Latest news with #MetaLlama
India Today
27-06-2025
- Business
- India Today
AI does up to 50% of the job at Salesforce, says CEO Marc Benioff
Salesforce is increasingly relying on artificial intelligence to get its work done, with CEO Marc Benioff revealing that AI now accounts for 30 to 50 per cent of the company's operations. In an interview with Bloomberg, Benioff said that people must adjust to a future where AI performs many tasks that were once handled by humans. 'All of us have to get our head around this idea that AI could do things that before we were doing,' he said, calling it a shift toward 'higher-value work'. He described the change as a 'digital labour revolution'.advertisementThe push for AI adoption comes amid a wider trend in the tech industry, where companies are using automation to cut costs and improve productivity. Salesforce itself laid off over 1,000 employees earlier this year as it restructured to focus more on said Salesforce's AI systems are delivering 93 per cent accuracy, although he noted that reaching 100 per cent is 'not realistic'. He added that other vendors struggle with lower accuracy rates because they lack the same amount of training data and metadata. And this is not a trend that is unheard of. Other tech giants are also increasingly using AI to reduce human workload. At a recent earnings call, Google CEO Sundar Pichai said over 30 per cent of new code at the company is now generated by AI. This is up from 25 per cent in October 2024. Microsoft CEO Satya Nadella echoed this, noting that 30 per cent of the code at Microsoft is AI-generated, with some projects possibly relying entirely on AI-written CEO Mark Zuckerberg believes the shift will go even further. 'I think sometime in the next 12 to 18 months, we will reach the point where most of these codes that are going towards these efforts [Meta Llama projects] will be written by AI,' he said, claiming that AI is already at the level of a mid-level CEO Dario Amodei recently predicted that within six months, 90 per cent of all code will be written by AI. OpenAI's Sam Altman has made a similar claim, saying that AI already generates about half the code in some like Shopify and Duolingo are going even further by actively replacing human workers with AI. Duolingo CEO Luis von Ahn said this week the company would stop using human contractors for jobs that AI can handle. Shopify's CEO Tobias Lutke has told teams to justify new hires by proving that AI cannot do the job. 'Reflexive AI usage is now a baseline expectation at Shopify,' he said. Earlier this month, Meta also said that it plans to replace its human-led product risk assessments in favour of AI-powered at Klarna, which earlier cut nearly half its workforce, CEO Sebastian Siemiatkowski warned that AI adoption could lead to a short-term recession due to the displacement of white-collar jobs. 'I don't see how we could avoid that,' he these concerns, some tech leaders argue that AI will create new opportunities. Demis Hassabis, CEO of Google DeepMind, urged young people to embrace AI as a powerful tool that could lead to more valuable and creative tools like Anthropic's Claude are making it easier for individuals to create AI-powered apps without deep technical knowledge. Its latest update allows users to build, host and share apps directly while chatting with Claude, handling the complex parts like scaling, prompt engineering, and API management.- Ends
Geeky Gadgets
12-05-2025
- Business
- Geeky Gadgets
Fine-Tune AI Models Like a Pro : No Supercomputer Needed
What if you could create your own custom AI model without needing a PhD in machine learning or access to a high-powered supercomputer? It might sound ambitious, but thanks to modern tools and platforms, this is no longer just a dream for tech giants. In fact, fine-tuning lightweight, pre-trained AI models has made it possible for developers, entrepreneurs, and even hobbyists to build specialized AI solutions tailored to their unique needs. Imagine training an AI to summarize dense reports, analyze customer sentiment, or even power a chatbot—all with minimal resources and maximum efficiency. With platforms like simplifying the process, the barriers to entry are lower than ever, and the potential for innovation is limitless. In the video guide below, Mark Gadala-Maria walks you through the essentials of fine-tuning AI models, from preparing your dataset to optimizing performance with system prompts. You'll discover how to use open source models like Meta Llama 3.1B and harness powerful tools that make AI customization both accessible and cost-effective. Whether you're a business owner looking to streamline operations or a developer eager to explore the possibilities of AI, this guide will equip you with the knowledge to create models that are as precise as they are practical. By the end, you'll not only understand the process but also gain the confidence to bring your AI ideas to life. After all, the future of AI isn't just about what's possible—it's about what you can create. Fine-Tuning AI Models Understanding Fine-Tuning Fine-tuning is the process of adapting a pre-trained AI model to perform specialized tasks by training it on a smaller, task-specific dataset. Instead of building a model from scratch, you can use lightweight, open source models such as Meta Llama 3.1B. These models are highly versatile, cost-effective, and particularly suited for applications like: Chatbot development for customer service or user interaction for customer service or user interaction Sentiment analysis to gauge customer opinions or trends to gauge customer opinions or trends Document summarization for efficient information processing By fine-tuning, you can achieve focused performance while saving significant time and computational resources. Why Choose for Fine-Tuning? is a platform specifically designed to streamline the fine-tuning and deployment of AI models. It provides access to powerful GPU clusters, which are essential for efficient training. The platform operates on a pay-as-you-go model, with pricing based on the complexity and size of your model. This flexibility makes it suitable for both