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'The Matrix is everywhere': Cinema bets on immersion
'The Matrix is everywhere': Cinema bets on immersion

Kuwait Times

time21 hours ago

  • Business
  • Kuwait Times

'The Matrix is everywhere': Cinema bets on immersion

In a Los Angeles theater, a trench coat-wearing Neo bends backwards to dodge bullets that spiral over the viewer's head, as the sound of gunfire erupts from everywhere. This new immersive experience is designed to be a red pill moment that will get film fans off their couches at a time when the movie industry is desperate to bring back audiences. Cosm, which has venues in Los Angeles and Dallas, is launching its dome-style screen and 3D sets in June with a "shared reality" version of "The Matrix," the cult 1999 film starring Keanu Reeves as a man who suddenly learns his world is a fiction. "We believe the future will be more immersive and more experiential," said Cosm president Jeb Terry at a recent preview screening. "It's trying to create an additive, a new experience, ideally non-cannibalistic, so that the industry can continue to thrive across all formats." Cinema audiences were already dwindling when the COVID-19 pandemic broke out, shuttering theaters at a time when streaming was exploding. With ever bigger and better TVs available for the home, the challenge for theater owners is to offer something that movie buffs cannot get in their living room. Boxes of "The Matrix" popcorn for guests are seen during the first shared reality screening of the movie "The Matrix" on an immersive dome screen inside Cosm Los Angeles at Hollywood Park in Inglewood, California. - AFP photos Computer code surrounds viewers during the first shared reality screening of the movie "The Matrix". The character Neo appears on screen with an extended display of the power plant towers during the first shared reality screening of the movie "The Matrix". Attendees watch the character Morpheus appear on screen during the first shared reality screening of the movie "The Matrix". Attendees watch the character Morpheus appear on screen during the first shared reality screening of the movie "The Matrix". Attendees watch the first shared reality screening of the movie "The Matrix". Prestige projects like Tom Cruise's "Mission: Impossible -- The Final Reckoning" or Christopher Nolan's Oscar-winning "Oppenheimer" increasingly opt for the huge screens and superior film quality of IMAX. But Cosm and other projects like it want to go one step further, collaborating with designers who have worked with Cirque du Soleil to create an environment in which the viewer feels like they are inside the film. For filmmakers, it's all about how you place the cameras and where you capture the sound, said Jay Rinsky, founder of Little Cinema, a creative studio specializing in immersive experiences. "We create sets like the Parisian opera, let the movie be the singer, follow the tone, highlight the emotions... through light, through production design, through 3D environments," he said. The approach, he said, felt particularly well suited to "The Matrix," which he called "a masterpiece of cinema, but done as a rectangle." Attendees watch the first shared reality screening of the movie "The Matrix". The character Morpheus appears on screen during the first shared reality screening of the movie "The Matrix". Attendees watch the character Morpheus appear on screen surrounded by computer code during the first shared reality screening of the movie "The Matrix". Attendees watch immersive computer code appear during the first shared reality screening of the movie "The Matrix". Attendees watch immersive computer code appear during the first shared reality screening of the movie "The Matrix". Jeb Terry, President and CEO of Cosm, looks up at the dome while speaking after the first shared reality screening of the movie "The Matrix". For the uninitiated: Reeves's Neo is a computer hacker who starts poking around in a life that doesn't quite seem to fit. A mysterious Laurence Fishburne offers him a blue pill that will leave him where he is, or a red pill that will show him he is a slave whose body is being farmed by AI machines while his conscious lives in a computer simulation. There follows much gunfire, lots of martial arts and some mysticism, along with a romance between Neo and Trinity, played by the leather-clad Carrie-Anne Moss. "The Matrix" in shared reality kicks off with a choice of cocktails -- blue or red, of course -- which are consumed as the audience sits surrounded by high-definition screens. Shifting perspectives place the viewer inside Neo's office cubicle, or seemingly in peril. "They're sometimes inside the character's head," said Rinsky. "The world changes as you look up and down for trucks coming at you." The result impressed those who were at the preview screening. "It just did feel like an experience," influencer Vince Rossi told AFP. "It felt like you're at a theme park for a movie almost."—AFP

