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NEP Group appoints Chief Commercial Officer for Middle East and Asia
NEP Group appoints Chief Commercial Officer for Middle East and Asia

Campaign ME

time12-05-2025

  • Business
  • Campaign ME

NEP Group appoints Chief Commercial Officer for Middle East and Asia

Media services provider NEP Group, which specialises in live sports and entertainment worldwide, has appointed Mohammad Hammoud as its first Chief Commercial Officer for its Middle East and Asia business. Based in Riyadh, Saudi Arabia, Hammoud's career spans more than 20 years in the media and advertising industry. He brings a wealth of experience in strategy as well as commercial and transformation leadership to his new role. Hammoud will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and also will report to Mike Werteen, NEP's Global CCO. Commenting on the appointment, Stewart said, 'I'm very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I'm excited to see Mohammad leading our commercial efforts.' Prior to joining NEP, Hammoud served as Vice President of Commercial and Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah. Commenting on his new role, Hammoud said, 'I am thrilled to join the NEP team as CCO to continue building on the company's momentum and growth. It's an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn't be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.' Hammoud's first priorities will be to meet with customers and company staff across NEP's locations in UAE, KSA, India and Singapore. He also will join the NEP team at CABSAT 2025 in Dubai (13-15 May, Stand PD52), the industry show promoting the future of media and entertainment in the Middle East and Asia. At CABSAT, NEP senior staff including Mohammad Hammoud and Chief Technology Officer Jean Claude Rahme, among others, will be present to meet with strategic partners. The company will also highlight its outside broadcast (OB) fleet supporting the region, including its brand-new OB facility, which will be available to tour.

Mohammad Hammoud joins NEP Group as first CCO for Middle East and Asia
Mohammad Hammoud joins NEP Group as first CCO for Middle East and Asia

Broadcast Pro

time08-05-2025

  • Business
  • Broadcast Pro

Mohammad Hammoud joins NEP Group as first CCO for Middle East and Asia

The key hire is another step in NEP's strategic investment in the region to bring more production solutions to customers. NEP Group, a global leader in media services for live sports and entertainment, has announced a significant step in its expansion across the Middle East and Asia by appointing seasoned media executive Mohammad Hammoud as its first Chief Commercial Officer (CCO) for the region. Hammoud will assume his new role on May 12 and will report directly to Martin Stewart, NEP Group CEO and interim regional president, as well as to Global CCO Mike Werteen. Hammoud will be based in Riyadh, Saudi Arabia, and brings over two decades of experience in media and advertising to the position. Most recently, he served as Vice President Commercial & Strategic Advisor for Rotana Media Services, where he provided key guidance to the executive team on investment strategies, digital transformation, revenue growth and market positioning. His earlier career includes work in PR and advertising sales management in Jeddah, further strengthening his regional expertise. As CCO, Hammoud's immediate focus will be on engaging with clients and NEP staff across its key locations in the UAE, Saudi Arabia, India and Singapore. His first major public appearance in the role will take place at CABSAT 2025 in Dubai, a premier industry event scheduled for May 13–15, where he will join other NEP leaders at Stand PD52. At CABSAT, Hammoud will be joined by NEP's Chief Technology Officer Jean Claude Rahme and other senior executives to connect with strategic partners and showcase the company's capabilities. Among the highlights will be NEP's state-of-the-art outside broadcast (OB) fleet, including a new OB facility open for touring during the event. Speaking about his new role, Mohammad Hammoud said: 'I am thrilled to join the NEP team as CCO to continue building on the company's momentum and growth. It's an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn't be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.' Martin Stewart added: 'I'm very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I'm excited to see Mohammad leading our commercial efforts.'

NEP Group appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business
NEP Group appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

