Latest news with #Nour
Campaign ME
4 days ago
- Business
- Campaign ME
Fairmont engages new generation of luxury consumers with latest campaign
The latest global brand campaign from Fairmont Hotels & Resorts aims to connect the hospitality group's storied past with the aspirations of modern travelers. In an effort to reinforce its position as a beloved luxury hospitality brand and gateway to adventure and exploration, Fairmont's 'Make Special Happen' is a 360-degree paid media campaign that leverages a blend of still imagery, alongside video, across global print, online and social media platforms. The campaign is also supported by the launch of Fairmont's new website, which aims to extend the brand's new platform in a highly curated manner. Loay Nour, Vice President, Brand, Marketing & Communications at Fairmont Hotels & Resorts speaks with Campaign Middle East, sharing insights behind the campaign, and how audiences in the region can expect to witness localised versions of the brand's latest work. 'In an increasingly crowded luxury market, we are combatting a 'sea of sameness'; similar imagery, color palettes, language, even fonts. We had to think differently to stand out,' Nour says. 'We started with an extensive brand repositioning exercise and engaged hotel colleagues and leaders through focus groups and workshops, involving those who work directly with guests,' he explains on the strategy behind the campaign. 'This allowed us to adopt, first and foremost, a guest-centric approach,' he says. The campaign was inspired by an extensive canvas of guests' preferences and behaviours during their stays at Fairmont. 'We discovered that our guests feel passionately that staying with Fairmont makes them feel 'special'', Nour says. 'We decided to double down on this, building into new service culture training, to ensure that every colleague worldwide is equipped to create special moments for our guests.' The campaign's hero film begins with an invite to 'Make Special Happen'. To the tune of some upbeat contemporary jazz, invitations are distributed to guests of all demographics in various hotel settings. The visuals aim to showcase the offerings in Fairmont's portfolio and pauses on a scene that features Tom Wolfe, America's first concierge. For audiences in the region, Nour says, 'all campaign content and assets will be localised, using relevant language and tone of voice, while tailoring versions of the film to resonate with Middle East audiences.' Fairmont is also curating experiences that celebrate the spirit and culture of each of its destinations through the Make Special Happen series. 'In the Middle East and North Africa, for example, this comes to life through Marrakech Unveiled: A Sky-to-Souk Journey,' Nour says. 'Guests in Morocco begin with a sunrise hot air balloon ride over the desert plains and the Atlas Mountains, followed by local refreshments at a camp, and from there, they return to the Medina, journeying through hidden valleys and immersing themselves in the rich local culture.' 'It is more than a scenic activity, it is a fully immersive experience that reveals the true essence of the destination in a deeply personal way,' he explains. 'These special moments bring 'Make Special Happen' to life in ways that feel personal, authentic, and deeply connected to place.' Fairmont brought the campaign to life through its partnership with King & Partners and filmmaker Jean Claude Thibaut. Nour says initial consumer sentiment and response from audiences globally have been very positive. 'Given the campaign's strong digital focus, it allows us to maximise our reach and engagement with audiences across the Middle East, using full-funnel social, programmatic, and behavioral targeting to connect in a more personalised and meaningful way,' he says. 'We continue to monitor audience response closely through social listening, media analytics, and guest feedback to optimise the campaign and ensure it remains relevant and impactful across diverse global markets,' Nour concludes. Credits: Creative: King & Partners Director: Jean Claude Thibaut Media planning: Publicis
Hindustan Times
17-05-2025
- Hindustan Times
Main accused in Sudanese student's murder, among two arrested: Cops