small-scale experiments and large-scale projects. Key benefits of include: Access to powerful computational resources that accelerate training that accelerate training Scalable pricing tailored to your project's needs tailored to your project's needs An intuitive interface that simplifies the training and deployment process These features make an accessible and efficient choice for developers and organizations aiming to fine-tune AI models. How To Create Your Own Custom AI Models Watch this video on YouTube. Check out more relevant guides from our extensive collection on AI fine-tuning that you might find useful. Preparing and Structuring Your Dataset Dataset preparation is a critical step in the fine-tuning process. A well-structured dataset ensures that your model learns effectively and performs accurately. You can source datasets from repositories like HuggingFace, which offers a wide range of pre-labeled datasets, or create your own using tools like Gemini or GPT. Key considerations for preparing your dataset include: Relevance: Ensure the data is directly related to your specific use case. Ensure the data is directly related to your specific use case. Formatting: Structure the dataset correctly, often in JSONL (JSON Lines) format. Structure the dataset correctly, often in JSONL (JSON Lines) format. Specificity: For chatbots, include input-output pairs of user queries and responses. Proper dataset preparation is the foundation for a successful fine-tuning process, making sure that your model can deliver accurate and reliable results. Executing the Training Process Once your dataset is ready, the next step is to train your model. simplifies this process with its user-friendly interface and robust tools. Here's how you can proceed: Upload your dataset using Python scripts or the platform's built-in tools. using Python scripts or the platform's built-in tools. Configure training parameters , such as learning rate, batch size, and training epochs. , such as learning rate, batch size, and training epochs. Authenticate your access with API keys provided by to initiate the training process. After training, you can test your fine-tuned model directly on the platform to evaluate its performance. This step ensures that the model meets your expectations and is ready for deployment. Enhancing Accuracy with System Prompts System prompts are a powerful tool for optimizing the performance of your fine-tuned model. These prompts act as guidelines, shaping the model's behavior to align with your specific needs. For instance, if you're developing a customer service chatbot, a system prompt might instruct the model to prioritize clarity and empathy in its responses. By carefully crafting these prompts, you can ensure that your model delivers consistent, accurate, and contextually appropriate results. This step is particularly useful for applications requiring high levels of precision and reliability. Applications and Advantages of Fine-Tuned Models Fine-tuned models are designed for efficiency and precision, making them ideal for targeted applications. Some common use cases include: Business analytics: Generating insights and reports from large datasets Generating insights and reports from large datasets Customer support: Powering chatbots to handle user queries effectively Powering chatbots to handle user queries effectively Process automation: Streamlining workflows in industries like healthcare, finance, and logistics These models are faster and less resource-intensive than general-purpose AI models, reducing computational overhead and delivering results more quickly. This makes them a practical choice for businesses of all sizes, from startups to large enterprises. Cost Efficiency and Scalability One of the most significant advantages of fine-tuning lightweight models is their cost-effectiveness. Smaller models require fewer computational resources, which translates to lower training and deployment costs. further enhances cost efficiency by offering free credits for initial usage, allowing you to explore the platform's capabilities without upfront investment. As your project scales, the platform's flexible pricing ensures that you only pay for the resources you need. This scalability makes a viable solution for both short-term projects and long-term AI development, allowing organizations to adapt to changing requirements without incurring unnecessary expenses. Unlocking the Potential of Fine-Tuned AI Models Creating custom AI models is now more accessible and efficient than ever. By fine-tuning lightweight, open source models on platforms like you can develop AI solutions tailored to your specific needs. With proper dataset preparation, efficient training processes, and the strategic use of system prompts, you can harness the full potential of AI to achieve your goals. Whether you're building a chatbot, automating workflows, or analyzing data, fine-tuned models offer a powerful, cost-effective, and scalable approach to solving complex challenges. Media Credit: Mark Gadala-Maria Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
India Today
02-05-2025
- Business
- India Today
AI replacing coding jobs? 30% at Google, 30% at Microsoft, and according to Zuckerberg 100% in 18 months
