Latest news with #OceanSpray
Daily Mail
3 days ago
- Business
- Daily Mail
Ocean Spray reveals new snack flavor
'Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,' said Kelvin Vuong, Head of US Foods and Snacking at Ocean Spray. Ocean Spray created these flavors to help the Craisin brand's push to expand how fans enjoy dried fruit. They are currently available at retailers nationwide, including Walmart, for around $3.99 per bag. In the past two years, the brand has also introduced limited-edition flavors, including S'mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix. The company gave users a hint of what turned out to be the Chili Lime flavor on June 3 in an Instagram post. A commenter mistakenly thought it was 'Ketchup & Mustard' or 'Salchicha,' but multiple fans correctly guessed the flavor and said it sounded 'so good.' 'Tried them at the convention. I couldn't be more excited,' another Instagram user wrote regarding both Craisin flavors. 'Sour blueberry lemon is definitely one tasty little pucker,' another person commented. Besides the new flavors, Ocean Spray is introducing a refreshed look of its fan-favorite Infused with Cherry Craisins. These changes and more are part of the company's 'Just Add Cran' campaign. The marketing strategy aims to show consumers that good things will happen when they add cranberry to their lives. Ocean Spray plans to promote this campaign through digital advertising and influencer content. A company van will also set off on a cross-country tour across the nation this September to offer fans free Craisin samples. Founded in 1930 by three farmers looking to create Jellied Cranberry Sauce, the company immediately attracted growers from Wisconsin, Washington, and Oregon. Ocean Spray was 'changing the dried fruit game' by the 1990s by producing Craisins. It also surpassed $1 billion in product sales. It is currently one of the leading producers of cranberries and grows the fruit in other areas outside the US, such as France, Mexico, Chile, and Canada. As of now, around 700 family farmers grow their cranberries for Ocean Spray. has reached out to Ocean Spray for comment about the new flavors.
Daily Mail
3 days ago
- Business
- Daily Mail
Breakfast favorite Ocean Spray reveals first snack flavors in 30 YEARS
Ocean Spray has released new dried cranberry flavors nearly 30 years after the beloved snack's debut. The company announced on June 10 that its new Craisin flavors are Sour Blueberry Lemon and Chili Lime. Sour Blueberry Lemon includes lemon and blueberry notes described as a go-to for when 'taste buds need a wake-up call.' Its Chili Lime flavor provides a sweet and spicy combination, or as Ocean Spray calls it, 'swicy.' 'Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,' said Kelvin Vuong, Head of US Foods and Snacking at Ocean Spray. Ocean Spray created these flavors to help the Craisin brand's push to expand how fans enjoy dried fruit. They are currently available at retailers nationwide, including Walmart, for around $3.99 per bag. In the past two years, the brand has also introduced limited-edition flavors, including S'mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix. Sour blueberry lemon craisins $3.99 Sour Blueberry Lemon includes lemon and blueberry notes that can help fans when their 'taste buds need a wake-up call' Shop Chili lime craisins $3.99 Shop The company gave users a hint of what turned out to be the Chili Lime flavor on June 3 in an Instagram post. A commenter mistakenly thought it was 'Ketchup & Mustard' or 'Salchicha,' but multiple fans correctly guessed the flavor and said it sounded 'so good.' 'Tried them at the convention. I couldn't be more excited,' another Instagram user wrote regarding both Craisin flavors. 'Sour blueberry lemon is definitely one tasty little pucker,' another person commented. Besides the new flavors, Ocean Spray is introducing a refreshed look of its fan-favorite Infused with Cherry Craisins. These changes and more are part of the company's 'Just Add Cran' campaign. The marketing strategy aims to show consumers that good things will happen when they add cranberry to their lives. Ocean Spray plans to promote this campaign through digital advertising and influencer content. A company van will also set off on a cross-country tour across the nation this September to offer fans free Craisin samples. Founded in 1930 by three farmers looking to create Jellied Cranberry Sauce, the company immediately attracted growers from Wisconsin, Washington, and Oregon. Ocean Spray was 'changing the dried fruit game' by the 1990s by producing Craisins. It also surpassed $1 billion in product sales. It is currently one of the leading producers of cranberries and grows the fruit in other areas outside the US, such as France, Mexico, Chile, and Canada. As of now, around 700 family farmers grow their cranberries for Ocean Spray.
