Latest news with #NewTerritory
Yahoo
29-07-2025
- Business
- Yahoo
US-Based geniant Expands International Footprint With Acquisition of London-Based Brand Experience Studio NewTerritory
Dallas, Texas & London, United Kingdom--(Newsfile Corp. - July 29, 2025) - Today, leading US-based experience consultancy, geniant, has announced its acquisition of NewTerritory, an award-winning UK-based design and brand experience studio founded by former Head of Design for Virgin Atlantic and LG Europe. The London-based team has gained international recognition through multi-sector, visionary projects for clients that include Delta Air Lines, Mercedes-Benz AG, Airbus and Coca-Cola. This move accelerates geniant's global growth strategy while directly addressing a fundamental need in business transformation - the ability to look across all interconnected customer and employee touchpoints, identify the moments that matter most, and then design and deliver next-generation experiences. "As more companies accept that the quality of their customer and employee experiences are key to marketplace success, the real challenge becomes identifying which moments to optimize first - and understanding why they matter," said David Lancashire, geniant's Chairman & Co-CEO. "NewTerritory's expertise in uncovering and shaping those Signature Moments that leave a lasting impression is a powerful addition to geniant's capabilities, strengthening our ability to guide companies toward what truly drives loyalty and impact." Commenting on the deal announcement, Luke Miles, Founder of NewTerritory, said: "Organizations face growing pressure to create distinctive, memorable experiences but often turn to partners unable to deliver at the intersection of creative vision, strategic insights and AI. What drew us to geniant was not just their mastery of these critical capabilities, but a shared belief that the current approach is broken, and that together we can help reimagine better workflows and experiences and actually bring them to life." geniant helps organizations see the big picture, bringing deep insight into customer needs together with a detailed understanding of internal workflows, through its integrated 'Insights, Experiences and AI-First' approach, delivering next-generation experiences. Insights: Proprietary research and analytics pinpoint critical moments that genuinely matter to customers and employees. Experiences: Elevating these moments into unified journeys across digital products, physical environments, and human interactions. AI-First: Guiding enterprises through IT modernization by embedding AI at the heart of products, workflows, and decision-making. Prove value quickly with targeted "lighthouse" projects that build momentum. Prioritize AI investments in alignment with clear business goals to achieve measurable results. Build an adaptive technology foundation that empowers leaders across the enterprise to launch new offerings, streamline operations, and scale with confidence. This cohesive approach enables brands to break free from the "experience echo chamber" and foster authentic, lasting customer and employee loyalty. -ENDS- For media information and editorial images, please contact: hello@ For high resolution copies of these images, please get in touch with the PR contact above: geniant, Chicago Studio To view an enhanced version of this graphic, please visit: New Territory, London Studio To view an enhanced version of this graphic, please visit: Luke Miles, Founder of NewTerritory To view an enhanced version of this graphic, please visit: About NewTerritory NewTerritory is a brand experience studio with capabilities spanning visioning, experience design, and communication. Based in London, the team, guided by data-driven insight, crafts seamless end-to-end experiences that build advocacy and deliver long-term value for brands. Founded by former head of design at Virgin Atlantic, Luke Miles, the studio is recognized for delivering game-changing brands and products within the travel, hospitality, and infrastructure industries. Visit to find out more. About geniant geniant is an experience consultancy helping organizations transform by uniting insights, customer and employee experiences, and AI-first technology. With a proven track record across diverse industries, geniant partners with enterprises to reimagine every touchpoint to deliver measurable business impact. Visit to learn more. To view the source version of this press release, please visit Sign in to access your portfolio
Associated Press
29-07-2025
- Business
- Associated Press
US-Based geniant Expands International Footprint With Acquisition of London-Based Brand Experience Studio NewTerritory
Dallas, Texas & London, United Kingdom--(Newsfile Corp. - July 29, 2025) - Today, leading US-based experience consultancy, geniant, has announced its acquisition of NewTerritory, an award-winning UK-based design and brand experience studio founded by former Head of Design for Virgin Atlantic and LG Europe. The London-based team has gained international recognition through multi-sector, visionary projects for clients that include Delta Air Lines, Mercedes-Benz AG, Airbus and Coca-Cola. This move accelerates geniant's global growth strategy while directly addressing a fundamental need in business transformation - the ability to look across all interconnected customer and employee touchpoints, identify the moments that matter most, and then design and deliver next-generation experiences. 'As more companies accept that the quality of their customer and employee experiences are key to marketplace success, the real challenge becomes identifying which moments to optimize first - and understanding why they matter,' said David Lancashire, geniant's Chairman & Co-CEO. 