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Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'
Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'

Scottish Sun

time12-05-2025

  • Business
  • Scottish Sun

Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'

A FURNITURE chain nicknamed 'Little Ikea' by fans is reportedly opening 50 brand new stores across the UK. The family-owned Danish chain has developed a cult following over the years and hopes to have a 'bring something different' to UK high streets. 2 Søstrene Grene sells a range of furniture for staggeringly low prices 2 The chain is already a major success in Europe Credit: Alamy Søstrene Grene opened its first store in 2016 before expanding across the North of England. The company specialises affordable homeware which includes tables, chairs, candles, planters and even delicious European deserts. Its stores are famed for being laid out in labyrinthian corridors and for having whimsical, traditionally Danish decorations. Søstrene Grene opened a flagship store on Oxford Street in March, as part of its ambitious expansion plan. According to Retail Gazette, as part of the next phase of the expansion plane, Søstrene Grene will open 50 new stores across the UK by 2027 - but many towns won't have to wait long before a store arrives. Stores will be arriving in Harrogate, Canary Wharf and Stirling this summer as the wave of openings begins. Speaking about the ambitious plan, Søstrene Grene's CEO and co-owner Mikkel Grene said: 'Customers in the UK have responded incredibly positively to the Søstrene Grene concept. 'We continue to see strong footfall, high levels of engagement, and real appetite for new locations – even in areas where other retailers are pulling back. 'It gives us confidence not only to expand, but to do so in a way that supports and complements local high streets.' He added: 'We're making long-term investments because we believe in the continued relevance of physical retail – especially when it delivers a meaningful customer experience and emotional connection. Britain's retail apocalypse: why your favourite stores KEEP closing down 'We see an opportunity to bring something different to the UK high street, at a time when fresh thinking is needed.' Søstrene Grene is also planning to open a £36 million distribution centre in the Netherlands which will measure 445,000sqm. The company's expansion comes as many other retailers are putting the shutters down for good. British high streets have been struggling due to soaring rent costs and a cost-of-living crisis which is leading many shoppers to stay home instead of splashing their cash. Even luxury restaurants are feeling the pinch, with Michelin-starred eateries closing up for good. La Goccia, owned by the illustrious Petersham Group, said that it faced 'significant cost challenges' caused by 'Covid and Brexit'. Major department stores and supermarkets, including Morrisons, have closed their shops as part of a major change in their retail strategy.

Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'
Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'

The Sun

time12-05-2025

  • Business
  • The Sun

Furniture chain you've never heard of nicknamed ‘little Ikea' to open '50 new stores across the UK'

A FURNITURE chain nicknamed 'Little Ikea' by fans is reportedly opening 50 brand new stores across the UK. The family-owned Danish chain has developed a cult following over the years and hopes to have a 'bring something different' to UK high streets. 2 2 Søstrene Grene opened its first store in 2016 before expanding across the North of England. The company specialises affordable homeware which includes tables, chairs, candles, planters and even delicious European deserts. Its stores are famed for being laid out in labyrinthian corridors and for having whimsical, traditionally Danish decorations. Søstrene Grene opened a flagship store on Oxford Street in March, as part of its ambitious expansion plan. According to Retail Gazette, as part of the next phase of the expansion plane, Søstrene Grene will open 50 new stores across the UK by 2027 - but many towns won't have to wait long before a store arrives. Stores will be arriving in Harrogate, Canary Wharf and Stirling this summer as the wave of openings begins. Speaking about the ambitious plan, Søstrene Grene's CEO and co-owner Mikkel Grene said: 'Customers in the UK have responded incredibly positively to the Søstrene Grene concept. 'We continue to see strong footfall, high levels of engagement, and real appetite for new locations – even in areas where other retailers are pulling back. 'It gives us confidence not only to expand, but to do so in a way that supports and complements local high streets.' He added: 'We're making long-term investments because we believe in the continued relevance of physical retail – especially when it delivers a meaningful customer experience and emotional connection. 'We see an opportunity to bring something different to the UK high street, at a time when fresh thinking is needed.' Søstrene Grene is also planning to open a £36 million distribution centre in the Netherlands which will measure 445,000sqm. The company's expansion comes as many other retailers are putting the shutters down for good. British high streets have been struggling due to soaring rent costs and a cost-of-living crisis which is leading many shoppers to stay home instead of splashing their cash. Even luxury restaurants are feeling the pinch, with Michelin-starred eateries closing up for good. La Goccia, owned by the illustrious Petersham Group, said that it faced 'significant cost challenges' caused by 'Covid and Brexit'. Major department stores and supermarkets, including Morrisons, have closed their shops as part of a major change in their retail strategy.

Top homewares store coming to North Yorkshire town
Top homewares store coming to North Yorkshire town

Yahoo

time11-04-2025

  • Business
  • Yahoo

Top homewares store coming to North Yorkshire town

Popular Danish homewares brand, Søstrene Grene, is opening in Harrogate. Known for its distinctive Scandinavian design, the brand offers a wide range of stylish, affordable home décor, furniture, and lifestyle products. The new store in Cambridge Street, in the former Cosy Club, will bring the brand's signature hygge shopping experience to the charming spa town, creating 16 jobs. Following successful openings in Leeds, York, and Wakefield, Søstrene Grene continues to strengthen its presence in Yorkshire with the new Harrogate store. RECOMMENDED READING: York: Queue outside Søstrene Grene in Nessgate, York, for opening Søstrene Grene: Danish homewares store opens in Nessgate Helmsley Group reveals Søstrene Grene is opening at The Coach House Harrogate Brewing Company Royal Parade opens on Friday Shoppers are promised a thoughtfully curated selection of homewares, kitchen essentials, gifts, seasonal décor, and craft items, all designed to create a welcoming and cosy atmosphere. Søstrene Grene has quickly become a favourite among UK shoppers for its blend of affordable design and high-quality products. The Harrogate store will embrace the brand's signature 'Retail of the Senses' concept, creating an immersive shopping experience with soft lighting, classical music, and a distinctive labyrinth-style layout. Designed to encourage relaxation and discovery, the store invites customers to slow down, explore, and engage with each moment of their visit. CEO and Co-owner of Søstrene Grene, Mikkel Grene, said: 'We're really excited to open in Harrogate, a town known for its unique charm. This new store is an important part of our ongoing expansion in Yorkshire, and we're looking forward to introducing our distinctive homewares to even more customers in the region.' Now with over 300 stores in 17 countries, Søstrene Grene is rapidly growing its presence in the UK, with ambitious plans to open 100 stores across the UK by 2027. UK Joint Venture Partner, Jonathan Cooper, who runs Søstrene Grene stores across the North of England, is also looking forward to his next opening. Jonathan said: "Harrogate is a town full of character, and its strong sense of community makes it a perfect fit for Søstrene Grene. 'After the excitement of our Leeds opening earlier this year, we're proud to continue our journey into Yorkshire with the new Harrogate store. "This expansion is part of a broader plan to bring Søstrene Grene to even more communities across the North, and we're looking forward to seeing it become a much-loved destination in the town." York's Søstrene Grene opened in Nessgate in November 2023. Jonathan added: 'The York store has exceeded all expectations and quickly become a go-to for both locals and visitors.' The official Grand Opening of Søstrene Grene, Harrogate will be announced very soon. To find out more about Søstrene Grene visit: or follow them on Instagram: @sostrenegrene

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