Latest news with #Mews
Hospitality Net
7 days ago
- Business
- Hospitality Net
Mews' AI-Powered Smart Tips Top 5 Million Weekly Views, Revolutionizing Guest Personalization
Amsterdam – Mews, the industry-leading hospitality cloud, has announced a major milestone in broadening hospitality teams leveraging AI in their day-to-day. AI Smart Tips is reshaping guest interactions by giving hotel staff easy access to a centralized summary of each guest's key information and preferences, available at every point of contact throughout the guest's stay. Mews AI Smart Tips are now viewed over 5 million times a week by hoteliers around the world, helping them to personalize the experience for their guests. Gone are the days of sifting through scattered notes and CRM tabs. AI Smart Tips intelligently compiles and summarizes data such as reservation details, housekeeping notes, and past stay behavior, giving hotel teams an instant, actionable snapshot of each guest. Employees are now encouraged to take notes of anything that can be used to delight guests in the future. The result: faster insights, fewer missed opportunities, and consistently exceptional service. At Boardwalk Boutique Hotel Aruba, a 49-room family-run oasis nestled in a former coconut plantation, AI Smart Tips has fundamentally changed how their team operates. 'Our guest experience is our loyalty program. That's what our guests come back for,' said Trisha Reinkemeyer, Assistant Hotel Manager at Boardwalk Boutique Hotel Aruba. 'With AI Smart Tips, our staff sees everything they need in one blink of an eye. The bananas our housekeeping team noticed in a guest's room? The system remembered, so we made sure to leave bananas in their room during their next day. It's those small details that put a smile on their face.' Boardwalk's team reads every Smart Tip, combining this insight with Guest Lifetime Value data to fine-tune service for their highly loyal clientele - some of whom have been returning for over 30 years. AI Smart Tips even inspired them to test a post-stay feedback tool to one that feeds directly into guest notes , knowing Mews will surface this valuable context when it matters most. For Robin Schluter, Owner at Auberge St Pol in Belgium, AI Smart Tips has transformed the guest welcome experience: 'The AI Smart Tips feature in Mews has revolutionized how we greet returning guests, adding a personal touch to each interaction. The feature has streamlined our operations and enhanced our ability to deliver top-notch service to every guest.' Designed for the Way Teams WorkAI Smart Tips lives directly in the guest profile - one of the most frequently accessed areas of the PMS – and in the Reservation calendar, making it a seamless addition to daily workflows. It's a major time-saver for busy teams, cutting down hours previously spent switching between systems and searching for relevant guest insights. By harnessing AI to centralize guest intelligence, Mews AI Smart Tips allows every team member, from front desk to housekeeping, to become a service expert with just a glance. About Mews Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality. Katie Halfhead Senior Communications Manager
Hospitality Net
28-05-2025
- Business
- Hospitality Net
Villa Copenhagen Automates over 13,700 Tasks in 3 Months Using Flexkeeping's Automated Services
Villa Copenhagen, a 390-room luxury hotel in the heart of Denmark's capital, has fully embraced automation as a way to enhance efficiency, empower staff, and scale the kind of personalized service today's travellers expect. In just three months, the hotel automated 13,778 operational tasks using Flexkeeping's Automated Services solution, freeing up time for teams to focus on what matters most: the guest. Automated Services is foolproof , said the hotel's Front Desk Manager. Efficiency and effectiveness are big value drivers for us. We know there's not going to be an error along the way, and that provides a better experience for the guest. Over 6,000 of these automated tasks were personalized services for included surprise and delight moments for AMEX customers, proactive in-room details like baby cots or extra towels, and real-time responses to late check-outs, room moves, and other guest requests. Using Automated Services, Villa Copenhagen could scale up these types of services without adding complexity or manual workload. Flexkeeping's seamless integration with Mews made it easy for the team to transition into a new workflow quickly and enthusiastically. What I love most about Flexkeeping is that it's very integrated with Mews , said Villa Copenhagen's Housekeeping Manager. Everything you see in Mews, you see reflected in Flexkeeping. Other