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First Australian-made rocket crashes after 14 seconds of flight in a failed attempt to reach orbit
First Australian-made rocket crashes after 14 seconds of flight in a failed attempt to reach orbit

Toronto Sun

time2 minutes ago

  • Science
  • Toronto Sun

First Australian-made rocket crashes after 14 seconds of flight in a failed attempt to reach orbit

Published Jul 30, 2025 • 2 minute read In this photo provided by Gilmour Space Technologies, an Eris rocket is launched near Bowen, Australia, Wednesday, July 30, 2025. Photo by Gilmour Space Technologies / THE ASSOCIATED PRESS WELLINGTON, New Zealand — The first Australian-made rocket to attempt to reach orbit from the country's soil crashed after 14 seconds of flight on Wednesday. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account The rocket Eris, launched by Gilmour Space Technologies, was the first Australian-designed and manufactured orbital launch vehicle to lift off from the country and was designed to carry small satellites to orbit. It launched Wednesday morning local time in a test flight from a spaceport near the small town of Bowen in the north of Queensland state. In videos published by Australian news outlets, the 23-metre (75-foot) rocket appeared to clear the launch tower and hovered in the air before falling out of sight. Plumes of smoke were seen rising above the site. No injuries were reported. The company hailed the launch as a success in a statement posted to Facebook. A spokesperson said all four hybrid-propelled engines ignited and the maiden flight included 23 seconds of engine burn time and 14 seconds of flight. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Gilmour Space Technologies had planned previous launches of the rocket, in May and earlier this month, but called off those operations because of technical issues and bad weather. CEO Adam Gilmour said in a statement he was pleased the rocket got off the launchpad. 'Of course I would have liked more flight time but happy with this,' he wrote on LinkedIn. Gilmour said in February that it was 'almost unheard of' for a private rocket company to successfully launch to orbit on its first attempt. The firm had earlier said it would consider the launch a success if the rocket left the ground. The launch site infrastructure 'remained intact,' the statement said. Mayor Ry Collins of the local Whitsunday Regional Council said the completed launch was a 'huge achievement' even though the vehicle didn't reach orbit. This advertisement has not loaded yet, but your article continues below. 'This is an important first step towards the giant leap of a future commercial space industry right here in our region,' he wrote on Facebook. Gilmour Space Technologies has private funders and was awarded a 5 million Australian dollar ($3.2 million) grant this month from the country's federal government for the development of the Eris rocket. It followed the firm's AU$52 million grant agreement with the government in 2023 to advance the development and commercialization of new space technologies in Australia. The country has been the site of hundreds of suborbital vehicle launches but there have only been two successful launches to orbit from Australia before, according to the aerospace news platform NASASpaceFlight. The maiden Eris test flight was the first orbital launch attempt from Australia in more than 50 years. Celebrity MLB Canada Opinion Wrestling

New York City gunman bought rifle from his boss in Las Vegas
New York City gunman bought rifle from his boss in Las Vegas

