Latest news with #NortonDeepfakeProtection
Scoop
3 days ago
- Scoop
Norton Adds Audio And Visual Deepfake Protection On Mobile
Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), has launched AI-powered deepfake protection in the Norton Genie AI Assistant on Norton 360 mobile apps. Currently in early access phase, Norton Deepfake Protection enables people to defend themselves from malicious AI-generated audio and video content. Initially available on select Microsoft Copilot+ PCs, people can now protect themselves not only from everyday scams, but also AI scams even if they don't have an AI PC. Norton Deepfake Protection in the Genie AI Assistant includes the ability to analyse audio and visual content for signs of manipulation. Beyond detecting AI-generated voices used in fraudulent schemes, the feature provides an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos. If a harmful deepfake is detected, the Genie AI Assistant will provide conversational Cyber Safety guidance and suggestions on what to do next. 'As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives,' said Leena Elias, Chief Product Officer at Gen. 'The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear.' Currently, Norton Deepfake Protection in Genie Scam Protection supports English-language YouTube videos with plans to expand platform and language support in future updates. To check for signs of scams in video content, people can upload YouTube links to Norton Genie AI Assistant and receive real-time guidance on the authenticity of a video. If malicious AI-generated content is found, the Genie AI Assistant will flag it and provide advice on what to do next. The early access version of Norton Deepfake Protection is currently available in Norton 360 mobile products in the US, UK, Australia, and New Zealand, across Android and iOS devices with desktop support coming soon. The focus at Norton on AI-powered scam protection won't stop here. Later in the year, deepfake protection for AI PCs will extend to devices powered by Intel chipsets, and more advanced detection capabilities will be available on both desktop and mobile platforms. For more information, visit
Techday NZ
3 days ago
- Techday NZ
Norton launches AI deepfake detection for mobile in early rollout
Norton has begun offering early access to AI-powered deepfake protection within its Norton 360 mobile apps in several countries, including New Zealand. The feature, known as Norton Deepfake Protection, is available through the Genie AI Assistant as part of the Norton Genie Scam Protection suite. Initially accessible only on some Microsoft Copilot+ PCs, the technology is now available to mobile users with Android and iOS devices, enabling consumers without AI-specific hardware to benefit from the protection. Detection capabilities The tool can analyse audio and visual content, identifying signs of manipulation that could indicate the presence of AI-generated deepfakes. Its functions include the detection of AI-generated voices that might be used in fraudulent schemes and the spotting of subtle inconsistencies or deformations in the facial features of people shown in videos. If a deepfake is identified, users receive cyber safety guidance and recommendations on their next steps directly from the Genie AI Assistant. The service currently supports the analysis of English-language YouTube videos, with the ability for users to upload video links and obtain real-time feedback regarding authenticity. Support for additional languages and platforms is planned for future updates. Protecting digital trust "As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives," said Leena Elias, Chief Product Officer at Gen. "The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear." According to Norton, the rise in AI-generated audio and video content increases the potential for scams, particularly those involving fake voices or impersonations. By offering tools that evaluate both the sound and appearance of digital content for authenticity, the company aims to support individuals and families in verifying what they encounter online. Initial rollout and future plans The early access version of Norton Deepfake Protection is currently being made available to users in the US, UK, Australia, and New Zealand. Coverage is provided across both Android and iOS platforms, with the company stating that support for desktop devices is expected soon. Norton has indicated that deeper integration of deepfake protection capabilities will continue, with plans to extend the solution to AI PCs running on Intel chipsets later in the year. The company also intends to introduce further advanced detection features for both desktop and mobile users. The Genie AI Assistant will notify users if a piece of analysed content is determined to be an AI-generated scam, providing guidance on how to respond. For now, the feature is designed specifically for reviewing YouTube video content in English, but development is ongoing to broaden its usage across additional platforms and formats. Norton has stated its commitment to enhancing cyber safety measures to counter the rise in sophisticated online fraud that makes use of artificial intelligence, by making protections available to the general public without the need for specialised devices. Follow us on: Share on:
Techday NZ
31-07-2025
- Techday NZ
Norton adds AI-powered deepfake detection to Genie assistant
Norton has introduced deepfake detection capabilities in its Norton Genie AI assistant, now available via early access in the Norton 360 mobile app. The new feature enables users to analyse audio and visual content for indications of manipulation, such as AI-generated voices or altered images. It is currently accessible on mobile devices in the US, UK, Australia, and New Zealand, with support for desktop environments expected in the near future. Detection features Norton Deepfake Protection in the Genie AI Assistant allows users to review videos and audio files for signs that they may have been tampered with using artificial intelligence techniques. The detection system works by evaluating for inconsistencies or subtle deformations in the physical characteristics of individuals presented in video content. The tool extends beyond identifying deepfake voices, and instead focuses on a broader range of manipulation, including changes to facial features and movements that typically occur in AI-generated multimedia scams. If the Genie AI Assistant recognises potential deepfake material, it immediately provides users with relevant cybersecurity guidance and suggestions for next steps. Leena Elias, Chief Product Officer at Gen, commented on the significance of the new feature. She stated: "As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives. The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear." The early access version focuses initially on English-language YouTube videos. Users are able to upload YouTube links to the Genie AI Assistant, which then analyses the video for manipulation and provides real-time feedback on its authenticity. According to Norton, if potentially malicious AI-generated content is found, the Assistant will flag it and supply practical advice on how to proceed. Planned improvements and rollout The deepfake detection system is currently available in Norton 360 mobile products on both Android and iOS platforms, with expansion to desktop environments in progress. The company has also shared intentions to widen the tool's reach, with future updates planning to add more languages and platforms for deepfake analysis. In addition, later in the year, support for deepfake protection will include AI PCs powered by Intel chipsets. Norton stated that these devices will benefit from further-advanced detection capabilities on both desktop and mobile applications. The launch reflects the ongoing shift in cybersecurity priorities driven by the increasing sophistication of AI-generated scams. Cybercriminals have turned to deepfakes as a tool to impersonate people and spread misinformation, leading to greater concerns for digital identity verification and safety. The new protection methods aim to address these risks by giving individuals the ability to check questionable audio or video content before it has a real-world impact. Norton's development of new deepfake monitoring capabilities forms part of broader efforts to protect consumers from a range of AI-based scams. The company has indicated it will continue to expand its scam protection offerings across its suite of digital safety products. Follow us on: Share on:
