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Time Business News
12-05-2025
- Business
- Time Business News
Growth Hacking for Startups: 7 Low-Budget, High-Impact Tactics That Work in 2025
In today's hyper-competitive startup ecosystem, rapid growth isn't just an ambition—it's a necessity. But when resources are limited and funding rounds feel far away, how do you get noticed, gain users, and scale efficiently? Enter growth hacking . Coined by Sean Ellis in 2010, growth hacking refers to using creative, analytical, and often unconventional marketing strategies to drive exponential business growth. For startups, this is less about splurging on ads and more about maximizing ROI with lean, scrappy tactics. Let's dive into seven powerful and cost-effective growth hacking strategies that startups can implement today to gain traction, scale quickly, and build lasting user engagement. A viral loop is when your users bring in new users, creating a self-sustaining cycle of growth. Think of Dropbox's famous referral program: offer an incentive for every user who invites a friend. The invited friend gets value, and so does the inviter. This compounding effect is cost-efficient and highly scalable. To implement a viral loop: Offer real value in the reward (extra features, discounts, or exclusive content). Make sharing intuitive and seamless via social media or email. Track and tweak based on conversion metrics. Viral loops work best when tied to your product's core value proposition. If your product inherently gets better the more people use it, virality can be embedded naturally into the experience. Scarcity and exclusivity drive desire. Creating a waitlist before launching your product builds anticipation and captures leads. Services like Superhuman and Clubhouse leveraged invite-only access to make early adopters feel like insiders. Key elements for a successful waitlist: A landing page with a clear, compelling value proposition. Social proof elements like testimonials or media mentions. A sharing incentive (e.g., 'Move up the list by inviting friends'). Not only does this help in building a user base before launch, but it also gives you a test audience for refining your product pre-release. Startups often fail when they try to appeal to everyone. Instead, create highly targeted content for a specific niche within your target audience. This makes your brand more relatable and boosts SEO. Focus on: Writing case studies, how-to guides, and thought leadership pieces. Guest blogging on industry websites. Repurposing content into short-form videos or carousels for social platforms. Use keyword research tools like Ubersuggest or Ahrefs to identify high-opportunity search terms. A consistent, data-driven content strategy will build organic traffic without burning your budget. Freebies are a great way to deliver value upfront and capture leads. Neil Patel famously grew his audience by offering tools like the SEO Analyzer and A/B Testing Calculator. Consider building: A simple calculator or diagnostic tool. A downloadable checklist or template. A mini-course or webinar. Make sure these tools are relevant to your core offering. For instance, if you're a SaaS product for financial planning, a budget calculator would be a perfect lead magnet. Your potential users are already hanging out online—you just need to find them. Reddit, Facebook Groups, Product Hunt, Hacker News, and niche Slack communities can be goldmines for customer discovery and feedback. Best practices: Be authentic. Engage in discussions rather than just dropping links. Share your startup story. People love behind-the-scenes journeys. Offer help and value before asking for anything. A great tactic is the 'Build in Public' approach—sharing updates about your product development, struggles, and wins. It builds trust and draws in early adopters organically. Cold outreach gets a bad rap because it's often robotic and impersonal. But when done right, it can open doors to partnerships, early customers, and press opportunities. To make cold outreach work: Personalize every message. Reference specific content or details. Keep it concise. No fluff. Focus on the value to the recipient, not you. Use tools like or Voila Norbert to find verified email addresses, and follow up politely. One effective technique is reaching out to journalists or influencers with a well-crafted pitch offering a unique angle on your startup story. One of the most underrated growth hacking for startups tactics is simply listening. Actively seek feedback and use it to refine your product. This doesn't just improve your offering—it makes your users feel heard and valued. Ways to gather feedback: In-app surveys or exit-intent popups. User interviews and usability tests. Analytics tools like Hotjar or FullStory. Use this data to iterate fast. Growth is often a result of numerous small improvements based on real user behavior and feedback. Growth hacking is constantly evolving. New tools, platforms, and algorithms emerge regularly. To stay ahead, consider enrolling