Latest news with #ORS
Business Standard
5 hours ago
- Health
- Business Standard
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
NewsVoir Gurgaon (Haryana) [India], July 29: In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration--especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated--whether recovering from illness or simply navigating daily routines. "Hydration is a simple habit that can make a big difference to everyday health," said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. "By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families." To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content--all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness--making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. "TSL Foundation believes that health equity begins with access," said a TSL Foundation spokesperson. "This initiative is about empowering communities with the tools they need to care for their health--starting with something as fundamental as hydration." The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life. (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)
Time of India
6 hours ago
- Health
- Time of India
Awareness on ORS can save lives: Experts
Lucknow: About 30 students, along with ASHA and ANM workers, participated in a rally taken out as part of the 'diarrhoea prevention campaign' organised on the occasion of World ORS Day. The students visited households to distribute free ORS packets, and educated residents about proper usage and preventive measures of diarrhoea. Around 16,000 people in Uttar Pradesh die every year due to dehydration and diarrhoea. The Institute of Pharmaceutical Sciences in Lucknow University also organised poster-making and video-making competitions where students demonstrated their creativity and understanding of the topic. The winners were awarded certificates and medals for their contributions. The initiative aimed at spreading awareness about Oral Rehydration Solution (ORS) as a primary and effective treatment for electrolyte imbalance and dehydration. The ASHA and ANM workers praised the students for their communication skills and eagerness to support public health initiatives. The educational videos created during the event will be shared on the university's official social media platforms to reach a wider audience and spread awareness. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Why Seniors Are Snapping Up This TV Box, We Explain! Techno Mag Learn More Undo "Awareness about something as simple as ORS can save countless lives. I commend our students and healthcare workers for their dedication in taking this message directly to the community. Such initiatives reflect the true spirit of public service and the social responsibility of educational institutions," said officiating LU vice-chancellor Prof Manuka Khanna.
The Wire
13 hours ago
- Health
- The Wire
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
Over 3,00,000 Ready-to-Drink ORS Pack Distributed Across Asansol, Ahilyanagar, and Kanpur Implemented by TSL Foundation | In Association with Tetra Pak, Halewood, Kenvue, and Alkem Gurgaon, Haryana, India (NewsVoir) In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration—especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated—whether recovering from illness or simply navigating daily routines. 'Hydration is a simple habit that can make a big difference to everyday health,' said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. 'By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families.' To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content—all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness—making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. 'TSL Foundation believes that health equity begins with access,' said a TSL Foundation spokesperson. 'This initiative is about empowering communities with the tools they need to care for their health—starting with something as fundamental as hydration.' The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
13 hours ago
- Health
- Fashion Value Chain
Smart Hydration for All: Tetra Pak's Ready-To-Drink ORS Distribution Drive Marks World ORS Day
In recognition of World ORS Day, a city-wide initiative led by the TSL Foundation and supported by Tetra Pak, Halewood, Kenvue, and Alkem, distributed over 3 lakh Ready-to-Drink (RTD) ORS packs to residents across key cities in West Bengal, Maharashtra and Uttar Pradesh. The campaign aimed to raise awareness about the importance of safe, effective hydration-especially during the monsoon season when waterborne illnesses and immunity-related concerns are at their peak. Tetra Pak marks ORS Day with Ready-To-Drink ORS Distribution Drive Unlike traditional ORS solutions, Ready-To-Drink ORS offers a convenient, pre-mixed format that meets WHO-recommended standards and comes in safe Tetra Pak cartons. This ensures accurate dosage, eliminates the need for clean water or mixing, and makes it easier for people of all ages to stay hydrated-whether recovering from illness or simply navigating daily routines. 'Hydration is a simple habit that can make a big difference to everyday health,' said Saurabh Sinha, Marketing Director, Tetra Pak South Asia. 'By making ORS more accessible in a ready-to-drink format, our goal is to help consumers stay prepared, stay healthy, and take better care of themselves and their families.' To ensure the message of smart hydration reaches diverse communities, the initiative is being amplified through a comprehensive 360-degree outreach effort. This includes on-ground distribution drives, informative radio segments, and engaging social media content-all designed to educate and empower consumers with practical knowledge about everyday hydration. The focus remains on accessibility and awareness-making sure people understand the value of ORS in maintaining health, especially during vulnerable seasons. The RTD ORS packs were developed by trusted brands: Halewood (ElectroRush), Kenvue (ORSL), and Alkem (ORS Insta), each contributing to the shared goal of making hydration simple, safe, and inclusive. 'TSL Foundation believes that health equity begins with access,' said a TSL Foundation spokesperson. 'This initiative is about empowering communities with the tools they need to care for their health-starting with something as fundamental as hydration.' The month-long drive culminates on World ORS Day, July 29, reinforcing a simple but important message: staying well-hydrated should be easy, safe, and part of everyday life.
Hans India
17 hours ago
- Health
- Hans India
ORS affordable, effective healthcare solution for dehydration & diarrhoea: Nadda
Oral Rehydration Solution (ORS) is an affordable and effective healthcare solution for dehydration and diarrhoea, said Union Health Minister JP Nadda on Tuesday. World ORS Day is observed annually on July 29 to raise awareness about the importance of Oral Rehydration Salts (ORS) in treating dehydration caused by diarrhoea and other conditions. 'Today, we observe World ORS Day to highlight the importance of Oral Rehydration Solution (ORS) as an affordable and effective healthcare solution for treating dehydration and diarrhea,' Nadda said in a post on social media platform X. 'ORS is a simple yet powerful remedy that prevents and treats dehydration, a condition that can be life-threatening, especially in young children. 'This day aims to raise widespread awareness about this lifesaving treatment, ensuring that everyone has access to this crucial remedy that has the potential to save millions of lives,' the Union Minister said. Acute diarrhoeal diseases are one of the leading causes of mortality in infants and young children in many developing countries. In most cases, death is caused by dehydration. Dehydration from diarrhoea can be prevented by giving extra fluids at home, or it can be treated effectively and cheaply in all age groups. In severe cases, patients must be given an adequate glucose-electrolyte solution -- ORS as recommended by the WHO Diarrhoeal Diseases Control (CDD) Programme. The Ministry of Health and Family Welfare (MoHFW) advises giving ORS and zinc to children on time to prevent diarrhoea and dehydration. It is also available free of cost at every health centre. In 2024, the MoHFW rebranded its long-standing Intensified Diarrhoea Control Fortnight (IDCF) as the STOP Diarrhoea Campaign to tackle the persistent issue of childhood diarrhoea and strive for zero child deaths. The initiative, which began in 2014, focuses on enhancing the Prevent, Protect, and Treat (PPT) strategy and increasing the use of ORS and Zinc. The campaign aimed at strengthening health infrastructure, improving access to clean water and sanitation, enhancing nutritional programmes, and promoting hygiene education.
