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ASICS rebrands facility to elevate Onitsuka Tiger production, design synergy
ASICS rebrands facility to elevate Onitsuka Tiger production, design synergy

Yahoo

time12-07-2025

  • Business
  • Yahoo

ASICS rebrands facility to elevate Onitsuka Tiger production, design synergy

The facility will be transformed into a specialised production hub for ASICS' fashion brand, Onitsuka Tiger. Production at the rebranded facility is set to commence in January 2026. The facility plans to expand its selection of premium products, with a particular emphasis on the upscale "NIPPON MADE" series and the business-oriented "THE ONITSUKA" series. It aims to improve product competitiveness by adopting Japanese craftsmanship techniques. The strategy also includes a systematic method for transferring skills and offering technical support to factories abroad, as well as improving training initiatives to develop talent in production and technology. Additionally, the facility intends to become a centre for international talent by hosting significant events like the 'Onitsuka Tiger Global Product Conference'. The facility is also set to play a role in regional revitalisation by offering workplace experience programs and fostering community interaction through designated spaces. The rebranding initiative signifies a strategic endeavour to create a vertically integrated production system that encompasses planning and development capabilities. This approach is expected to enhance collaboration with both the ASICS Institute of Sport Science (ISS) and the Onitsuka Tiger Design Centre located in Milan. Significant renovations are planned for both the interior and exterior of the factory including the establishment of an Onitsuka Tiger Gallery (tentative name), which will exhibit the brand's historical evolution, iconic archive shoes, and noteworthy collaborations. Last month, ASICS revealed plans to enhance its manufacturing capacity in India from 30% to 40% over the coming years to maintain a consistent supply chain. "ASICS rebrands facility to elevate Onitsuka Tiger production, design synergy" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Snag Bella Hadid's Go-To Adidas SL 72 Sneaker Before Prime Day Ends
Snag Bella Hadid's Go-To Adidas SL 72 Sneaker Before Prime Day Ends

