17-04-2025
Woman receives award at MiraVista in Holyoke for spreading overdose awareness
HOLYOKE, Mass. (WWLP) – There's a new license plate option in Massachusetts that helps spread overdose awareness.
This comes just one day after the attorney general was in the area to discuss how she can help with this ongoing issue. Cheryl Juaire suffered two tragic losses due to opioid overdoses. She now runs a nonprofit that's bringing awareness of the issue across the state.
AG Campbell addresses opioid crisis impact on rural western Mass.
Juaire accepted the 2025 You Have our AdMIRAtion award Wednesday morning at MiraVista Behavioral Health Center. She helped created the first Overdose Awareness license plate for the state of Massachusetts. The first set of plates will be seen on the roads next month. The Marlborough mother described the reasoning for creating the license plate.
'To start a conversation,' Juaire said. 'We are really hoping that somebody will see this Overdose Awareness license plate and say, 'what's your story?' Tell me about why you have this license plate and whether you're in recovery, like I said, advocacy, whether you're in addiction and maybe need help.'Massachusetts saw a record level of opioid deaths in 2022, according to the Department of Public Health. While deaths have since declined, recent data says over 2,000 people die in Massachusetts each year from opioid next mission is to put flags at half-staff nationwide for Opioid Overdose Awareness Day in August.
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