platforms didn't offer us that option. The impact of the integration expands beyond Mews to other guest-facing apps, like Oaky. This has opened the door for Villa Copenhagen to capitalize on new revenue opportunities and ensure they are always delivered on, for improved profitability and guest loyalty. At Villa Copenhagen, Automated Services didn't just save time. It redefined how work gets done. By removing manual workload and decision-making from daily routines, the team has unlocked new levels of efficiency and boosted morale, while delivering consistent guest experiences. This is the future of hospitality. We feel the bear has been poked, and hoteliers have become aware of how operations can be automated. Our door is open to set them up for success. Larisa Deduš, VP of Customer Success at Flexkeeping About Flexkeeping Flexkeeping looks like a hotel operations platform and feels like a sigh of relief. Through smart automation and AI-driven collaboration, we power shockingly smooth experiences for hotel teams and their guests. That's why thousands of properties worldwide trust Flexkeeping to make their operations more profitable. Our mission: to change how hotels operate. For good. Will yours be next? Find out at Marieke Wisse Head of Marketing View source
Skift
23-05-2025
- Business
- Skift
Rewiring Hotel Tech for Humans
Mews founder Richard Valtr argues hospitality needs to embrace technology more, a point he made during this episode of the Skift Travel Podcast. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Learn More This episode of the Skift Travel Podcast featured a discussion with Richard Valtr, founder of cloud-PMS provider Mews, which took place during the Mews Unfold conference in Amsterdam. Valtr talked with Head of Research Seth Borko about the company's vision and why hospitality undervalues technology. Listen Now Apple Podcasts | Spotify | YouTube | RSS Five Key Points Hotel Tech Is Burdened by Legacy Systems: Valtr explains that many of the entrenched problems in hotel tech stem from the early adoption of digital systems that were ahead of their time. These legacy systems, like those used in airlines (e.g., Sabre), became rigid and unable to adapt to modern needs. Mews aims to address these limitations by building more flexible and intuitive systems designed with hoteliers in mind. Industry Standardization Needs to Evolve: While hotel brands have historically emphasized standardization to scale globally and ensure consistency, Valtr argues that today's technology enables personalization and richer guest experiences. Mews seeks to elevate industry norms by leveraging modern tools—like AI and automation—to recapture the personal touch once common in hospitality. Modernizing Hospitality Employment and Operations: The industry needs to rethink traditional hospitality roles and working conditions — like long front desk shifts — and introduce more flexibility and automation in back-end operations. Leveraging automation can help reduce unnecessary labor while improving both employee well-being and operational efficiency. Industry Resistance to Tech is Cultural, Not Logical: A persistent challenge in hospitality is a cultural reluctance to embrace technology, particularly among older leadership. The next generation of hoteliers is expected to drive more tech-forward, guest-centric operations by seeing tech as an enabler, not an obstacle. The Future: Interoperability, Empathy, and AI: Technologies like computer vision and data-sharing (e.g., from platforms like Uber) can create truly personalized, seamless guest experiences. Mews envisions a future where tech augments human empathy—identifying guest moods or preferences on arrival—and blends invisible data flows into intuitive service that defines modern luxury. Episode Summary Borko and Valtr discussed the evolution of hotel technology. Valtr explained that the original vision behind Mews was to eliminate the impersonal and transactional nature of hotel check-ins by creating a more human-centric, tech-enabled guest experience. Although Mews has grown into a Property Management System (PMS) that acts as a hotel's central nervous system, integrating booking, guest data, and operations, Valtr emphasized that Mews is more than a PMS. It's evolved into a guest management and profitability optimization platform. Valtr also said that while standardization helped the hotel industry scale efficiently — enabling tasks like cleaning 100 rooms quickly — it should now serve as a foundation, not the goal. With modern technology, it's possible to return to a more personalized, 17th-century-style guest experience, once impossible due to technological limitations.