Elle

time11-07-2025

  • Entertainment
  • Elle

Snag Bella Hadid's Go-To Adidas SL 72 Sneaker Before Prime Day Ends

This year, Amazon's Prime Day lineup features an unbeatable selection of stylish, comfy sneakers, and I've done the research to uncover this season's most sought-after styles. The deals ends tonight, so don't miss your last chance to grab the best picks before prices shoot back up. I've been searching for sporty-chic designs that pair effortlessly with dresses, skirts, and everyday basics. I've zeroed in on the brands we all know and love, including Reebok, Adidas, New Balance, Puma, and more. After diving deep into this year's offerings, I've rounded up 20 standout styles that truly deliver on all fronts. From early-morning runs and weekend hikes to all-day office comfort and effortless weekend looks, there's something here to elevate every outfit and occasion. Want to upgrade your sneaker collection? Consider opting for a suede style in a fun color, or choose a platform that adds a little height. Try swapping out the laces, adding playful charms, or styling them with slouchy socks for an elevated twist. Need a new workout shoe? Go for a breathable, mesh style that offers plenty of arch support. No matter your color palette or preferred silhouette, scroll ahead for editor-approved picks that make Prime Day sneaker shopping a total breeze. Bella Hadid's been spotted in multiple colorways of the effortlessly chic SL 72 sneaker. Still see your size? Grab it fast before it's gone. Sizes: 5-11 Materials: Rubber, suede, faux leather Customer Review: 'I'm in love with my new SL 72 sneakers. They're comfy, stylish, and I can dress them up or down.' You can't go wrong with this simple style. I always return to my Veja's when I'm seeking all-day comfort. Sizes: 4-11 Materials: Rubber, faux leather Customer Review: 'I've been searching endlessly for the perfect sneaker, and these are the best that I've tried, and I've tried a lot! The style is the perfect mix of retro, classic tennis court with a slightly thicker sole for everyday wear with jeans, shorts, dresses, and activewear. I couldn't be happier with the style.' You can never go wrong with a pair of Samba sneakers. Upgrade your collection with this metallic pair that can easily mix and match with all of your summer outfits. Sizes: 5-10 Materials: Leather Customer Review: 'Love it! Very cute and comfortable! I recommend!' I can't stop reaching for this easy-to-clean nylon sneaker from Reebok—the neutral colors mean I can wear it with anything, and I can walk for miles without worrying about blisters. Materials: Rubber, nylon Customer Review: 'Beautiful pair of sneakers that fit true to size! Comfort and style! Love them!' With its unmistakable criss cross logo, Onitsuka Tiger have become a world-famous superstar. Lean into the sporty phenomenon with this navy and gold pair. Sizes: 4-12.5 Customer Review: 'Absolutely awesome! I've been looking to replace my old ones for a long time. I found these on Amazon and bought them immediately. Took a couple weeks to get them, but it was well worth it. They're perfect. They fit perfectly. I already knew my size which is typically a 9 1/2 in women's, but I wear a nine in these shoes. That could be a men's nine but it's a 9 and it fits like a glove. I typically only wear them to ride my stationary bike or spin class. My old ones I did everything in them. I'm just trying to take care of these.' 'Dad-style' sneakers are back, and this ultra chunky, maximalist style is perfect for pairing with all your flared jeans and summer dresses. Sizes: 5-12, available in narrow and wide Materials: Rubber, leather Customer Review: 'This is the most comfortable shoe I've had in years! Good cushioning and support, and great room through the toes.' When it comes to comfort, sneakers from On reign supreme. This pair earns bonus points thanks to an all-white design that matches everything. Materials: Textile synthetic Customer Review: 'These are the best walking shoes I've ever owned. The support and cushioning comfort is amazing! I use them all the time when walking my huskies.' If you needed further proof that functional sneakers can also be fashionable, Salomon's trendy sneakers are all the evidence you need. These trail-ready trainers not only look great, but they're equipped with waterproof materials to keep your feet dry. Sizes: 5-12 Materials: 100% Synthetic Customer Review: 'Honestly the best shoe out there. I don't hike but I do train dogs in grass-woods-hilly anreas… all different types of terrain! Best shoes. Also great around our small farm. I hate farm boots. You won't regret your purchase.' This design features a bold, chunky sole and a striking black-and-white color scheme that adds the perfect touch of contrast. Customer Review: 'I've been wearing the Reebok Club C Double Platform sneakers for a while now, and they've definitely become a go-to in my rotation. If you're into classic silhouettes with a modern twist, these are a great choice.' From Zendaya to Rihanna, this timeless sneaker will forever be a celebrity favorite. And it's majorly marked down right now. Sizes: 6.5-18 Materials: Canvas Customer Review: 'I absolutely love these shoes. I have been a Converse fan for quite a long time! These are true to their size and color, which is a traditional khaki brown, which is hard to find. I get compliments everywhere to go with these on. Many people mention that they've never seen Converse in this color before.' If you're after a classic white shoe, this comfy option will pair with practically everything in your closet. Sizes: 5.5-11, available in wide Customer Review: 'These shoes are exactly what I was looking for! Super cute and can be dressed up or down. I have a wide foot so I purchase the wide width and they are so comfortable!' I'm fawning over these 574's in the most beautiful shade! I personally believe that everyone needs a pink sneaker in their line-up. Sizes: 5-12, available in wide Materials: Suede, mesh, polyester Customer Review: 'I love these pink New Balance sneakers! I get so many compliments. The pale pink color is adorable!' I love Gola for the fun colorways, and this sneaker is sure to make a statement. This pink shoe with a pop of blue is ideal for elevating casual weekend looks. Customer Review: 'They fit great, look great and will be a versatile summer staple!' Looking for a new hiking shoe? This chic, neutral pair will have you trekking for miles in style. Materials: Rubber, canvas, mesh Customer Review: 'I bought these for a camping trip, and wore them right out of the box, no break-in necessary. They fit my feet well, and provided lots of support. The soles are tough and grip well while hiking on rock or soil.' Lacoste is known for their comfortable footwear, and this minimalist style is no exception. The clean design and subtle logo makes this pair a must-have for summer. Sizes: 5-13 Customer Review: 'One of the best purchases I have ever made on Amazon! I use these for golf. They are lightweight and comfortable.' The Harman is another stylish and versatile style for everything from workouts to running weekend errands. Sizes: 3.5-15 Customer Review: 'Perfect sneaker for elevating my everyday look! I wear them to work where I walk about 15 miles a day and they've held up great while making my outfits look stylish. Fits true to size.' Always in a rush? This style slips on effortlessly—and features a convenient back loop for an even quicker fit. Materials: Rubber, mesh Customer Review: 'These are my OG shoes. Will always and forever love my cloudfoams. Cute with jeans, shorts or athletic wear. Does not cause discomfort to the arch! Easy to wash, and can even be machine dried without fear of shrinking.' Don't sleep on this deal—this style is a true must-have. This pair isn't just seriously chic, it's incredibly durable. I've worn mine for over a year, and they still show barely any signs of wear. Sizes: 4.5-14 Customer Review: 'Love these shoes! The cushion is lovely. The colors are perfect for most outfits. They go the distance and provide complete support when walking or during other activities.' Ideal for running and training, the Racer shoe is bound to become your new favorite workout partner. Plus, they're machine washable—just be sure to handle with care! Sizes: 5-14 Customer Review: 'Love these sneakers! They have great support, and my feet don't hurt at the end of the day. I have them in all-white and plan on getting more in the future.' Talk about a statement—this iconic style is sure to turn heads with every step. Materials: Rubber, suede Customer Review: 'I love these shoes so much! They are so stylish, comfortable and extremely high-quality! They fit perfectly and they're really durable. When I go out, I like to go for walks or runs, and they don't hurt my feet at all. I'm not able to feel any of the cracks or bumps on the ground.'

