Latest news with #Nayef
Morocco World
13-05-2025
- Sport
- Morocco World
Aguerd Out for Injury as Real Sociedad Face Celta Test
Real Sociedad have been dealt a fresh injury setback as Moroccan center-back Nayef Aguerd has been ruled out of tonight's La Liga game against Celta Vigo due to a knee problem. The 29-year-old, on loan from West Ham United, pulled up during the warm-up ahead of Saturday's 4–0 thumping by Atlético Madrid at the Metropolitano. He was forced to withdraw from the starting XI at the last minute. Aguerd sat out training on Sunday alongside fellow absentee Sheraldo Becker, and manager Imanol Alguacil sounded pessimistic about the pair's involvement: 'Nayef and Becker haven't returned to training. It's unlikely they'll be available.' The defender has featured 36 times across all competitions this season and has been a key part of La Real's back line. But since the last international break in March, the Moroccan has played only 117 minutes for Sociedad. However, his availability for the final two fixtures – against Girona and Real Madrid – remains uncertain, pending further medical assessment. Club spokesperson Jon Ander Monduate confirmed on Monday: 'Nayef is still struggling with pain in his knee and won't be involved tonight. We'll evaluate his condition in the coming days.' Sociedad, still chasing a European spot, can ill afford any more slip-ups. Tonight's tie against an in-form Celta Vigo side – kicking off at 8 p.m. Moroccan time (GMT+1) – comes with added pressure after the humiliating loss to Atleti, which saw Alexander Sørloth fire in a historic 11-minute hat-trick. Tags: Atlas LionsMoroccoNayef Aguerdreal sociedad
Campaign ME
05-02-2025
- Business
- Campaign ME
Budget Saudi Arabia ‘social vs real' campaign moves people from ‘screens to scenes'
Creative agency FP7McCann Riyadh has joined hands with Budget Rent a Car in Saudi Arabia to launch its Social vs Real campaign, which brings Budget Saudi Arabia's 'quit screens to scenes' vision to life. The strategic thought behind the campaign is to redefine how people celebrate special moments. Instead of cursory comments or emoji reactions on social media to celebrate special moments, the campaign spurs meaningful, in-person connections and celebrations. بدال احتفالية لينكد ان، رحنا نحتفل بنايف على الواقع! #بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات Instead of a LinkedIn celebration, we celebrated Nayef in real life! #BudgetSaudi #QuitScreenstoScenes — بدجت السعودية (@BudgetSaudi) January 21, 2025 The campaign begins with an activation for people who visit the Budget Rent A Car website. On the website's Quit Screens to Scenes section they are offered the opportunity to provide details about specific individuals and the special moments that they wish to celebrate, whether its a birthday, promotion or a personal achievement Once the information is submitted and shared online, the Budget Saudi Arabia team gathers all the individuals who actually reacted, commented, or wished the special someone on their special occasion. These individuals are then brought together to surprise their loved ones, bringing virtual expressions such as emojis: hearts, claps, and confetti to life in the form of real-world celebrations and heartfelt, in-person experiences. Fawaz Abdullah Danish, President and Group CEO, Budget Saudi Arabia, said: 'At Budget Saudi, we believe in more than just moving people from one place to another; our mission is to keep them connected, no matter the distance or circumstances. We understand that true connections are the heart of every journey and milestone, and our initiative 'Quit Screens to Scenes' embodies this ethos. FP7McCann Riyadh has been an exceptional partner in transforming this belief into a campaign that not only resonates but inspires people across Saudi Arabia to prioritise what truly matters, and the difference it makes between social vs real reactions' 'This campaign is a celebration of human connection, reminding us of the importance of cherishing life's meaningful moments in the real world rather than the digital one. It reflects our vision of enriching lives by bridging distances and fostering genuine relationships,' Danish added. ليش تسوي لايك .. وأنت تقدر تعزم ماجد وتهنّيه؟#بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات Why just like the post, when you could invite Majed and congratulate him in person?#BudgetSaudi #QuitScreensToScenes — بدجت السعودية (@BudgetSaudi) January 14, 2025 Saudi influencer Abdulaziz Bakr (Azooz) also participated in the initiative, which goes beyond digital communication to reflect Budget Saudi Arabia's values and ongoing mission to curate enriching adventures for its customers. Abdulaziz Bakr, commonly seen as an image on a mobile screen, was brought directly into people's lives to lead these celebrations, amplifying the experience and bringing a relatable human connection to the initiative. Mohammed Bahmishan, CEO & CCO, FP7McCann Riyadh, said, 'When a brand like Budget Saudi Arabia shares a vision to reconnect people in meaningful ways, it's a privilege to bring that vision to life. 'Social vs Real' reflects the perfect synergy between creativity and purpose, turning an idea into a movement that reminds us of the power of genuine connections. With Budget Saudi Arabia, we just did not want to create a campaign, we wanted to craft experiences that resonate deeply, and this initiative embodies that spirit.' Virtual social interactions have created a barrier to genuine connections, with people feeling that liking a post or leaving an emoji suffices. Budget Saudi Arabia's campaign aims to break this cycle by promoting real-world connections. By turning digital symbols into physical celebrations and featuring influencer Abdulaziz Bakr, the campaign encouraged authentic engagement and brought people together, fostering a deeper sense of community beyond the screen. CREDITS: Creative Agency: FP7McCann KSA Mohammed Bahmishan – CEO & CCO, FP7McCann Riyadh Amr El Kalaawy – Regional Managing Director Samer Al Hussein – Business Director Alaa Ghazzi – Creative Director Amine Naim – Associate Creative Director May Al Jafar – Bilingual Copywriter Marie Belle Abdallah – Senior Copywriter Abdallah Ayoubi – Senior Multimedia Designer Nour Hamze – Social Media Manager Perla Lahoud – Senior Account Executive Media Agency: Magna Global Nameer Abou Ismail – Managing Director Jad Barakat – Associate Director PR Agency: Weber Shandwick Wael Abdulsamad – Deputy Managing Director Tala Marini – Account Manager Production House: Leap Production Amr ElMasri – Executive Producer
