Latest news with #NutterButter
Epoch Times
2 days ago
- Business
- Epoch Times
Oreo Maker Mondelez Sues Aldi Over Alleged Trademark Infringement
Mondelez International has filed a federal lawsuit against Aldi, accusing the supermarket chain of infringing on the trade dress of several of its most popular snack brands, including Oreo, Oreo Thins, Wheat Thins, Nutter Butter, and Chips Ahoy! The
Yahoo
2 days ago
- Business
- Yahoo
Aldi accused by Oreo maker Mondelez of copying its packaging
Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an effort to dupe customers into buying the supermarket chain's products. In a federal lawsuit filed Tuesday in Illinois, the snack company alleges that Aldi "blatantly copies" the distinctive packaging of its brands in order to mislead customers into thinking they are buying a Mondelez product when they are actually purchasing a store-brand version. The company is seeking monetary damages and a court order that would prevent Aldi from selling products Mondelez says infringe on its trademarks. Neither Aldi nor Mondelez immediately responded to CBS News' requests for comment. Mondelez names a number of Aldi products in its lawsuit that it alleges are look-alikes of its own popular snacks such as Oreo, Chips Ahoy, Wheat Thins, Nilla Wafers cookies and Nabisco Premium Saltine Crackers. The company claims the Aldi store-brand items have different names but bear similar packaging design elements — including font, colors, image placement and product names — to Mondelez products. Aldi's Peanut Butter Creme Filled Cookies, for example, come in a red box, similar to that of Mondelez's Nutter Butter cookies. The white script font and cookie image on the packaging also mimic the Nutter Butter packaging, the snack company claims. Aldi also sells a product called Thin Wheat, which in addition to the nearly synonymous name to Nabisco's Wheat Thins, has a similar design to the Mondelez product, including a yellow background, the word "original" and crackers pictured on the bottom half of the box, the lawsuit says. The trademark lawsuit is not the first for Aldi, which been called out numerous times over its products' packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider. Mondelez is one of the worlds largest multinational food companies, with a footprint in over 150 countries. Aldi, a U.S.-based company, has over 2,500 locations. Extended interview: Capitol police chief Thomas Manger on one of "worst days in this job," more Key takeaways from Trump's event with Musk as he departs post Trump celebrates Musk as he departs "special government employee" post with DOGE
Yahoo
2 days ago
- Business
- Yahoo
Oreo vs. Aldi: Snack Giant Sues Over 'Copycat' Cookies in Explosive Packaging War
Mondelez International (NASDAQ:MDLZ) is taking Aldi to courtand not over pricing, but packaging. In a federal lawsuit filed this week in Illinois, the snack giant claims Aldi's store-brand cookies and crackers are riding too closely on the coattails of its flagship products. Think Aldi's chocolate sandwich cookies in Oreo-blue wrappers or its Thin Wheat crackers dressed in gold like Wheat Thins. Mondelez says it's not a coincidenceand it's had enough. The company argues that Aldi's packaging could confuse shoppers and dilute the brand equity Mondelez has spent decades building. While Aldi has previously tweaked or pulled some lookalike designs after being contacted, Mondelez alleges several copycat packages remain on shelves. The lawsuit also names other productslike knockoffs of Nutter Butter, Ritz, and Premium crackersas part of a broader pattern that could, if unchecked, damage long-term brand value. Mondelez is asking the court to stop sales of these items and is also seeking financial damages. This legal push comes as Aldi continues its breakneck expansion across the U.S., now operating more than 2,500 stores and naming a new U.S. CEO set to take the reins in September. But with similar lawsuits already handed down in the U.K. and Australiaboth siding against Aldiinvestors might start asking whether these packaging clashes are isolated incidents or signs of mounting brand risk for a retailer that's built its empire by borrowing familiar cues. This article first appeared on GuruFocus. Sign in to access your portfolio
Yahoo
3 days ago
- Business
- Yahoo
Aldi Is Facing A Lawsuit Over These Copycat Snacks
Copycat snacks are usually a less expensive, slightly different-tasting version of a popular cookie or cracker with similar branding to the original. Many copycat snacks have long been available at Aldi stores, but there's a notable issue with the way the grocery store is presenting them. Snack giant Mondelēz International has officially entered the chat with a lawsuit alleging that Aldi's snacks are packaged in a way that deliberately copies its successful brands like Chips Ahoy!, Nilla Wafers, Nutter Butter, Oreo, Premium saltine crackers, Ritz, and Wheat Thins. On May 27, 2025, the lawsuit was filed in the U.S. District Court for the Northern District of Illinois and says that Aldi shoppers may associate the familiar branding with snacks they already know and love — influencing their overall buying decision. Mondelēz is seeking damages and the right to bar Aldi from using the branding for its products going forward. The Aldi private label snacks aren't new and have likely been available to shoppers in every state that has an Aldi location. Mondelēz maintains that the company has reached out prior to filing the lawsuit. The copycat snack lawsuit isn't the first one the grocery chain has faced, either. In 2023, Aldi faced a $10 million mislabeling class action lawsuit. Read more: 7 Must-Buy Aldi Items For First-Time Customers Mondelēz International's lawsuit against Aldi draws attention to the importance of packaging and brand association. Oreo cookies are a great example of this. In 2025, Oreo stands as the number one cookie in the United States, and aside from occasional special releases when Oreo collabs with celebrities like Selena Gomez, the iconic blue appearance has been around since 1998. With the cookie's popularity and longevity, most shoppers are very familiar with the look of the package and associate the distinct color with the Oreos they know and love. This emotional connection to already established brands is great for sales, but other companies can indeed capitalize on that by creating similar treats with similar packaging to win over the hearts (and wallets) of consumers. In a 2018 study by Ipsos, it was shown that 72% of American shoppers are influenced by the design of a product's package. The lawsuit against Aldi spans 36 pages and alleges that the nearly identical appearance of the copycat snacks -- like the chain's yellow box of "Thin Wheats" -- is an attempt at taking advantage of the longstanding Mondelēz reputation with shoppers. For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more! Read the original article on The Takeout.
