Latest news with #NavdeepSardana
Economic Times
17-07-2025
- Business
- Economic Times
HNIs, NRIs focus on quality, sustainability in Indian real estate: Navdeep Sardana
HNIs and NRIs are increasingly shifting their focus towards quality-driven and sustainable real estate developments in India, according to Navdeep Sardana, Founder of Whiteland about evolving buyer preferences, Sardana noted that today's affluent investors are drawn to branded residences that offer global design standards, eco-friendly features like solar rooftops and water-positive systems, and hospitality-inspired services. Beyond location and size, modern homebuyers are prioritising spaces that deliver a premium living experience while ensuring long-term value appreciation and environmental responsibility. Edited Excerpts – ADVERTISEMENT Q) How do you define 'premium living' in the context of real estate today? Is it more about experience, price, or still driven by size, location, and materials?A) Today, premium living transcends traditional metrics like price, square footage, or even a prestigious pin code. It's defined by curated experiences — from personalised interiors and smart home technologies to wellness-focused environments and an innate sense of exclusivity. Increasingly, homebuyers are gravitating toward spaces that resonate emotionally and elevate daily life. Branded residences are gaining traction by delivering consistent quality, global aesthetics and hospitality-inspired services. Premium today is not just what you own, but how it makes you feel. Q) The RBI has maintained a consistent stance on the repo rate, with recent cuts in the last three terms. How has this impacted buyer sentiment and activity in the residential segment?A) The residential market has responded positively. Lower EMIs have made homeownership more accessible, especially for first-time buyers. With borrowing becoming more affordable, there's renewed energy in the market — more site visits, quicker conversions, and stronger buyer too are seeing faster decision-making cycles and increased traction across product segments. ADVERTISEMENT Q) Do you expect the current interest rate environment to accelerate home-buying decisions in the coming quarters?A) Absolutely. With the repo rate at 5.5%, there's a growing sense of urgency among buyers to lock in favourable rates. We're witnessing increased activity, not just from new buyers but also from those upgrading to better-located, amenity-rich shift towards thoughtfully designed, wellness-oriented homes — particularly in branded and gated communities — is becoming more pronounced. ADVERTISEMENT Q) What are the key investment trends you're seeing among HNIs and NRIs in the Indian real estate space today?A) HNIs and NRIs are increasingly prioritising branded residences and quality-driven developments that align with global benchmarks. They're drawn to homes that offer sustainability features like solar rooftops and water-positive systems, along with hotel-style services, concierge and asset management. ADVERTISEMENT Branded developments, with their strong design language and service-led living, offer both lifestyle value and long-term security, making them highly attractive, especially in urban hubs like Gurugram, Mumbai and Bengaluru. Q) How has the average unit size evolved across metros and tier-2 cities over the past year?A) There's been a definitive move toward larger homes. In metros, this is driven by multifunctional living — spaces that allow for work-from-home, wellness zones and family-centric living. In tier-2 cities, with better land availability, developers are offering even larger the board, buyers are placing a premium on space, light and adaptability — features that define quality living today. ADVERTISEMENT Q) How has the idea of premium evolved for homebuyers post-pandemic?A) Post-pandemic, buyers are no longer seeking just a roof over their heads. They want homes that nurture well-being and emotional connection. Airy layouts, access to nature, and wellness amenities — such as fitness pods, meditation corners, and biophilic design — have become also a rising demand for secure, gated communities that foster a sense of community. Branded residences deliver these evolved expectations with precision, making them a natural choice for the post-COVID homebuyer. Q) Are HNIs and UHNIs looking at premium housing more as a lifestyle upgrade or a long-term investment asset? A) It's both. For today's evolved buyer, premium housing reflects a refined way of living while also serving as a strategic investment. Branded residences offer the assurance of quality, location and service continuity — elements that ensure long-term value emerging corridors like Dwarka Expressway, such homes are becoming coveted for their dual promise of elevated living and sound capital