Toronto Sun

time32 minutes ago

  • Toronto Sun

New York City gunman bought rifle from his boss in Las Vegas

In a note found on his body, Shane Tamura assailed the NFL's handling of concerns about chronic traumatic encephalopathy. Published Jul 30, 2025 • 4 minute read A New York Police Department officer stands in front of a bullet-shattered building window at 345 Park Avenue after a gunman killed four people before turning the gun on himself on Monday evening in New York City, Tuesday, July 29, 2025. Photo by Spencer Platt / Getty Images NEW YORK — A man who killed four people at a Manhattan office building bought the rifle he used in the attack and the car he drove across country from his supervisor at a Las Vegas casino, authorities said Wednesday. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account Shane Tamura, 27, fatally shot three people Monday in the building lobby before taking an elevator to the 33rd floor, killing a fourth victim and then ending his own life, according to police. The building housed the National Football League's headquarters and other corporate offices. In a note found on his body, Tamura assailed the NFL's handling of concerns about chronic traumatic encephalopathy, and the former high school football player claimed he himself had the degenerative brain disease, according to police. Known as CTE, it has been linked to concussions and other head trauma. At Tamura's Las Vegas studio apartment, investigators found a note with a different troubled message, police said Wednesday. They said the note expressed a feeling that his parents were disappointed in him and included an apology to his mother. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Police said they also found a psychiatric medication, an epilepsy drug and an anti-inflammatory that had been prescribed to Tamura. Investigating his movements as well as his mindset, detectives learned that he purchased the rifle and car from his supervisor at a job in the surveillance department at the Horseshoe Las Vegas, the New York Police Department said. The supervisor legally bought the AR-15-style rifle he sold to Tamura for $1,400, police said, adding that they had erred in saying earlier that the supervisor supplied only parts of the rifle. It wasn't immediately clear whether the gun sale was legal. Police didn't identify the supervisor, who has been forthcoming with them and hasn't been charged with any crimes. Tamura had alluded to him, apologetically, in the note found in the gunman's wallet after the rampage, police said. This advertisement has not loaded yet, but your article continues below. As investigators worked in both New York and Las Vegas, one of the victims, real estate firm worker Julia Hyman, was buried after a packed, emotional Wednesday service at a Manhattan synagogue. Her uncle, Rob Pittman, said the 27-year-old lived 'with wide open eyes' and 'courage and conviction.' Hyman had worked since November at Rudin Management, which owns the building and has offices on the 33rd floor. A 2020 graduate of Cornell University, she had been the captain of Riverdale Country School's soccer, swimming and lacrosse teams in her senior year, school officials said. Relatives and colleagues of another victim, security guard Aland Etienne, remembered him at a gathering at his union's office. The unarmed Etienne, who leaves a wife and two children, was shot as he manned the lobby security desk. This advertisement has not loaded yet, but your article continues below. 'We lost a hero,' younger brother Smith Etienne said. 'He didn't wear no cape. Had no fancy gear. He wore a security officer's uniform.' Police were preparing for a funeral Thursday for Officer Didarul Islam. A member of the force for over three years, he was killed while working, in uniform, at a department-approved second job providing security for the building. Funeral arrangements for Etienne and the fourth victim, investment firm executive Wesley LePatner, haven't been made public. An NFL employee who was badly wounded in the attack is expected to survive. Detectives scour for clues in Las Vegas Teams of New York City detectives continued working Wednesday in Las Vegas, where they had a warrant to search Tamura's locker at the Horseshoe casino and were awaiting warrants to search his phone and laptop, police said. They also planned to speak to his parents. This advertisement has not loaded yet, but your article continues below. Besides the note and medication at his apartment, they found a tripod for his rifle, a box for a revolver that was found in his car in New York, and ammunition for both guns, the police department said. Police have said Tamura had a history of mental illness, but they haven't given detail. In September 2023, he was arrested on a misdemeanor trespassing charge after allegedly being told to leave a suburban Las Vegas casino and becoming agitated at being asked for his ID. Prosecutors later dismissed the case. His psychiatric history would not have prevented him from legally purchasing the revolver just last month. Nevada is among 21 states with a red-flag law that allows for weapons to be taken from people if courts determine they pose a risk to themselves or others. First, relatives or law enforcement must seek a so-called extreme risk protection order. A new state law, effective this month, also lets officers confiscate firearms in the immediate vicinity of someone placed on a mental health crisis hold. 'These laws only work if someone makes use of them,' said Lindsay Nichols, policy director of the Giffords Law Center to Prevent Gun Violence. — Collins reported from Hartford, Connecticut. Contributing were Associated Press writers Philip Marcelo in East Meadow, New York, and Jim Mustian in New York City. Celebrity MLB Canada Opinion Columnists

Nashville hospital says it never agreed to deactivate inmate's heart device before execution
Nashville hospital says it never agreed to deactivate inmate's heart device before execution

Toronto Sun

timean hour ago

  • Health
  • Toronto Sun

Nashville hospital says it never agreed to deactivate inmate's heart device before execution