'NewTerritory's expertise in uncovering and shaping those Signature Moments that leave a lasting impression is a powerful addition to geniant's capabilities, strengthening our ability to guide companies toward what truly drives loyalty and impact.' Commenting on the deal announcement, Luke Miles, Founder of NewTerritory, said: 'Organizations face growing pressure to create distinctive, memorable experiences but often turn to partners unable to deliver at the intersection of creative vision, strategic insights and AI. What drew us to geniant was not just their mastery of these critical capabilities, but a shared belief that the current approach is broken, and that together we can help reimagine better workflows and experiences and actually bring them to life.' geniant helps organizations see the big picture, bringing deep insight into customer needs together with a detailed understanding of internal workflows, through its integrated 'Insights, Experiences and AI-First' approach, delivering next-generation experiences. This cohesive approach enables brands to break free from the 'experience echo chamber' and foster authentic, lasting customer and employee loyalty. -ENDS- For media information and editorial images, please contact: [email protected] For high resolution copies of these images, please get in touch with the PR contact above: [ This image cannot be displayed. Please visit the source: ] geniant, Chicago Studio To view an enhanced version of this graphic, please visit: [ This image cannot be displayed. Please visit the source: ] New Territory, London Studio To view an enhanced version of this graphic, please visit: [ This image cannot be displayed. Please visit the source: ] Luke Miles, Founder of NewTerritory To view an enhanced version of this graphic, please visit: About NewTerritory NewTerritory is a brand experience studio with capabilities spanning visioning, experience design, and communication. Based in London, the team, guided by data-driven insight, crafts seamless end-to-end experiences that build advocacy and deliver long-term value for brands. Founded by former head of design at Virgin Atlantic, Luke Miles, the studio is recognized for delivering game-changing brands and products within the travel, hospitality, and infrastructure industries. Visit to find out more. About geniant geniant is an experience consultancy helping organizations transform by uniting insights, customer and employee experiences, and AI-first technology. With a proven track record across diverse industries, geniant partners with enterprises to reimagine every touchpoint to deliver measurable business impact. Visit to learn more. To view the source version of this press release, please visit
Travel Daily News
10-06-2025
- Business
- Travel Daily News
NewTerritory to lead brand experience transformation for LATAM
NewTerritory appointed by LATAM Airlines as brand experience and design partner following a global tender, marking their first collaboration. Project spans redefining LATAM's product design guideline and design philosophy to enable a number of future design programme launches. Aviation brand experience and design studio, NewTerritory, has been appointed as LATAM Airlines' strategic partner to deliver a wide-ranging and comprehensive transformation of its product design experience, following a competitive multi-agency tender process. Marking the first collaboration between the London-based studio and the largest airline in the Southern Hemisphere, NewTerritory will lead the delivery of LATAM's new product design identity and design philosophy, along with the supporting documentation that will shape all future design programme launches. As the sole partner for this strategic element, NewTerritory will define the creative direction and ensure it ties seamlessly across the entire passenger and employee experience, feeding directly into future developments and launches. The all-encompassing project begins with the creation of a comprehensive Product Design Bible – a foundational document that will define what it means to step into a LATAM space. From the check-in counter and airport lounge to the aircraft seat, this work will establish the core principles that guide every touchpoint in the passenger journey. This new design experience will then cascade into the development of a number of future design programme launches later into the year, including hard and soft products. Speaking on the announcement, Nadja Orwell, Director of Client Partnerships at NewTerritory, said: 'Flying may be more familiar than ever, and because of that, customer expectations continue to evolve with growing demand for personalisation, comfort and considered moments throughout the journey. 'For airlines, this means working harder than ever to deliver experiences that feel intentional, elevated and memorable to create moments that speak to passengers' emotional needs. 'That's what makes this partnership with LATAM so exciting. Starting with the Product Design Bible gives us a clear foundation to define what LATAM stands for as a brand – and to express that design DNA across future programmes, shaping the onboard journey for both passengers and crew. It's an approach that brings consistency, coherence and, most importantly, experiences that truly resonate.' Dominic Purvis, SVP of Product and Customer Experience at LATAM Airlines, added: 'NewTerritory demonstrated a unique ability to connect brand, design and customer experience in a way that felt both strategic and emotionally intelligent. Their creative approach and cross-sector insight made them the standout choice in a highly competitive process. 'This partnership marks a major step in our journey to deliver an elevated, distinctive and cohesive LATAM experience – one that reflects the warmth, diversity and vibrancy of Latin America while embracing innovation and human-centered design. We're not just enhancing the travel journey, we're crafting an experience that is emotionally resonant, culturally authentic and truly unlike any other, making it unmistakably LATAM.' Further details on the project will be shared later this year, with phased rollouts expected to align with LATAM's broader innovation and customer strategy.
