Latest news with #MiniStyle
Business Upturn
17-07-2025
- Entertainment
- Business Upturn
The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials
SYDNEY, July 17, 2025 (GLOBE NEWSWIRE) — A new wave of parenting style is emerging – one that values simplicity, quality, and comfort over clutter and chaos. In response, global fashion and lifestyle leader SHEIN unveils its latest offering: Mini Style , a refined range of baby, toddler, and maternity wear designed to make everyday family dressing feel effortless. SHEIN recently brought Mini Style to life at the Pregnancy, Babies & Children's Expo (PBC Expo) in Melbourne with an immersive showroom activation. The interactive space offered expo-goers a chance to experience the range first-hand, showcasing the brand's commitment to comfort, quality, and design through a curated display of key looks across baby, toddler, and maternity wear. Styled around everyday parenting moments, from daycare drop-offs to birthday celebrations, the activation provided a tactile and visual introduction to Mini Style's thoughtful approach to modern family dressing. With an emphasis on fabric-first design and comfort-driven details, Mini Style brings a new sensibility to kidswear. The collection features a wide selection of garments made from material choices that are breathable and soft to the touch – aligning with the growing demand for clothing that supports both form and function. ' Parents today are seeking styles that work harder – feels good, washes well, and suits every stage of childhood, ' said a SHEIN spokesperson. ' Mini Style is about celebrating the practical, without compromising on personality. ' From playtime to party mode, Mini Style's offering is built around real-life needs. Expect neutral-toned staples, stretchy silhouettes, and elevated basics that are easy to mix, match, and layer – whether you're navigating daycare drop-off or packing for a family weekend away. From onesies that are soft on the skin and stretchy everyday sets to adorable occasion-wear, the collection is designed for real moments – and real mess. Whether it's a kindy drop-off, a long-haul flight, or the all-important birthday party, Mini Style has parents covered with neutral-toned basics, travel-ready layers, and photo-perfect celebration outfits that combine comfort and character in equal measure. Mini Style also extends into maternity and nursing-friendly styles, supporting parents with thoughtfully constructed fits for all-day comfort and versatility during pregnancy and beyond. Available now at , customers can enjoy 20% off orders over $39 AUD using the exclusive code MINISTYLE. Media contact: [email protected], +61 7 3556 7756, +61 2 9059 2502 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Yahoo
17-07-2025
- Entertainment
- Yahoo
The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials
SYDNEY, July 17, 2025 (GLOBE NEWSWIRE) -- A new wave of parenting style is emerging - one that values simplicity, quality, and comfort over clutter and chaos. In response, global fashion and lifestyle leader SHEIN unveils its latest offering: Mini Style, a refined range of baby, toddler, and maternity wear designed to make everyday family dressing feel effortless. SHEIN recently brought Mini Style to life at the Pregnancy, Babies & Children's Expo (PBC Expo) in Melbourne with an immersive showroom activation. The interactive space offered expo-goers a chance to experience the range first-hand, showcasing the brand's commitment to comfort, quality, and design through a curated display of key looks across baby, toddler, and maternity wear. Styled around everyday parenting moments, from daycare drop-offs to birthday celebrations, the activation provided a tactile and visual introduction to Mini Style's thoughtful approach to modern family dressing. With an emphasis on fabric-first design and comfort-driven details, Mini Style brings a new sensibility to kidswear. The collection features a wide selection of garments made from material choices that are breathable and soft to the touch - aligning with the growing demand for clothing that supports both form and function. 'Parents today are seeking styles that work harder - feels good, washes well, and suits every stage of childhood,' said a SHEIN spokesperson. 'Mini Style is about celebrating the practical, without compromising on personality.' From playtime to party mode, Mini Style's offering is built around real-life needs. Expect neutral-toned staples, stretchy silhouettes, and elevated basics that are easy to mix, match, and layer - whether you're navigating daycare drop-off or packing for a family weekend away. From onesies that are soft on the skin and stretchy everyday sets to adorable occasion-wear, the collection is designed for real moments - and real mess. Whether it's a kindy drop-off, a long-haul flight, or the all-important birthday party, Mini Style has parents covered with neutral-toned basics, travel-ready layers, and photo-perfect celebration outfits that combine comfort and character in equal measure. Mini Style also extends into maternity and nursing-friendly styles, supporting parents with thoughtfully constructed fits for all-day comfort and versatility during pregnancy and beyond. Available now at customers can enjoy 20% off orders over $39 AUD using the exclusive code MINISTYLE. Media contact: SHEIN@ +61 7 3556 7756, +61 2 9059 2502Sign in to access your portfolio