Published Jul 30, 2025 • 4 minute read This undated booking photo provided by the Tennessee Department of Corrections shows Byron Black. Photo by Tennessee Department of Corrections / THE ASSOCIATED PRESS NASHVILLE, Tenn. — A Tennessee hospital says it never agreed to a request by state officials who face a court order to turn off a death row inmate's heart-regulating implant before his execution next week. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account After a Nashville judge ordered the deactivation of Byron Black's device, a Tennessee Department of Correction official said in a court declaration that Nashville General Hospital said they could disable it the day before his Aug. 5 execution at 10 a.m., but wouldn't come to the prison on execution day, as the judge had ordered. The judge ultimately allowed some leniency, saying Black could be moved to the hospital the morning of the execution. But on Wednesday, Nashville General Hospital spokesperson Cathy Poole said the medical centre did not agree to participate at all, saying the hospital 'has no role in State executions.' The statement adds a significant complication to the court case, which relied on the state's comment about Nashville General's expected involvement. The order is under appeal, as the days dwindle before the execution. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Black's attorneys say his heart device would continuously shock him in an attempt to restore his heart's normal rhythm due to the lethal injection of pentobarbital, but the state disputes that and argues that even if shocks were triggered, that Black wouldn't feel them. Hospital and state give their accounts In its statement, the hospital said, 'Earlier reports of Nashville General Hospital's involvement are inaccurate.' 'The correctional healthcare provider contracted by the Tennessee Department of Correction (TDOC), did not contact appropriate Nashville General Hospital leadership with its request to deactivate the implanted defibrillator,' Poole said. 'Any assertion the hospital would participate in the procedure was premature. This advertisement has not loaded yet, but your article continues below. 'Our contract with the correctional healthcare provider is to support the ongoing medical care of its patients,' Poole continued. 'This request is well outside of that agreement and would also require cooperation with several other entities, all of which have indicated they are unwilling to participate.' The official who gave the prior declaration, correction department assistant commissioner of clinical services Jillian Bresnahan, said in a follow-up court filing Wednesday that a physician with the state's medical vendor, Centurion, had confirmed the Aug. 4, then Aug. 5 Nashville General appointments for Black. Bresnahan said she offered to be the point of contact, but Centurion assured they could coordinate with the hospital and would let her know if they needed her. Then on July 24, a Centurion official told Bresnahan that the company's legal team didn't recommend they engage further in activity about Black's execution, the filing says. This advertisement has not loaded yet, but your article continues below. Bresnahan then said her phone messages at Nashville General went unreturned. She and Commissioner Frank Strada left more unreturned messages after finding out Tuesday that the hospital would not be associated with Black's execution, the declaration says. A spokesperson for the state Department of Correction referred a request for comment to the attorney general's office, which did not immediately respond. Appeals are underway Kelley Henry, an attorney for Black, said, 'TDOC has mishandled this situation from the beginning. My hope is that the Governor will issue a reprieve to avoid a gruesome spectacle.' Black's final appeals for a reprieve are pending in state and federal courts, and through a clemency request with GOP Gov. Bill Lee. They also include an intellectual disability claim. This advertisement has not loaded yet, but your article continues below. The state has since sought to overturn the order to deactivate Black's implantable cardioverter-defibrillator, including when and where to do it. The state Supreme Court is considering the request. The state has said the lower-court judge lacked authority to order the device disabled. The state also says the order to transport Black to the hospital the morning of the execution presents a 'very real risk of danger to TDOC personnel, hospital patients/staff, the public, and even Black,' mentioning protesters. It's about 7 miles (11 kilometers) from Riverbend Maximum Security Institution to Nashville General Hospital. Henry, Black's attorney, said the state presented 'zero evidence of security risk,' including from the frail, 69-year-old Black or the pacifists who protest executions by prayer. This advertisement has not loaded yet, but your article continues below. Henry also said state officials had not really tried to find a doctor willing to come to the prison. Byron Black's case Black was convicted in the 1988 shooting deaths of his girlfriend Angela Clay, 29, and her two daughters, Latoya, 9, and Lakeisha, 6. Prosecutors said he was in a jealous rage when he shot the three at their home. At the time, Black was on work-release while serving time for shooting and wounding Clay's estranged husband. Black's motion related to his heart device came within a general challenge he and other death row inmates filed against the state's new execution protocol. The trial isn't until 2026. The heart device issue also has been a reminder that most medical professionals consider participation in executions a violation of medical ethics. Dan Mann, a talent booking agent and death penalty opponent who has visited Tennessee's death row for years, wrote a letter to Nashville Mayor Freddie O'Connell and metro councilmembers calling for a resolution against the city's hospital participating in pre-execution procedure. The hospital is governed by a metro Nashville authority, with board members picked by the mayor. Celebrity MLB Canada Opinion Columnists

