Latest news with #NIQ
Miami Herald
2 hours ago
- Entertainment
- Miami Herald
How long does it take to draw a picture of every pub in London?
LONDON -- At 10:30 a.m. on a recent Wednesday in southeast London, artist Lydia Wood stood next to a dumpster and set up her easel. She rubbed sunscreen on her neck and sized up her subject: The Lord Clyde, a pub in Southwark, just south of the river Thames, that was built in 1913. Then, for an hour, she drew flat out, her eyes flicking between the tall, tiled boozer and her page. 'Oh wow, that's so good!' said Emily Finch, 33, a passerby on an early lunch break. 'Thank you,' Wood replied. 'I've got a long way to go.' That was true in more ways than one. Wood, 31, is on a mission to draw every pub in London. She has completed about 300 and has about 2,500 left, according to data on the city's pubs from CGA by NIQ, a research consultancy. The project has won her tens of thousands of social media followers. It's also given her a front seat to fears about the future of the city's pubs, which are grappling with skyrocketing rents, noise complaints, the rise of the sober-curious and other pressures. Finch said the Clyde had become one of her go-to's because 'a lot of my locals have closed down.' That has led some to wonder whether Wood's project is an ode, an archive, or, for the unluckier pubs, a requiem. 'What will be painful is seeing, by the time she starts and the time she finishes, how many have closed,' said Alistair von Lion, a pub historian and tour guide who runs a website called the London Pub Explorer. Britain's public houses are thought to have evolved from the wine bars -- or tabernae -- introduced by the Romans after they invaded some 2,000 years ago. These roadside inns became known as taverns and tended to serve more British-made ale than wine. Over the centuries, the neighborhood pub took on a vital community role in many towns and villages. Today, it watches over first dates and post-work vents and breakups. It is a living room for friends whose apartments are too small to host a birthday party, a micro-stadium for a sports fan who can't afford a season ticket and a kitchen table for the lonely and the too-tired-to-cook. Wood, a self-described 'pub person,' picks her subjects at random, zigzagging across the city on instinct and whim. Even the unattractive ones have value, she notes. 'To someone,' she said, musing in her studio, 'the flat-roof, fringes-of-London kind of pub might be the most important place in the world.' Wood, who drew through her childhood in London and then studied art at Goldsmiths, sees her project as a decades-long documentation -- a life's work, not a series of isolated sketches. She tries to draw two to three a week, depending on the weather. 'I'm at the beginning of essentially a 30-year project,' she said, shading in a portion of brick and fixing a line with an eraser. Wood taught art until the coronavirus pandemic. When her classes dried up, she began sketching pubs to make extra money and offered drawings for sale on social media in 2020 for 40 pounds each (about $55). The orders started flooding in, and friends started begging her to draw their local. It was such a success that it became her full-time job. She now charges about 380 pounds for originals on A4 size paper, about the size of a standard letter sheet in the United States, although prints are less than 50 pounds. She also sells pub calendars, which she pitches as a yearlong pub crawl. Sometimes, she takes commissions, but not often: Every pub has its regulars, so her originals tend to sell quickly. She spends at least a full day on each drawing, no matter how popular and beautiful -- or how dingy and forgotten -- that pub may be. 'I felt like kind of bringing them all on an even playing field,' she said. While she knows that many London pubs are facing trying times, she is most worried about 'the really, really unspoken ones or the ones that people forget about -- or certain people didn't step foot in.' Before the pandemic, there were more than 3,000 pubs in London, according to CGA by NIQ. Now, there are about 2,800. The coronavirus hurt the entire nighttime industry, as people got used to staying at home, ordering in and spending time on their phones instead of with other people. And independent pubs were already facing extra pressures from rising rent and price competition from large pub chains. 'The economics are the primary issue,' said Michael Kill, chief executive of the Night Time Industries Association, a trade body. As the price of a pint keeps rising, he said, people either have fewer drinks or drink cheaper supermarket beer at home, even if it is lonelier. 