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New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents
New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents

Cision Canada

timea day ago

  • Business
  • Cision Canada

New Mydoh Study Reveals Back-to-School Budgeting Struggles for Canadian Parents

81% of Canadian parents stressed by back-to-school shopping, but financial expert Jessica Moorhouse sees it as a teachable money moment TORONTO, Aug. 18, 2025 /CNW/ - Many Canadian families are preparing for what is often one of the most stressful financial seasons of the year: back-to-school shopping. Parents are caught between their kids' big dreams and even bigger wish lists – all while trying to keep their spending in check. According to a recent study commissioned by Mydoh, 81 per cent of Canadian parents report feeling stressed about back-to-school shopping. In response, the Mydoh app, a money management tool designed for teens and kids, has collaborated with financial expert Jessica Moorhouse to offer practical advice that can help families navigate the season with less stress and more confidence. "We know back-to-school can feel like a financial pressure point," said Angelique de Montbrun, Chief Executive Officer of Mydoh. "But it's also the perfect opportunity to build lifelong money skills. We want to help parents turn the seasonal spending standoff between wants and needs into real-life lessons in financial literacy and budgeting." A Strategic Approach to Back-to-School Budgeting Jessica Moorhouse recommends a three-phase approach: Plan ahead by aligning on clear goals Execute with intention during shopping Reflect afterward to reinforce smart financial habits Before You Go One in three parents Mydoh talked to about back-to-school shopping said they often spend more than their planned budget because they never built a budget in the first place. Before heading to the store, Moorhouse proposes sitting down as a family to make a shopping list and set a clear budget. Researching prices beforehand establishes realistic expectations and empowers kids to understand the value of what they're asking for. Use this time to discuss each item, distinguishing wants from needs and prioritizing accordingly – just in case you can't buy everything. "When it comes to money, I encourage a transparent approach and recommend kids contribute their own money toward some of the 'want' items," said Moorhouse. "This is where Mydoh can be a game changer. Its 'Spend' and 'Save' features support goal-oriented saving, allowing kids to set aside money for specific wish list items. Plus, allowances can be automatically split between Spending and Saving, helping make financial responsibility effortless." Keep the child's age in mind during these discussions. For younger kids (up to grade four), parents can lead but involve the kids in reviewing the list. By around grade five, kids can start participating more directly in budgeting and understanding the breakdown. At The Store 60 per cent of parents say their kids have a basic understanding of the financial realities of back-to-school shopping – but that those realities are easily forgotten once they walk into a store. When kids ask for something outside the budget, it's important not to judge or dismiss the ask, and equally as important not to agree by default. Instead, parents can validate the want – and offer them choices. For items kids are responsible for purchasing as part of the budgeting process, parents can give them the opportunity to take control of their spending in the store. Kids can have their own way to pay – like using the Smart Cash Card, which is included with every Mydoh account. Parents stay informed through real-time transaction notifications – and have the ability to lock the card in the event that the card or phone gets lost, which means parents can even send their kids shopping on their own, and still enjoy some oversight and peace of mind. "While 40 per cent of parents said they overspend during back-to-school shopping because they don't want to disappoint their kids, the biggest financial mistake parents make during the season is allowing their kids to set the spending rules," says Moorhouse. "Remember that setting boundaries doesn't make you a bad parent – it helps build long-term financial fortitude." Encourage Ongoing Learning Sticking to a budget often means leaving the store without everything on a child's wish list. But the lesson doesn't have to end there. Using a tool like Mydoh, parents can assign chores that reward kids with earned money, teaching the value of effort. When children return to buy that coveted item, they learn firsthand that some "wants" require patience and dedication. For more Back to School budgeting tips, visit Survey Methodology These findings are drawn from an online survey conducted by Prodege between July 25-27, 2025, on behalf of Craft Public Relations, commissioned by Mydoh. The survey included a total of n=1,000 Canadian parents with children ages 7-15. Respondents reflect the natural demographic distribution of members of Prodege 's research panel, except for the quotas used to ensure that n=200 responses were collected from Quebec to enable reliable segmentation of the results by region, no other demographic quotas or post-survey methodologies were applied. At a sample size of 1,000, the margin of error for the study is ± 3.1 percentage points at a 95% confidence level, though margins of error are higher among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error. About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 97,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About RBCx RBCx banks, builds, and invests in the innovation ecosystem – backed by the institutional strength and stability of the Royal Bank of Canada (RBC). With specialized financial solutions, portfolio building experience, and a collective of specialists that provide powerful support, we help startups and scaleups unlock growth across every stage of their journey. About Mydoh Since 2019, Mydoh has been committed to helping parents raise money-smart youth. Mydoh began with the shared belief that money management isn't something you are taught, as much as something you learn through experience – and that experience should start early. Mydoh has championed this belief since its inception and with it, has been able to help over 280,000 Canadians build a more solid financial foundation for the next generation.

