Latest news with #MichelobUltra
USA Today
12 hours ago
- Entertainment
- USA Today
Watch: Lionel Messi stars in FIFA Club World Cup commercial for Michelob Ultra
Watch: Lionel Messi stars in FIFA Club World Cup commercial for Michelob Ultra Show Caption Hide Caption lionel-messi-fifa-club-world-cup-michelob-ultra-TV-commercial Soccer superstar Lionel Messi appears in a new Michelob Ultra TV commercia for the FIFA Club World Cup. Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from 2024's Super Bowl featuring the Argentina and Inter Miami superstar, Jason Sudeikis and NFL great Dan Marino in which Messi joins a game of beach soccer when the Michelob Ultra tap goes dry. In this new commercial, titled "Superior Hotel," Messi competes in a one-on-one soccer match for the lone Michelob Ultra in the hotel bar refrigerator. The 30-second ad will appear on social media – including on YouTube – and air during broadcasts throughout the FIFA Club World Cup. The international tournament starts June 14 with Messi and Inter Miami taking on Egyptian club Al Alhy at Hard Rock Stadium in Miami. When is the FIFA Club World Cup?: Dates, times, teams and schedule for 2025 tournament Messi is perfect fit for Michelob Ultra, said Ricardo Marques, senior vice president of marketing for Michelob Ultra. "A global soccer icon like Messi helps fuel the significant momentum and growth both soccer and Michelob Ultra have been experiencing across the U.S.," he said in a statement to USA TODAY. "Messi is the biggest soccer star of our time and is the perfect embodiment of our brand's point of view and brings excitement to some of soccer's most passionate fans during some of the sport's most competitive tournaments." As the official beer sponsor of the FIFA Club World Cup, Michelob Ultra will also present the Superior Player of the Match Trophy, awarded after each game – the brand sponsored the award during last year's Copa America 2024. Michelob Ultra will also sponsor the 2026 FIFA World Cup. Michelob Ultra pop-up beer gardens and pitchside clubs will be found at the 12 host stadiums, too. Fans can enter online to win a chance to sit in the Michelob Ultra Pitchside Club in New York City for the semifinals and final. "The FIFA Club World Cup is an opportunity to continue to make our brand synonymous with one of the world's most beloved sports by elevating the fan experience this summer and into 2026," Marques said. Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
Business Upturn
14-05-2025
- Business
- Business Upturn
Inside America's top 5 most consumed Beers in 2025: What every Beer drinker needs to know
The American beer landscape has shifted dramatically in recent years, with consumer preferences leaning toward light, low-calorie options and international lagers. In 2025, the 'most popular beer brands USA 2025' list reflects not just brand loyalty but also demographic and lifestyle trends. The 'top-selling beers in America' now embody wellness, identity, tradition, and regional pride. This comprehensive analysis dives into why Bud Light, Coors Light, Michelob Ultra, Miller Lite, and Modelo Especial have become the defining beers of this era. Methodology: How popularity was determined To determine the 'most consumed beers in America 2025,' this report draws from NielsenIQ retail data, Statista sales volume metrics, and consumer sentiment from platforms like Untappd and BeerAdvocate. Sales volume in barrels, dollar sales by region, and consumer demographics across age groups were factored. Long-tail keywords such as 'best light beers US market' and 'Bud Light vs Coors Light comparison' were used to identify trending search interests. Market shift toward light and low-calorie beers In 2025, 'American beer trends 2025' highlight a major pivot: consumers are increasingly choosing beers with lower alcohol by volume (ABV) and fewer calories. Driven by Gen Z and Millennials, this movement favors beers that fit a balanced lifestyle. As a result, light lagers have dominated shelf space and on-tap menus nationwide. 1. Bud Light: The Titan of American Beers Sales figures and national reach Despite recent controversies, Bud Light remains the best-selling beer in America in 2025. With estimated annual sales surpassing 26 million barrels, Bud Light has recovered from its 2023-24 slump, fueled by renewed marketing strategies and aggressive retail partnerships. It commands a 13% share of the domestic beer market, dominating especially in the South and Midwest. Taste profile and target audience Bud Light is a light lager with a 4.2% ABV and only 110 calories per 12 oz serving. Brewed with barley, rice, hops, and water, it offers a clean, crisp taste with a mild bitterness—an accessible flavor appreciated by casual drinkers and event-goers. It targets a broad audience, including loyal baby boomers and budget-conscious college students. Controversies and comeback in 2025 After backlash from political and social issues in 2023, Bud Light faced a sharp decline. However, in 2025, parent company Anheuser-Busch rolled out an apolitical 'Drink Together' campaign and re-invested in grassroots