Latest news with #OpenWeb
Entrepreneur
18-07-2025
- Business
- Entrepreneur
AI Is Changing Public Relations — Here's How to Stay in Control
Opinions expressed by Entrepreneur contributors are their own. Last week, I had to dig deep into a new client's background — fast. They were in the middle of a substantial PR crisis, and time was not on our side. In the past, I would've turned to Google and manually sifted through page after page of results. I'd look at their website, news mentions, social media activity, reviews and even obscure forum posts. The goal was always the same: get a full picture of who they are, how they operate and what's already public that could help — or hurt — their reputation. Doing that kind of research the old way can take hours. Now, it's far more efficient thanks to AI. Tools like ChatGPT, Claude and Grok can quickly summarize public information, giving me a snapshot in seconds instead of hours. But this shortcut comes with a big caveat: we also have to consider what these systems are saying about people and companies, and how they've come to those conclusions. Large language models (LLMs), the tech powering these AI tools, are trained on massive datasets pulled from across the open web. That means your brand's online presence isn't just being seen by people anymore — it's being interpreted and summarized by machines, too. This changes the game for public relations. Because while LLMs can be incredibly powerful, they're still prone to hallucinations — a polite term for making things up. And if you've spent even five minutes with Google's new AI Overviews (AIOs), you've seen it firsthand. Some examples I've personally encountered in AIOs: That Gouda is the best-selling cheese in the U.S. That you should add non-toxic glue to pizza to keep cheese from sliding off That drinking urine is an effective treatment for kidney stones Related: Why AI-Forward Communication is the Future of Public Relations Ridiculous? Absolutely. But it underscores a bigger issue: these systems can spread false or misleading information quickly and at scale. Even with less extreme topics, hallucinations happen. I once asked Grok to summarize my background. It confidently told me I'd served in the Army Airborne. In reality? I was a Marine. As more people rely on AI to answer questions they once typed into search engines, the accuracy and relevance of your brand's presence in these models is becoming critical. Not only do you want to make sure the information is correct, but you also want your brand to show up at all. Ideally, you want to appear in answers about your industry, not just yourself. So, how do you influence what these systems say? Unfortunately, it's not as easy as feeding them your preferred narrative. If it were, AI tools would already be flooded by spam from low-quality marketers. Instead, LLMs prioritize information from trusted sources across the web, and not all sources are weighted equally. Your company's official website helps, but third-party credibility matters far more. That's why editorial media coverage remains the most powerful tool in modern PR — and it matters now more than ever. There are two core elements here: high-quality editorial features and press releases. Editorial features — stories published by reputable media outlets that quote you or spotlight your work — carry the most weight. Why? Because they're difficult to manipulate. Getting published requires a compelling topic, a unique perspective and often, relationships with journalists. You have to earn it. That's exactly why LLMs treat this kind of coverage as a strong trust signal. The more insight you share in those features, the better. If you're quoted briefly, it suggests your voice is just one of many. But if your expertise shapes the bulk of the story, that sends a much stronger signal — both to readers and to the algorithms parsing it. That's also why it's smart to pursue interviews and contributor content in addition to being quoted. These allow you to go deeper, share your thinking more fully and increase the likelihood that your perspective makes it into an AI summary. Press releases still matter, too — but in a more limited way. They're a paid channel, so anyone can publish them, but there's still some editorial oversight. Editors at distribution services do basic fact-checking and screen for hyperbole before syndicating them to media outlets. The key is to make sure your press release is actually newsworthy. A strong release can also prompt journalists to cover your story further. While LLMs pull data from various formats — text, audio, video — text-based articles still produce the fastest and most reliable impact when it comes to influencing AI responses. Related: Yes, AI Might Take Your PR Job. Here's What You Can Do About It. In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about reaching human audiences — they're about training the machines that shape perception at scale. The companies and individuals who recognize this shift and act on it now will gain a long-term advantage. Those who don't? They'll get left out of the conversation — by people and by AI alike.
Business Upturn
23-05-2025
- Business
- Business Upturn
Smartly Adds Reddit to Its AI-Powered Advertising Platform
By Business Wire Published on May 23, 2025, 10:55 IST New York, United States: Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
Business Wire
22-05-2025
- Business
- Business Wire
Smartly Adds Reddit to Its AI-Powered Advertising Platform
NEW YORK--(BUSINESS WIRE)-- Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation." Share With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information.
Yahoo
22-05-2025
- Business
- Yahoo
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK, May 22, 2025--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. "Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers," said Jen Wong, COO of Reddit. "Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit." Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation," said Laura Desmond, CEO of Smartly. "Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth." For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Contacts Media Sara Griggs | Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20-02-2025
- Business
- Yahoo
Perion Network Ltd (PERI) Q4 2024 Earnings Call Highlights: Navigating Challenges with ...