Anna Moorhouse ready to step up for England this summer after Earps exit
Anna Moorhouse ready to step up for England this summer after Earps exit

Daily Mirror

time29-06-2025

  • Sport
  • Daily Mirror

Anna Moorhouse ready to step up for England this summer after Earps exit

Orlando Pride goalkeeper Anna Moorhouse is yet to make her Lionesses debut, but is confident she is ready to step up after the shock retirement of Mary Earps before the tournament Anna Moorhouse insists her role hasn't changed after the shock retirement of Mary Earps – but is confident she is ready to step up to the plate if required this summer. Moorhouse received her first call-up to the Lionesses squad last summer has been a regular in Sarina Wiegman 's squad since. The Orlando Pride keeper is yet to make her international debut, but 30-year-old is confident her experience elsewhere will stand her in good stead should the call come. ‌ 'My role doesn't change that much but I probably have to be a little bit more prepared in case something does happen,' she said, as part of a new LG OLED TV collaboration ahead of this summer. 'I was always prepared for that. ‌ 'I would love to get that first cap, it is something I have dreamed of for so many years. I will be ready if it comes, if it doesn't, I will still be ready and I will prepare Hannah in the right way. 'I have a lot of experience that comes with age, seeing so many games and being in different countries, different situations.' Moorhouse will head to Switzerland fresh from the regular NWSL season where her Orlando Pride side are attempting to defend the title they won last November. 'It makes it easier, especially for a goalkeeper,' she added. 'You don't get 10 minutes here, a couple of minutes there. You have to be ready for a full 90 or nothing. 'It helps that if I am called upon, I will be fresh and in the mentality of playing games, so I have that rhythm. My season should be peaking by the time the competition comes around.' ‌ Should Moorhouse take the pitch this summer, it will be just reward for a path less taken to the top. The 30-year-old has never represented her country at any age group and spent time in Bordeaux before establishing herself as a top-class No.1 stateside. 'It just shows you don't know how close you are, you don't know when things are going to happen,' she reflected. "A lot of players have the traditional route through the age groups; I have never played for England. ‌ 'It just shows that everyone is on their own path, you can't look at other people and compare yourself to them. If you keep working hard, it could happen. 'This time last year, I didn't even know England were interested. I am just going with it and enjoying the time I have. I know I don't have 10 years of playing ahead of me.' ‌ The Lionesses will play their part in huge a summer of sport, with rugby's Red Roses and the England women's cricket side also taking on major tournaments. LG is helping the nation get closer to the action with LG OLED TVs and with all of the Lionesses' matches on free-to-air TV, Moorhouse knows first-hand the importance of making sport available to all. 'Growing up we didn't have all the subscriptions, so any game on BBC or ITV was on – it didn't matter what game it was,' she said. "Being able to watch on TV makes it so much more accessible.' Members of the two England women's teams caught up with LG at St George's Park recently as part of the leading TV manufacturer's ongoing partnership with The FA and the RFU. The LG All In Pledge encourages people to engage and watch women's sport. Together we can grow support through fandom and audience numbers to inspire new players to pick up the sport themselves, as watching changes everything. For more information, go to.