sponsorships, from local sports leagues to music festivals. This helped it reclaim trust among a wide consumer base. 2. Coors Light: Refreshment Across Generations Marketing strategy that built loyalty Coors Light holds strong as America's second most consumed beer in 2025. The brand's success lies in its long-standing 'Rocky Mountain cold refreshment' identity. With a consistent 4.2% ABV and 102 calories per 12 oz, Coors Light caters to consumers seeking an easy-drinking, low-calorie beer. Molson Coors has kept the brand fresh through smart celebrity tie-ins and NFL sponsorships. Why it's still popular in Western states Coors Light remains the top-selling beer in states like Colorado, Utah, and Nevada, owing to its heritage in Golden, Colorado. Regional loyalty, combined with its crisp taste and 'cold-activated' packaging, continues to resonate with both Gen X and Millennial consumers in the West. 3. Michelob Ultra: The Fitness-Conscious Beer Rise among health-conscious drinkers Michelob Ultra's climb into the top three 'top-selling beers in America' reflects a shift in drinking culture. Its branding as the 'fit beer' has won over gym-goers, marathoners, and even TikTok influencers. As of Q1 2025, Michelob Ultra commands nearly 10% of the light beer market and is the fastest-growing brand in its segment. Ingredient and calorie breakdown At only 95 calories and 2.6g of carbs per serving, Michelob Ultra offers the lowest calorie count among America's top five. Brewed with Herkules hops and a blend of grains, it delivers a light, almost dry taste. The ABV sits at 4.2%, making it an ideal choice for session drinking. 4. Miller Lite: Tradition Meets Modern Drinking Legacy of Miller Brewing Company Miller Lite, the first successful mainstream light beer in the U.S., continues to hold its own in 2025. Originally launched in 1975, it carved the path for 'best light beers US market' and remains a nostalgic favorite. Its longevity is due to Miller's consistent quality and strong distribution network. Competitive pricing and Midwest dominance With a price point often under $9 per six-pack, Miller Lite appeals to budget-conscious consumers. Its flavor—slightly maltier than Bud Light or Coors Light—gives it a fuller mouthfeel. The Midwest remains its stronghold, especially in Wisconsin, Illinois, and Michigan. 5. Modelo Especial: America's Surprise Favourite The Hispanic market's influence Modelo Especial, a Mexican lager brewed by Grupo Modelo, became a breakout star in 2023 and has only grown since. By 2025, it is the fifth most consumed beer in America and the top import. Its success can be attributed to a growing Hispanic demographic, as well as crossover appeal in mainstream markets. Flavor profile and growing coastal popularity Modelo Especial features a richer taste profile than typical light beers, with a 4.4% ABV and 143 calories. It combines barley malt with non-malted cereals, giving it a crisp, slightly sweet character. Its gold foil-wrapped neck has become iconic on the East and West Coasts, especially among 25- to 40-year-old urban professionals. Comparative Breakdown of the Top 5 Beers Taste, price, calories, and ABV comparison Beer ABV Calories Avg. Price (6-pack) Taste Profile Bud Light 4.2% 110 $8.99 Clean, crisp, mild Coors Light 4.2% 102 $8.99 Light, smooth Michelob Ultra 4.2% 95 $9.49 Dry, clean, light hop Miller Lite 4.2% 96 $8.49 Malty, balanced Modelo Especial 4.4% 143 $10.49 Full, crisp, sweet Regional popularity heatmap Bud Light : Midwest, Southeast, and Texas : Midwest, Southeast, and Texas Coors Light : Mountain West and Pacific Northwest : Mountain West and Pacific Northwest Michelob Ultra : National but strongest in coastal urban centers : National but strongest in coastal urban centers Miller Lite : Midwest and Northeast : Midwest and Northeast Modelo Especial: California, Florida, New York, and Texas Final Thoughts: Is Beer Culture in America Evolving? The 'American beer trends 2025' narrative is clear: the U.S. beer scene is becoming more segmented and health-conscious. Light beers dominate due to their calorie counts and sessionability, while import lagers like Modelo capture multicultural influences. While Bud Light and Coors Light continue to lead based on tradition and mass appeal, beers like Michelob Ultra and Modelo are shaping a more diverse, lifestyle-oriented future. Which beer is best for you in 2025? That depends on your preferences: For lowest calories : Michelob Ultra : Michelob Ultra For classic American flavor : Bud Light or Miller Lite : Bud Light or Miller Lite For refreshment and regional loyalty : Coors Light : Coors Light For richer taste and cultural appeal: Modelo Especial Whether you're tracking carbs or embracing tradition, the 'top-selling beers in America' offer something for every palate. In 2025, beer isn't just a drink—it's a lifestyle statement. Disclaimer: Consumption of liquor is injurious to health and Business Upturn does not promote or advertise the featured brand(s) or suggest ingesting liquor through this article. Business Upturn does not guarantee the accuracy of information in this article.