Zawya

time08-05-2025

  • Business
  • Zawya

NEP Group appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

DUBAI, United Arab Emirates --(BUSINESS WIRE/AETOSWire)-- NEP Group, the leading media services provider for live sports and entertainment worldwide, continues to invest in the Middle East and Asia and today announced that experienced media industry executive Mohammad Hammoud will join NEP's Middle East and Asia business on 12 May as its first Chief Commercial Officer (CCO). He will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and to Mike Werteen, NEP's Global CCO. Based in Riyadh, Saudi Arabia, Mohammad Hammoud's career spans more than 20 years in the media and advertising industry, and he brings a wealth of strategy, commercial and transformation leadership experience to his new role. Prior to joining NEP, he served as VP Commercial & Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues, and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah. His first priorities will be to meet with customers and company staff across NEP's locations in UAE, KSA, India and Singapore. Next week, he will join the NEP team at CABSAT 2025 in Dubai (13-15 May, Stand PD52), the industry show promoting the future of media and entertainment in the Middle East and Asia. At CABSAT, NEP senior staff including Mohammad Hammoud and Chief Technology Officer Jean Claude Rahme, among others, will be present to meet with strategic partners. The company will also highlight its outside broadcast (OB) fleet supporting the region, including its brand-new OB facility, which will be available to tour. Martin Stewart said: 'I'm very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I'm excited to see Mohammad leading our commercial efforts.' Mohammad Hammoud said about his new role: 'I am thrilled to join the NEP team as CCO to continue building on the company's momentum and growth. It's an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn't be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.' About NEP NEP is the world's most trusted media services partner for live sports and entertainment. With a global network of experts, cutting-edge technology, and an expansive portfolio of customer-driven, innovative solutions, we empower our customers to tell their stories in breakthrough ways. With operations in 25 countries, we've supported thousands of major productions and events on every continent with excellence and reliability. See how we bring content to life at

NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business
NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

Business Wire

time08-05-2025

  • Business
  • Business Wire

NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

DUBAI, United Arab Emirates--(BUSINESS WIRE)-- NEP Group, the leading media services provider for live sports and entertainment worldwide, continues to invest in the Middle East and Asia and today announced that experienced media industry executive Mohammad Hammoud will join NEP's Middle East and Asia business on 12 May as its first Chief Commercial Officer (CCO). He will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and to Mike Werteen, NEP's Global CCO. Based in Riyadh, Saudi Arabia, Mohammad Hammoud's career spans more than 20 years in the media and advertising industry, and he brings a wealth of strategy, commercial and transformation leadership experience to his new role. Prior to joining NEP, he served as VP Commercial & Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues, and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah. His first priorities will be to meet with customers and company staff across NEP's locations in UAE, KSA, India and Singapore. Next week, he will join the NEP team at CABSAT 2025 in Dubai (13-15 May, Stand PD52), the industry show promoting the future of media and entertainment in the Middle East and Asia. At CABSAT, NEP senior staff including Mohammad Hammoud and Chief Technology Officer Jean Claude Rahme, among others, will be present to meet with strategic partners. The company will also highlight its outside broadcast (OB) fleet supporting the region, including its brand-new OB facility, which will be available to tour. Martin Stewart said: 'I'm very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I'm excited to see Mohammad leading our commercial efforts.' Mohammad Hammoud said about his new role: 'I am thrilled to join the NEP team as CCO to continue building on the company's momentum and growth. It's an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn't be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.' Visit to learn more about NEP's full range of media services and connected production solutions. About NEP NEP is the world's most trusted media services partner for live sports and entertainment. With a global network of experts, cutting-edge technology, and an expansive portfolio of customer-driven, innovative solutions, we empower our customers to tell their stories in breakthrough ways. With operations in 25 countries, we've supported thousands of major productions and events on every continent with excellence and reliability. See how we bring content to life at

NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business
NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

Yahoo

time08-05-2025

  • Business
  • Yahoo

NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

Mohammad Hammoud's career spans more than 20 years in the media and advertising industry, and he brings a wealth of strategy, commercial and transformation leadership experience to his new role. The key hire is another step in NEP's strategic investment in the region to bring more production solutions to customers. DUBAI, United Arab Emirates, May 08, 2025--(BUSINESS WIRE)--NEP Group, the leading media services provider for live sports and entertainment worldwide, continues to invest in the Middle East and Asia and today announced that experienced media industry executive Mohammad Hammoud will join NEP's Middle East and Asia business on 12 May as its first Chief Commercial Officer (CCO). He will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and to Mike Werteen, NEP's Global CCO. Based in Riyadh, Saudi Arabia, Mohammad Hammoud's career spans more than 20 years in the media and advertising industry, and he brings a wealth of strategy, commercial and transformation leadership experience to his new role. Prior to joining NEP, he served as VP Commercial & Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues, and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah. His first priorities will be to meet with customers and company staff across NEP's locations in UAE, KSA, India and Singapore. Next week, he will join the NEP team at CABSAT 2025 in Dubai (13-15 May, Stand PD52), the industry show promoting the future of media and entertainment in the Middle East and Asia. At CABSAT, NEP senior staff including Mohammad Hammoud and Chief Technology Officer Jean Claude Rahme, among others, will be present to meet with strategic partners. The company will also highlight its outside broadcast (OB) fleet supporting the region, including its brand-new OB facility, which will be available to tour. Martin Stewart said: "I'm very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I'm excited to see Mohammad leading our commercial efforts." Mohammad Hammoud said about his new role: "I am thrilled to join the NEP team as CCO to continue building on the company's momentum and growth. It's an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn't be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai."

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