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USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics
USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

NBC Sports

time16-07-2025

  • Automotive
  • NBC Sports

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter's Milan-Cortina Olympics and the 2030 Games in the French Alps. The deal has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes. Such access is crucial when determining optimal sled positioning and other aerodynamic factors in sports where one-hundredth of a second can be the difference between winning and losing. Eventually, the partnership will evolve into sled design as well. 'Long term, they'll be playing a role in helping us design bobsleds,' USABS CEO Aron McGuire told The Associated Press. 'We'll be looking at building four-man sleds initially. They will be providing the aerodynamic expertise and providing us insights, recommendations, into how we can best design a sled as it relates to other factors, like safety of the athletes sitting in the sled and the performance side of the design.' The teams also will have Acura logos on their sleds for all competitions through the 2030 Games. 'In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs,' said Larry Geise, the executive vice president of Honda Development & Manufacturing of America. Financial specifics were not disclosed, but the deal is one of the more significant in USABS history. 'It's at the top of the cash partners that we've had,' McGuire said. The news comes at a key time for the programs. The U.S. has legitimate medal hopes in bobsled and skeleton going into Milan-Cortina; Kaysha Love is the reigning women's monobob champion, women's pilots Kaillie Humphries Armbruster and Elana Meyers Taylor are the two most decorated female drivers in Olympic history, and the American duo of Austin Florian and Mystique Ro won a gold medal in the new mixed team skeleton discipline at the world championships earlier this year.

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

time16-07-2025

  • Automotive

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter's Milan-Cortina Olympics and the 2030 Games in the French Alps. The deal, announced Wednesday, has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes. Such access is crucial when determining optimal sled positioning and other aerodynamic factors in sports where one-hundredth of a second can be the difference between winning and losing. Eventually, the partnership will evolve into sled design as well. 'Long term, they'll be playing a role in helping us design bobsleds," USABS CEO Aron McGuire told The Associated Press. "We'll be looking at building four-man sleds initially. They will be providing the aerodynamic expertise and providing us insights, recommendations, into how we can best design a sled as it relates to other factors, like safety of the athletes sitting in the sled and the performance side of the design.' The teams will also have Acura logos on their sleds for all competitions through the 2030 Games. 'In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs," said Larry Geise, the executive vice president of Honda Development & Manufacturing of America. Financial specifics were not disclosed, but the deal is one of the more significant in USABS history. 'It's at the top of the cash partners that we've had,' McGuire said. The news comes at a key time for the programs, with the next Olympics just seven months away. The U.S. has legitimate medal hopes in bobsled and skeleton going into Milan-Cortina; Kaysha Love is the reigning women's monobob champion, women's pilots Kaillie Humphries Armbruster and Elana Meyers Taylor are the two most decorated female drivers in Olympic history, and the American duo of Austin Florian and Mystique Ro won a gold medal in the new mixed team skeleton discipline at the world championships earlier this year.

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics
USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

San Francisco Chronicle​

time16-07-2025

  • Automotive
  • San Francisco Chronicle​

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter's Milan-Cortina Olympics and the 2030 Games in the French Alps. The deal, announced Wednesday, has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes. Such access is crucial when determining optimal sled positioning and other aerodynamic factors in sports where one-hundredth of a second can be the difference between winning and losing. Eventually, the partnership will evolve into sled design as well. 'Long term, they'll be playing a role in helping us design bobsleds," USABS CEO Aron McGuire told The Associated Press. "We'll be looking at building four-man sleds initially. They will be providing the aerodynamic expertise and providing us insights, recommendations, into how we can best design a sled as it relates to other factors, like safety of the athletes sitting in the sled and the performance side of the design.' The teams will also have Acura logos on their sleds for all competitions through the 2030 Games. 'In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs," said Larry Geise, the executive vice president of Honda Development & Manufacturing of America. Financial specifics were not disclosed, but the deal is one of the more significant in USABS history. 'It's at the top of the cash partners that we've had,' McGuire said. The news comes at a key time for the programs, with the next Olympics just seven months away. The U.S. has legitimate medal hopes in bobsled and skeleton going into Milan-Cortina; Kaysha Love is the reigning women's monobob champion, women's pilots Kaillie Humphries Armbruster and Elana Meyers Taylor are the two most decorated female drivers in Olympic history, and the American duo of Austin Florian and Mystique Ro won a gold medal in the new mixed team skeleton discipline at the world championships earlier this year. ___

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics
USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

Hamilton Spectator

time16-07-2025

  • Automotive
  • Hamilton Spectator

USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter's Milan-Cortina Olympics and the 2030 Games in the French Alps. The deal, announced Wednesday, has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes. Such access is crucial when determining optimal sled positioning and other aerodynamic factors in sports where one-hundredth of a second can be the difference between winning and losing. Eventually, the partnership will evolve into sled design as well. 'Long term, they'll be playing a role in helping us design bobsleds,' USABS CEO Aron McGuire told The Associated Press. 'We'll be looking at building four-man sleds initially. They will be providing the aerodynamic expertise and providing us insights, recommendations, into how we can best design a sled as it relates to other factors, like safety of the athletes sitting in the sled and the performance side of the design.' The teams will also have Acura logos on their sleds for all competitions through the 2030 Games. 'In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs,' said Larry Geise, the executive vice president of Honda Development & Manufacturing of America. Financial specifics were not disclosed, but the deal is one of the more significant in USABS history. 'It's at the top of the cash partners that we've had,' McGuire said. The news comes at a key time for the programs, with the next Olympics just seven months away. The U.S. has legitimate medal hopes in bobsled and skeleton going into Milan-Cortina; Kaysha Love is the reigning women's monobob champion, women's pilots Kaillie Humphries Armbruster and Elana Meyers Taylor are the two most decorated female drivers in Olympic history, and the American duo of Austin Florian and Mystique Ro won a gold medal in the new mixed team skeleton discipline at the world championships earlier this year. ___ AP sports: Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .

Milan-Cortina Olympic medals unveiled - Omni sports
Milan-Cortina Olympic medals unveiled - Omni sports

Al-Ahram Weekly

time16-07-2025

  • Sport
  • Al-Ahram Weekly

Milan-Cortina Olympic medals unveiled - Omni sports

Organisers of the 2026 Milan-Cortina Olympics unveiled the medals for the Winter sports spectacular on Tuesday, designed to pay hommage to athletes and the team behind them. "We conceived a medal that represents purity and a return to essence," explained Raffaella Panie, the organising committee's brand director. "We celebrate the strength found in difference: two unique halves that join through the Olympic and Paralympic symbols to deliver a bold and unified message. "This concept is also reflected in the surfaces of the medals, where two textures meet and begin a story written not only by the athletes and Para athletes, but also by those who supported them: coaches, teammates, family members, and fans." Federica Pellegrini, Italy's 200m freestyle swimming champion at the 2008 Beijing Games, was chosen to front the presentation in Venice. The medals, 1,146 for both the Olympics and Paralympics, are 80mm in diameter and 10mm thick, with the gold medals weighing in at 500 grammes. They were designed by the Italian national mint, the Istituto Poligrafico e Zecca dello Stato. The 2026 Games will run from February 6-22, with the Paralympics taking place between March 6-15. At last year's Paris Olympics over 200 medals became discoloured due to oxidisation, with the French mint (Monnaie de Paris) promising to replace them. (For more sports news and updates, follow Ahram Online Sports on Twitter at @AO_Sports and on Facebook at AhramOnlineSports.) Follow us on: Facebook Instagram Whatsapp Short link:

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