Latest news with #OSHEAGA
Cision Canada
15-07-2025
- Entertainment
- Cision Canada
Skip Delivers Summer's Best Perks, Unlocking First-of-its-Kind VIP Access to Canada's Hottest Events
TORONTO, July 15, 2025 /CNW/ - Ready to crank up the volume on convenience? Skip, Canada's homegrown delivery network, is helping Canadians skip to the best part of the summer season with Skip+, its exclusive membership program. This summer, Skip+ members can unlock VIP access to the hottest live events of the season, creating unforgettable moments and core summer memories along the way. With Canada's long-awaited summer season back in full swing, so is our love for live entertainment, warm summer evenings and making the most of every moment. That's why this summer, Skip+ is helping Canadians Skip to the good part, ensuring summer is nothing short of sweet and memorable. In partnership with Live Nation Canada, Skip+ members can enjoy exclusive perks at some of the season's hottest concerts at Toronto's most iconic outdoor venue, Budweiser Stage, from July through September. Some of the key benefits include: Fast-Track Entry: Skip past the main crowd and glide through the Skip+ lane at Budweiser Stage gates. VIP Merch Access: Hit the merch stands via the exclusive Skip+ queue so you can snag limited-edition tees before they sell out. On-the-Spot Sign-Up: Forgot to join? Flash-sign-up at the gate and step straight into the fast lane. As a sponsor of Canada's largest music and arts festival, OSHEAGA, Skip is offering up benefits to Skip+ members in attendance. During OSHEAGA weekend (August 1-3), Skip+ members get the wheel deal: a fast pass lane to skip the line and ride the Ferris wheel. Additionally, Skip+ members can enjoy exclusive access to the Skip+ RESTroom, a members-only space with perks including: Private Perks: Freshen up in your own private bathroom or grab a drink at the exclusive Skip+ bar Glow-Up Station: Hit the mirror-equipped service stops for hair touch-ups, face mists, and a splash of body glitter Chill Zone: Lounge under shady umbrellas or sink into free-standing hammocks and beanbags between sets And those are just a few ways that Skip is bringing the ultimate convenience to this season's live events. Skip is also raising the curtain at another Canadian summer highlight: the Great Outdoors Comedy Festival (GOCF), Canada's open-air tour of world-class comedians. Skip+ turns the Great Outdoors Comedy Festival (GOCF), into your personal VIP experience. In Edmonton, Winnipeg, Halifax, Calgary, and Vancouver, some of the key member benefits include: GA Level Up: Upgrade from regular GA to GA+ for the same price. Speedy entry: Skip the wait and breeze through with fast-track access. Bar VIP: Sip sooner with an exclusive Skip+ line at the bars, and extra on-site perks. More laughs, zero line-ups, only with Skip+. "We know how precious and fleeting summer is to Canadians, and that's why we're leaning into what Skip+ does best: giving people more of what they love, with less of the hassle," says Rachel MacAdam, Vice President of Marketing at Skip. "Whether you're singing your lungs out at Budweiser Stage, watching an iconic headliner perform at OSHEAGA, or belly-laughing at the Great Outdoors Comedy Festival, Skip+ catapults you past the line and straight into the fun." Since launching last fall, Skip+ has delivered unbeatable perks including unlimited $0 delivery fees, bonus points to bolster future savings, reduced service fees, and access to one-of-a-kind offers and experiences with exclusive partners, like Live Nation Canada. To learn more about Skip+ benefits and join today, please see here. ABOUT SKIP Skip is Canada's homegrown delivery network. What started in 2012 as a local start-up in the Prairies has grown into a Canadian technology success story, connecting millions of Canadians in over 450 cities and towns with more than 50,000 local restaurant, grocery, convenience and retail partners. With a vision to empower everyday convenience, Skip helps Canadians get what they need, when they need it – so they can Skip to the Good Part of their day. As a subsidiary of Just Eat one of the world's leading on-demand delivery companies, Skip combines local expertise with global scale to provide fast, reliable service when it matters most. To learn more, visit The Great Outdoors Comedy Festival (GOCF) is an inclusive and safe experience that celebrates and features all forms of performance comedy, from locals to superstars. Since 2021, GOCF has supported the beautiful communities and parks we visit through donations and the power of laughter, with that commitment further bolstered by the creation of the Great Outdoors Community Fund. The community fund is dedicated to three pillars of support: Arts & Culture, Mental Health, and Sustainability, ensuring our impact reaches across diverse areas of need in the communities we serve.
