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IHG Hotels & Resorts' Conversion-Friendly Brands Fuel Growth Opportunities for Owners
IHG Hotels & Resorts' Conversion-Friendly Brands Fuel Growth Opportunities for Owners

Hospitality Net

time30-05-2025

  • Business
  • Hospitality Net

IHG Hotels & Resorts' Conversion-Friendly Brands Fuel Growth Opportunities for Owners

ATLANTA – Quick-to-market conversions backed by attractive brands and a powerful commercial engine are a winning combination that is driving growth for IHG Hotels & Resorts (IHG) and its owners. IHG has seen a steady increase of conversion activity in recent years, with its total global conversion signings nearly doubling between 2023 and 2024. Conversion hotels allow owners to capitalize on fast access to IHG's leading enterprise, including marketing, technology and distribution resources and more than 145 million IHG One Rewards loyalty members. In the first quarter of 2025 alone, conversions accounted for around 60 percent of global openings and 40 percent of global signings for IHG. Owners' growing interest in converting hotels to IHG brands signals that they continue to see tremendous value in our brands and the ability to plug into IHG's powerful enterprise system. While new build development always will remain important globally, our broad portfolio of soft brands and those that are conducive for conversions across the chain scales give owners more choice and avenues for success. Jolyon Bulley, Chief Executive Officer, Americas at IHG IHG's soft brands include Vignette Collection (in the luxury and lifestyle segment) and voco hotels (in the premium segment), which enjoyed record opening and signing totals in 2024. Premium brand Ruby will offer additional flexibility for owners interested in conversion and adaptive reuse projects, in addition to new builds, across the urban lifestyle space. In the midscale segment, the Garner hotels brand continues to deliver on its promise of quality and affordability for guests and faster ramp-up times for owners. Vignette Collection welcomes independent luxury and lifestyle hotels seeking distinct style and character while benefitting from IHG's global enterprise. Within a few years of its 2021 launch, the brand already is on pace to nearly triple its global estate and is more than 60 percent of the way to its goal of attracting 100 hotels in its first decade. Following the 2023 opening of its first Americas destination in Washington, D.C., Vignette Collection's ongoing regional expansion includes recent openings in Lima and San Francisco and signings in Japan, France and Germany. welcomes independent luxury and lifestyle hotels seeking distinct style and character while benefitting from IHG's global enterprise. Within a few years of its 2021 launch, the brand already is on pace to nearly triple its global estate and is more than 60 percent of the way to its goal of attracting 100 hotels in its first decade. Following the 2023 opening of its first Americas destination in Washington, D.C., Vignette Collection's ongoing regional expansion includes recent openings in Lima and San Francisco and signings in Japan, France and Germany. Considered IHG's fastest growing premium brand, voco hotels invites guests to 'come on in' to a consistently thoughtful experience defined by individual charm. The versatile and flexible brand aims to reach 200 open or pipeline global properties by 2028, bolstered by late 2024 Americas openings in Atlanta, Tucson, Ariz., and Laguna Hills, Calif. voco hotels' latest global signings include six in Greater China and planned market debuts in Canada, Aruba and Türkiye. invites guests to 'come on in' to a consistently thoughtful experience defined by individual charm. The versatile and flexible brand aims to reach 200 open or pipeline global properties by 2028, bolstered by late 2024 Americas openings in Atlanta, Tucson, Ariz., and Laguna Hills, Calif. voco hotels' latest global signings include six in Greater China and planned market debuts in Canada, Aruba and Türkiye. Within two years of its August 2023 launch, the midscale conversion brand Garner hotels has surpassed 120 open and pipeline hotels and is positioned to quadruple its worldwide reach in the coming years. Garner hotels has gained popularity with owners thanks to its competitive conversion cost per key, flexible design standards and reduced pre-opening costs through a rapid conversion process. Notable recent openings include the 11 th Americas Garner hotel in Panama City Beach, Fla. along with global debuts in Germany, Italy and Japan. New signings also will introduce the brand to Canada, Türkiye and beyond. has surpassed 120 open and pipeline hotels and is positioned to quadruple its worldwide reach in the coming years. Garner hotels has gained popularity with owners thanks to its competitive conversion cost per key, flexible design standards and reduced pre-opening costs through a rapid conversion process. Notable recent openings include the 11 Americas Garner hotel in Panama City Beach, Fla. along with global debuts in Germany, Italy and Japan. New signings also will introduce the brand to Canada, Türkiye and beyond. The early 2025 acquisition of premium urban lifestyle brand Ruby, now IHG's 20th global brand, brings more than 30 hotels to the portfolio. Ruby's 'urban micro' model has proven successful for new build, conversion and adaptive reuse projects across major European cities, including several openings within former office buildings and non-traditional commercial developments. IHG expects Ruby to be ready for franchising within the U.S. later this year and anticipates opening more than 120 branded hotels within the next decade, including new signings in Copenhagen, Berlin and Geneva. To learn more about IHG's conversion friendly brands, or to book a stay, visit or use the IHG One Rewards mobile app. *All numbers as of Q1 2025 unless noted otherwise About IHG® IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline. InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally. Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter. Jamie Cwalinski Senior Manager, Corporate Communications, The Americas, IHG Hotels & Resorts IHG View source