Installation of controversial Trans Am sculpture at Granville Bridge nixed by city
Installation of controversial Trans Am sculpture at Granville Bridge nixed by city

The Province

timean hour ago

  • Entertainment
  • The Province

Installation of controversial Trans Am sculpture at Granville Bridge nixed by city

Trans Am Rapture was very popular when it was unveiled on Quebec Street near Science World in 2015. Workers finish the installation of Marcus Bowcott's Trans Am Totem on March 31 2015. Photo by Gerry Kahrmann / Vancouver Sun The City of Vancouver has cancelled the proposed installation of the sculpture Trans Am Rapture beside the southwest side of the Granville Bridge. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors The 10-metre high sculpture by artists Marcus Bowcott and Helene Aspinall features five cars stacked on top of the giant trunk of a cedar tree. It was popular with the public when it was unveiled as Trans Am Totem as part of the 2015 Vancouver Biennale sculpture exhibition. Lululemon founder Chip Wilson donated $250,000 to have it become part of the city's public art collection. It was removed from its original site on Quebec Street near Science World in 2021 for restoration. It was to go into a grassy area beside the Granville Bridge, but area resident Darlene Forst was incensed that the city hadn't consulted local residents beforehand. Forst lives in a condo on the former Pacific Press site on the southeast side of 6th Ave. and Granville. Forst started an online petition against the installation of the sculpture, which had garnered 257 signatures as of late Wednesday. Essential reading for hockey fans who eat, sleep, Canucks, repeat. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. It reads, in part, 'This sculpture stands 10 m (three storeys) high and is an inappropriate imposition on the residential Fairview neighbourhood known for its beautiful views of the North Shore. 'For me personally, it's going to be right in my view,' said Forst. 'There's a complex that actually faces right onto that green space. There's a complex immediately south of us with high rises. All those people have a view of it.' Marcus Bowcott talks to the media as he waits for the completion of his art installation the Trans Am Totem Vancouver, March 31 2015. Photo by Gerry Kahrmann / Vancouver Sun Artist Bowcott has been shocked by the controversy. 'I'm disappointed,' he said. 'I thought it was a really good site.' He points out that the Granville Bridge is very busy, with an average of 65,000 vehicles travelling over it on an average weekday. It is also part of Highway 99. 'The sculpture will be dwarfed by surrounding trees and unlike the six-lane highway, it won't make any noise,' he said in an email. This advertisement has not loaded yet, but your article continues below. 'It will just sit there, trying to look pretty while raising questions about our local history and our transforming world … and Highway 99.' In a statement the city said the decision was made by the city manager's office, 'following further consideration of the size and scale of the artwork in relation to the site.' 'City staff have been asked to revisit previously assessed locations and explore potential new ones that can better accommodate the artwork.' There are plans for a 'smaller-scale public art installation' at the site. The statement claims the city is committed to celebrating the sculpture which they called 'an iconic, local public artwork.' A Postmedia reporter visited the site Wednesday and it appeared that the sculpture wouldn't have impeded many views — it's on a downward slope, about five metres below the bridge. There are several tall trees that would also cover it up at different angles. But Forst disagrees. 'We have done a lot of analysis,' she said. 'We were going to be very impacted by it.' jmackie@ Read More

WARMINGTON: No Sydney Sweeney 'genes' controversy at GTA American Eagle outlet
WARMINGTON: No Sydney Sweeney 'genes' controversy at GTA American Eagle outlet

