key platforms (Google or Facebook), and track results. TIME BUSINESS NEWS
Yahoo
26-06-2025
- Business
- Yahoo
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK, June 26, 2025--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. "Today's businesses can't afford to waste budget on underperforming campaigns," said Tom English, VP of Marketing at "By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions." Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: "It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions." Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit About is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter. View source version on Contacts Learn more at or contact us at media@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
26-06-2025
- Business
- Business Wire
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. It's hands-down one of the most powerful tools I've used to manage my marketing clients. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. 'Today's businesses can't afford to waste budget on underperforming campaigns,' said Tom English, VP of Marketing at 'By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions.' Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: 'It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.' Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter.
Int'l Business Times
26-06-2025
- Business
- Int'l Business Times
The Profit-First Playbook: How Thomas Gleeson is Helping E-Commerce Brands Scale Sustainably
For e-commerce teams across industries, measuring the true return on paid marketing remains a costly guessing game plagued by fragmented data, inconsistent attribution models, and a lack of financial context. Despite access to attribution tools like Google Analytics, marketers still struggle to connect campaign performance to actual profit. According to Gartner's 2025 Tech Marketing Benchmarks Survey, proving the ROI of digital marketing remains a top-three challenge for marketing leaders. Thomas Gleeson is setting out to solve this strategic blind spot with StoreHero, a platform which helps e-commerce teams unify their marketing and financial data, making it easier to see which campaigns are actually driving profits. Drawing from his experience at Shopify and his own family's e-commerce business, Gleeson built StoreHero to bridge the gap between marketing and finance by helping online merchants move beyond vanity metrics and toward strategic decisions driven by profit potential. The Profit Disconnect: A Founder's First Challenge The philosophy behind StoreHero was born from an experiment in what drives e-commerce success. In the early 2010s, Gleeson's mother ran Wowee, one of Ireland's oldest e-commerce stores. She built the business through organic search traffic while Gleeson, still a student at the time, began testing paid advertising to accelerate growth. His campaigns drove a noticeable uptick in sales, but not everyone was convinced. His father, an accountant and the store's financial lead, questioned whether the revenue gains were enough to justify their investment and translated into real profit. To make his case, Thomas built a detailed spreadsheet that mapped ad performance to bottom-line impact. "He didn't connect with the typical marketing metrics," Gleeson recalls. "I still remember sitting at the kitchen table, building out this massive spreadsheet just to convince my dad that our ad spend was driving profit." The spreadsheet linked ad spend to actual profit margins by factoring in costs, conversion rates, and contribution per order, convincing his father to increase digital ad spend and sparking what Gleeson calls an "obsession with aligning marketing and finance" in e-commerce. From Shopify to Startup Leader: The Leap from Shopify to StoreHero Gleeson spent nearly four years at commerce platform Shopify, where he rose rapidly from customer support advisor to senior merchant success manager, advising some of the most prominent e-commerce brands in the United Kingdom, from Victoria Beckham to Motel Rocks, along the way. At Shopify, he ran into the same problems with proving the true value of marketing on a larger scale. Siloed data and misaligned goals prevented marketing teams from delivering true value and profit to the business. Even high-revenue brands struggled to measure what mattered. While the companies he worked with relied on tools like Google Analytics or Meta Ads manager, those platforms rarely connected campaign performance to profits. Gleeson's spreadsheet filled that gap by integrating marketing metrics with cost data and contribution margins, providing a clearer picture of which efforts were truly profitable. Refined to work across industries and business models, it became a trusted tool for his clients. During this time, Gleeson was working towards his bachelor's degree in business commerce in the evening. For his final project, he returned to the spreadsheet he had refined for his Shopify clients, transforming it into a full business plan by building a financial model, outlining a product roadmap, and detailing how the tool could scale into a SaaS platform for e-commerce brands. That project became the foundation for StoreHero. The same week he graduated with first-class honors, he handed in his notice at Shopify and launched the company. How StoreHero Helps E-Commerce Brands Make Profitable Decisions StoreHero is an e-commerce analytics platform that helps brands connect their marketing and financial data to drive profit-first growth. As co-founder and CFO, Gleeson leads both the strategic vision and financial architecture of the company. Drawing on his background in e-commerce operations and experience advising top Shopify clients, he built StoreHero to help brands understand which of their ad campaigns actually drive profit. Most e-commerce marketers depend on Meta Ad reports, Google Analytics, and store backends like Shopify to track performance. StoreHero brings it all into a single dashboard then connects it to deeper financial metrics like contribution margins, customer lifetime value, and blended return on ad spend. The result is a clear, real-time view of what's working, what's wasting spend, and where more investment could lead to increased profit. "Marketing shouldn't be a mystery to your CFO," Gleeson explains. "And finance shouldn't be a blocker to growth. When leaders can tie ad campaigns directly to profit, they can align faster, spend smarter, and scale more sustainably." StoreHero delivers what Gleeson calls the Profit-First Playbook : a measurement and data analysis framework that helps merchants track how each of their digital ad campaigns connects to their bottom line. Less than three years after launching, StoreHero supports more than 400 e-commerce brands, generating over $700 million in annual sales. While StoreHero is a data platform, Gleeson has built it with a human-first mindset. He regularly meets with clients to understand their challenges and shape the product around their needs. One Australian founder told him that StoreHero helped him and his wife grow their business to the point where they were able to buy a new home and expand internationally. "That's when it really hit me," Gleeson says. "We're not just building software, we're changing lives." The Road Ahead: Scaling Smart at a Global Scale As e-commerce brands face rising acquisition costs, supply chain volatility, and shrinking margins, many are questioning whether rapid growth alone is enough. In response, Thomas Gleeson has positioned StoreHero as an e-commerce intelligence solution that helps brands align their marketing and finance data. His goal is to help brands grow not just faster but smarter, with the financial clarity needed to make sound marketing and business decisions. Continued product innovation will be key to that goal. Based on client feedback, the StoreHero team is working to introduce more automation, deeper integrations, and advanced reporting features, but the core promise remains unchanged: helping brands make sense of their data to drive profit-first decisions. "You don't need more data," Gleeson concludes. "You need better decisions."