'People have only got so much money in their pocket,' he said. Outside the Clyde, a group of people had stopped to watch Wood as she completed her outline. Adam Colebrooke-Taylor, 60, a former firefighter turned fire instructor, struck up a conversation as he finished his early evening drink. He said the pub had been loved by generations of London firefighters, who would come for a pint after learning at a nearby fire training center, adding that the pub was part of 'London Fire Brigade folklore.' 'Every firefighter went through here,' agreed his colleague, Naomi Simington, 47. 'I never thought I'd see her drawing one in real life,' said Iona Davidson, 22, who had recognized the artist by her signature red stool, a fixture of her videos. Wood's profile has risen in recent months. She had an exhibition of her drawings in January. Eight publishers bid on her book proposal in April. And her fans like to weigh in with ideas. 'I think I actually recommended that you draw this,' said Daniel Wright, a fan of her work, who noticed her as he was walking to get lunch. 'Did you?' she replied, looking up in delighted surprise. 'Oh, well, thank you so much!' Wright, 45, said he considers the Clyde -- with its bustling patio, excellent craft beer selection and traditional interior -- to be the 'epitome of a London pub.' He's also worried that rising living costs have driven people away from pubs. 'This is an archive of places that are really important,' he said, of her project. 'All the conversations that matter happen in the pub,' he added. 'They're kind of little waypoints and signals in your memory.' Wood smiled and kept working. She was racing the late-afternoon throng of happy drinkers, who would obscure her view of the details that make the Clyde unique. By 6 p.m., her hand had started to cramp, and the pub had filled up. She flicked through the window boxes with deft, practiced squiggles. She sketched in a pigeon who landed on the roof and cocked his head just so. Then she put her pencil down and stepped back: 'I'm happy with it,' she said. And she went in for a well-deserved pint. This article originally appeared in The New York Times. Copyright 2025
Business Wire
4 hours ago
- Business
- Business Wire
NIQ Announces Global Collaboration with WeArisma to Measure the Impact of Creator Marketing on Sales and Brand Perception.
LOS ANGELES--(BUSINESS WIRE)--NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel, including sales impact. The measurement framework enables marketers to take a more results-oriented approach to influencer marketing, allowing local and global brands to maximize the impact of investments in the creator economy. The global collaboration combines NIQ's unique data assets and expertise in outcome measurement with WeArisma's leading technology platform and intelligence on creators around the world. 'By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,' said Jason Tate, General Manager, Marketing Effectiveness at NIQ. 'This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.' The collaboration between WeArisma and NIQ helps accelerate the way creator marketing is planned, measured, and optimized, helping marketers keep pace with rapid changes in pop culture. 'For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine forces with NIQ to solve this challenge and enable marketers to get the greatest impact from every dollar spent on creator marketing," said Jenny Tsai, founder and CEO of WeArisma. Key Highlights: Modular solutions from WeArisma and NIQ help advertisers more effectively measure, optimize, and plan their investments across the creator marketing economy, including hard-to-measure organic creator content. Metrics from creator campaigns tracked through WeArisma's global analytics platform are incorporated into NIQ's Marketing Mix Models, enabling marketers to make data-driven optimizations of their influencer strategies. To serve the unique needs of each brand, NIQ and WeArisma support customized engagement models, including managed service support and self-serve platform access. About NIQ NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit About WeArisma WeArisma is the industry's most comprehensive influencer marketing and social intelligence platform. Combining advanced AI-powered image, video, text, and audio recognition technology with influencer marketing and social listening capabilities, WeArisma reveals the complete spectrum of brand impact across social media, including the vast majority of untagged, organic mentions that occur outside paid partnerships. Trusted by top agencies and brands worldwide and operating from offices in London, New York, Paris, and Singapore, WeArisma provides a product suite supporting brands in every stage of creator marketing from strategy development through to execution. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved.
National Post
6 hours ago
- Business
- National Post
NIQ Announces Global Collaboration with WeArisma to Measure the Impact of Creator Marketing on Sales and Brand Perception.