Hypebeast
14-07-2025
- Entertainment
- Hypebeast
No Talent? No Problem. Coors Light Wants to Give You the Artist Treatment at OSHEAGA
In the spirit of music festival season,Coors Lightjust launched a record label that's unlike any other yet it might still catapult a lucky music enthusiast to side-stage stardom at OSHEAGA Music and Arts Festival this August. The Rockies-born brewer has found a loophole that feels like a stunt, but it's an entirely on-brand move for a beer whose tagline is literally 'The Chill Choice.' Dubbed Coors Light Records, the 'completely fake, totally made-up record label' exists for one purpose only: to 'sign' a single fan as its equally fictional artist for a chance to win an experience fit for a rockstar at one of Canada's biggest music festivals. As they put it: talent is optional, enthusiasm is mandatory. In Canada, Coors Light isn't typically allowed to feature famous musicians in their ads so the brand flips the script and invites fans to become the talent themselves. It's a bold extension of the brand's new 'Chill on Shuffle' platform, which aims to shake up traditional music experiences. The perks? Think less queueing with the masses and more living like a chart-topper. Signing the faux contract unlocks daily side-stage access, a backstage tour, an exclusive meet-and-greet with Shaboozey— Beyond the standard OSHEAGA Defender Platinum ticket perks, Coors Light is throwing in premium extras: think first-class flights, hotel stays, a pro photoshoot, entry to the official OSHEAGA after party, and your own Coors Light–stocked rider. Even better? The winner gets to bring a friend—your new 'manager,' naturally. Behind the stunt is a very real history. Coors Light has sponsored OSHEAGA since 2007. And rather than work with a famous artist, Coors went into what-if mode: What if the artist was one of our fans? In doing so, they've turned a brand challenge into an opportunity to make someone's festival dreams come true—no songs out, no album to stream, no massive follower count required. If you've ever dreamed of festival glory—even if your karaoke game is mid at best—head July 10 and 23 for your chance at fifteen minutes (and an entire weekend) of Coors Light Stardom. No demo tape, no pressure—just a willingness to lean into the fun and let Coors Light handle the rest. Must be legal drinking age. (One) artist experience at OSHEAGA to be won. Contest ends July 23rd at 5pm EST. more details. DISCLAIMER:We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Cision Canada
10-07-2025
- Entertainment
- Cision Canada
Coors Light launches fake music label Coors Light Records, opens search for its first "artist" to win a rockstar-level OSHEAGA experience
As part of the brand's Chill on Shuffle music platform, one lucky winner will receive exclusive access at OSHEAGA including a backstage tour, an exclusive artist meet & greet with Shaboozey, and all the perks of a Defender Platinum ticket. TORONTO, July 10, 2025 /CNW/ - Today, Coors Light announces the launch of Coors Light Records, a new, completely fake, totally made-up record label created specifically to give one lucky Coors Light fan the rockstar treatment at one of Canada's biggest music festivals, OSHEAGA Music & Arts Festival. As a sponsor of OSHEAGA since 2007, Coors Light really wanted to partner with a headlining artist of the festival to launch their Chill on Shuffle music platform this year. The problem is, beer brands typically aren't allowed to partner with artists or celebrities in Canada. But you know who we can "sign"? You. Yeah. You. So the brand has taken matters into their own hands, to turn one of their fans into the hottest new "artist" to grace Parc Jean-Drapeau and get the rockstar treatment for a weekend. "Signing" an "artist contract" with Coors Light Records unlocks an OSHEAGA experience fit for a headliner, reserved only for our first-ever "artist". The best part? Since getting "signed" is just as fake as the record label itself, there's no talent required. So whether you're the queen of karaoke or still searching for the right note, anyone has an equal chance of getting signed with Coors Light Records. That could quite possibly make Coors Light Records the chillest record label ever. We'll check with our lawyers. Fans who get signed get some serious rockstar status perks, including: Exclusive access at OSHEAGA including daily side stage access, a backstage tour and seriously chill perks with a Defender Platinum ticket An exclusive meet-and-greet with Shaboozey OSHEAGA afterparty access Celebrity-level treatment like first class travel and accommodations A photoshoot on-site with professional hair and makeup A visit to OSHEAGA Artist World, the backstage hangout for headliners and performers A personal rider kit with tons of Coors Light swag Oh, and did we mention you can bring a friend? We suggest you start referring to them as your manager now. "This year, we're excited to introduce our new, multi-year music platform Chill on Shuffle, which is all about shuffling up the way we experience live music," says Leslie Malcolm, Vice President of Marketing of Molson Coors Beverage Company. "And what better way to shuffle things up than by unlocking a festival experience that's typically reserved for artists by turning a regular Coors Light fan into an "artist" themselves?" We're really not kidding about these perks. Here's what Nick Farkas, Senior Vice President, Bookings, OSHEAGA has to say. "OSHEAGA and Coors Light have been proud partners since 2007. This year, thanks to Coors Light Records, one lucky winner will be able to experience OSHEAGA similar to how a real artist would." Ready for your fifteen minutes of fame? Just head to between July 10th to the 23rd to enter for a chance to become the first-ever "artist" signed to Coors Light Records and experience OSHEAGA like the (off-key) rockstar that you are. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment is reflected in Our Imprint and our 2025 sustainability targets.