growth. Q) How are real estate investors managing risk in the current market, especially across residential and mixed-use portfolios? A) Investors are becoming far more data-driven and discerning. There's an increased focus on developer credibility, market fundamentals and micro-location potential. Many are diversifying into mixed-use formats and branded residential projects that offer asset management support ratings, rental yield analysis and digital tools for forecasting are all part of the toolkit. Overall, there's a strong preference for safer, high-quality residential assets backed by reliable developers. Q) What strategies do you recommend to homebuyers or investors looking to diversify their real estate holdings while balancing yield and safety? A) Residential assets remain the cornerstone of a robust real estate portfolio, especially when backed by strong design, location and developer reputation. With rising interest in branded residences, investors are increasingly viewing these homes as stable, appreciating assets with global those seeking yield flexibility, REITs are a smart way to gain residential exposure without the operational key is diversification across high-potential micro-markets and aligning investments with long-term trends like wellness, sustainability and experience-led living. (Disclaimer: Recommendations, suggestions, views, and opinions given by experts are their own. These do not represent the views of the Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)
Time of India
09-07-2025
- Business
- Time of India
Whiteland Corp raises Rs 250 crore for housing project in Gurgaon
Real estate developer Whiteland Corporation has raised Rs 250 crore from three financial institutions and is in advanced discussions to secure an additional Rs 400 crore to fund a branded residences project in Gurgaon, the company said. It is investing a total of Rs 4,000 crore in the 20-acre project, Westin Residences Gurugram , which entails building 1,700 three-bedroom and four-bedroom homes. 'We have raised Rs 250 crore at the group level, which has been used for land and approval payments. We are raising another Rs 400 crore construction line for this project only, while the balance can be funded through sales receivables,' said Navdeep Sardana, founder of Whiteland Corporation. The developer has awarded Rs 2,000 crore in construction contracts to Kalpataru Projects International and Ahluwalia Contracts (India). The project has a saleable area of 6 million square ft and it is expected to yield revenue of Rs 15,000 crore. Live Events Whiteland Corporation has so far delivered 1,300 homes and commercial spaces spanning 4.5 million sq ft. India's branded residences segment has started drawing the attention of real estate developers and hotel chains. Marriott International, Radisson Hotel Group and Wyndham have said they are exploring opportunities in this segment.
Hindustan Times
05-07-2025
- Business
- Hindustan Times
Whiteland awards ₹2,000 crore Westin Residences contracts in Gurugram to Kalpataru Projects and Ahluwalia Contracts
NCR-based Whiteland Corporation has awarded construction contracts worth ₹2,000 crore to Kalpataru Projects International Ltd (KPIL) and Ahluwalia Contracts (India) Ltd (ACIL) for Phase 1 of Westin Residences in Sector 103, Dwarka Expressway, Gurugram. NCR-based Whiteland Corporation has awarded construction contracts worth ₹ 2,000 crore to Kalpataru Projects International Ltd (KPIL) and Ahluwalia Contracts (India) Ltd (ACIL) for Westin Residences in Gurugram. The total construction value of the project stands at ₹4,000 crore, the company said. Whiteland Corporation is a real estate developer in Delhi NCR and its portfolio includes developments covering approximately 4.5 million sq. ft of area under development, comprising 1300+ homes and commercial spaces that have already been delivered and are highly appreciated by the market. Spanning around 20 acres with 1,700 three and four bedroom homes, Westin Residences Gurugram, is a branded residential development that merges Marriott's global wellness philosophy with hospitality-inspired living, the company said. 'It was imperative for us to onboard construction firms with a proven legacy of timely delivery, robust safety protocols, and technical brilliance. Their scale, precision, and commitment to sustainability perfectly align with our vision of creating world-class spaces that elevate everyday living through thoughtful design and uncompromising execution,' said Navdeep Sardana, founder, Whiteland Corporation. Kalpataru Projects International Limited (KPIL), a part of the Kalpataru Group, is a diversified engineering and construction company. 