7 days ago
Levi's x Nike Air Max 95 is a Denim-Clad Sneaker of the Year Contender, Here's Where to Cop
By Ben McKimm - News
Published: 25 June 2025
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Readtime: 4 min
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Nike and Levi's are back in the kitchen. The brands have previously cooked up some of the best sneaker collaborations in memory, and now they're back with a line-up that merges the rich denim heritage of Levi's® with Nike's legendary Air Max 95 silhouette.
It's the 30th anniversary of the Air Max 95, and the releases aren't slowing down. We've already seen the Big Bubble Bright Mandarin returns alongside the Big Bubble Bright Neon. However, outside of a handful of collaborative pieces with brands like Cortiez and Stash, the silhouette hasn't been given an all-over makeover. Now, that's set to change as Levi's treats the shoe to premium Levi's® denim materials and unique design elements that honour both brands' DNA.
OG 'Big Bubble' Air Max units, stealthy and smooth colourways, the Levi's® x Nike Air Max 95 will release in three colourways on July 10th 2025, on the Levi's® App, in select Levi's® flagship stores, and on July 11th on SNKRS. Look out for campaign images below that feature hip-hop artist Larry June, WNBA player Paige Bueckers, NFL player Keon Coleman, and designer Daniel Buezo. Forget 'double denim,' we're rocking triple denim for the rest of the year. Yee-haw!
Levi's® x Nike Air Max 95 Black | Image: Supplied / Levi's
The Levi's® x Nike Air Max 95 will arrive in three colour-ways:
Levi's® x Nike Air Max 95 Denim
Levi's® x Nike Air Max 95 Black
Levi's® x Nike Air Max 95 White/Ecru
Sneakerheads will be happy to hear that the Levi's® x Nike Air Max 95 carries the torch of recent releases, utilising the OG 'Big Bubble' Air Max units that give a nod to the original Nike Air Max 95. Meanwhile, the upper is slightly slimmed down for a more wearable design, which is again, closer to the OG in style.
Detail-wise, the Levi's® iconic Red Tab appears under the Nike swoosh on the right shoe only, while the shank displays Levi's® red branding. The sock liner showcases a Levi's® dollar bill print on a red substrate.
All three colourways are presented in custom packaging – classic Nike Air Max 95 boxes redesigned in Levi's® red with added batwing details.
Levi's® x Nike Trucker Jacket | Image: Supplied / Levi's
Levi's® x Nike Baggy Jean | Image: Supplied / Levi's
Levi's® x Nike Baggy Jean | Image: Supplied / Levi's
Levi's® x Nike Air Max 95 Denim | Image: Supplied / Levi's
The sneakers will be joined by a Levi's® x Nike Trucker Jacket and Levi's® x Nike Baggy Jeans. The latter features selvedge denim and matching mid-to-light wear patterns alongside the signature off-white chain-stitching details. Our favourite element, however, is the co-branded brown leather patches with Nike swoosh logos that replace traditional Levi's® elements. You'll find a similar highlight on the Levi's® x Nike Trucker Jacket, which features the staple Type II structure with selvedge running through the interior placket and a prominent chainstitch Nike logo on the back.
'In collaboration with Nike, we set out to craft an immersive experience that celebrates both brands' shared legacy and forward-thinking spirit,' said Leo Gamboa, VP of Collaborations at Levi's. 'The opportunity to reimagine the iconic Nike Air Max 95 in honour of its 30th anniversary was a true milestone.'
'By integrating our signature denim into one of Nike's most iconic silhouettes, we've created a seamless fusion of sport and lifestyle—honouring the past while pushing the boundaries of design.'
Look for the full collection to release on July 10th 2025 on the Levi's® App, in select Levi's® flagship stores, and on July 11th on SNKRS.
Levi's® x Nike Air Max 95 White/Ecru | Image: Supplied / Levi's
