05-08-2025
What Went Wrong for BP? Why Oil Major's Reset Strategy Is Under Pressure
By and James Herron
Save
It's been 25 years since BP Plc attempted to rebrand itself as 'Beyond Petroleum' and adopt a more environmentally friendly image. But with a recent swing away from green energy toward its fossil fuel roots, 'Back to Petroleum' might be a more appropriate tag line.
The shift comes as BP lags significantly behind its fellow oil and gas majors, due to a combination of corporate disasters, war, lackluster returns from its greener efforts and some bad luck.