Toronto Sun

time2 hours ago

  • Lifestyle
  • Toronto Sun

WARMINGTON: No Sydney Sweeney 'genes' controversy at GTA American Eagle outlet

In fact at the American Eagle location at Toronto Premium Outlets there were not only no protests but there were many customers or all backgrounds and ages smiling and buying the hot new jeans so many are talking about Get the latest from Joe Warmington straight to your inbox No matter what social media might say there were no Nazi's in this store inside the Toronto Premium Outlets Wednesday. We checked. (Joe Warmington, Toronto Sun) It seems there are agitators this week in need of some jean therapy. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account Perfect timing because American Eagle and top model Sydney Sweeney just happen to be conducting a clinic on that very thing. And teaching a marketing course and shining light on the race hustling game, too. No matter what social media might say, there were no Nazis at the store inside the Toronto Premium Outlets Wednesday. We checked. Nor were there any white supremacists, misogynists, bigots or all out racists. What there was, instead, at the American Eagle location in this poplar shopping spot, were wonderful people of all races, colours, genders, nationalities, ages and economic backgrounds at a business which sells great products with a skillfully worded and presented marketing campaign. No one seemed to have any issue with this campaign. But the race debate genie is out of the bottle and looking for targets — all because of some slick campaign lines delivered by an actor. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour,' is what actress and model Sydney Sweeney said in with a sultry delivery in a commercial spot. Or did she mean Jeans? The media transcribed it as genes but maybe that was put in by the ad writers that way on purpose. That's the brilliance of this campaign's cheeky play on words. It's just a great marketing campaign by ⁦@AEO⁩ American Eagle and top model ⁦@sydney_sweeney⁩ to sell some stylish jeans. It's hardly controversial— but some always try to making everything racial. There were no protests at this store in the Toronto Premium Outlets — Joe Warmington (@joe_warmington) July 30, 2025 This advertisement has not loaded yet, but your article continues below. What is Sweeney did make clear is 'my jeans are blue.' And the ones she's wearing in this ad are as blue as her eyes. Needless to say, this has whipped up some controversy amongst players who seem to be green with envy. 'For some, who took to social media to object to the campaign, the message seemed to echo the dark legacy of eugenics and 'Nazi propaganda,'' said one post. While stories in the Washington Post, Rolling Stone, New York Post and on TMZ had many versions of outrage, including a video from rapper Doja Cat mocking the spots in a redneck twang saying her 'jeans are blee,' Marcus Collins, a professor of marketing at the University of Michigan went to Tik Tok to say in the 'political and social, cultural backdrop that we're in right now, that could seem like some pretty bad dog whistling' and 'what it communicates to people is that there is a prototypical standard for good genes: white, blond hair, blue eyes.' This advertisement has not loaded yet, but your article continues below. This advertisement has not loaded yet, but your article continues below. Yeah, sure. Somebody better call in the hate police. Seems like the woke mob is rolling once again on its cancel train. But the public does not seem to be biting so far because they know the ad campaign doesn't communicate any of that. Recommended video If anybody actually went into the American Eagle store they will find similar cool ads for jeans with equally as stunning black models with slogans like they wear 'black denim.' There's nothing racial about that, either. They are in pictures wearing black jeans. There's even another meme which has a female with tight fitting jeans with the headline 'straight.' Before anybody dusts off hate crimes legislation, other memes say 'baggy' or 'curvy' or 'skinny.' This ad, featuring Sydney Sweeny, has drawn fire online, but not so much at a GTA outlet of American Eagle. People can make words to mean whatever they want them to. But there are still no racists in there. Nobody in that store, people of all backgrounds, seem to be offended by the Sweeney campaign or anything else presented in there. This advertisement has not loaded yet, but your article continues below. 'I don't really understand it to be honest,' said Tiffany Geerts, of Woodstock, who came in with her daughter for a day of shopping and fun. 'I don't really know what the outrage is about.' Tiffany Geerts (Joe Warmington photo) It's well said. Nobody does. Well, almost nobody. It's just internet outrage from people using race to try to bait trouble. We have seen this mob at work before. But it hasn't been working so well this time. There were no signs of Nazis or the KKK at the outlet mall on this day. Just people who thought it was a cool ad of an attractive model isplaying she has some great jeans. MLB Celebrity Canada Opinion Wrestling

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