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Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East
Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East

Zawya

timea day ago

  • Business
  • Zawya

Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East

Dubai, UAE – Apparel Group, the region's leading fashion and lifestyle retail powerhouse, announces the launch of the first-ever standalone Martha Stewart store in the Middle East, in partnership with global brand accelerator Marquee Brands. Located at City Centre Mirdif, Dubai, this debut marks a key milestone in the brand's global retail expansion. The new store offers an immersive home and lifestyle experience curated to reflect Martha Stewart's signature aesthetic. Shoppers will find an extensive range of kitchenware, dining essentials, bedding, bath, fragrance, and home décor — all designed to inspire modern living with timeless elegance. Following the successful launches at City Centre Mirdif, Dubai Hills Mall, and most recently Mall of the Emirates, all three Martha Stewart stores are now officially open in Dubai. Further regional expansion is scheduled for next year, with new locations planned in India, Kuwait, and Saudi Arabia. Neeraj Teckchandani, CEO of Apparel Group, commented 'We are proud to bring the world of Martha Stewart to the Middle East. This launch reflects our commitment to partnering with globally respected brands and delivering exceptional retail experiences to our customers. Martha's approach to quality, design, and elevated living aligns perfectly with our vision for the region.' 'This marks a major milestone for Marquee and the Martha Stewart brand,' said Heath Golden, CEO of Marquee Brands. 'For the first time, consumers can step into a physical space dedicated entirely to Martha's vision of living well. These stores are not just points of purchase—they're destinations for discovery, inspiration, and exceptional design.' Each store is designed as a destination, not just a shopping space, but a curated showcase of Martha's legacy in entertaining, cooking, and home design. From her exclusive cookware line to premium home fragrance collections, the product range offers both practicality and beauty. With more store openings on the horizon, Apparel Group and Marquee Brands are set to redefine the home retail landscape across the GCC and beyond. About Apparel Group: Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000 + and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved. About AppCorp Holding: AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.

Apparel Group launches the first Sur La Table Store in Dubai in partnership with Marquee Brands
Apparel Group launches the first Sur La Table Store in Dubai in partnership with Marquee Brands

Zawya

time17-07-2025

  • Business
  • Zawya

Apparel Group launches the first Sur La Table Store in Dubai in partnership with Marquee Brands

Dubai, UAE: Apparel Group, the region's leading fashion and lifestyle retail conglomerate, proudly announces the successful opening of the GCC's first-ever Sur La Table store at Dubai Hills Mall, in partnership with global brand accelerator Marquee Brands. This milestone marks the celebrated culinary brand's debut in the region, underscoring Apparel Group's continued commitment to introducing premium international concepts that elevate the retail landscape. Through this strategic collaboration with Marquee Brands, Sur La Table now brings customers a distinctive destination for curated kitchenware, chef-led cooking classes, and immersive experiences designed to inspire culinary enthusiasts of every level. Neeraj Teckchandani, CEO of Apparel Group, commented: "Launching Sur La Table in Dubai reflects our vision to bring world-class lifestyle brands closer to our customers. As demand grows for unique, experience-led retail, we are proud to shape the future of this sector across the region in partnership with Marquee Brands." 'This marks a major milestone for the Sur La Table brand,' said Heath Golden, CEO of Marquee Brands. 'Through this strategic partnership with Apparel Group, we are excited to bring our brands to the Gulf Cooperation Council and India.' This flagship opening represents the first step in Sur La Table's broader international expansion and highlights Apparel Group's leadership in introducing globally renowned brands to the Middle East. About Apparel Group: Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved. About AppCorp Holding: AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment. About Sur La Table Our company started with a simple idea: Make good food. Share it. Do it often. Sur La Table is as close to this mission today as the day we opened our doors in Seattle's Pike Place Market in 1972. From the beginning, our founder Shirley Collins partnered with the world's best chefs and kitchen brands to bring customers trusted tools to make delicious memories. Our resident chefs teach 60,000 cooking classes a year to more than 700,000 people in our kitchens and now online. With stores across the US and many local cooking schools, Sur La Table is a resource for cooks of all levels. And we continue to create happiness through cooking and sharing good food. Make More Gather Often. That's our invitation to you. About Marquee Brands Marquee Brands is a globally recognized brand owner, marketer and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating $4.2+billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove.

Apparel Group celebrates grand reopening of Aldo's flagship store at Dubai Mall
Apparel Group celebrates grand reopening of Aldo's flagship store at Dubai Mall

Khaleej Times

time12-06-2025

  • Business
  • Khaleej Times

Apparel Group celebrates grand reopening of Aldo's flagship store at Dubai Mall

Apparel Group, a leading fashion and lifestyle retail powerhouse in the region, has announced the grand reopening of Aldo's flagship store at Dubai Mall, unveiling a revitalised concept that elevates both the brand and the customer journey. Located on the ground floor opposite the iconic Dubai Aquarium, the newly-renovated store reintroduces Aldo with a bold, modern identity at the heart of one of the world's most prestigious retail destinations. The reopening marks a strategic milestone in Apparel Group's continued investment in brand elevation and experiential retail. The refreshed Aldo store features a spacious, contemporary layout, integrating women's, men's, and accessories collections into a seamless, unified space that caters to a broad spectrum of style-conscious shoppers. A key addition to the concept is the Charm Bar - a personalisation zone designed to enhance self-expression and drive deeper brand engagement through customisable accessories. The launch event welcomed key influencers, media representatives, and special guests, generating strong buzz across digital and social platforms. Guests were among the first to explore Aldo's newly launched summer collection, which takes center stage in the reopened store. Featuring vibrant footwear, statement accessories, and travel-ready styles, the collection is curated to complement the summer season, positioning Aldo as the definitive destination for fashion essentials this season. Neeraj Teckchandani, CEO of Apparel Group, commented: "The reopening of Aldo's flagship store at Dubai Mall reflects our ongoing commitment to redefining the retail experience across the region. Aldo has always stood for accessible style and innovation, and this new store concept brings that promise to life. We are proud to offer our customers a reimagined space that blends global retail trends with a personalized, immersive shopping experience." The relaunch of Aldo's Dubai Mall flagship underlines Apparel Group's strategic focus on retail excellence, brand reinvention, and consumer-centric innovation. As shopper expectations evolve, Apparel Group continues to lead the regional retail transformation - bringing best-in-class concepts to life through design, technology, and experience-driven touchpoints across its portfolio. The relaunch of Aldo's Dubai Mall flagship underlines Apparel Group's strategic focus on retail excellence, brand reinvention, and consumer-centric innovation. As shopper expectations evolve, Apparel Group continues to lead the regional retail transformation - bringing best-in-class concepts to life through design, technology, and experience-driven touchpoints across its portfolio. To celebrate the reopening, customers can enjoy 20 per cent off with promo code Aldo20, valid both in-store and online until August 30, 2025. For more information, visit

Apparel Group and Bisleri International Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa
Apparel Group and Bisleri International Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa

Biz Bahrain

time07-06-2025

  • Business
  • Biz Bahrain

Apparel Group and Bisleri International Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa

Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai, is proud to announce a landmark strategic partnership with Bisleri International, India's leading premium beverage company. This transformative collaboration will see Apparel Group spearhead the manufacturing, marketing, and distribution of Bisleri's portfolio of iconic brands across the Middle East and Africa, beginning with the UAE launch in 2025. Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it's premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company's operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon. This partnership underscores Apparel Group's ongoing mission to diversify its portfolio and introduce best-in-class consumer brands to the region. Leveraging its extensive retail and F&B infrastructure—spanning over 2,300 stores and 85+ brands in 14 countries—Apparel Group is set to unlock new avenues of growth and elevate regional beverage experiences. Neeraj Teckchandani, CEO of Apparel Group, commented: 'Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region.' Angelo George, CEO of Bisleri International, added: 'The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group for the Middle East and Africa markets. With Bisleri's commitment to product quality and brand building and Apparel Group's well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success' This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating the consumer experience through strategic collaboration.

Bisleri International and Apparel Group Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa
Bisleri International and Apparel Group Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa

Business Standard

time04-06-2025

  • Business
  • Business Standard

Bisleri International and Apparel Group Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa

NewsVoir Mumbai (Maharashtra) [India], June 4: Bisleri International, India's leading premium beverage business has formed a landmark strategic partnership with the Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai to manufacture, market and distribute Bisleri's iconic portfolio in the Middle East & Africa region, beginning with the UAE launch in 2025. Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it's premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company's operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon. The Apparel Group, founded in 1996 in Dubai, is a leading player in the apparel retail and food and beverage sectors. With over 25,000 employees, the conglomerate manages a portfolio of 85+ brands and operates over 2,300 stores across 14 countries spread across the Middle East, India, Southeast Asia & Africa. Commenting on the collaboration, Angelo George, CEO, Bisleri International said, "The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group. With Bisleri's commitment to product quality and brand building and Apparel Group's well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success." Neeraj Teckchandani, CEO of Apparel Group, commented, "Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region." This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating consumer experiences through strategic collaboration. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)

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