Japan's ASICS to launch Onitsuka innovative factory in January 2026
Japan's ASICS to launch Onitsuka innovative factory in January 2026

Fibre2Fashion

time10-07-2025

  • Business
  • Fibre2Fashion

Japan's ASICS to launch Onitsuka innovative factory in January 2026

ASICS Corporation announced that its wholly owned subsidiary, SANIN ASICS Industry Corporation—a domestic shoe manufacturing facility—will be renamed Onitsuka Innovative Factory Corporation effective 1 January 2026 and will become a dedicated production base for Onitsuka Tiger, the fashion brand within the ASICS Corporation portfolio. The newly branded facility is scheduled to begin operations in January 2026 and aims to become a world-class hub for innovation and craftsmanship. This transformation marks a return to the roots of the ASICS story. The company was originally founded in 1949 as Onitsuka Co., Ltd. by Kihachiro Onitsuka, who had the ambition to uplift people through sport and movement. In 1977, the company adopted the name ASICS, an acronym for Anima Sana In Corpore Sano—A Sound Mind In A Sound Body. In 2002, the Onitsuka name was revived with the launch of Onitsuka Tiger as a fashion brand. Today, it represents a fusion of Japanese heritage and contemporary design, with a global presence through flagship stores and digital platforms. The transformation of the factory into a dedicated Onitsuka Tiger production site is intended to establish a vertically integrated production system that includes planning and development capabilities, while also strengthening collaboration with the ASICS Institute of Sport Science (ISS) and the Onitsuka Tiger Design Center in Milan. ASICS will rename its SANIN ASICS factory to Onitsuka Innovative Factory Corporation from January 1, 2026, making it a dedicated production base for Onitsuka Tiger. The revamped facility will focus on innovation, premium product lines, Japanese craftsmanship, and talent development, while also supporting regional revitalisation and celebrating ASICS' heritage. The factory will undergo a significant interior and exterior renovation. Plans also include the creation of an Onitsuka Tiger Gallery (tentative name), showcasing the brand's history, iconic archive shoes, and notable collaborations. The Onitsuka Innovative Factory will focus on the following strategic initiatives: Expansion of high-value product lines, including the premium 'NIPPON MADETM' series and the formal/business-oriented 'THE ONITSUKATM' series. Enhancement of product competitiveness through Japanese craftsmanship, emphasising meticulous detailing and specialised techniques not easily replicated in overseas mass production. Systematisation of skill transfer, technical support for overseas factories, and the expansion of training programs for production and technology talent. Establishment of a global talent hub, including hosting the Onitsuka Tiger Global Product Conference. In addition, the facility will support regional revitalisation through initiatives such as offering workplace experience programmes and creating spaces for community interaction and engagement. As ASICS approaches its 100th anniversary, this initiative reflects a renewed commitment to the values on which it was founded. By investing in innovation, craftsmanship, and community, ASICS honours its legacy while shaping the future of fashion and movement. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)

Puma's Viral Speedcat Sneakers Are More Affordable Than Ever
Puma's Viral Speedcat Sneakers Are More Affordable Than Ever