7NEWS
15-07-2025
- Entertainment
- 7NEWS
SHEIN's Mini Style range is going viral for adorable kidswear under $10 – plus score 20 per cent off now
Family fashion just got a glow-up thanks to SHEIN's new Mini Style range, an online exclusive offering baby, kids and maternity styles designed for everyday mess, milestone moments, and the organised chaos of parenting. With trend-forward pieces starting from just under $10, the range has already become a go-to for parents who want their little ones dressed in comfort and style. And now, shoppers can take 20 per cent off orders over $39 with the code MINISTYLE, valid until 11.59 pm AEST on 21 July 2025. From textured neutrals and party-ready fits to matching sibling sets that'll have the whole family coordinating in style, Mini Style is proof that great fashion isn't just for grown-ups. The collection is grounded in quality, with an emphasis on breathable 100 per cent cotton pieces that are soft on skin, durable, and thoughtfully made for everyday wear. It also taps into major mini fashion trends, with some of the cutest takes we've seen yet: Textured Neutrals: Think ribbed rompers and oat-toned onesies that work season after season. Gender-Neutral Playwear: Soft denim, rust, and sage green tones give kids freedom to move and express themselves. Mini Matching Sets: From sibling co-ords to baby-and-parent twinning moments, matching is back in a big way. Elevated Occasion-wear: Tulle, soft suiting, and bow-tie details are trending for birthdays, weddings and those big family photos. Best-sellers to add to cart now 1. Rural Style T-shirt and Bell Bottom Pants, $8.95 With ruffled floral bell-bottoms and a comfy long-sleeve tee, this outfit is made for little adventurers aged four to seven. It's cute, colourful and ideal for layering through autumn. One shopper wrote, ' So cute, it was good quality and looks just like the photo.' 2. Young Boy Plaid Bow Front Shirt and Vest Blazer, $25 Featuring a tailored vest, button-up shirt and matching pants, it's available for ages 12 months to seven years. Another shopper commented, ' Elegant, comfortable, and fits perfectly.' 'My son looked so stylish for our family event.' 3. Vintaside Kids Vintage Style Baby Girls' Hooded Zipper Jacket, $12.95 This vintage-style floral jacket is warm, lightweight, and a sweet layering piece for cooler months. It's designed for babies from six months to toddlers aged three. A third shopper wrote, ' So cute and warm.' 'It's a nice thick fabric and has such a lovely pattern.' Why parents love Mini Style Mini Style is more than just adorable outfits. It's about making quality fashion feel accessible and fun during a time of life that's often full of mess and unpredictability. With a focus on practicality (hello zip-up jackets and soft elastic waistbands), this is a collection that understands what parents actually need, without compromising on style. With new arrivals dropping often, and sizes ranging from newborn to seven years, the SHEIN Mini Style range is an easy win for growing families looking to stretch their dollar and still dress the part.
Yahoo
10-07-2025
- Entertainment
- Yahoo
Little Looks, Big Style: SHEIN's Mini Style Range Makes a Major Impression
SYDNEY, July 10, 2025 (GLOBE NEWSWIRE) -- Global fashion and lifestyle retailer SHEIN is making stylish waves with - a thoughtfully curated range of baby, kids, and maternity wear designed to meet the chaos, comfort, and charm of Aussie family life. SHEIN's Mini Style collection spotlights the brand's growing kidswear and family fashion categories, with an emphasis on playful, practical, and quality-led pieces that speak to real parenting moments. From newborn essentials and toddler rompers to party-ready outfits and bump-friendly staples, Mini Style has every occasion - and every little personality - covered. At the heart of the collection is a commitment to quality and comfort. Many pieces are made from 100% cotton - soft, breathable, and gentle on sensitive skin - offering parents peace of mind without compromising on style. Why cotton matters: Breathable: Keeps little ones comfy in every season Gentle: Great for newborns and sensitive skin Durable: Built to survive wash after wash From playdates to party mode - here's how SHEIN is dressing the moment: Everyday Basics: Soft cotton staples, neutral tones, and all-day comfort for life on the move Travel Essentials: Easy layers and matchy sets made for prams, planes, and playgrounds Celebration Styles: From teeny tuxes to twirl-ready tulle, perfect for birthday cake and camera clicks For mums, SHEIN also delivers maternity and nursing-friendly fits - stylish staples with stretch, ease, and all-day confidence built in. The Mini Style range is available to shop now at with 20% off orders over $39 AUD using the code MINISTYLE. From the playground to party time, SHEIN's Mini Style proves one thing: big style starts small - and now it's easier than ever to dress your family in fashion that feels as good as it looks. Media contact: SHEIN@ +61 7 3556 7756, +61 2 9059 in to access your portfolio