Anna Moorhouse ready to step up after Mary Earps' shock exit
Anna Moorhouse ready to step up after Mary Earps' shock exit

South Wales Argus

time27-06-2025

  • Sport
  • South Wales Argus

Anna Moorhouse ready to step up after Mary Earps' shock exit

Moorhouse received her first call-up to the Lionesses squad last summer has been a regular in Sarina Wiegman's squad since. The Orlando Pride keeper is yet to make her international debut, but 30-year-old is confident her experience elsewhere will stand her in good stead should the call come. 'My role doesn't change that much but I probably have to be a little bit more prepared in case something does happen,' she said, as part of a new LG OLED TV collaboration ahead of this summer. 'I was always prepared for that. 'I would love to get that first cap, it is something I have dreamed of for so many years. I will be ready if it comes, if it doesn't, I will still be ready and I will prepare Hannah in the right way. 'I have a lot of experience that comes with age, seeing so many games and being in different countries, different situations.' Moorhouse will head to Switzerland fresh from the regular NWSL season where her Orlando Pride side are attempting to defend the title they won last November. 'It makes it easier, especially for a goalkeeper,' she added. 'You don't get 10 minutes here, a couple of minutes there. You have to be ready for a full 90 or nothing. 'It helps that if I am called upon, I will be fresh and in the mentality of playing games, so I have that rhythm. My season should be peaking by the time the competition comes around.' Should Moorhouse take the pitch this summer, it will be just reward for a path less taken to the top. The 30-year-old has never represented her country at any age group and spent time in Bordeaux before establishing herself as a top-class No.1 stateside. 'It just shows you don't know how close you are, you don't know when things are going to happen,' she reflected. 'A lot of players have the traditional route through the age groups; I have never played for England. 'It just shows that everyone is on their own path, you can't look at other people and compare yourself to them. If you keep working hard, it could happen. 'This time last year, I didn't even know England were interested. I am just going with it and enjoying the time I have. I know I don't have 10 years of playing ahead of me.' The Lionesses will play their part in huge a summer of sport, with rugby's Red Roses and the England women's cricket side also taking on major tournaments. LG is helping the nation get closer to the action with LG OLED TVs and with all of the Lionesses' matches on free-to-air TV, Moorhouse knows first-hand the importance of making sport available to all. 'Growing up we didn't have all the subscriptions, so any game on BBC or ITV was on – it didn't matter what game it was,' she said. 'Being able to watch on TV makes it so much more accessible.' Members of the two England women's teams caught up with LG at St George's Park recently as part of the leading TV manufacturer's ongoing partnership with The FA and the RFU. The LG All In Pledge encourages people to engage and watch women's sport. Together we can grow support through fandom and audience numbers to inspire new players to pick up the sport themselves, as watching changes everything. For more information, go to

Anna Moorhouse ready to step up after Mary Earps' shock exit
Anna Moorhouse ready to step up after Mary Earps' shock exit

Glasgow Times

time27-06-2025

  • Sport
  • Glasgow Times

Anna Moorhouse ready to step up after Mary Earps' shock exit

Moorhouse received her first call-up to the Lionesses squad last summer has been a regular in Sarina Wiegman's squad since. The Orlando Pride keeper is yet to make her international debut, but 30-year-old is confident her experience elsewhere will stand her in good stead should the call come. 'My role doesn't change that much but I probably have to be a little bit more prepared in case something does happen,' she said, as part of a new LG OLED TV collaboration ahead of this summer. 'I was always prepared for that. 'I would love to get that first cap, it is something I have dreamed of for so many years. I will be ready if it comes, if it doesn't, I will still be ready and I will prepare Hannah in the right way. 'I have a lot of experience that comes with age, seeing so many games and being in different countries, different situations.' Moorhouse will head to Switzerland fresh from the regular NWSL season where her Orlando Pride side are attempting to defend the title they won last November. 'It makes it easier, especially for a goalkeeper,' she added. 'You don't get 10 minutes here, a couple of minutes there. You have to be ready for a full 90 or nothing. 'It helps that if I am called upon, I will be fresh and in the mentality of playing games, so I have that rhythm. My season should be peaking by the time the competition comes around.' Should Moorhouse take the pitch this summer, it will be just reward for a path less taken to the top. The 30-year-old has never represented her country at any age group and spent time in Bordeaux before establishing herself as a top-class No.1 stateside. 'It just shows you don't know how close you are, you don't know when things are going to happen,' she reflected. 'A lot of players have the traditional route through the age groups; I have never played for England. 'It just shows that everyone is on their own path, you can't look at other people and compare yourself to them. If you keep working hard, it could happen. 'This time last year, I didn't even know England were interested. I am just going with it and enjoying the time I have. I know I don't have 10 years of playing ahead of me.' The Lionesses will play their part in huge a summer of sport, with rugby's Red Roses and the England women's cricket side also taking on major tournaments. LG is helping the nation get closer to the action with LG OLED TVs and with all of the Lionesses' matches on free-to-air TV, Moorhouse knows first-hand the importance of making sport available to all. 'Growing up we didn't have all the subscriptions, so any game on BBC or ITV was on – it didn't matter what game it was,' she said. 'Being able to watch on TV makes it so much more accessible.' Members of the two England women's teams caught up with LG at St George's Park recently as part of the leading TV manufacturer's ongoing partnership with The FA and the RFU. The LG All In Pledge encourages people to engage and watch women's sport. Together we can grow support through fandom and audience numbers to inspire new players to pick up the sport themselves, as watching changes everything. For more information, go to

