Latest news with #MinistryofIndustryandAdvancedTechnology
Hi Dubai
3 days ago
- Business
- Hi Dubai
MoIAT Partners with Sinaha to Boost Emirati-Made Products Through Digital Platform
The Ministry of Industry and Advanced Technology (MoIAT) has partnered with Sinaha to launch a national digital platform aimed at promoting Emirati-made products and strengthening the UAE's industrial sector. Announced during the Make it in the Emirates Forum in Abu Dhabi, the partnership will see Sinaha develop a platform dedicated to showcasing goods bearing the 'Made in the Emirates' mark. The platform will serve as a digital gateway connecting manufacturers with consumers, investors, and talent across the UAE. As part of the initiative, MoIAT will also oversee the launch of the Walaa' platform — a loyalty program designed to engage media, influencers, and community groups in promoting local products and encouraging a culture of national consumption. The move aligns with the UAE's National Strategy for Industry and Advanced Technology, focusing on digital innovation, public-private collaboration, and increased support for SMEs and industrial employment. Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, said the partnership reinforces the ministry's commitment to enhancing the visibility and competitiveness of national products. 'Marketing is as vital as manufacturing. This collaboration will highlight the quality of Emirati goods and boost investor confidence,' he noted. Sinaha's Chairman, Mohammed bin Salem bin Kardous Al Ameri, echoed the sentiment, stating the alliance marks a pivotal step in unifying marketing and industrial growth strategies. 'We're building an ecosystem that drives demand, expands production, and fuels economic development,' he said. The initiative will also integrate AI-driven tools to analyse consumer behaviour and support the creation of targeted awareness campaigns, reinforcing the role of digital transformation in advancing the UAE's industrial vision. News Source: Emirates News Agency
TECHx
3 days ago
- Business
- TECHx
MoIAT Partnership Boosts Support for Emirati Products
Home » Smart Sectors » MoIAT Partnership Boosts Support for Emirati Products The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha have announced a new partnership. Sinaha is an e-commerce platform that supports Emirati-made goods. The partnership aims to enhance the competitiveness of national products. It was revealed that Sinaha will develop a national digital platform. This platform will showcase products bearing the 'Made in the Emirates' mark. The mark reflects a unified national identity for goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of Sinaha. The signing took place during the fourth edition of the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre. MoIAT also reported the launch of the Walaa' loyalty platform under this partnership. This platform will engage influencers, media professionals, and community organizations. It will help promote local consumption and raise awareness of national products. Additionally, the Walaa' platform will honor supporters of the Make it in the Emirates initiative. It will lead awareness campaigns to build public and investor confidence. The MoIAT partnership will drive digital solutions and support national priorities. It will also: Strengthen public-private sector integration Support SMEs and create industrial jobs His Excellency Osama Amir Fadhel stated MoIAT is committed to uniting public and private sectors. He noted this aligns with the National Strategy for Industry and Advanced Technology. He emphasized the importance of promoting 'Made in the Emirates' products. He added this strategy enhances investment and encourages local consumption. Marketing, he said, plays a vital role in the success of national products. Mansour Mohammed bin Kardous Al Ameri, also Chairman of Sinaha, reported that the partnership supports the vision of UAE leadership. He stated that effective collaboration is key to boosting Emirati products. He highlighted that marketing is equally important as production. He said strong demand fuels manufacturing, expands reach, and supports economic growth. Al Ameri added that Sinaha will increase digital and media efforts under this partnership. He noted it will help shape policies and attract investments. MoIAT reported that this partnership is a major step in digital industrial empowerment. It aims to create a comprehensive system that adds value to national products. It will also support long-term cooperation, localization, and quality jobs in future industries. Furthermore, the platform will use advanced digital tools and AI to study consumer behavior. These insights will help promote Emirati products and services. The initiative will serve as a gateway for the national industrial ecosystem. It will connect manufacturers, consumers, investors, and talent across the UAE.
Mid East Info
3 days ago
- Business
- Mid East Info
Ministry of Industry and Advanced Technology Partners with Sinaha to Empower Industrial Sector and Boost Competitiveness of Local Products Under the Umbrella of Make it in the Emirates
MoIAT and Sinaha Partner to Strengthen UAE's Industrial Sector and Promote National Products Under the Umbrella of Make it in the Emirates Abu Dhabi-UAE: May, 2025 – The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products. Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognizes goods manufactured in the UAE. The agreement was signed by His Excellency Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre. As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organizations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products. This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative. His Excellency Osama Amir Fadhel emphasized that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates. His Excellency added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.' Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform said, 'We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.' He also added: 'Industrial development cannot be achieved without recognizing the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development.' Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness. This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localization and provide quality employment opportunities in future industries. The platform will also leverage advanced digital tools and artificial intelligence to analyze consumer behavior. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.
