3 days ago
Nandita Saggu joins Liwa Content.Driven as Chief Growth Officer
Dubai-based creative agency Liwa Content Driven has appointed Nandita Saggu as Chief Growth Officer, tasking her with driving strategic business growth, raising the agency's profile in regional and global markets, and enhancing operational effectiveness.
Saggu brings two decades of experience to the role, including more than 15 years in the Middle East. She has held senior leadership positions at digital and martech firms including Incubeta, YAAP, Facelift and DViO Digital, with a track record of scaling businesses, forging strategic partnerships, and improving commercial performance.
In her new remit, Saggu will work closely with Liwa Director Sagar Rege and the wider leadership team to build Liwa's client portfolio across key sectors, expand into new markets such as Saudi Arabia and the wider GCC, and support cross-functional collaboration across creative, strategy, and production.
'Nandita's visionary approach is precisely what we need to take Liwa to the next level,' said Sagar Rege, Director at Liwa Content Driven. 'Her experience in scaling digital agencies and her understanding of the regional market will be invaluable as we build our capabilities and expand our footprint.'
Commenting on the appointment, Nandita Saggu said: 'I am thrilled to join Liwa Content Driven, an agency known for its bold and creative campaigns. I look forward to working with Sagar and the leadership team to build a growth strategy focused on driving new business, elevating our brand, and strengthening our internal operations to achieve remarkable growth.'
