Latest news with #MetaAds
Yahoo
19 hours ago
- Business
- Yahoo
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
New integration helps small businesses track calls from Google Ads campaigns and optimize marketing spend using real conversion data. NEW YORK, June 05, 2025--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. "For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills," said Tom English, VP of Marketing at "We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers." Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under "Call Tracking." "This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance," said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit About provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more. View source version on Contacts Learn more at or contact us at media@ Se produjo un error al recuperar la información Inicia sesión para acceder a tu portafolio Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información
Business Wire
19 hours ago
- Business
- Business Wire
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
NEW YORK--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers. Share More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. 'For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills,' said Tom English, VP of Marketing at 'We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers.' Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under 'Call Tracking.' 'This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance,' said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more.
Yahoo
26-05-2025
- Business
- Yahoo
I mentor startups outside my Meta product job. I tell founders to take 3 steps to sell their AI vision.
Mahesh Chayel, a product management lead at Meta, mentors AI startups outside his job. He outlined the three steps founders need to take to sell their AI vision. "The biggest gap I've seen is essentially, why use Gen AI?" he said. This as-told-to essay is based on a conversation with Mahesh Chayel, a product management lead at Meta. This interview has been edited for length and clarity. Since 2018, I have mentored 12 startups, especially those operating in the enterprise and AI spaces. The biggest gap I've seen is essentially, why use Generative AI? I work closely with early-stage founders to shape product strategy, refine their go-to-market approach, and explore how AI can be meaningfully integrated into their solutions. I bring a unique blend of deep product experience at scale, having worked on Meta Ads, along with a strategic understanding of enterprise pain points from my time in Silicon Valley. I also help teams clarify what real customer problems are worth solving, how to validate their solution early, and how to position their offering to resonate with decision-makers, especially in business-to-business environments. This is what I tell founders who are building in AI. I work with a couple of founders who are like, "Let's use AI and then let's build a product." If this problem could have been solved in other ways, what would it look like? And if they are using Gen AI, is AI the best use of technology in that case? In some cases, it can be. As a customer facing a problem, you really don't care how to solve it. It's more about, are you solving these problems for the customer in a better way? Founders usually start thinking: If somebody else is going to use the same idea, use AI or Gen AI to solve the problem faster. Founders iterate a lot and keep trying to solve the problem through different mechanisms. Can you be super laser-focused on the customer? Can you really identify how this technology can specifically solve the problem? If it doesn't, find other ways to solve it. People sometimes measure product-market fit in an incorrect way. For some, even before building the product, their product market fit is not very clear. It's not about 100 or 10,000 people looking at this product and just being aware of it. Many times, the first-time sale is not a good mechanism because all of those metrics can be gamified. You can spend a lot of money on ads and make the product available to a lot of people. You can provide discounts and sell the product first time to a set of customers. The most important thing for product market fit is: Do your set of customers really love and trust the product to keep using it and coming back? That's the real crux of it. Product market fit comes down to retention metrics or the repeat purchase of a product. A startup I gave advice to was essentially building an AI tool for young adults — AI companions. The founder was not generating money from this. There are a couple of parts. Young adults are not the real users who are going to pay for the product. You would need to identify who can really pay. It can be the parents, it can be the schools where these kids are studying. It was a breakthrough to help this founder really understand the business model that can work in such a space. We uncovered that the market wasn't quite there yet, at least not in the way the founder had imagined. While disappointing at first, it helped them redirect their focus toward a more validated pain point, saving months of effort and repositioning the company for a better product-market fit. Take a step back: Who is the product used by? Who is the product paid by? How can it scale? As a founder, sometimes you get so attached to the problem that you don't see the larger space. This restart has helped the startup build a more sustained business now. Whether it's unlocking growth or steering away from misaligned markets, I measure success by how much clarity and conviction founders gain in their next move. Read the original article on Business Insider
Business Insider
26-05-2025
- Business
- Business Insider
I mentor startups outside my Meta product job. I tell founders to take 3 steps to sell their AI vision.