MOFSL projects 22% upside for this liquor stock; up 2% in weak market today
MOFSL projects 22% upside for this liquor stock; up 2% in weak market today

Business Standard

time27-05-2025

  • Business
  • Business Standard

MOFSL projects 22% upside for this liquor stock; up 2% in weak market today

Radico Khaitan share price: Liquor maker Radico Khaitan shares traded higher in a weak market on Tuesday, May 26, 2025 with the stock rising as much as 1.56 per cent to hit an intraday high of ₹2,478.80 per share. At 1:00 PM, shares of Radico Khaitan were up 0.75 per cent at ₹2,458.90, while the benchmark BSE Sensex was down 0.71 per cent at 81,596.31. Why did Radico Khaitan shares rise in a weak market? The uptick in Radico Khaitan shares came after domestic brokerage Motilal Oswal Financial Services Limited (MOFSL) initiated coverage on the stock with a 'Buy' rating. The brokerage set a target price of ₹3,000, implying a 22 per cent upside from the previous close of ₹2,453. 'Radico Khaitan is currently trading at 67x/53x FY26E/FY27E P/E with a RoE/RoIC of ~17 per cent/19 per cent in FY27E. We believe a ~30 per cent EPS CAGR is good enough for sustaining rich valuations. We value the company at 60x P/E on Jun'27E EPS to derive a TP of ₹3,000,' analysts at Motilal Oswal said, in a note. Other reasons behind initiating coverage Motilal Oswal analysts highlighted that Radico Khaitan is among the oldest and largest Indian Made Foreign Liquor (IMFL) producers, with net revenue of ₹48,000 crore and a volume of 31 million cases in FY25. Its premium & above (P&A) segment alone contributed ~15 million cases. Formerly Rampur Distillery Company, Radico started operations in 1943 as a bulk spirits supplier and now owns well-known brands such as 8PM, Magic Moments, Royal Ranthambore, Rampur Single Malt, After Dark, Morpheus, Contessa, and Jaisalmer. The company, analysts said, has upgraded its brand perception in recent years and successfully ventured into the luxury segment with launches like Rampur, Ranthambore, and Jaisalmer. With offerings across whiskey, vodka, gin, rum, and brandy, priced between ~₹500 to over ₹8,000, Radico Khaitan serves a broad consumer base. ALSO READ | The strong market acceptance of its premium brands highlights the company's long-term brand evolution. Analysts believe Radico Khaitan can build on this momentum by expanding its brand portfolio to capture untapped high-volume segments. Radico Khaitan currently holds ~8 per cent market share in the P&A segment within the IMFL industry. Vodka contributes ~50 per cent of its P&A sales, with the company commanding over 80 per cent share in the P&A vodka market. It has also been growing its P&A whiskey segment, which now accounts for ~5 million cases. Although its industry share in this category remains modest at 3 per cent, analysts see strong growth potential and believe the company can sustain double-digit volume growth in the P&A segment over the medium-term. Besides, from FY19 to FY25, Radico Khaitan delivered 15 per cent revenue compound annual growth rate (CAGR), driven by a 12 per cent CAGR in its IMFL business (70 per cent of total revenue) and a 23 per cent CAGR in non-IMFL (30 per cent of revenue). Within IMFL, the P&A portfolio — which makes up 70 per cent of segment sales — clocked a 20 per cent revenue CAGR and 13 per cent volume CAGR. However, rising input costs, particularly in ENA and glass, led to a decline in gross margin from 51.4 per cent in FY19 to 42.8 per cent in FY25. Ebitda margin also contracted, though more modestly, from 16.5 per cent to 13.9 per cent during the same period. ALSO READ | Analysts also highlighted that Radico Khaitan has been one of the top-performing consumer stocks, delivering 25x returns over the past decade and 8x over the last five years. Its valuation multiples have seen a major re-rating thanks to the consistent performance of its P&A portfolio. Still, analysts believe the stock has more room to run, backed by earnings growth potential over the next 3–5 years. Radico Khaitan's P&A volumes are ~15 million cases, compared to the industry total of ~200 million cases in this category and ~400 million in the broader IMFL space. Key downside risks Key downside risks, analysts believe, include a sharp rise in ENA and glass prices, a potential hike in excise duty amid fiscal stress in several states due to populist spending, and intensifying competition in the industry. That said, with expansion plans underway in the premium and luxury segments — where volumes are considerable — analysts see Radico Khaitan increasing its market share and strengthening its execution capabilities, which should aid in the successful rollout of new products.