Yahoo
13-05-2025
- Business
- Yahoo
Anheuser-Busch invests $300M in US manufacturing amid beer optimism
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Anheuser-Busch announced it will spend $300 million on boosting manufacturing jobs at its U.S. facilities in 2025 through technology advancements and worker training programs. The investment builds on $2 billion that Anheuser-Busch spent over the past five years to enhance its U.S. operations. The latest $300 million will go toward technical training programs to upskill the workforce. The announcement comes as the company gained volume share in the struggling beer category in its most recent quarter, including for brands like Michelob Ultra and Busch Light. Anheuser-Busch is also seeing strengthening momentum for RTD canned cocktails including its Nütrl and Cutwater brands, according to the company's earnings report last week. Despite warning signs about the state of U.S. beer consumption, Anheuser-Busch is investing heavily in its manufacturing capabilities to fuel growth in the coming years. On the company's quarterly earnings call last week, CEO Michel Doukeris told investors that consumers remain cautious amid economic uncertainty, but underscored the company's faith in the beer category. 'What we see is that beer is more resilient than some other categories. And of course, it's an everyday affordable category,' Doukeris said. 'Our brands grew and grew the equivalent of 6 million consumers within the last quarter.' Anheuser-Busch's earnings report painted a mixed picture with a 6.4% decline in volumes in the first quarter of this year, which the company attributed to bad weather in the winter months. The brewer's revenues in North America declined 4.7% in the quarter. Industry-wide beer volumes declined 6% in February, Anheuser-Busch said, citing Circana data. Despite the dip, which took place amid a larger decline in consumer alcohol consumption, Anheuser-Busch remains confident that it can grow beer sales, particularly among adults nearing their 30s, including younger millennials and older Gen-Zers. When asked about declining sales of beer among younger consumers, Doukeris noted the 'COVID generation' is evolving at a different pace than previous cohorts did when they reached drinking age. He said people that are now 24 and 25 years old are catching up on the behaviors they missed out on, like going to musical festivals and sporting events. 'Participation is stronger in the older cohorts because people are … going out more often, spending more money,' Doukeris said. While the brewer works to regain market share in the traditional alcohol segment, it's seeing substantial growth among its nonalcoholic offerings. Revenue of nonalcoholic beer grew 34% in the first quarter of 2025, with Doukeris pointing to strong sales of Michelob Ultra Zero in the U.S. since its launch last fall. The CEO said the company is focused on expanding products viewed as healthier — including zero sugar, low-carb and nonalcoholic drinks — in order to make its beverages resonate more widely. Anheuser-Busch is emphasizing its U.S. production as the Trump administration institutes wide-ranging tariffs in an effort to push companies to reshore domestic manufacturing. On the earnings call, Doukeris told investors the company will see minimal exposure to tariffs, due to 99% of its volumes being locally produced. The beer giant has looked to play up its U.S. roots, particularly after a boycott of Bud Light among conservatives caused sales to tank. In 2024, Anheuser-Busch debuted bottles and cans with 'U.S. Farmed' labels for brands like Busch Light. Recommended Reading Anheuser-Busch invests $16M in facility to boost drinks 'beyond beer' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
13-05-2025
- Business
- Yahoo
Anheuser-Busch InBev to $300m in US manufacturing sites
Anheuser-Busch InBev has unveiled plans to invest $300m in its manufacturing operations across the US this year. In a statement, AB InBev, which owns brands including Michelob Ultra, Busch Light, and Bud Light brands, told Just Drinks that investment will be distributed across its facilities in the US. Without disclosing the amount of investment each facility would see, it said the new capital 'will be used to continue to enhance operations, advance technology, and meet evolving consumer demand'. AB InBev said it has allocated nearly $2bn to its 100 facilities across the US in the last five years. When asked why the company is investing this sum across its facilities now, the brewing major said: 'Investing in our US facilities is crucial to our long-term strategy and commitment to American manufacturing. 'By modernising operations and enhancing technical training, we future-proof our business, ensure the sustainability of American jobs, and position ourselves to meet future market demands while maintaining leadership in the brewing industry.' AB InBev's investment in local operations also coincides with the new tariffs imposed by the US government on the goods entering the country. US Secretary of Labor Lori Chavez-DeRemer said: 'Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300m builds on their longtime commitment to grow our workforce and expand US manufacturing. 