Full Year Revenue: $498.3 million, a 33% decrease year over year. Adjusted EBITDA: $50.9 million, with a 10% adjusted EBITDA margin and a 24% ex-TAC margin. GAAP Net Income: $12.6 million for the full year. Non-GAAP Net Income: $64 million for the full year. Operating Cash Flow: $6.9 million generated during 2024. Adjusted Free Cash Flow: $16.6 million for the full year. Net Cash: $373.3 million as of December 31, 2024. Q4 Revenue: $129.6 million, compared to $234.2 million in the same period last year. Q4 Adjusted EBITDA: $15.5 million, with a 12% adjusted EBITDA margin and a 28% ex-TAC margin. Q4 GAAP Net Income: $4.9 million. Q4 Non-GAAP Net Income: $16.1 million, with a non-GAAP diluted EPS of $0.33. Advertising Solutions Revenue: $104.1 million in Q4, down 13% year over year. Digital Out-of-Home Growth: 50% year over year for the full year, 57% in Q4. CTV Growth: 30% year over year for the full year, 10% in Q4. Retail Media Growth: 62% year over year for the full year, 34% in Q4. Search Advertising Revenue: $25.5 million in Q4, representing 20% of total revenue. Share Repurchase: 5.2 million shares repurchased for $46.9 million as of December 31, 2024. Warning! GuruFocus has detected 5 Warning Signs with PERI. Release Date: February 19, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Perion Network Ltd (NASDAQ:PERI) introduced the Perion One strategy, unifying all technologies and business units under one platform to enhance efficiency and customer attraction. The company reported strong growth in its core growth engines: digital out-of-home grew by 50% year over year, CTV solutions grew by 30%, and retail media grew by 62%, all outpacing market growth. Perion Network Ltd (NASDAQ:PERI) strengthened its leadership team with experienced executives from Google, Criteo, and Samsung Ads, expected to expand reach and unlock new growth opportunities. Despite a challenging year, the company ended 2024 with positive operating cash flow and met its revised guidance for revenue, adjusted EBITDA, and adjusted EBITDA to contribution ex-TAC margin. The company has a strong balance sheet with $373.3 million in cash, cash equivalents, short-term bank deposits, and marketable securities, supporting its capital allocation priorities and growth plans. Perion Network Ltd (NASDAQ:PERI) experienced a 33% decrease in full-year revenue, primarily due to a decline in search revenue and weakness in Open Web video and standard ad formats. The company did not renew its contract with Microsoft Bing, which ended on December 31, 2024, impacting search advertising revenue. Adjusted EBITDA for the full year was significantly lower at $50.9 million compared to $169.1 million in 2023, reflecting a decrease in profitability. The company is undergoing headcount reductions as part of its operational streamlining efforts, which may impact employee morale and productivity. Perion Network Ltd (NASDAQ:PERI) provided a lower revenue guidance for 2025, expecting $400 million to $420 million, reflecting a cautious outlook amid ongoing market challenges. Q: How does the Perion One reorganization address the challenges in the Open Web business, and what impact will it have on the 2025 outlook? A: Tal Jacobson, General Manager - CodeFuel, explained that while the Open Web industry is not growing, the Perion One platform aims to strengthen this area by onboarding new advertisers. Elad Tzubery, CFO, added that the reorganization will lead to more efficient operations and is expected to positively impact margins in 2025, with full benefits realized in 2026. Q: How will automation and the Perion One platform improve gross margins and sales efficiency? A: Tal Jacobson highlighted that automation will reduce manual work, enhancing efficiency. The consolidation of brands under Perion One will also improve marketing efficiency. The focus is on high-margin products, and some legacy technologies with lower margins are being phased out. Q: What growth rate is expected for CTV in 2025, given the slowdown in Q4 2024? A: Elad Tzubery noted that while CTV growth slowed to 10% in Q4 due to value shifts to out-of-home, the annual performance outpaced the market. Perion expects to continue beating market growth for CTV in 2025. Q: What is the expected free cash flow for 2025, given the adjusted EBITDA guidance? A: Elad Tzubery stated that despite lower EBITDA in 2025 compared to 2024, cash flow is expected to improve. The cash flow conversion from EBITDA will return to normal rates, with adjusted free cash flow closely aligning with EBITDA. Q: How is Perion leveraging generative AI and large language models in the Perion One platform? A: Tal Jacobson mentioned that while Perion continues to use OpenAI, they are also experimenting with Google's capabilities and DeepSeek algorithms for cost efficiency. The company ensures flexibility by not building dependencies that would incur high switching costs. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus.
