Latest news with #MrBeastLab:TheDescent
Business Insider
5 days ago
- Entertainment
- Business Insider
MrBeast's plan to reach a new generation of fans
MrBeast has been in the lab cooking up an animated show that he hopes will hook the next generation on his videos. The world's biggest YouTuber announced a new anime-style series coming in October called "MrBeast Lab: The Descent," based on a wildly popular toy line he launched last summer. MrBeast and his team partnered with Australia-based Moose Toys for both the animated show and his "MrBeast Lab" toys. Those action figures debuted last July and became the best-selling new toy property in 2024 across 12 leading global markets tracked by retail sales data provider Circana, the company confirmed to Business Insider. Stephen Davis, the chief franchise officer at Moose Toys, told BI that his team had been talking with MrBeast about making an animated series for a while. The success of their MrBeast-inspired toys last holiday season convinced both sides to make an animated series that would fuel sales for new versions of their toys — and vice versa. "With the launch of this next product line, it was the right time to now move into animation," Davis said. Besides generating millions of YouTube views and selling tons of toys, MrBeast — whose real name is Jimmy Donaldson — is moving into animation to grow his already-massive audience, specifically by introducing himself to younger viewers. "We wanted to create a show that was as inviting to a younger demo as it was to an older demo," Davis said. Growing the tent to fit Gen Alpha Animation isn't just for kids, as the recent breakout success of Netflix's "Kpop Demon Hunters" demonstrates. Davis emphasized that point, saying that the "MrBeast Lab" show's "modern anime flavor" could help expand the fandom while also appealing to MrBeast's current YouTube subscriber base of over 418 million. Still, industry insiders told BI they thought viewership for MrBeast's animated show would skew younger than his Gen Z -heavy following. "He's filling a white space for his audience," said Amanda Cioletti, the VP of content and strategy for the licensing group at market-making firm Informa Markets. Gen Alpha children, between the ages of one and 15, appear to be a target demographic for this cartoon. Amanda Klecker, SVP of marketing and franchises at toy and kids' media company called developing both a show and toy line targeting a particular audience "a smart move." Please help BI improve our Business, Tech, and Innovation coverage by sharing a bit about your role — it will help us tailor content that matters most to people like you. Continue By providing this information, you agree that Business Insider may use this data to improve your site experience and for targeted advertising. By continuing you agree that you accept the Terms of Service and Privacy Policy . Davis said the audience for the "MrBeast Lab" action figures is kids ages six and older, though he added adults in the so-called "kid-ult" community also buy the toys. MrBeast isn't the only content creator who's dabbling in toys. Kid-focused YouTubers like Ms. Rachel, Ryan of "Ryan's World," and the girl from "Kids Diana Show" have toy lines to reach preschoolers. STEM YouTuber Mark Rober, whose audience is older, is also getting into the mix, with a toy line from Moose Toys coming in 2026. More than a cash grab MrBeast and Moose Toys dream of a virtuous cycle in which toy sales spark interest in their show, and the other way around. Cioletti said that MrBeast likely launched the toys first to feel out the market before making the cartoon. While toy sales data from Circana suggests that the MrBeast-Moose Toys tie-up is lucrative, Davis declined to comment on the terms or structure of his firm's partnership with MrBeast. Klecker said MrBeast's approach to brand building shows he's focused on staying power across generations. "What I appreciate about what MrBeast does is there isn't a 'label slap,'" Klecker said, referring to a hasty money grab trading on a famous name. "He's very thoughtful, it seems, about his brand building and his brand strategy." Smart brand partnerships fulfill unmet needs, she said, adding that MrBeast seems to be on the right track so far.
Time Business News
30-07-2025
- Entertainment
- Time Business News
Official Character Names Revealed for Upcoming Animated Series MrBeast Lab: The Descent
July 29, 2025 – Los Angeles, CA – In a long-awaited update from the creators of MrBeast Lab: The Descent , the names of the animated series' two lead characters have been officially revealed: KLAW, the powerful panther hybrid, and PEELER, the tech-enhanced robotic banana companion. The announcement marks the first time character identities have been disclosed since the release of the series' teaser trailer earlier this summer, which generated significant buzz across social media platforms and within the animation community. Meet KLAW: The Apex Hybrid Warrior Described as the 'ultimate fusion of beast and biotech,' KLAW is a muscular panther-like creature engineered within the depths of the Beast Lab. With piercing cyan eyes, electrified claws, and a battle-hardened form, Klaw is the lead combatant in the resistance against the mysterious shadow force known as The Shroud. Klaw's design features a striking blue and black color palette, accentuated by a lightning bolt insignia across his chest and pulse-reactive armor. He is positioned as the central hero in the mission to rescue MrBeast, who is reportedly trapped in the lower levels of the Lab. Introducing PEELER: The Armored Banana with a Bite Joining Klaw in this high-stakes mission is PEELER, an unconventional yet essential ally. Peeler's bright yellow, segmented banana body floats above the ground, fitted with sleek mechanical plating and reinforced gauntlets. His helmet includes a glowing red visor and signature angular ears — blending comic flair with functional engineering. Despite his humorous appearance, Peeler is believed to house core intelligence critical to navigating the Lab's 100 perilous floors and countering the Shroud's influence. Sources close to production refer to Peeler as 'the heart of the team' — combining wit, tactical insight, and unmatched loyalty. Set to premiere globally on YouTube in October 2025, MrBeast Lab: The Descent is a narrative-driven animated series produced in partnership with Moose Toys and Stoopid Buddy Stoodios. The series expands upon the MrBeast Lab toy franchise with an original sci-fi story, collectible monsters, and a host of hybrid creatures battling to save Earth from interdimensional threats. Fans and industry insiders have speculated on the identities of the two lead characters since teaser images first surfaced at San Diego Comic-Con. Today's confirmation provides clarity and fuels further anticipation ahead of the show's global debut. Following the reveal, hashtags such as #KLAWUnleashed and #TeamPeeler began trending across platforms, with audiences praising the names for their simplicity and brand synergy. Official merchandise featuring Klaw and Peeler is expected to be released in coordination with the show's launch, including collectible figures, apparel, and limited-edition digital content. MrBeast Lab: The Descent follows a team of experimental hybrids as they traverse the perilous depths of a massive underground facility to rescue MrBeast and thwart the growing threat of The Shroud. Each level introduces new mutations, monstrous challenges, and the untold secrets of the lab's original experiments. For press inquiries, media kits, or licensing opportunities, contact: 📧 press@ 🌐 TIME BUSINESS NEWS