This as-told-to essay is based on a conversation with Mahesh Chayel, a product management lead at Meta. This interview has been edited for length and clarity. Since 2018, I have mentored 12 startups, especially those operating in the enterprise and AI spaces. The biggest gap I've seen is essentially, why use Generative AI? I work closely with early-stage founders to shape product strategy, refine their go-to-market approach, and explore how AI can be meaningfully integrated into their solutions. I bring a unique blend of deep product experience at scale, having worked on Meta Ads, along with a strategic understanding of enterprise pain points from my time in Silicon Valley. I also help teams clarify what real customer problems are worth solving, how to validate their solution early, and how to position their offering to resonate with decision-makers, especially in business-to-business environments. This is what I tell founders who are building in AI. 1. Hyper-focus on the customer I work with a couple of founders who are like, "Let's use AI and then let's build a product." If this problem could have been solved in other ways, what would it look like? And if they are using Gen AI, is AI the best use of technology in that case? In some cases, it can be. As a customer facing a problem, you really don't care how to solve it. It's more about, are you solving these problems for the customer in a better way? Founders usually start thinking: If somebody else is going to use the same idea, use AI or Gen AI to solve the problem faster. Founders iterate a lot and keep trying to solve the problem through different mechanisms. Can you be super laser-focused on the customer? Can you really identify how this technology can specifically solve the problem? If it doesn't, find other ways to solve it. 2. Get product-market fit right People sometimes measure product-market fit in an incorrect way. For some, even before building the product, their product market fit is not very clear. It's not about 100 or 10,000 people looking at this product and just being aware of it. Many times, the first-time sale is not a good mechanism because all of those metrics can be gamified. You can spend a lot of money on ads and make the product available to a lot of people. You can provide discounts and sell the product first time to a set of customers. The most important thing for product market fit is: Do your set of customers really love and trust the product to keep using it and coming back? That's the real crux of it. Product market fit comes downto retention metrics or the repeat purchase of a product. 3. Understand the business model A startup I gave advice to was essentially building an AI tool for young adults — AI companions. The founder was not generating money from this. There are a couple of parts. Young adults are not the real users who are going to pay for the product. You would need to identify who can really pay. It can be the parents, it can be the schools where these kids are studying. It was a breakthrough to help this founder really understand the business model that can work in such a space. We uncovered that the market wasn't quite there yet, at least not in the way the founder had imagined. While disappointing at first, it helped them redirect their focus toward a more validated pain point, saving months of effort and repositioning the company for a better product-market fit. Take a step back: Who is the product used by? Who is the product paid by? How can it scale? As a founder, sometimes you get so attached to the problem that you don't see the larger space. This restart has helped the startup build a more sustained business now. Whether it's unlocking growth or steering away from misaligned markets, I measure success by how much clarity and conviction founders gain in their next move.
Yahoo
22-05-2025
- Business
- Yahoo
800.com Adds GA4 Integration to Connect Call Tracking with Website Conversions
customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK, May 22, 2025--(BUSINESS WIRE)-- a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4), enabling customers to track phone calls alongside website interactions and conversions. With and GA4, businesses gain full visibility into holistic marketing performance to understand phone call events, website interactions, and conversions. In an era of tight marketing budgets and economic volatility, every dollar matters when it comes to cost-efficient marketing campaigns. "Our customers want sophisticated marketing analytics in an easy-to-use platform—and that's exactly what delivers: a full-stack call tracking system with dozens of integrations," said Tom English, VP of Marketing at GA4 integration empowers businesses to track and measure call data for a comprehensive overview of user behavior. With GA4, businesses can integrate call data with other behavioral events within website interactions, measuring call duration, lead source, and qualification status. The integration works based on custom events, allowing businesses to segment and tag customers and leads for phone calls, voicemails, and SMS. The integration between and GA4 allows businesses to: Attribute calls to specific campaigns, ads, or referral sources Measure the impact of phone leads on marketing return on investment (ROI) View call events in relation to clicks, campaigns, and page views Optimize marketing spend based on real conversion data is launching an extensive suite of marketing and e-commerce integrations to build one of the most comprehensive call-tracking solutions in the industry. These include Slack, Meta Ads, and Google Ads, with more coming soon. Compared to other solutions, is an ideal balance of functionality with cost-effective pricing for small businesses. Thousands of happy customers give the platform a 4.7-star rating on G2 and Capterra. For more technical support with your GA4 setup, check out the help article here. To request a demo of robust call tracking platform, visit here: About provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and drive measurable growth. Trusted by over 45,000 businesses, simplifies communication while offering powerful tools to help you scale. Learn more at View source version on Contacts Phone: (800) 800-4321Email: media@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