Elle

time07-07-2025

  • Lifestyle
  • Elle

Puma's Viral Speedcat Sneakers Are More Affordable Than Ever

This year, Amazon's Prime Day lineup features an unbeatable selection of stylish, comfy sneakers, and I've done the research to uncover this season's most sought-after styles. I've been searching for sporty-chic designs that pair effortlessly with dresses, skirts, and everyday basics. I've zeroed in on the brands we all know and love, including Reebok, Adidas, New Balance, Puma, and more. After diving deep into this year's offerings, I've rounded up 20 standout styles that truly deliver on all fronts. From early-morning runs and weekend hikes to all-day office comfort and effortless weekend looks, there's something here to elevate every outfit and occasion. Want to upgrade your sneaker collection? Consider opting for a suede style in a fun color, or choose a platform that adds a little height. Try swapping out the laces, adding playful charms, or styling them with slouchy socks for an elevated twist. Need a new workout shoe? Go for a breathable, mesh style that offers plenty of arch support. No matter your color palette or preferred silhouette, scroll ahead for editor-approved picks that make Prime Day sneaker shopping a total breeze. The cult-favorite Puma Speedcat is currently at its lowest price. That is, until it inevitably sells out again. Good luck finding your size. Sizes: 5.5-11 Materials: 100% Suede Customer Review: 'Normally wear size 6.5, purchased size 7 & not only are they comfortable but they are gorgeous. Buy them!' You can never go wrong with a pair of Samba sneakers. Upgrade your collection with this metallic pair that can easily mix and match with all of your summer outfits. Sizes: 5-10 Materials: Leather Customer Review: 'Love it! Very cute and comfortable! I recommend!' I can't stop reaching for this easy-to-clean nylon sneaker from Reebok—the neutral colors mean I can wear it with anything, and I can walk for miles without worrying about blisters. Sizes: 5-11 Materials: Rubber, nylon Customer Review: 'Beautiful pair of sneakers that fit true to size! Comfort and style! Love them!' When it comes to comfort, sneakers from On reign supreme. This pair earns bonus points thanks to an all-white design that matches everything. Materials: Textile synthetic Customer Review: 'These are the best walking shoes I've ever owned. The support and cushioning comfort is amazing! I use them all the time when walking my huskies.' With its unmistakable criss cross logo, Onitsuka Tiger have become a world-famous superstar. Lean into the sporty phenomenon with this navy and gold pair. Sizes: 4-12.5 Customer Review: 'Absolutely awesome! I've been looking to replace my old ones for a long time. I found these on Amazon and bought them immediately. Took a couple weeks to get them, but it was well worth it. They're perfect. They fit perfectly. I already knew my size which is typically a 9 1/2 in women's, but I wear a nine in these shoes. That could be a men's nine but it's a 9 and it fits like a glove. I typically only wear them to ride my stationary bike or spin class. My old ones I did everything in them. I'm just trying to take care of these.' If you needed further proof that functional sneakers can also be fashionable, Salomon's trendy sneakers are all the evidence you need. These trail-ready trainers not only look great, but they're equipped with waterproof materials to keep your feet dry. Sizes: 5-12 Materials: 100% Synthetic Customer Review: 'Honestly the best shoe out there. I don't hike but I do train dogs in grass-woods-hilly anreas… all different types of terrain! Best shoes. Also great around our small farm. I hate farm boots. You won't regret your purchase.' This design features a bold, chunky sole and a striking black-and-white color scheme that adds the perfect touch of contrast. Materials: Rubber, leather Customer Review: 'I've been wearing the Reebok Club C Double Platform sneakers for a while now, and they've definitely become a go-to in my rotation. If you're into classic silhouettes with a modern twist, these are a great choice.' From Zendaya to Rihanna, this timeless sneaker will forever be a celebrity favorite. And it's majorly marked down right now. Sizes: 6.5-18 Materials: Canvas Customer Review: 'I absolutely love these shoes. I have been a Converse fan for quite a long time! These are true to their size and color, which is a traditional khaki brown, which is hard to find. I get compliments everywhere to go with these on. Many people mention that they've never seen Converse in this color before.' If you're after a classic white shoe, this comfy option will pair with practically everything in your closet. Sizes: 5.5-11, available in wide Materials: Rubber, faux leather Customer Review: 'These shoes are exactly what I was looking for! Super cute and can be dressed up or down. I have a wide foot so I purchase the wide width and they are so comfortable!' I'm fawning over these 574's in the most beautiful shade! I personally believe that everyone needs a pink sneaker in their line-up. Sizes: 5-12, available in wide Materials: Suede, mesh, polyester Customer Review: 'I love these pink New Balance sneakers! I get so many compliments. The pale pink color is adorable!' I love Gola for the fun colorways, and this sneaker is sure to make a statement. This pink shoe with a pop of blue is ideal for elevating casual weekend looks. Customer Review: 'They fit great, look great and will be a versatile summer staple!' These retro-style, chunky sneakers are unbelievably comfortable. Style them with slouchy crew socks and all your summer-ready workout wear. Customer Review: 'I just love these shoes, great quality and they look good with everything! I get lots of compliments when I'm wearing them. They are super comfortable.' You can't go wrong with this simple style. I always return to my Veja's when I'm seeking all-day comfort. Sizes: 4-11 Materials: Rubber, cotton, faux leather Customer Review: 'I get so many compliments every time I wear these shoes. The comfort is amazing. They are well made and the perfect complement to my wardrobe.' Looking for a new hiking shoe? This chic, neutral pair will have you trekking for miles in style. Materials: Rubber, canvas, mesh Customer Review: 'I bought these for a camping trip, and wore them right out of the box, no break-in necessary. They fit my feet well, and provided lots of support. The soles are tough and grip well while hiking on rock or soil.' Lacoste is known for their comfortable footwear, and this minimalist style is no exception. The clean design and subtle logo makes this pair a must-have for summer. Sizes: 5-13 Customer Review: 'One of the best purchases I have ever made on Amazon! I use these for golf. They are lightweight and comfortable.' The Harman is another stylish and versatile style for everything from workouts to running weekend errands. Sizes: 3.5-15 Customer Review: 'Perfect sneaker for elevating my everyday look! I wear them to work where I walk about 15 miles a day and they've held up great while making my outfits look stylish. Fits true to size.' Always in a rush? This style slips on effortlessly—and features a convenient back loop for an even quicker fit. Materials: Rubber, mesh Customer Review: 'These are my OG shoes. Will always and forever love my cloudfoams. Cute with jeans, shorts or athletic wear. Does not cause discomfort to the arch! Easy to wash, and can even be machine dried without fear of shrinking.' 'Dad-style' sneakers are back, and this ultra chunky, maximalist style is perfect for pairing with all your flared jeans and summer dresses. Sizes: 5-12, available in narrow and wide Customer Review: 'This is the most comfortable shoe I've had in years! Good cushioning and support, and great room through the toes.' Don't sleep on this deal—this style is a true must-have. This pair isn't just seriously chic, it's incredibly durable. I've worn mine for over a year, and they still show barely any signs of wear. Sizes: 4.5-14 Customer Review: 'Love these shoes! The cushion is lovely. The colors are perfect for most outfits. They go the distance and provide complete support when walking or during other activities.' New Balance always delivers when it comes to style and comfort. How can you say no to this dreamy colorway? Materials: Rubber, suede Customer Review: 'Super comfortable and so cute! They have a nice arch support and for being light in color, they really don't get very dirty and are easy to wipe clean.'