Hospitality Net
20-05-2025
- Business
- Hospitality Net
Nine Lessons for Hoteliers from Taylor Swift and Beyoncé
What do Taylor Swift, Beyoncé and the world's most admired hotels have in common? They provide a masterclass in brand, loyalty and customer experience. In the latest episode of Matt Talks, Matt Welle, Mews CEO, explored what hoteliers can learn from music's megastars. From pricing strategy to creative freedom, here are the nine key strategies hotels can borrow from pop's powerhouses. 1. Cultivate authenticity and customer connection Swift and Beyoncé have built empires not just on talent, but on connection. They know their audience, and they nurture them. Whether it's Taylor's open storytelling or Beyoncé's carefully crafted mystique, each woman has built a brand that reflects who they are and resonates deeply with their fans. In hospitality, the same principle applies. Hotels that lead with authenticity and build an emotional connection with guests turn them into loyal advocates. You don't need a Grammy to achieve this, just a clear understanding of your brand values and guest needs. 2. Own your data and distribution Taylor Swift re-recorded her albums to take back ownership of her masters. Beyoncé started her own label. In other words, both made bold moves to control their product, audience and revenue. For hotels, this translates into reducing dependency on OTAs and building direct relationships with guests. Own your guest data. Use it to personalize experiences, improve retention and drive direct bookings. Don't give away margin – and loyalty – to third parties unnecessarily. 3. Be intentional about partnerships Not every collaboration adds value. Both Beyoncé and Swift are selective about who they partner with, choosing only those that align with their values and elevate their music or brand. Hotels should be just as discerning with their tech stack and commercial partners. A shiny new integration might sound exciting, but does it enhance your guest experience or operations? Focus on partnerships that genuinely support your goals. 4. Embrace creative freedom Creative freedom fuels innovation. Taylor Swift takes full control of her songwriting. Beyoncé and Jay-Z built Roc Nation to create without compromise. Too often, hotels tether themselves to rigid brand standards or affiliative chains that limit creative decision-making. Great hotels often emerge when there's space for originality – brands that stand out because they took risks and did something unexpected. If you've got a unique vision for your hotel, write it down. A five-year brand or business strategy might be uncomfortable to craft, but it clarifies direction. Embrace the friction. Use it to create something truly different. 5. Build community and loyalty Swifties don't need points to be loyal. Neither does the Beyhive. Their loyalty is emotional, not transactional. It's born from shared experiences, storytelling and identity. Hotels can tap into this by building community and creating moments worth remembering. Merch is one idea. If a guest loves your brand, give them the chance to take it home – literally. Branded beach bags, robes or coffee mugs can create post-stay touchpoints. Automate purchases through kiosks or online checkout. Fans of your brand will buy in. 6. Price with purpose Dynamic pricing is essential – but unchecked, it can backfire. Swift is known for keeping ticket prices within reason, protecting her fans. Beyoncé, on the other hand, faced criticism when her Cowboy Carter tour prices surged beyond expectations. The result? Tickets left unsold. Hoteliers should note the parallels. During high-demand periods, it's tempting to hike rates. But pricing beyond perceived value can damage your brand and alienate your audience. Use dynamic pricing, yes – but understand the floor and ceiling of your value proposition. AI can do the rest. 7. Use mystery to create intrigue Beyoncé rarely gives interviews. Her silence builds anticipation. Swift drops cryptic clues that keep fans guessing. Both approaches drive engagement, albeit in different ways. In hospitality, not everything needs to be spelled out. Avoid over-promising with telephoto pool shots and overly curated websites. Instead, under-promise and over-deliver. Let the experience speak for itself. Take Aman as an example. Their site sets the tone but doesn't go overboard with information – and then the reality exceeds expectations. That's the definition of luxury: surprise, delight and depth. 8. Expand into new genres Taylor started in country, now she's synonymous with pop. Beyoncé's latest acts include country and house influences, widening her audience while deepening fan loyalty. Hotels can learn from this genre-crossing. Your business, leisure and bleisure guests all want different things, but most hotels treat them the same. Understand your audience. Segment by persona. Tailor experiences. For example, Maison Mère in Paris defined twelve guest personas, from solo business travelers to families with teens. Each is understood and served differently. It's a strategy rooted in nuance, and it works. 