The Kapurthala police have arrested two main accused wanted in the murder case of a 24-year-old Sudanese student who was stabbed to death outside Lovely Professional University on Thursday morning. Senior superintendent of police Gaurav Toora said: 'As many as eight youths have been nominated in the case, of which six accused have already been arrested.' SSP Toora said that by combining human intelligence and technical evidence, including CCTV footage, the police identified two additional suspects— Vikas Bawa and Abhay Raj. 'Abhay Raj has been identified as the primary assailant responsible for the fatal stabbing. Swift action led to raids across Punjab and beyond, with critical information shared with Himachal Pradesh Police. Six of the eight suspects were apprehended in Mandi district of Himachal Pradesh, and the Bolero car used in their escape was recovered,' he said. Abhay Raj hails from Mathia Bhopat, Amar Partap is a resident of Siswai Kunwar village, and Vikas Bawa is from Arrah, Bojpur. The trio hail from Bihar. The other arrested accused are Yash Vardhan of Idgah Colony in Kanpur, Mohammad Shoaib of Gurahind Brahmana, Poonch Colony, Jammu and Aditya Garg of Civil Lines, Kalyani Devi, Safipur, UP. Those who are yet to be arrested are Shashank alias Shaggy and Abdul Ahadh. The incident happened around 4 am on Thursday when the deceased, identified as Mohamed Wada, a student of B Pharmacy, along with his friends, were roaming outside the university near the law gate. The deceased was residing at a paying guest accommodation outside the varsity. His cousin, identified as Ahmed Mohamed Nour, is admitted to a private hospital in Jalandhar. An FIR has been registered on the complaint of Nour, an MBA student. In his complaint to the police, Nour stated that as many as six students attacked them with sharp-edged weapons when they tried to stop them from harassing their female friends. Nour added that they were returning to their PG along with their two Sudanese female students in the wee hours on Thursday when the accused, allegedly under the influence of alcohol, started misbehaving and asking for their female friends' mobile numbers. He added the assailants attacked them with sharp-edged weapons when he and the deceased tried to intervene.
Hindustan Times
16-05-2025
- Hindustan Times
Phagwara: Pvt varsity Sudanese student objects to female friends' harassment, stabbed to death
A 24-year-old Sudanese national, who was a student of a Lovely Professional University (LPU), was stabbed to death, while his cousin suffered critical injuries at Maheru village on Jalandhar-Phagwara road. The accused were arrested and identified as Abdul Ahadh, Kuwar Amar Partap Singh, Aditya Garg, Mohammed Shoaib, Sushank alias Shaggy, and Yash Vardhan Rajput, all in their 20s. All the accused were students of B Pharmacy and MBA and were residing in private accommodations outside the varsity. The incident happened around 4 am when the deceased, identified as Mohamed Wada, a student of B Pharmacy, along with his friends, were roaming outside the university near the law gate. The deceased was residing at a paying guest accommodation outside the varsity. His cousin, identified as Ahmed Mohamed Nour, is admitted to a private hospital in Jalandhar. An FIR has been registered on the complaint of Nour, an MBA student. Nour, in his complaint to the police, stated that as many as six students attacked them with sharp-edged weapons when they tried to stop them from harassing their female friends. Nour added that they were returning to their PG along with their two Sudanese female students in the wee hours on Thursday when the accused, allegedly under the influence of alcohol, started misbehaving and asking for their female friends' mobile numbers. 'When Mohamed Wada and I tried to intervene, the accused started having heated agreements with us. They attacked us with knives and other sharp-edged weapons and stabbed us in the chest,' the complainant said. Mohamed Wada was rushed to the local hospital, where he was declared dead. Police said the Sudan embassy and the family of the deceased were being informed. Nour said his cousin was in the last year of the B Pharmacy. 'The last rites of Wada will be conducted in Punjab only after his family's nod. Our several cousins stay in Jalandhar,' he said. Superintendent of police (SP) Rupinder Kaur Bhatti said all the six accused, involved in the murder, have been arrested within hours of the crime. SP Bhatti added that the case has been registered under Sections 103(1) (murder), 109 (attempt to murder), 190 (voluntarily causing hurt), and 191(3) (common intention) of Bharatiya Nyaya Sanhita (BNS) against the accused at Satnampura police station. 'After getting information about the crime, the police teams rushed to the spot and tracked the movement of the accused to Mandi district in Himachal Pradesh and arrested them,' SP Bhati added.