Tears at Littermates' Reaction to Meeting After Being Separated As Puppies
Tears at Littermates' Reaction to Meeting After Being Separated As Puppies

Newsweek

time20-05-2025

  • Entertainment
  • Newsweek

Tears at Littermates' Reaction to Meeting After Being Separated As Puppies

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A throwback video of a touching reunion between two dogs has melted hearts online in a now-viral clip. Bullmastiff dogs Maximus and Morpheus were separated in 2021 when Maximus was adopted by Hilary Calton and her family in Denver, Colorado. But two months later, they were reunited, in an adorable moment caught on camera. As they are reunited, Maximus and Morpheus start to sniff before a clear rush of recognition. Their tails wag and playtime begins, proof of their adorable bond. "We adopted Maximus in January 2021 and Morpheus a few weeks later," Calton told Newsweek. "After bringing Maximus home and having the best experience with him, we found out his brother—the last of the litter—was available. We just knew in our hearts he was meant to be ours too." What followed was a snowy adventure: Calton's husband drove through a blizzard to bring Morpheus home. The video captured the first meeting between the siblings since their separation—what Calton calls a "nose magnet" moment of instant connection. "Their noses touched, they circled each other, then just walked off together and played for hours," she said. "They ended the day snuggled up in a puppy pile." Pictures from 2021 of the moment the puppies remember each other. Pictures from 2021 of the moment the puppies remember each other. @maximusandmorpheusbb/TikTok Since that day, the pair have been inseparable. They sleep, eat, and even bathe together. Despite their connection, the duo have their own personalities. Maximus is described as the adventurous outdoorsman, while Morpheus prefers mall strolls and human company. The reunion has gained over 5 million views on TikTok as people delighted in seeing the pair reunited, and now four years later their antics are shared across their own TikTok and Instagram accounts. "What a beautiful reunion," said viewer Kealey. While TikToker Judy said: "His face.. he knew." Do Dogs From the Same Litter Remember Each Other? Whether dogs remember each other from the same litter depends on their early development. Littermates that remain together or regularly see each other during the first 12 to 16 weeks of life are much more likely to recognize each other even years later. If siblings are separated before around 16 weeks, they are much less likely to recognize each other if reunited later. A study published in 1994 by researchers at The Queen's University of Belfast used scent-based tests to determine whether dogs recognized their mother or siblings two years after leaving the litter. They found that by the age of two, dogs could only recognize a sibling they lived with—not any of their other siblings. But they could recognize their mothers after two years apart, and mothers recognized their puppies too. Calton hopes their story continues to challenge misconceptions about guardian breeds like the bullmastiff, showing the sweet, playful, and loyal sides of these gentle giants. "We love showing people how these breeds can be protective, but also so full of love," she said. "Their personalities are unique, and their bond is a joy to witness every single day."

Everything You Should Know About Macau's Splashy New Show
Everything You Should Know About Macau's Splashy New Show