'Having successfully executed over 300 projects across 75+ countries, our legacy is built on trust, uncompromising construction standards, and operational excellence. We look forward to our association with Marriot International and Whiteland Corporation on this project,' said Shailendra Kumar Tripathi, Deputy Managing Director, Kalpataru Projects International Ltd. 'Our collaboration with Whiteland Corporation to develop India's most iconic residential lifestyle development, Westin Residences Gurugram reflects a shared commitment to purposeful construction, benchmark-setting quality and timely execution,' said Shobhit Uppal, Deputy Managing Director, Ahluwalia Contracts (India) Ltd. 'By partnering with industry leaders like Ahluwalia Contracts and Kalpataru Projects, Whiteland has demonstrated a commitment to excellence, precision and scale. Together, they bring the capability to deliver a ₹4,000 crore vision in branded living—aligned with Marriott's global benchmarks of design, service and quality,' said John Herns, vice president, Global Residential Operations, Marriott International. Also Read: Trump's Big Beautiful Bill explained: What NRIs need to know about remittances, rentals, and property investments The designers for the project include Marriott International, architect Hafeez Contractor, Cooper Hills from Singapore, ASA Lighting Studio from Vietnam, Bobby Mukherjee from Milan and Mumbai, Vintech Consultants, and Planet F&B from London. The Westin Residences Gurugram are not owned, developed, promoted or sold by Marriott International, Inc. or its affiliates. Whiteland Corporation Private Limited uses the Westin trademarks and trade names under a license from Marriott, the company's statement added.
Time of India
05-06-2025
- Business
- Time of India
Whiteland Corporation announces the launch of Westin Residences Gurugram in collaboration with Marriott International
Westin Residences Gurugram will be the first residential development in India under the Westin brand. This development will also be one of the largest standalone branded residences projects in the country. Whiteland Corporation, a young and promising real estate developer in Delhi NCR, in collaboration with Marriott International, proudly announces the launch of Westin Residences Gurugram—India's first Westin-branded residential development and the largest standalone branded residences project in the country. Strategically located in Sector 103, Dwarka Expressway, the project is set to redefine premium living with its scale, wellness-first design, and global brand association. With a projected topline of ₹15,000 crore, the development signifies a major milestone for India's residential real estate segment. Just 15 minutes from Gurugram 's CBD and 20 minutes from South and West Delhi, The Residences enjoy seamless access to IGI Airport, Yashobhoomi Convention Centre, Dwarka Golf Course, and the upcoming Diplomatic Enclave—making it a top choice for high-net-worth individuals, expatriates, and diplomats. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Idols - Handmade Brass Statues for Home & Gifting Luxeartisanship Buy Now Undo Envisioned to be an urban oasis, The Residences will span across 7.78 hectares (approximately 20 acres) of beautifully landscaped grounds, with 1,700 exclusive three-bedroom and four-bedroom residences ranging from 248 to 402 square metres (approximately 2,673 to 4,328 sq ft). Inspired by biophilic design, the development will rise on stilts, allowing verdant landscapes to flow uninterrupted beneath it. This visionary concept has been shaped by global design experts including architect Hafeez Contractor, landscaping firm Coopers Hill, interior specialists BM&A, lighting consultants ASA, and structural and engineering consultants Vintech Consultants. Rooted in the Westin brand's Six Pillars of Well-being—Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well—The Residences are thoughtfully curated to foster a balanced, health-forward lifestyle. From WestinWORKOUT® facilities to mindful culinary experiences and one of India's finest clubhouses, the project offers an array of wellness and leisure amenities for all age groups. At the launch of Westin Residences Gurugram, Navdeep Sardana, founder of Whiteland Corporation, expressed his enthusiasm, saying, 'A new trend is reshaping the real estate landscape—one that seamlessly blends world-class construction with the elevated lifestyle of hospitality. Earlier, there was little differentiation in the premium housing space, and hospitality was never a defining element. However, with evolving market dynamics and a growing demand for elevated service standards, this shift has become inevitable. We recognised this change early on and acted decisively by collaborating with Marriott International to bring Westin Residences to Gurugram. This collaboration reflects our commitment to delivering not just homes, but truly transformative living