in an Online Digital Marketing Course that covers growth hacking principles, analytics, and automation tools. Some reputable platforms include: HubSpot Academy CXL Institute Reforge Coursera & Udemy These courses not only teach you the tactics but also offer community access, templates, and case studies to accelerate your learning curve. Growth hacking for startups isn't about finding one magic trick—it's about consistently testing, learning, and optimizing. Every startup is different, so success lies in adapting these tactics to your specific audience, product, and goals. The beauty of growth hacking is that it doesn't require deep pockets—just creativity, resilience, and a deep understanding of your users. Whether you're pre-launch or looking to scale post-MVP, these strategies offer a solid starting point. Remember: low-budget doesn't mean low-impact. With the right mindset and execution, even the leanest startup can achieve breakout growth. TIME BUSINESS NEWS
Scotsman
22-04-2025
- Health
- Scotsman
Free webinar set to spotlight key developments for improved innovation in neonatal care
A free to join webinar taking place later this month will highlight innovations which are providing important enhancements in the care of newborns – with attendees invited to get inspired. Sign up to our Scotsman Money newsletter, covering all you need to know to help manage your money. Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Formal NHS Scotland partner InnoScot Health believes that fresh health service ideas, ranging from new technology to simple adaptations in approach, can be essential in not only improving the short and long-term health of babies, but also to enhance families' overall experience. First Minister John Swinney recently insisted that government plans would place 'an intense focus on early intervention' for both infants and new mothers, a stance which is supported by InnoScot Health. Advertisement Hide Ad Advertisement Hide Ad The educational session on Wednesday, April 30 is entitled ' Aiming for better lifelong outcomes from birth through enhanced innovation' and will encourage NHS forward-thinkers to think both progressively and inclusively. Image of Guest Speaker, Neil Patel The 'lunch and learn' webinar from 12.00-12.45 will be presented by Regulatory Project Manager Paula Sweeten. She will be joined by guest speaker Neil Patel, Consultant Neonatologist and Clinical Innovation Director at Glasgow's Royal Hospital for Children who will talk about, and lend his insights, on how equitable innovation can help to provide the best possible care from the first precious moments of life. Paula will offer an overview of InnoScot Health's developmental support, its commercialisation process, and how the organisation is continuing to work in close collaboration with partners on two key projects, Cozy Cuddle Scrubs (by Stacey)™ and the Hug Holster. The webinar will be a great opportunity to: Advertisement Hide Ad Advertisement Hide Ad InnoScot Health, Project Manager, Paula Sweeten · Delve into the forefront of neonatal care in Scotland, exploring cutting-edge advancements, and best practices · Exchange knowledge and discuss the direction of travel for neonatology care · Take away practical calls to action that help attendees apply what they have learnt The InnoScot Health webinar series is open to all, regardless of role or organisation. All sessions are hosted online through Microsoft Teams, with joining instructions provided upon registration. Advertisement Hide Ad Advertisement Hide Ad Paula said: 'Our April webinar aims to offer both inspiration for the NHS Scotland workforce on what can be achieved in neonatal care when the right knowledge and support is combined, as well as an insight into success stories and how they are achieved. 'We have a significant opportunity to work collaboratively to improve care with new ideas and solutions, whether simple or complex. 'Workforce innovators with breakthrough ideas can be the difference that makes for improved patient outcomes.' Neil said: 'I'm grateful to have the opportunity of joining this timely webinar, underlining the country's commitment to providing newborns and their families with the right care. Advertisement Hide Ad Advertisement Hide Ad 'It is vital that the need for continuous innovation in this branch of medicine is recognised. We must encourage and empower today's NHS workforce to lay the foundations of a better tomorrow for generations to come through fresh ideas. 'I believe that identifying, connecting with, and supporting partners to work with clinical teams and develop innovative solutions, in turn overcoming challenges and improving patients' lives, is an exciting opportunity.' The webinar will be rounded off by an opportunity to ask questions of the speakers. Pre-submit your queries for our panel discussion to info@ InnoScot Health is seeking forward-thinking pregnancy and perinatal care innovations that can help support NHS Scotland to improve women's health. Advertisement Hide Ad Advertisement Hide Ad