Malaysian Reserve
5 days ago
- Business
- Malaysian Reserve
Ocean Spray Launches Bold New Craisins® Dried Cranberries Flavors Designed for Snackable Summer Adventures
The flavor lineup includes the brand's most exciting flavors yet: Sour Blueberry Lemon and Chili Lime. Available at Walmart, they're perfect for unlocking bold taste and inspiring everyday adventures BOSTON, June 10, 2025 /PRNewswire/ — Ocean Spray Cranberries, Inc. has announced the expansion of the iconic Ocean Spray® Craisins® Dried Cranberries portfolio with a flavor lineup sure to take your taste buds on an adventure: Sour Blueberry Lemon and Chili Lime. Craisins Dried Cranberries debuted nearly thirty years ago, and since that time, many have flocked to them as the perfect topping for salads and oatmeal, while others have found joy in using them to brighten any baked dish. Now, Craisins Dried Cranberries is expanding its portfolio to offer more flavor-forward options so consumers can utilize Craisins as a go-to snack option. 'Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,' said Kelvin Vuong, Head of USA Foods and Snacking at Ocean Spray. 'We're tapping into trending sour and 'swicy' flavor profiles to deliver a bolder, more adventurous experience that meets consumers wherever their day takes them, whether that's a hike, a hang at the beach, or simply on-the-go.' New flavors include: Sour Blueberry Lemon: A sour-sweet mashup that delivers a punchy twist on snacking. With powerfully tart lemon and sweet blueberry notes, this bold blend is your new go-to when your taste buds need a wake-up call. Chili Lime: This swicy (sweet + spicy) combo hits with zesty lime and just the right chili heat. It's craveable, kicky, and stands out in a snack drawer or on a charcuterie board. These new flavors join the Craisins brand's recent push to expand how consumers can enjoy the dried fruit. Sour Blueberry Lemon and Chilli Lime flavored Dried Cranberries will be accompanied by a refreshed look and feel for the brand's Cherry flavor. The introduction of these new flavors follows the brand's desire to push the boundaries of flavor. In the past two years, the brand has also introduced limited-edition mix-ins and coated flavors, including S'mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix. Ocean Spray's bold Craisins Dried Cranberries flavors will be the centerpiece of the brand's Flavor Rush campaign, a celebration of the bold, micro-adventures that happen when you snack outside the ordinary, from rooftop snack breaks to impromptu picnics in the park, or wherever adventure calls. The Flavor Rush campaign will come to life through digital advertising, influencer content, and a cross-country sampling van tour this September. The new Craisins flavors are now available at Walmart and will be coming to select grocers nationwide. The suggested retail price is $3.29. To learn more about the new flavors, visit or follow along on Instagram, TikTok, and Facebook. ABOUT OCEAN SPRAYIn 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we've grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we've worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold®. Contact: oceanspraymedia@
Yahoo
5 days ago
- Business
- Yahoo
Ocean Spray Launches Bold New Craisins® Dried Cranberries Flavors Designed for Snackable Summer Adventures
The flavor lineup includes the brand's most exciting flavors yet: Sour Blueberry Lemon and Chili Lime. Available at Walmart, they're perfect for unlocking bold taste and inspiring everyday adventures BOSTON, June 10, 2025 /PRNewswire/ -- Ocean Spray Cranberries, Inc. has announced the expansion of the iconic Ocean Spray® Craisins® Dried Cranberries portfolio with a flavor lineup sure to take your taste buds on an adventure: Sour Blueberry Lemon and Chili Lime. Craisins Dried Cranberries debuted nearly thirty years ago, and since that time, many have flocked to them as the perfect topping for salads and oatmeal, while others have found joy in using them to brighten any baked dish. Now, Craisins Dried Cranberries is expanding its portfolio to offer more flavor-forward options so consumers can utilize Craisins as a go-to snack option. "Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack," said Kelvin Vuong, Head of USA Foods and Snacking at Ocean Spray. "We're tapping into trending sour and 'swicy' flavor profiles to deliver a bolder, more adventurous experience that meets consumers wherever their day takes them, whether that's a hike, a hang at the beach, or simply on-the-go." New flavors include: Sour Blueberry Lemon: A sour-sweet mashup that delivers a punchy twist on snacking. With powerfully tart lemon and sweet blueberry notes, this bold blend is your new go-to when your taste buds need a wake-up call. Chili Lime: This swicy (sweet + spicy) combo hits with zesty lime and just the right chili heat. It's craveable, kicky, and stands out in a snack drawer or on a charcuterie board. These new flavors join the Craisins brand's recent push to expand how consumers can enjoy the dried fruit. Sour Blueberry Lemon and Chilli Lime flavored Dried Cranberries will be accompanied by a refreshed look and feel for the brand's Cherry flavor. The introduction of these new flavors follows the brand's desire to push the boundaries of flavor. In the past two years, the brand has also introduced limited-edition mix-ins and coated flavors, including S'mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix. Ocean Spray's bold Craisins Dried Cranberries flavors will be the centerpiece of the brand's Flavor Rush campaign, a celebration of the bold, micro-adventures that happen when you snack outside the ordinary, from rooftop snack breaks to impromptu picnics in the park, or wherever adventure calls. The Flavor Rush campaign will come to life through digital advertising, influencer content, and a cross-country sampling van tour this September. The new Craisins flavors are now available at Walmart and will be coming to select grocers nationwide. The suggested retail price is $3.29. To learn more about the new flavors, visit or follow along on Instagram, TikTok, and Facebook. ABOUT OCEAN SPRAYIn 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we've grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we've worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold®. Contact: oceanspraymedia@ View original content to download multimedia: SOURCE Ocean Spray Cranberries, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
