Latest news with #New-York
Campaign ME
29-04-2025
- Business
- Campaign ME
Contour Media partners with US' Heritage Outdoor Media, South Africa's Go Digital
Contour Media, a leading out-of-home advertising company known for connecting brands with target audiences through innovative and impactful campaigns, has signed a partnership with New-York based outdoor advertising company Heritage Outdoor Media and South Africa-based Viron Group's digital outdoor media owner Go Digital. Contour Media's partnership with Heritage Outdoor Media and Go Digital cements an exclusive media representation, offering clients and agency partners in the MENA region – who would like to advertise in the US and in South Africa – access to international media and advertising opportunities. The agreement also aligns with Contour Media's vision to enhance its global reach, content innovation and competitiveness within the market. Commenting on the purpose behind the partnership, Rabieh Adnan, Managing Director of Contour Media, said, 'Big brands in the MENA region have developed a huge appetite to be featured globally. Through this agreement, we enable exclusivity, which helps clients – and the media agencies supporting them – to get their campaigns live in the US and South Africa in a faster, more efficient and direct manner without going through brokers or a bunch of global agencies. This will not only save clients and agencies a lot of time and effort in reaching the right locations, but also a lot of money while delivering on their desired brief.' Adnan added, 'Big clients looking for big reach globally first turn their eyes to the US, UK or South Africa. These are undoubtedly the main markets of interest where clients and brands want to be featured. Yet, when they look at how to go about this, they aren't always sure where to start or whom to partner with. Contour Media has solved these concerns by partnering exclusively with Heritage Outdoor Media and Go Digital, which makes the lives of clients and media agencies much easier.' Through these agreements, Contour Media unlocks access to diverse global creative talent, production technologies and cross-cultural storytelling techniques. The partnerships will also enable Contour Media to enhance the delivery of compelling content, which resonates with audiences across the globe, thus, sharing the perspectives of an increasingly sophisticated and digital-savvy Middle Eastern audience. Douglas Cordova, Chief Revenue Officer, Heritage Outdoor Media, said, 'We are extremely excited about this opportunity to represent our inventory across the whole MENA region. We have seen global and Middle East appetite for outdoor media in the United States grow incrementally, but at a very fast pace. This is not only limited to the scale and size of the offerings on Times Square in New York, but also across Las Vegas, Los Angeles, among other areas that have key audiences.' Cordova added, 'While advertisers operating in the MENA region are turning their eyes to the US, it isn't a simple task brokering long-distance relationships – because we don't know them and we're not local. This is why it makes so much sense to work with Contour Media, who we trust and who bring a lot of value because of their expertise and existing relationships within the region.' Go Digital, which has a huge presence and access to the media industry in South Africa, brings existing relationships with large-format media owners to the table. Representing Go Digital, Jonathan Butterworth, Managing Director, Viron Group, said, 'I see a huge benefit from bilateral trade within advertising between the UAE and South Africa. Out of home within South Africa has always been a very prominent market sector. Contour Media is a leader within this space, which has given Viron Group a huge leap into this territory. We're excited about being able to work with clients and advertisers that we wouldn't necessarily have had the opportunity to work with previously.' Butterworth added, 'As a technology partner within this landscape for the past 14 years, being able to form a mutually beneficial partnership with Contour Media offers us the leapfrog that we've been looking for. For us – as Viron Group – to plant our roots and try and compete on an international level within the Middle East region on our own would have been very difficult, but having Contour Media behind us helps us gain that edge and streamline our vision, which is to focus on high-end, large-format digital advertising while keeping technology at top without leaning into mass rollouts or supplying bulk industry.' The agreement is also in line with Contour Media's strategy to position the Middle East as a global media hub. It not only attracts investment and expertise from across the globe, but also takes regional stories spoken through a local lens to the rest of the world. Additionally, the move complements Contour Media's broader goal to foster sustainable industry growth and contribute to the region's digital economy.
Axios
24-03-2025
- Automotive
- Axios
Revel reemerges in San Francisco with its first EV fast chargers on West Coast
Revel, a New-York based EV charging startup, launched its first network of high-speed chargers in San Francisco on Monday, with plans to expand rapidly across the Bay Area by the end of the year. Why it matters: Building a robust network of public EV chargers is crucial to helping San Francisco meet its ambitious climate goals of electrifying 25% of all private vehicles by 2030 and 100% by 2040. The city also hopes to reach net-zero carbon emissions by that year. Driving the news: The company — mostly known in the city for its discontinued electric moped service — opened its first West Coast-based EV charging hub in the city's Mission District with 12 publicly-available DC-fast chargers. Between the lines: San Francisco has one of the highest EV ownership rates in the U.S, with more than 35% of new vehicle sales being electric in 2024. Nationwide, the average hovers around 8%. What they're saying:"Our goal is to build urban fast charging that all EV drivers can rely on," Paul Suhey, Revel's co-founder and COO, said at Monday's ribbon-cutting ceremony. "San Francisco is open for business and I'm excited to be here with Revel, a company that shares our vision to electrify transport and reduce emissions in our city," Mayor Daniel Lurie said, who added that the chargers will help speed up adoption of EV ownership. How it works: Each charger has a 320 kW capacity, with the ability to charge a car to about 80% in about 20 minutes to an hour. Charging prices start at 59 cents a kilowatt hour. The big picture: The company's announcement follows a two-year hiatus in San Francisco since 2023 after which it re-pivoted its business towards building out large public fast-charging networks. Revel currently operates 100 EV chargers in New York. By the numbers: The city currently has 1,152 public EV chargers with plans to expand to at least 1,750 by 2030, according to Joseph Piasecki, a spokesperson at the San Francisco Environment Department. 962 of those are slower level two chargers, while the remaining 190 are DC fast chargers. That means the city will need to build 158 more fast chargers and 450 more level two chargers to get to the 2030 goal, Piasecki added. In total, SF has more than 3,400 public and shared private chargers, according to state estimates. What's next: The company plans on building six more charging stations across the Bay Area this year, with South San Francisco, Oakland and downtown San Francisco each receiving two.