Associated Press
15-05-2025
- Health
- Associated Press
Gilead Sciences: Bringing PBC Into Focus Through Art of Patient Stories
'Living with primary biliary cholangitis (PBC) can be an isolating experience,' explains Dilek, a mother of two from Germany who suffers from the rare chronic liver disease. 'All the Feelings with PBC,' a new campaign led by Gilead in collaboration with the PBC Foundation and Friends of the PBC Foundation, aims to change that. The campaign showcases the stories of people living with PBC through paintings by Berlin-based artist Nour Khwies. Nour's paintings translate the experiences of patients into a visual art form by vividly portraying the daily challenges of living with PBC and amplifying patients' emotions. Dilek was the first patient she painted and Nour describes what she captured during the session. 'It's not something you can see from the outside, but inside, there's sadness, resilience and a desire not to burden others,' Nour says. 'I wanted to express that.' By transforming lived experiences into visual art, 'All the Feelings with PBC' helps build PBC awareness so patients can feel seen, heard and understood. The paintings will be exhibited at medical congresses across Europe through 2026 and will later be auctioned to support the PBC Foundation's mission. 'It's critical to create space for honest conversations,' says Carrie Frenette, Executive Director of Global Medical Affairs, Liver Diseases at Gilead. 'This initiative helps bring those conversations to the forefront.' Watch the video to learn more. Originally published by Gilead Sciences Visit 3BL Media to see more multimedia and stories from Gilead Sciences
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CairoScene
15-05-2025
- Entertainment
- CairoScene
‘Ferkesh [Live]': Top Egyptian Music Video Directors on Building Visua
'Ferkesh [Live]': Top Egyptian Music Video Directors on Building Visua SceneNoise and Mazra'a Network, in collaboration with Red Bull, kicked off the first edition of Ferkesh [Live] at the French Institute in Mounira. The event brought together a focused circle of filmmakers, directors, and artists to reflect on the visual direction of Egypt's music scene—how it's being shaped, and who's shaping it. At the core of the evening was a panel discussion moderated by Youssef Mansour (founder and director of Mazra'a Network for Art and Culture). Directors Marwan Tarek, Mazen Bayoumi, and Zeina Aref broke down their working methods, revealing a process that's often less about chasing spectacle and more about negotiating form, limitations, and intent. Marwan Tarek, whose credits include El Waili and Kaim Osama's Nazlet Seman, described his approach with quiet clarity: the music comes finished, and the video builds from there. 'In music videos, it's different,' he said. 'I treat the track like a script. The artist has already completed their creative process, the sound is locked. So the question becomes: how do you see the track?' For Tarek, directing isn't just interpretation, it's construction. 'If you gave the same track to five different directors, you'd get five entirely different videos.' A cinematographer by training, Mazen Bayoumi, who's shot videos for Nour (Nogoum, Wana), Dirty Backseat, and Felukah, Bayoumi doesn't always begin with a concept, sometimes he just puts the track on loop and waits for it to unlock something. 'You listen and listen until images start showing up,' he said. 'Sometimes it's a flicker, sometimes it's a dead end. But one day, you hear it differently. And that version, that hearing, that's the one that sticks.' For Bayoumi, ideas aren't found so much as tripped over. Then there's Zeina Aref, a multidisciplinary artist, photographer, and director, who describes a slightly more grounded but no less poetic view of the process. Her collaborations with Ma-Beyn and Massar Egbari often feel stitched together with raw fabric: grainy, intimate, unvarnished. 'My favorite part is the craft,' she said. 'The early dreaming phase, building the story, drawing it out with the team.' But then, like a sudden cut to static: the budget hits. 'And all our ambitions get thrown in the trash.' You could hear the collective exhale from the crowd, filmmakers know this beat too well. And yet, Aref insists that these limitations don't just destroy dreams, they reshape them. 'That part where everyone's ideas meet the real world? That's where the actual magic can happen. If it's going to work, it has to work there.'