Article content The collaboration is the first of its kind to measure sales impact from WeArisma's industry-leading influencer marketing data. Article content LOS ANGELES — NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel, including sales impact. The measurement framework enables marketers to take a more results-oriented approach to influencer marketing, allowing local and global brands to maximize the impact of investments in the creator economy. Article content The global collaboration combines NIQ's unique data assets and expertise in outcome measurement with WeArisma's leading technology platform and intelligence on creators around the world. 'By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,' said Jason Tate, General Manager, Marketing Effectiveness at NIQ. 'This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.' Article content The collaboration between WeArisma and NIQ helps accelerate the way creator marketing is planned, measured, and optimized, helping marketers keep pace with rapid changes in pop culture. 'For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine forces with NIQ to solve this challenge and enable marketers to get the greatest impact from every dollar spent on creator marketing,' said Jenny Tsai, founder and CEO of WeArisma. Article content Key Highlights: Article content Modular solutions from WeArisma and NIQ help advertisers more effectively measure, optimize, and plan their investments across the creator marketing economy, including hard-to-measure organic creator content. Metrics from creator campaigns tracked through WeArisma's global analytics platform are incorporated into NIQ's Marketing Mix Models, enabling marketers to make data-driven optimizations of their influencer strategies. To serve the unique needs of each brand, NIQ and WeArisma support customized engagement models, including managed service support and self-serve platform access. Article content About NIQ Article content NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. Article content For more information, please visit About WeArisma WeArisma is the industry's most comprehensive influencer marketing and social intelligence platform. Combining advanced AI-powered image, video, text, and audio recognition technology with influencer marketing and social listening capabilities, WeArisma reveals the complete spectrum of brand impact across social media, including the vast majority of untagged, organic mentions that occur outside paid partnerships. Trusted by top agencies and brands worldwide and operating from offices in London, New York, Paris, and Singapore, WeArisma provides a product suite supporting brands in every stage of creator marketing from strategy development through to execution. Article content
NBC News
a day ago
- Business
- NBC News
Chipotle to launch Adobo Ranch dip after sluggish start to the year
Chipotle Mexican Grill is hoping that Americans' love for ranch will boost its sales. On June 17, the burrito chain is launching Adobo Ranch, a spicier take on the iconic condiment that has transcended salads to adorn pizza, chicken wings and chips. The menu item is Chipotle's first new dip since queso blanco, which launched in 2020. The debut comes as Chipotle tries to recover from a rough start to the year. In the first quarter, the company reported its first same-store sales decline since 2020. Executives cited a pullback from consumers who had become more concerned about the economy. The company also lowered the top end of its outlook for full-year same-store sales growth and said traffic wouldn't grow until the second half of the year. Shares of Chipotle have fallen 12% this year, dragging its market cap down to $71 billion. But Adobo Ranch could help to boost the company's sales if it draws cautious diners back to the chain's restaurants. The dipping sauce is made with adobo peppers, sour cream and herbs and spices, according to the company. Adding Adobo Ranch to an order will cost an extra 75 cents. Ranch outsells ketchup, although NIQ retail sales data shows that mayo still holds the top spot as the favorite condiment of U.S. consumers.
CNBC
a day ago
- Business
- CNBC
Chipotle to launch Adobo Ranch dip after sluggish start to the year
Chipotle Mexican Grill is hoping that Americans' love for ranch will boost its sales. On June 17, the burrito chain is launching Adobo Ranch, a spicier take on the iconic condiment that has transcended salads to adorn pizza, chicken wings and chips. The menu item is Chipotle's first new dip since queso blanco, which launched in 2020. The debut comes as Chipotle tries to recover from a rough start to the year. In the first quarter, the company reported its first same-store sales decline since 2020. Executives cited a pullback from consumers who had become more concerned about the economy. The company also lowered the top end of its outlook for full-year same-store sales growth and said traffic wouldn't grow until the second half of the year. Shares of Chipotle have fallen 12% this year, dragging its market cap down to $71 billion. But Adobo Ranch could help to boost the company's sales if it draws cautious diners back to the chain's restaurants. The dipping sauce is made with adobo peppers, sour cream and herbs and spices, according to the company. Adding Adobo Ranch to an order will cost an extra 75 cents. Ranch outsells ketchup, although NIQ retail sales data shows that mayo still holds the top spot as the favorite condiment of U.S. consumers.