'They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow." In the first quarter of 2025, AB InBev reported group revenue of $13.62bn, a 6.3% decrease compared to last year. The company's normalised EBIT declined 1.5% to $3.58bn but profit for the period surged 71.31% $2.54bn. In the three months, AB InBev's US revenue dropped 5.1%, though its revenue per hectolitre rose 1.7% due to revenue management and premiumisation, the group said. Sales-to-retailers decreased by 5.4%. AB InBev said those sales were "estimated to have outperformed the industry" but were "negatively impacted by adverse weather and Easter shipment phasing". Sales-to-wholesalers declined by 6.7%, impacted by one less selling day versus the first quarter of 2024. EBITDA declined by 1.7% "Our beer portfolio was led by Michelob Ultra and Busch Light, which were the number one 1 and number two 2 volume share gainers in the industry respectively, while our RTD portfolio delivered strong double-digit volume growth, led by Cutwater and Nütrl," it added. In a note to clients today, Robert Moskow, an equity analyst covering AB InBev for US investment bank TD Cowen, said: "Management says they will increase marketing spending in the US to fuel their 'momentum' while also touting $300m of capital projects. "The materiality of the increase is a little vague, as is the motive. It's quite possible that they are simply trying to keep volume from further declining in an increasingly challenged US beer category. However, we view the announcement as a net positive for the competitiveness of their US beer business and the brands that will get the support." "Anheuser-Busch InBev to $300m in US manufacturing sites" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
New York Post
12-05-2025
- Business
- New York Post
Anheuser-Busch to invest $300 million for vets and jobs as beer-maker goes all-in on ‘Made in America'
Anheuser-Busch is planning to invest $300 million in its facilities across the U.S. It's a move the beer-maker said will bolster manufacturing jobs across the United States while also supporting veterans who are pursuing manufacturing careers. Advertisement 'This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch's commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,' Anheuser-Busch CEO Brendan Whitworth said in a statement. 'Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are.' Anheuser-Busch's initiative — dubbed Brewing Futures — isn't new, though the company says itrepresents the latest evolution in its effort to drive economic prosperity in the U.S. and boost domestic manufacturing. The company, which makes Budweiser, Bud Light, Busch Light and Michelob Ultra, has invested more than $2 billion in its 100 facilities in the U.S. over the past five years. It is also one of many companies that have plans to increase investment in the U.S. in recent months under the Trump administration, which has been using tariffs to encourage companies to bring manufacturing back to American soil and reduce reliance on foreign goods. Advertisement Anheuser-Busch CEO Brendan Whitworth (pictured) has vowed to invest $300 million towards its U.S. based facilities. BELGA MAG/AFP via Getty Images The company said it will expand the reach of its technical excellence center model by building a new regional facility in Columbus, Ohio. Anheuser-Busch will upskill its entire regional technical workforce over the next three years at the Columbus facility. The beer-maker said it will partner with the National Association of Manufacturers' Manufacturing Institute and local trade schools to expand technical training for manufacturing careers. 'Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing,' Secretary of Labor Lori Chavez-DeRemer said in a statement. 'They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow.' Advertisement To help veterans, Anheuser-Busch is partnering with the Manufacturing Institute's Heroes MAKE America program to become the first American manufacturer to adopt a new digital credentialing system that translates military experience into skills needed in the manufacturing field. The beer-maker has made huge commitments towards expanding its U.S. workforce and manufacturing. Christopher Sadowski The company has long supported military members, and more than 10% of its current workforce is made up of veterans and active-duty military members, including its CEO. Whitworth — who served in the Marines before joining the CIA — was named as Anheuser-Busch chief executive in July 2021 and led the company through challenges associated with its controversial 2023 Bud Light marketing campaign featuring transgender influencer Dylan Mulvaney. The campaign sparked a backlash and a significant boycott by consumers and public figures. It even dethroned Bud Light as the top-selling beer brand in the U.S. Advertisement Whitworth tried to move beyond the controversy by launching a slew of patriotic and humorous marketing campaigns focused on the company's broader role in American culture. These also highlighted the workers responsible for making the company's beer and its contributions to the economy and communities. Earlier this year, he penned a letter titled 'A Call for American Beers,' in which he expressed his dissatisfaction with the longstanding use of 'domestic' to describe American-made beer. He encouraged the company's distributors and partners to replace the term 'domestic' with 'American' when marketing beer, arguing that the term better reflects the industry's identity.