experiences.' John Hearns, senior vice president, Global Residential Operations, Marriott International, added: 'We are delighted to introduce Westin Residences Gurugram to India, and the wellness promise that the brand is known for, to residence owners. Developed by Whiteland Corporation and driven by their pioneering spirit and unwavering commitment to excellence, The Residences will set a new benchmark in premium living in India, creating homes designed to empower a better you. ' About Whiteland Corporation Whiteland Corporation is a leading real estate developer in Delhi NCR, known for its commitment to excellence, innovation, and sustainability. With a global outlook rooted in Indian values, the company is shaping distinguished residential and commercial spaces across the region. Over the next five years, Whiteland plans to develop 1.85 million sq. metres of built-up area. Focused on timely delivery and top-notch quality, Whiteland Corporation is revolutionising industry standards through a culture of trust, integrity, and exceptional client service. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
Hindustan Times
31-05-2025
- Business
- Hindustan Times
Whiteland Corporation partners with Marriott for 1700 Westin-branded residences in Gurugram
Delhi-NCR-based Whiteland Corporation has partnered with Marriott International to launch The Westin Residences in Gurugram. With a planned investment of ₹5,600 crore and a projected topline of ₹15,000 crore, the project will include 1,700 Westin-branded residences. Set to be one of the largest standalone branded residence projects in India, the development spans 7.78 hectares (approximately 20 acres) in Sector 103 along the Dwarka Expressway. The location is 15 minutes from Gurugram's central business district and 20 minutes from South and West Delhi, with seamless access to the IGI Airport, Yashobhoomi Convention Centre, Dwarka Golf Course, and the upcoming Diplomatic Enclave. The project will offer three and four bedroom residences ranging from 248 to 402 square meters (approximately 2,673 to 4,328 sq ft), with unit prices between ₹6 crore and ₹12 crore, depending on configuration and location within the development, the company said. India's growing appetite for branded residences reflects a shift in homebuyer expectations. Well-travelled and discerning buyers now seek the same global standards of design, service, and quality in their homes that they've experienced abroad. This demand is driving the growth of luxury residences backed by trusted global names. 'As global exposure increases, so does the aspiration to live in homes that offer a premium lifestyle backed by credibility and Marriott International, as the world leader in hospitality, brings unmatched trust, legacy and global standards to residential living. Branded residences offer not just high-end real estate but also an elevated, premium living experience anchored by the service ethos of a globally respected brand,' said Navdeep Sardana, founder of Whiteland Corporation. The demand for The Westin Residences, Gurugram is being driven predominantly by end-users, particularly corporate CXOs, entrepreneurs, SME 's and senior professionals who are seeking a primary or secondary residence that reflects their premium lifestyle aspirations. 'We are seeing strong interest from Delhi and Gurugram, as well as from upcountry cities such as Chandigarh, Jaipur, Lucknow and Kanpur. Also, there is significant demand from global Indians and NRIs based in the UAE, UK, Canada, Singapore and other international markets, who are looking to invest in branded, premium residences in India's most dynamic real estate corridors,' he said. Inspired by biophilic design, the development will rise on stilts, allowing for verdant landscapes to flow uninterrupted beneath it. Designed by global experts including Architect Hafeez Contractor, landscaping firm Coopers Hill, interior specialists BM&A, lighting consultants ASA, and Structure and Engineering Consultant Vintech Consultants. Also Read: Second Trump Tower launched in Gurugram, a first for any city outside New York It is rooted in the Westin brand's six pillars of well-being—sleep well, eat well, move well, feel well, work well, and play well. John Hearns, senior vice president, Global Residential Operations, Marriott International, said that the company is 'delighted to introduce Westin Residences Gurugram to India, and the wellness promise that the brand is known for, to residence owners. Developed by Whiteland Corporation and driven by their pioneering spirit and unwavering commitment to excellence, The Residences will set a new benchmark in premium living in India, creating homes designed to empower a better you.' Whiteland Corporation plans to develop 1.85 million sq. meters of built-up area over the next five years.