Gulf Today
4 days ago
- Business
- Gulf Today
MoU to advance industrial and economic development in UAE
The Ministry of Industry and Advanced Technology (MoIAT) has signed a Memorandum of Understanding (MoU) with the Multinational Companies Business Group (MCBG) to strengthen collaboration in the areas of standardisation, technical regulations, and capacity building-key pillars for advancing industrial and economic development in the UAE. The MoU was signed during the Make it in the Emirates forum, and was signed by Dr. Farah Al Zarooni, Assistant Undersecretary for Standardization Affairs at MoIAT, and Turki Bin Moammar, Chairperson of MCBG. The signing ceremony was attended by senior officials and stakeholders from both organizations, underscoring the significance of the partnership for the nation's industrial and regulatory landscape. This strategic collaboration reflects a shared commitment to enhancing regulatory cooperation and fostering a business environment that meets the highest international standards. The agreement outlines joint initiatives including expert exchanges, capacity-building programs, participation in standardization committees, and collaboration on innovation-driven projects. Commenting on the partnership, Dr. Farah Al Zarooni stated, 'This agreement underscores our commitment to deepening engagement with the private sector, particularly with global industry leaders operating in the UAE. Aligning our regulatory and standardization frameworks with international best practices is crucial to driving sustainable industrial growth and innovation in line with the UAE's strategic vision.' Turki Bin Moammar added, 'MCBG is proud to collaborate with MoIAT in advancing shared priorities of knowledge exchange, high-quality standards, and future-ready regulatory frameworks. This MoU affirms our dedication to contributing to the UAE's industrial and economic progress through meaningful dialogue and partnership.' Representing a collective global market capitalization exceeding $12 trillion, MCBG brings unparalleled expertise across key sectors such as manufacturing, energy, technology, healthcare, and consumer goods. This agreement marks a significant milestone in MoIAT's mission to cultivate a resilient, innovation-led industrial ecosystem. It further reinforces the role of public-private partnerships in achieving regulatory excellence, enhancing national competitiveness, and promoting long-term sustainable development. Earlier Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour in the UAE, has officially announced the signing of a Memorandum of Understanding (MoU) with the Ministry of Industry and Advanced Technology (MoIAT). The MoU aims to promote the growth of national manufacturing by boosting demand for high quality, locally made products, as part of the 'Make it in the Emirates' (MIITE) initiative. The signing ceremony, which took place at Adnoc headquarters in Abu Dhabi, was attended by Dr Sultan Al Jaber, Minister of Industry and Advanced Technology, and Omar Al Suwaidi, Undersecretary, Ministry of Industry and Advanced Technology, in addition to Dr. Günther Helm, Chief Executive Officer at Majid Al Futtaim – Retail and Dr. Younus Hassan Al Mulla, Chief Global Development and Government Officer at Majid Al Futtaim – Retail. The ceremony was also attended by senior officials from the MoIAT and representatives from the UAE's retail industry. This collaboration builds on Carrefour's ongoing efforts to support homegrown suppliers, producers, farmers, and SMEs. It also is a testament to MoIAT and Majid Al Futtaim Retail's shared commitment to strengthen the role of national businesses and to drive economic growth and industrial advancement through food security by supporting self-sufficiency and developing more sustainable supply chains. Osama Amir Fadhel, Assistant Undersecretary of Industry Accelerators at the Ministry, stated: 'The UAE has achieved significant accomplishments in the industrial sector, ranking first in the region in terms of industrial competitiveness. This was achieved as part of the National Strategy for Industry and Advanced Technology and its related initiatives and plans, which focus on forming partnerships, supporting investments, promoting national products with the highest quality standards, and providing advantages and capabilities for Emirati industries.' 'This enables growth, helps achieve the objectives of the industrial sector, and provides existing projects and companies with the opportunity to develop and expand through collaboration with the private sector.' The fourth edition of Make it in the Emirates, the UAE's premier industrial platform, concluded recently at the Abu Dhabi National Exhibition Centre after a four-day run. This year's edition announced new industrial projects valued at Dhs11 billion. Held under the theme 'Advanced Industries. Accelerated', the event was hosted by the Ministry of Industry and Advanced Technology (MoIAT), organised by Abu Dhabi National Exhibitions Company Group, and held alongside strategic partners the Ministry of Culture, Abu Dhabi Investment Office, and Adnoc. WAM
Web Release
24-05-2025
- Business
- Web Release
Ministry of Economy participates in 4th ‘Make it in the Emirates' Forum to promote innovation and industrial sustainability
The Ministry of Economy participated in the fourth edition of the 'Make it in the Emirates' Forum, in the presence of H.E. Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade. Organized by the Ministry of Industry and Advanced Technology, the event took place recently at ADNEC Centre, Abu Dhabi, under the theme 'Advanced Industries. Accelerated.' The forum seeks to foster innovation, boost economic diversification and industrial sustainability, and position the UAE as a global destination for future industries, while also encouraging investors, innovators, and project developers to localize manufacturing. H.E. Dr. Al Zeyoudi emphasized that the UAE, under the directives of its wise leadership, continues to foster a favorable trade and investment environment to support national industrial products in line with international best practices. The country aims to enhance the global and regional competitiveness of its products by strengthening economic partnerships with key strategic markets via the Comprehensive Economic Partnership Agreements (CEPAs). These agreements play a crucial role in opening up new export opportunities and expanding market access for national industrial products, supporting the national goal of increasing non-oil exports to AED 800 billion by 2030, in line with the 'We the UAE 2031' vision. His Excellency stated: 'The forum serves as a key national platform for advancing the UAE's industrial sector, promoting partnerships in future industries, and sharing expertise in industrial design and relevant advanced technologies. This enhances our nation's transition into a sustainable knowledge and innovation-based economy.' H.E. added that the Ministry's participation reflects its commitment to supporting the national efforts aimed at creating an advanced industrial ecosystem and promoting sustainable growth. It also enables national industrial capabilities that contribute to developing high-quality local products capable of competing in global markets. Furthermore, the Ministry's participation in the forum aligns with its goal to enhance the benefits of its 'Green Intellectual Property' initiative that integrates intellectual property into sustainability, green energy, and clean energy sectors. At its forum pavilion, the Ministry showcased its projects and initiatives related to intellectual property, innovation, and industrial sustainability, underscoring its support for entrepreneurs and startups seeking to expand into advanced industrial markets from the UAE, as well as the various opportunities it offers in this regard. The Ministry's participation also contributed to enhancing engagement with private sector companies operating in industrial sectors locally and internationally, encouraging them to grow their businesses and product lines within the UAE market by leveraging the country's enabling business environment.