Will AI replace coding jobs soon? Many tech leaders say that AI will only assist humans to make their jobs easier, but the current trend in the tech industry paints a very different picture. At the recent earnings call, Google CEO Sundar Pichai revealed that in the last six months, the percentage of code that is written by AI has already grown by 5 per cent. In October 2024, Pichai had revealed that AI writes 25 per cent of the code at Google. That has now increased to 30 per cent. AI now writes 'well over 30 per cent" of new code at Google, Pichai said. advertisementMeanwhile, Microsoft CEO Satya Nadella in a conversation with Meta CEO Mark Zuckerberg revealed that about 30 per cent of the code at Microsoft is written by Al. He added that there are also some projects at the company that are 'probably all written by software'. Zuckerberg, on the other hand, says that AI is already as good as a mid-level engineer and will soon be better than the top coder in a company. He claims that in the next year or year and a half, AI will probably write all codes for Meta's Llama project. 'I think sometime in the next 12 to 18 months, we will reach the point where most of these codes that are going towards these efforts [Meta Llama projects] will be written by AI', the Meta CEO While, till now, AI is already being used for coding tasks like auto completing a section of a code, Meta CEO says that very soon, AI will be writing codes from scratch, handling the entire process autonomously. 'Today, you have good autocomplete, where if you start writing, it [AI] can complete that section of the code', he said. But soon, 'if you give it a goal, it can run tests, it can find issues, it will write higher quality code than an average very good person on the team already,' he trends are echoed in recent predictions by some other prominent tech personalities. For instance, Anthropic CEO Dario Amodei's, in an interview in March 2025, predicted that in the next 3-6 months, AI will generate 90 percent of the code, and by the end of this year, all code will be generated by AI. OpenAI CEO Sam Altman also recently claimed that in some companies, 50 per cent of the code is already being generated by AI. At the same time, companies like Duolingo and Shopify have already started to replace humans with AI. Earlier this week, Duolingo announced that it will be replacing human contractor jobs with AI. 'We'll gradually stop using (human) contractors to do work that AI can handle,' company CEO Luis von Ahn said. advertisementLast month, Shopify CEO Tobias Lutke made it clear that AI will be central to how things are done at the company, going forward. The CEO told its employees that before hiring a new employee they need to prove why AI cannot complete that task. 'Before asking for more headcount and resources, teams must demonstrate why they cannot get what they want done using AI,' he said. 'What would this area look like if autonomous AI agents were already part of the team?' 'Reflexive AI usage is now a baseline expectation at Shopify,' Lutke said. He added that this applies to everyone in the company, including himself and other top executives,' he added. Tune In
Yahoo
08-03-2025
- Business
- Yahoo
DOGE has reportedly started rolling out a custom chatbot to automate some government tasks
Employees of the General Services Administration, which manages government real estate and certain IT efforts, have been given a custom chatbot from Elon Musk's DOGE to help automate tasks, according to a new report from Wired, with an internal memo telling workers it can be used to 'draft emails, create talking points, summarize text, write code.' The chatbot, GSAi, gives users a choice of three models — Claude Haiku 3.5 (the default), Claude Sonnet 3.5 v2 and Meta Llama 3.2 — and is ultimately meant to be used to 'analyze contract and procurement data,' Wired reports. The GSA is one of the many agencies that have been affected by the federal government's mass job cuts, and has so far let go upwards of 1,000 workers, sources told NPR in a report published this week. That includes roughly 90 people from its tech branch, according to Wired. In memos about the new chatbot seen by Wired, workers were told not to input 'federal nonpublic information,' personally identifiable information or 'controlled unclassified information.' It was reportedly tested among a smaller group last month before rolling out to the roughly 1,500 workers who now have access, with plans to expand down the line.
Martechvibe
28-01-2025
- Business
- Martechvibe
Aurora Mobile's GPTBots.ai Integrates DeepSeek R1 LLM
The integration of DeepSeek R1 underscores commitment to providing businesses with cutting-edge AI solutions tailored to enterprise needs. Staff Writer 58 minutes ago Aurora Mobile Limited, a provider of customer engagement and marketing technology services in China, announced that its enterprise AI agent platform, has integrated the innovative DeepSeek R1 large language model (LLM). This addition further enhances robust ecosystem of AI capabilities, which already includes some of the most advanced LLMs in the market, such as OpenAI, Azure, Meta Llama, Mistral AI, Anthropic Claude, Google Gemini, Ali Qwen and Zhipu GLM, etc. The integration of DeepSeek R1 underscores commitment to providing businesses with cutting-edge AI solutions tailored to enterprise needs. Known for its exceptional performance in complex reasoning tasks, DeepSeek R1 brings a new level of efficiency, adaptability, and cost-effectiveness to the platform, making it an invaluable tool for enterprises seeking to optimise their operations. A Comprehensive Ecosystem of LLMs With the addition of DeepSeek R1, now offers one of the most comprehensive selections of LLMs in the industry. Enterprises can choose from a diverse range of models, including: OpenAI GPT Series: Known for its unparalleled natural language understanding and generation capabilities. Anthropic Claude: A model designed for safety and reliability in enterprise applications. Meta Llama: A powerful open-source model for multilingual and multi-modal tasks. Google Gemini: Renowned for its cutting-edge AI capabilities and integration with Google's ecosystem. Mistral AI and Zhipu GLM: High-performance models optimised for specific enterprise use cases. This extensive lineup ensures that users can select the most suitable LLM for their unique business needs, whether it's customer service automation, data analysis, or marketing optimisation. 'The integration of DeepSeek R1 aligns perfectly with our mission to empower enterprises with advanced AI solutions and unmatched flexibility,' said Jerry Yin, VP of 'With this addition, we're enabling businesses to tackle complex challenges with greater efficiency and flexibility, while maintaining the highest standards of enterprise performance.' The Martechvibe team works with a staff of in-house writers and industry experts. View More Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. 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Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