4 Eid Al Adha staycation offers for a guilt-free holiday getaway
4 Eid Al Adha staycation offers for a guilt-free holiday getaway

Time Out Dubai

time27-05-2025

  • Entertainment
  • Time Out Dubai

4 Eid Al Adha staycation offers for a guilt-free holiday getaway

Eid Al Adha is one of those holidays where we like to stay put in the city. And why not? Dubai really turns on the charm with festive vibes, lavish staycations and big family-style feasts that feel just like home. This year, IHG Hotels at Dubai Festival City are joining the fun with staycation deals that have everything you need for a great escape. Expect plush rooms, stunning views of Dubai Creek and a shopping mall just steps away, turning a short break feel like a proper getaway. Tucked right in the heart of Dubai Festival City, the IHG collection offers four different hotel experiences depending on how you like to unwind. Whether you're after all-out fancy or something more laid-back and family-friendly, there's a staycation with your name on it, and yes, all four are offering 25 percent off room rates for Eid. InterContinental Dubai Festival City At InterContinental Dubai Festival City, it's all about enjoying your break in style. You'll get one night's stay in a well-appointed room, a gourmet breakfast for two at Anise and access to voco Monaco Dubai the world islands for some well-earned beach fun. Plus, the location is great, being directly connected to the mall means spontaneous retail therapy is always on the cards. And who doesn't love an impromptu shopping outing? Prices vary depending on the room category and date, but this Eid offer comes with 1,000 IHG One Rewards points to sweeten the deal. The offer is valid for stays between Sunday June 1 and Monday June 30, 2025. Book now InterContinental Residence Suites Dubai Festival City Those looking for a bit more of that suite life might be drawn to InterContinental Residence Suites Dubai Festival City. The vibe is more relaxed but no less refined. You'll get one night's stay with breakfast and dinner at MezzaLuna, plus the same generous 25 percent off the room rate. Families will especially appreciate the 15 percent discount on full-day access to Leo & Loona Indoor Family Park, and if you're into shopping, the Dubai Festival City Mall voucher booklet has some surprises waiting. Throw in 1,000 One Rewards points and your stay just became a mini adventure. The offer is valid for stays between Sunday June 1 and Monday June 30, 2025. Book now Holiday Inn & Suites Dubai Festival City For something playful and practical, Holiday Inn & Suites Dubai Festival City has put together a family-friendly stay that includes breakfast and dinner at Sirocco, along with one night in a comfy room. There's a 25 percent discount here too, and the bonus extras are great – like the full-day access to Fabyland for just Dhs99 and shopping vouchers to use at Dubai Festival City Mall. You'll also collect 1,000 IHG One Rewards points, which is always a nice touch. The offer is valid for stays between Sunday June 1 and Monday June 30, 2025. Book now Crowne Plaza Dubai Festival City And finally, if you're after a polished retreat that blends business vibes with a touch of leisure, Crowne Plaza Dubai Festival City hits the mark. The Eid stay includes a night's accommodation, breakfast, dinner, 1,000 IHG One Rewards points and Dhs100 credit to use at SPA InterContinental – ideal if your idea of unwinding involves a massage or two. There's also a 15 percent discount on full-day access to Hello Park, giving the kids a reason to tag along. And if shopping is on your mind, lucky you, because booking the staycation offer here also provides you with a voucher to use at Dubai Festival City Mall. The offer is valid for stays between Sunday June 1 and Monday June 30, 2025. Book now Call 04 701 1111 or email to make a reservation.

Celebrate Mum with a High Tea Adventure
Celebrate Mum with a High Tea Adventure

BusinessToday

time02-05-2025

  • Business
  • BusinessToday

Celebrate Mum with a High Tea Adventure

With Mother's Day just under two weeks away, Crowne Plaza Kuala Lumpur City Centre is offering a special treat for families looking to celebrate. Merchants, the hotel's all-day dining restaurant located on Level 13, has curated a delightful Hi-Tea Buffet designed to honour the special women in our lives. Taking place on Sunday, May 11, 2025, from 12:30pm to 3:30pm, the Mother's Day Hi-Tea Buffet offers a diverse culinary journey. From fresh sushi and sashimi to free-range chicken herbal soup and vibrant Asian salads, there's something to satisfy every palate. Main course highlights include slow-roasted beef brisket, black pepper grilled lamb, and a rotating selection of Malay, Chinese, Indian and Western specialities. Adding to the charm are live cooking stations serving Asam Laksa and Murtabak made to order, while dessert lovers can indulge in themed sweet treats crafted in-house. The buffet is priced at RM118+ per adult and RM59+ per child, offering excellent value for families. Additionally, IHG One Rewards members and in-house guests can enjoy a 20% discount, making this an even more attractive option for Mother's Day dining. Related

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