Forbes

time08-05-2025

  • Entertainment
  • Forbes

Everything You Should Know About Macau's Splashy New Show

A once-in-a-lifetime experience resurfaces at City of Dreams Macau. City of Dreams Macau After a five-year hiatus, the world's largest water-based show, House of Dancing Water, is ready to make a splash in the refurbished Dancing Water Theater at City of Dreams Macau on May 9. When the popular aquatic show debuted in 2010, the theater's massive pool and multi-level stage attracted 6 million spectators during its initial run. After a $40 million overhaul, the production returns, promising a bigger and bolder spectacle. The revamped House of Dancing Water is part of an ongoing effort to help establish Macau as a tourism destination that offers much more than gambling. Though the Cotai integrated resort — which also houses Five-Star hotels Morpheus and Nüwa Macau and Four-Star Grand Hyatt Macau along with numerous fine-dining restaurants and top spas — has become a cultural attraction on its own. Along with this new offering, Melco's City of Dreams showcases an impressive contemporary art collection with works from the likes of Takashi Murakami, Zhao Zhao and KAWS and striking futuristic architecture with the Zaha Hadid-designed Morpheus. Here's everything you need to know about the exciting additions to Macau's longest-running resident show. The size of the new cast and crew has nearly doubled. City of Dreams Macau During the show's original run, the story told of a brave stranger who embarks on a mission to rescue Princess Aani, a prisoner of the Dark Queen. The tale creatively blended elements of Chinese mythology with a modern adventure. In this revival, reimagined by Giuliano Peparini, familiar characters return, but the story uses a more contemporary format. Fans can also look forward to meeting new personalities, such as the charming Sailor, who adds moments of comic relief to the production. House of Dancing Water features a 300-person cast, including acrobats, stunt performers, motorcyclists, certified divers and stage technicians, significantly increasing from the previous iteration's 160 cast and crew members. In another new twist, the performance begins before the show starts. As audience members find their seats, the cast will greet and interact with them, adding another immersive layer to the show's overall experience. The venue houses the world's largest commercial pool. City of Dreams Macau Much of the show's magic lies in its ability to convert seamlessly from an expansive pool — the world's largest commercial pool holds 3.7 million gallons of water — into a dry platform in less than one minute. This quick transformation keeps viewers submerged in the storyline. Cutting-edge features such as hydraulic elevators, precision lighting, lasers and sophisticated projection technology only add to the stunning visual scene. Audiences should look out for several breathtaking new set pieces, including the Magic Garden, the Aquarium Cage and the city of the Future, all brought to life with the high-tech capabilities of the stage. Additionally, bold stunts — the show-stopping Human Chandelier involves synchronized acrobats and actual flying chandeliers — are sure to keep audiences captivated. It's a testament to costume designer Valentina Davoli and stylist Connie Dyson, whose resumé includes Harry Potter and the Cursed Child theatrical production, that the performers don't get lost in the on-stage shuffle. The 24 new costume designs' striking silhouettes and multi-textures still have a decidedly modern feel, adding to the production's shared ethos of innovation. Of course, the Swarovski crystals incorporated into the characters' headpieces and props don't hurt the jaw-dropping factor, either. The intricate costumes and detailed makeup are big parts of the show. City of Dreams Macau The newly refurbished Dancing Water Theater has a 2,000-spectator capacity. The venue has improved sightlines, meaning anywhere you sit in the circular, 270-degree theater, you'll have a great view of the show. As if the performance weren't already a feast for the senses, a full symphony orchestra recorded the score for the revival, creating a lush, enveloping soundscape that amplifies the emotional weight of every scene, from breathless action to the more intimate moments.

Endava Joins OpenAI Beta Services Partner Program
Endava Joins OpenAI Beta Services Partner Program

TECHx

time28-04-2025

  • Business
  • TECHx

Endava Joins OpenAI Beta Services Partner Program

Home » Tech Value Chain » Global Brands » Endava Joins OpenAI Beta Services Partner Program Endava, a tech-driven transformation group, has officially joined OpenAI's Beta Services Partner Program. This partnership strengthens Endava's position in enterprise AI adoption. The collaboration, which began over a year ago, has already delivered impactful AI solutions to early adopters of OpenAI technology. By formalizing this relationship, Endava gains access to the latest AI tools and expertise. This enables the company to continue providing cutting-edge AI-powered solutions to its global clients. Endava has already integrated OpenAI's technologies in various projects, including its Morpheus AI accelerator and Compass discovery accelerator. John Cotterell, CEO of Endava, expressed confidence in the partnership, saying, 'This isn't the start of a relationship – it's a recognition of all we've already achieved together. Our collaboration with OpenAI reflects our readiness to drive AI adoption on a global scale.' Ksenia Chumachenko, Head of GTM Partnerships at OpenAI, praised Endava's contributions, highlighting their ability to deploy AI solutions at scale. She noted, 'Endava's commitment to making AI accessible for enterprises helps us accelerate the future of AI.' This partnership is a key step forward in Endava's mission to lead AI-powered business transformation. By working closely with OpenAI, Endava continues to shape the future of enterprise AI. With this collaboration, Endava and OpenAI are set to redefine how businesses integrate AI into their core operations. Endava OpenAI Beta Services Partner Program is a major milestone in advancing AI adoption across industries.

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