9. Stand up for what you believe Swift boldly challenged the systems that were unfairly benefiting from her work, pushing back against platforms like Spotify to ensure a fair share of earnings. She fought to regain control of her music rights, refusing to accept the traditional, restrictive structures of the industry. Her actions have sparked a broader conversation about fairness, ownership and innovation, setting a precedent for others to follow. In hospitality, we too need to push back against the status quo. Traditional, established brands often dominate, and their resistance to change can stifle innovation. But there are leaders pushing to rethink design, wellness and branding. This speaks to the need for bold action and the creation of new standards that go beyond mere commodification. We need more leaders who aren't afraid to challenge legacy thinking, reshape the industry, and build brands that resonate with today's guests while anticipating tomorrow's needs. Connections are everything It's clear that the foundation of hospitality lies in listening closely to our guests. Understanding their needs and desires allows us to respond in real-time or create a brand that truly speaks to them. When we can form that emotional connection, we turn guests into lifelong fans; customers who not only return but also become advocates for our brand. The true power of hospitality is in building experiences that leave lasting memories. By connecting on an emotional level, we ensure that our guests continue to choose us, again and again, wherever their travels may take them. Watch the full episode of Matt Talks to dive into more detail. About Mews Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
Hospitality Net
20-05-2025
- Business
- Hospitality Net
Daniel Johnson Joins Hotels for Trees as Partnerships Officer
Amsterdam, The Netherlands — Hotels for Trees, a nonprofit organization advancing sustainability in the hospitality industry, today announces the appointment of Daniel Johnson as Partnerships Officer - Technology. Johnson, a seasoned hotel technology executive and cybersecurity expert, will play a key role in accelerating the organization's mission of planting trees in exchange for reduced hotel room cleanings through smart technology integrations. Hotels for Trees works with hotels to offer their guests the option to skip daily room cleaning in favor of planting a tree, with each selection resulting in a direct tree donation. This initiative not only reduces the environmental footprint of daily operations but also contributes to global reforestation efforts. Depending on the hotel's setup, this process can be fully automated and integrated into hotel property management systems (PMS) or housekeeping applications, offering a seamless and transparent experience for both guests and staff. Johnson's appointment comes at a pivotal time, as Hotels for Trees continues its work with cloud-based PMS Mews and prepares to scale its model by onboarding additional technology providers and hotel partners. In his new role, Johnson will be responsible for forging strategic alliances between hotel technology companies and hotel operators to embed the Hotels for Trees platform into their systems—simplifying participation and expanding adoption globally. The mission established by founder Floris Licht just four short years ago and driven forward under Linde Borger's (Chief Tree Planting Officer) leadership, inspires. I'm thrilled to join in a role that aligns perfectly with my belief that sustainability must be woven into the fabric of hospitality technology. This isn't just a feel-good initiative; it's a strategic imperative. By bringing technological innovation deeper into our conversations about the environment, we can lead the industry toward a future where every guest interaction helps plant the seeds of real change. Johnson was also recently appointed as Strategic Advisor, EMEA, for ProVision Partners, a global strategic growth and marketing advisory firm for the travel and hospitality sector. The travel and tourism sector is responsible for approximately 8% of global greenhouse gas emissions, with the lodging industry accounting for about 1% of that total. Sustainability is no longer optional - it's a business imperative. Initiatives like Hotels for Trees demonstrate how technology can drive meaningful environmental change while enhancing guest engagement and operational efficiency. Daniel's appointment underscores our shared commitment to integrating sustainable practices into the core of hospitality operations. Greg Pesik, founder of ProVision Partners We are incredibly fortunate to have Daniel join our team. His deep understanding of hospitality technology and his passion for sustainability will be instrumental in helping us build scalable, long-term partnerships that benefit the planet. Floris Licht, CEO/Founder of Hotels for Trees Prior to joining ProVision Partners and accepting his new role with Hotels for Trees, Johnson was the CEO of VENZA, a leading provider of data protection and regulatory compliance solutions for hospitality businesses and an organization he co-founded. Based in The Netherlands, Johnson holds board positions with VENZA and CyberTek MSSP, and brings a unique combination of technical, strategic, and global market expertise to his work. To learn more about Hotels for Trees and how hotels can join the movement, please visit For information about ProVision Partners and its comprehensive range of business advisory and marketing services for the travel and hospitality industry, visit About ProVision Partners | ProVision Partners is a leading business advisory and marketing firm, specializing in the global travel and hospitality technology sector. Founded in 2019 by a team of seasoned travel and hospitality industry professionals with deep expertise in operations, marketing, business development and technology, ProVision delivers actionable insights and strategic support to drive revenue growth and business transformation. With a tactical, market-driven approach, the firm helps clients across the global travel and hospitality landscape—ranging from hospitality brands, technology providers, private equity firms, asset owners and travel operators—to define and execute growth strategies that align with today's dynamic marketplace. Provision Partners offers a comprehensive suite of services, including go-to-market strategy, market entry planning and M&A support, as well as marketing and public relations, brand positioning, channel optimization and technology analysis/implementation. For more information, email [email protected] or visit Andrea Mane PROVision Partners