Anna Moorhouse ready to step up after Mary Earps' shock exit
Anna Moorhouse ready to step up after Mary Earps' shock exit

Yahoo

time27-06-2025

  • Sport
  • Yahoo

Anna Moorhouse ready to step up after Mary Earps' shock exit

By James Reid Anna Moorhouse insists her role hasn't changed after the shock retirement of Mary Earps – but is confident she is ready to step up to the plate if required this summer. Moorhouse received her first call-up to the Lionesses squad last summer has been a regular in Sarina Wiegman's squad since. Advertisement The Orlando Pride keeper is yet to make her international debut, but 30-year-old is confident her experience elsewhere will stand her in good stead should the call come. 'My role doesn't change that much but I probably have to be a little bit more prepared in case something does happen,' she said, as part of a new LG OLED TV collaboration ahead of this summer. 'I was always prepared for that. 'I would love to get that first cap, it is something I have dreamed of for so many years. I will be ready if it comes, if it doesn't, I will still be ready and I will prepare Hannah in the right way. 'I have a lot of experience that comes with age, seeing so many games and being in different countries, different situations.' Advertisement Moorhouse will head to Switzerland fresh from the regular NWSL season where her Orlando Pride side are attempting to defend the title they won last November. 'It makes it easier, especially for a goalkeeper,' she added. 'You don't get 10 minutes here, a couple of minutes there. You have to be ready for a full 90 or nothing. 'It helps that if I am called upon, I will be fresh and in the mentality of playing games, so I have that rhythm. My season should be peaking by the time the competition comes around.' England head to Switzerland this summer (imagecomms) Should Moorhouse take the pitch this summer, it will be just reward for a path less taken to the top. Advertisement The 30-year-old has never represented her country at any age group and spent time in Bordeaux before establishing herself as a top-class No.1 stateside. 'It just shows you don't know how close you are, you don't know when things are going to happen,' she reflected. 'A lot of players have the traditional route through the age groups; I have never played for England. 'It just shows that everyone is on their own path, you can't look at other people and compare yourself to them. If you keep working hard, it could happen. 'This time last year, I didn't even know England were interested. I am just going with it and enjoying the time I have. I know I don't have 10 years of playing ahead of me.' The Lionesses are looking to defend their title this summer (imagecomms) The Lionesses will play their part in huge a summer of sport, with rugby's Red Roses and the England women's cricket side also taking on major tournaments. Advertisement LG is helping the nation get closer to the action with LG OLED TVs and with all of the Lionesses' matches on free-to-air TV, Moorhouse knows first-hand the importance of making sport available to all. 'Growing up we didn't have all the subscriptions, so any game on BBC or ITV was on – it didn't matter what game it was,' she said. 'Being able to watch on TV makes it so much more accessible.' Members of the two England women's teams caught up with LG at St George's Park recently as part of the leading TV manufacturer's ongoing partnership with The FA and the RFU. The LG All In Pledge encourages people to engage and watch women's sport. Together we can grow support through fandom and audience numbers to inspire new players to pick up the sport themselves, as watching changes everything. For more information, go to

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