Onitsuka tiger's winning strategy involves a boutique on the Champs-Élysées
Onitsuka tiger's winning strategy involves a boutique on the Champs-Élysées

Fashion United

time07-07-2025

  • Business
  • Fashion United

Onitsuka tiger's winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this sportswear footwear brand, owned by Asics CS Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025, partly due to Onitsuka Tiger. This brand recorded the strongest sales growth, at 57.2 percent, accelerated by the arrival of tourists in Japan. Its Performance Running category saw an 11.5 percent increase in sales, to 98 billion yen. Sales of apparel and equipment increased by 10.9 percent, to 10.3 billion yen. According to a Vogue Business article from May 2025, 'the brand has opened 28 points of sale in the past 18 months as part of an international expansion strategy'. This is the brand's second boutique in Paris, after Les Halles. The interior design is a fusion of raw materials (concrete, yellow tinted glass), modern geometry and the iconic "Yellow" concept from the film Kill Bill, for those familiar with it. It is designed by the Italian architectural firm Studio Dini Cataldi. The commercial offering includes: footwear collections (mostly trainers); the high-end Japanese denim line Denivita; heritage apparel and accessories from the Nippon Made collection, including the famous Mexico 66 shoe, an iconic model dating back to the 1968 Mexico Olympic Games. This item is sold exclusively on the Champs-Élysées. To complete this new Parisian retail experience, the brand is opening its Onitsuka Tiger Café. Located on the ground floor, it brings together 'Japanese-inspired drinks and Parisian-inspired artisanal snacks'. 'As a cultural brand connecting Japan to the world, our goal is to create a boutique and an environment that honours the essence of the Champs-Élysées and coexists with the rich culture of the city,' says Ryoji Shoda, director of Onitsuka Tiger. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

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